sevenatoms - optimize hubspot landing pages

Sponsored Updates are a major part of LinkedIn’s changing strategy.

Find out just how LinkedIn is changing the B2B landscape with them.

Infoscaler Technologies >>

4 Ways to Optimize

HubSpot Landing Pages

Email: [email protected] Call: 415.513.0435 Website: www.sevenatoms.com

mailto:[email protected]

Landing pages are essential to a successful lead

generation program. While HubSpot makes it

easy to create new landing pages, optimizing

these pages for conversions can be tricky. If

you’re a HubSpot customer, follow these design

tips to create fully optimized landing pages.

Main Headline and Subheadlines

Your headlines and sub headlines are the most

important elements of your landing pages. To

craft effective headlines and subheadlines, you

need to first ask if the information that they

communicate is useful to the reader.




If you aren’t offering them anything of value, then they will simply leave. It’s also

important that your headlines and subheadlines show how you are different from

the competition and create a sense of urgency in the reader. Finally, they should

be as specific as possible so that the prospect fully understands what you are

offering and how it helps them.

Pay Close Attention to the Length of the Form

When it comes to forms, every little detail counts. For example, one company

found that by simply removing a single field from a form they were able to

increase conversions by nearly 20 percent.

When choosing a form’s length, consider where your customers are in the buying

cycle. If you only need a name and email address to guide customers to the next

stage of the sales funnel, then use a form that collects just that information.




Make sure to scale the length of the form based on the value of the offer. If you

are providing a great deal of value, then prospects will be comfortable sharing

more information with you. If you are only providing a little value, then just ask for

a name and an email address.

Button text also matters. Changing button text to convey a sense of urgency

boosts conversion rates. Words such as “Now” and “Today,” as in “Download Now”

and “Start Today” typically get better results.

Be Mindful of How Much Content You Have on a Page

People tend to scan digital content, foraging for the information they need rather

than reading through large chunks of text. Use that to your advantage by keeping

text short and to the point. Highlight essential information in bulleted lists and

incorporate enough white space to keep the page from looking cluttered or busy.

Choose a font size and color that is easy to read and is consistent with your

overall landing page scheme.




Remember, visitors arrive on your landing page for a reason. Make sure the

information they are looking for is presented right up front and in a clear and

succinct way. Communicate the value of your offer, how it addresses a need or

desire, and what they’ll get when they complete the form.

A/B Test Everything

It’s easy to test elements of your HubSpot landing pages, which is something that

should happen on a continual basis. Don’t limit yourself to just testing calls to

action or headlines. Test everything:

• Button text, size, and placement

• Subheadlines and Benefits

• Form Length

• Images and videos

• Colors

• Text content size




You should design two or three different landing pages and test them against one

another. Remember to test only one element at a time and run your A/B tests for

at least a week to get accurate results. Make sure you test simultaneously; trying

one version in January and the other in February, for example, muddies the

results. You can also test variables other than design elements on the landing

page itself. Try experimenting with different target audiences or email-to-landing

page combinations.

Test as far down the sales funnel as possible, not just for conversion rates. Look at

sales figures. You can contact us for Hubspot Services that will generate fewer

conversions but higher sales from those who do convert.

It’s easy to create HubSpot landing pages for your marketing campaigns; these

four tips and best practices will make sure they deliver results.



http://www.sevenatoms.com/hubspot-services/


dsdds

www.sevenatoms.com

Has your business been using Hubspot? Contact us

at [email protected] or call 415. 513.0435 for a

free consultation

Facebook – https://www.facebook.com/SevenAtoms

Twitter – https://twitter.com/sevenatomsbuzz

LinkedIn - www.linkedin.com/company/SevenAtoms

Get a FREE Consultation


https://www.facebook.com/SevenAtoms

https://twitter.com/sevenatomsbuzz

https://www.linkedin.com/company/1034415?trk=tyah&trkInfo=idx:1-1-1,tarId:1425472628186,tas:sevenatoms

sevenatoms - optimize hubspot landing pages

Documents