setting breeding objectives and priorities - rtb-cgiar · § process perceived as being formal §...
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SettingBreedingObjectivesandPrioritiesMichelRagot
October2017
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SettingBreedingObjectivesandPriorities– Why?
§ The« ultimate »goalofbreeding:valuecreation§ Breedingbeforebreeders§ Theriseofbreedersandthecallforobjectives§ Modernityandthecryforpriorities
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StudyApproach
§ Generalsurvey(SurveyMonkey)– 110responses§ Casestudies– Fewresponses,moderatedepth§ Othersources
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GeneralSurveyResponses
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GeneralSurveyResponses
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GeneralSurveyResponses
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GeneralSurveyResponses
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SurveyApproach
§ Agree/Disagree§ Testingoffacts’intensity§ Generalbiastowardsagreement
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Definitions– BreedingCustomers
§ Growers:individualsororganizationswhogrowplantsorraiseanimalswiththeaimofharvestingorcollectingoneormorespecificproducts(grain,wholeplant,tubers,milk,meat,wool,etc.).
§ Productchain:individualsororganizationswhotakeproductsharvestedorcollectedbygrowers,possiblytransformthem(althoughnotnecessarily),andprovidethemtoend-useconsumers.Insomecases,growerscanalsobeconsideredasproductchain.
§ End-useconsumers:individualsororganizationswhouseproductsforfood,feed,orenergy.Insomecases,growerscanalsobeconsideredasend-useconsumers.
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Definitions– Markets
§ Marketsegment:ageographicareaoragroupofpeoplehavingarelativelyhomogeneousdemandforacommodity(herecropvarietiesoranimalbreeds).Thepopulationofuserswhomakeupamarketsegmentmayallbelocatedinasingleagro-ecologyorthispopulationmaybedistributedacrossseveraldifferentagro-ecologies.Theextenttowhichanagro-ecologyandamarketsegmentcoincidewilldependontheextenttowhichuserdemand(preferences)forabreedingproductaredeterminedbyclimate,soilsandland-useconstraints.
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Definitions– Products
§ Productprofile:setoftargetedattributeswhichanewplantvarietyoranimalbreedisexpectedtomeettobereleasedontoamarketsegment.Attributesmustbeunderstoodastraitswithaspecificvalue,thisvaluebeingdefinedeitherinabsoluteorrelativeterms.Forinstance,aproductprofilemaylistgrainyield(11tons/hectareormore),ortolerancetodownymildew(sameasorbetterthanvarietyX),totaloilcontent(nolessthanvarietyY).
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ConnectingNeedsandActions
§ Processperceivedasbeingformal§ Absenceofmanyandessentialformalelements
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DefiningMarkets
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DefiningMarkets
§ Mostdataisqualitative
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DefiningMarkets
§ Heavyrelianceoninternalsources
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DefiningMarkets
§ Heavyrelianceoninternalsources
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DefiningMarkets
§ Precisemarketanalysesnotgeneralized.§ Nospecificmarketdatasources/exampleshave
beenprovided.§ Marketknowledgeoften“collected”directlyby
breedersthroughinteractionswithmarketactors(growers,chain,end-users),especiallyinsmallerorganizations.
§ Marketdefinitionchargedtomarketinggroupsinlargerorganizations.
