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Setting up a Facebook Business PageBeverly-Hanks Marketing Training SessionSarah Giavedoni | February 2017beverly-hanks.com

+Save the Date for March 8

Beginner–intermediate, 2 hrs with break – Wednesday, March 8, 11:00 (part 1) and 1:00 (part 2) You will be able to determine what your marketing objectives are for Facebook. You will have the steps in hand to create your own custom marketing strategy. You will know where to go to find content to post to your Facebook page, both

internal and external sources. You will learn the optimal Facebook image sizes and post types for greater

engagement. You will be ready to create your own editorial guide or calendar for Facebook. You will learn a few options for adjusting your marketing strategy, as needed. You will learn how to find and read basic Insights about your page’s activity. You will be able to dig deeper into your Insights to find metrics that match

your marketing objectives.

Optimizing Your Facebook Marketing with Content Curation

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SHOW OF HANDS!Who has a Facebook business page?

+Setting up a Facebook Business PageObjectives: You will learn the benefits of using branded pages instead of

your personal profile to conduct business. You will be able to update your page content and settings

for maximum exposure. You will be able to connect with new Friends and create

organized contact lists. You will learn 6 easy ways to find fans for your page. You will understand the value of page messages for

managing your business.

+Step One:How do you get to Facebook?

+How do you get to Facebook?

+How do Business Pages Differ from Your Profile?

+ Share personal info with

friends. One login from your email. Your real name (or else!) Limited to 5,000 “friends”. Keep your anonymity on

other parts of the web (to an extent)

Contacts must be friends, so they can see all your personal posts.

Only friends can see what you post in their news feed.

One single news feed.

Build a professional brand, create a work-life balance.

Multiple admins possible. Branded page name and

URL. No fan limit. Be indexed by Google so

people can search for you. Retain your privacy and

customize your contact information.

Page fans don’t need a connection to see posts.

Create customized news feed.

Personal Pages Business Pages

+More Business Page Features

AUDIENCE TARGETING FEATURED VIDEO

Use “:60 With” video RATINGS AND REVIEWS

Similar to Google Reviews Must be set up as a local

business with an address EVENTS

Cannot blanket invite all page fans

Can invite personal friends, encourage sharing

+Last, but Not Least:All the features available in the admin bar at the top of your page.

Note: We’ll go into Insights and Publishing Tools some on March 8.

+Updating Your Facebook Business Page

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Update Your Front PageMake sure these pertinent sections are up to date:

• Profile image

• Cover photo

• CTA button

• About tabs, other tabsNote: Add Services from the bottom up.

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Review Your SettingsReview everything, but be careful about being too restrictive. It can affect your reach and ability to share certain content. Be sure to check:

• Notifications*

• Preferred Page Audience

• Instagram Ads

• Featured

*Note: These are different than your mobile notifications.

+Posting as Yourself vs. Posting as Your Page

Posts to Main Page Feed Posts to “Visitor Posts” Section

+Now What?Friending People &Making Contact Lists

+Finding and Accepting New Friends

Facebook connections tend to be more personal than on other networks like Twitter or LinkedIn.

Consider what kind of connections you want to have on Facebook.

You can always “follow” someone without friending them.

NOTE: Searching for people on Facebook does NOT send any sort of alert like it does on LinkedIn.

+Are Friends Really Friends?

Social is about Relationships: It’s best to only friend people you know/have met personally. Try to push all others to your business page.

Interact with Your Audience: Keep in mind you’ll see news from all your friends in your news feed.

Don’t Overshare: Your Facebook pages allow you to regulate the messages you put out in ways your profile does not.

Share without Expectations: Not every post is the most interesting thing your followers have ever seen. Experiment until you find what works best for your audience.

The etiquette of friending people for business.

Source: Social Media Etiquette for Business: 25 Dos and Don’ts (Outbound Engine)

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Contact ListsContact lists allow you to filter your news feed to see only certain groups.

• Facebook generates automatic contact lists.

• You can create new, customized contact lists.

• Manage lists by reviewing and adding them to your favorites.

+How to Find Fans for Your Page6 Quick and Easy Ways to Find Fans for your Facebook Business Page.

+Brand New Page? 1. Start with your friends and coworkers.PRO TIP: Build your page to 25 likes so you can brand your URL

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2. Suggest PageSuggest that members of your contact list like your page.

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2. Suggest PageUpload a contact list directly to Facebook.*

*NOTE: These emails must match emails associated with Facebook accounts.

+3. Link to Your BH Agent ProfileRemember: we link to your profile on all electronic messages (newsletter, buyer/seller tips, etc.)

+Additional Ways to Find Fans:

4. Mention it during networking or any meetings where you’d normally give out your business card.

5. Post engaging content on a regular basis.

(More to come on March 8)

6. Consider Facebook Ads

+Using Messages for Business Pages

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Response Time is ImportantIf you’re worried about being available, experiment with Response Assistant and away messages.

+Keep notes on your contactsPRO TIP: Take note of where your contacts live, where you met them, summarize the conversation, etc. for better follow up later.

+Archive vs. Delete

+Use the Pages Manager App to Respond on the Go

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Moving the Conversation from Public to PrivateWhat do you do with angry customers who post to your page?

First, try to solve the issue on the original thread.

If that doesn’t work, tell them you’ll send them a private message and try to solve the issue “in private.”

(Remember, other customers are reading that thread, too.)

+HOMEWORK

Update your Facebook page (and BH profile) and review your page settings.

Invite 5 new people to like your page. Send a message to a Facebook page (or have a friend

message your page as a test).

+Save the Date for March 8

Beginner–intermediate, 2 hrs with break – Wednesday, March 8, 11:00 (part 1) and 1:00 (part 2) You will be able to determine what your marketing objectives are for Facebook. You will have the steps in hand to create your own custom marketing strategy. You will know where to go to find content to post to your Facebook page, both

internal and external sources. You will learn the optimal Facebook image sizes and post types for greater

engagement. You will be ready to create your own editorial guide or calendar for Facebook. You will learn a few options for adjusting your marketing strategy, as needed. You will learn how to find and read basic Insights about your page’s activity. You will be able to dig deeper into your Insights to find metrics that match

your marketing objectives.

Optimizing Your Facebook Marketing with Content Curation

+Thanks for Coming! See You Next TimeSarah Giavedoni Social Media and Content Development Assistant, Beverly-Hanks & Associates Downtown Asheville, Marketing Suite SGiavedoni@beverly-hanks.com (828) 258-6395