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MarketSegmentsandSocio-EconomicClasses
§ Relativelyhomogeneousapproachacrossorganizationtypes
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MarketSegmentsandSocio-EconomicClasses
§ NorthAmerica,leastconcernedbysocio-economicsegmentation
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MarketSegmentsandGender
§ Tremendousdifferencebetweenpublicandprivateorganizations
§ Mostlyapublic“concern”
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MarketSegmentsandGender
§ Hugevariationacrossregions(headquarters)§ MostlyanAfrican“concern”§ Almostignoredinthedevelopedworld
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FromMarkettoBreeding– ProductProfiles
§ Slightlystrongerinprivatethanpublicorganizations§ Perceptionmostlikelyaheadofreality
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FromMarkettoBreeding– ProductProfiles
§ Slightlysimplerobjectivesinpublicthaninprivateorganizations
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FromMarkettoBreeding– ProductProfilesTrait Reference Priority Selection Objective Desired Impact
Yield Check1+5% 1 Maximize 3
Lodging resistance <20% 2 Reach threshold 2
Plant height 90-110 2 Reach threshold 7
Maturity Early 3 Reach threshold 9
Protein content >7.5% 1 Maximize 1
Oil content Check2 3 Reach threshold 10
Fiber content >=Check3 2 Reach threshold 5
Mildew resistance Resistant 2 Maximize 8
Virus resistance >Check4 1 Reach threshold 4
Smut resistance Intermediate 3 Opportunistic 11
Drought tolerance Check5 2 Opportunistic 6
Al soil tolerance Moderate 3 Opportunistic 12
§ Marketdemands1. Must-have; 2. Important; 3. Nice to have
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FromMarkettoBreeding– ProductProfilesTrait Reference Priority Selection Objective Desired Impact
Yield Check1+5% 1 Maximize 3
Lodging resistance <20% 2 Reach threshold 2
Plant height 90-110 2 Reach threshold 7
Maturity Early 3 Reach threshold 9
Protein content >7.5% 1 Maximize 1
Oil content Check2 3 Reach threshold 10
Fiber content >=Check3 2 Reach threshold 5
Mildew resistance Resistant 2 Maximize 8
Virus resistance >Check4 1 Reach threshold 4
Smut resistance Intermediate 3 Opportunistic 11
Drought tolerance Check5 2 Opportunistic 6
Al soil tolerance Moderate 3 Opportunistic 12
§ Breedingopportunities1. Must-have; 2. Important; 3. Nice to have
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BreedingandTraits
(1) Plant Breeding: Past, Present, and Future. TM Crosbie et al. (2006) Plant Breeding (1)
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FromMarkettoBreeding– ProductProfilesTrait Reference Priority Selection Objective Desired Impact
Yield Check1+5% 1 Maximize 3
Lodging resistance <20% 2 Reach threshold 2
Plant height 90-110 2 Reach threshold 7
Maturity Early 3 Reach threshold 9
Protein content >7.5% 1 Maximize 1
Oil content Check2 3 Reach threshold 10
Fiber content >=Check3 2 Reach threshold 5
Mildew resistance Resistant 2 Maximize 8
Virus resistance >Check4 1 Reach threshold 4
Smut resistance Intermediate 3 Opportunistic 11
Drought tolerance Check5 2 Opportunistic 6
Al soil tolerance Moderate 3 Opportunistic 12
§ Strategy1. Must-have; 2. Important; 3. Nice to have
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FromMarkettoBreeding– ProductProfiles
§ Hugediversityinwhatisunderstoodbyproductprofile(andresultingdocuments)
§ Productprofilesarenotbreedingstrategieso Lackcurrentperformancecontexto Lacktermeddecisions
§ Strategiesoftenundeterminedordeterminedbynonvaluecreation-drivenelements
§ Bewareofchangingmarketdemands
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TraitPrioritization
§ Moredirectinvolvementofallstakeholdersinpublicthaninprivatebreedingprograms
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Decision-Making
§ Oftenbreeder,alone§ Cropteamswithrepresentativesfrommarketing,
development,breeding
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TraitPrioritization
§ Growersareastrongfocusforallregions
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TraitPrioritization
§ End-consumersaremostimportantforprogramsbasedinAfricaandLatinAmerica
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TraitPrioritization
§ Socio-economicfactorsmostlytakenintoaccountindevelopingcountries
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TraitPrioritization
§ Realityoftenquitedifferentfromintentions§ Tremendousimpactofoperationalconstraints
o Earlybreedingstageso Latebreedingstages
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TraitPrioritization
§ Unresolvedcomplexityoftenleadstolackofdemonstrablegainso Selectionindices
§ Prioritizationbasedonvaluecreationo Increasedgrowingarea(“marketshare”)o Increasedincome
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MarketsandTypesofVarieties
§ Significantdifferencesbetweenpublicandprivateorganizations
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BreedingTechnologiesandApproaches
§ Significantdifferencesbetweenpublicandprivateorganizations
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ConsiderationforGender
§ Ofallthefactorsthatwerepresented,genderistheleasttakenintoconsideration,overall
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Conclusions&Learnings
§ Settingbreedingobjectivesandprioritiesalmostunanimouslyrecognizedasdesirable/goodpractice
§ Factsoftenlaggingbehindintentions§ Numerous“parasitic”elements/constraints
o Changingmarket“pull”o Operationalconstraints
§ Mostsuccessfulbreedingprogramsgenerallyhad/haveclearandpersistentobjectivesandpriorities
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Conclusions&Learnings
§ Notobvious/certainiftherearebestpractices
§ Marketknowledge§ Realisticambition§ Significantimprovements/deliveries