1

Workshop Report

Regional Consultative Meeting to finalise a Regional Action Plan for the implementation of

the Communication Strategy for Global Compliance with the Montreal Protocol

28-29 January 2004 Manila, The Philippines

2

EXECUTIVE SUMMARY The Regional Consultative Meeting to finalise a Regional Action Plan for the implementation of the Communication Strategy for Global Compliance with the Montreal Protocol was held in Manila, The Philippines, on 28 - 29 January 2004.

A total of 22 representatives from 7 countries in the Asia and the Pacific region participated in this workshop. These participants were mainly drawn from the National Ozone Units (NOU), along with a few representatives from civil society organizations and the mass media. Representatives from the Centre for Environment Education (CEE) in India, and Television Trust for the Environment - Asia Pacific provided expert advice. Workshop presentations were structured around sessions with the following specific topics: Session I Relating the global to the local This included individual country presentations Session II Mastering media skills to be effective communications managers Session III Preparing the Regional Action Plan and Strategy Following the re-oriented approach to networking currently being implemented by the CAP team in the Asia and the Pacific region, this regional sub-group consultative meeting was held to discuss the finalisation of an implementation plan for carrying out the Communication Strategy for Global Compliance with the Montreal Protocol on a regional basis. The meeting included countries from both the South Asia region and the SEAP region. This workshop enabled issues to be discussed between sub-regions, and fostered cooperation on information, education and communication (IEC) activities. The Conclusions and Recommendations (Annex 1) that came out of the meeting showed the need for regional partnership for the development and dissemination of IEC resources and for sharing of existing IEC material. The need for mobilizing additional resources was emphasized. The meeting asked UNEP CAP to facilitate and coordinate the finalization, adoption and implementation of the Regional Action Plan to accomplish the above.

3

BACKGROUND One of the main issues that emerged from Global Strategy is the fact that often, NOUs are the least experienced to implement awareness activities because they do not have the skill and the capacity to do so. Since most NOUs are technical people, the challenge is be to see how, through a regional approach the skills and expertise of these NOUs will be strengthened. In doing so, the sustainable implementation of this global strategy can be seen from a long term perspective. Likewise, past experience has shown that in the absence of a strategic and regional action plan, countries tend to think mostly of one-off activities for awareness raising. The long term impacts of such activities are not seen in the proper context, hence are not very successful. This consultative meeting attempted to see how the global strategy could be implemented in the Asia Pacific regional context, looking more at the long term of impacts of the IEC activities.

WORKSHOP OBJECTIVES

The objectives of the workshop were the following:

Build capacity of NOUs in order to be better equipped to undertake public awareness activities

Finalisation of the regional working paper detailing the approaches for implementation and specific activities that will be implemented

EXPECTED OUTPUTS

Final document outlining the regional plan for implementation of the Global

Communications Strategy Increased capacities of NOUs to embark on awareness raising activities in

their respective countries List of activities and projects to be implemented in the region.

In increasing the capacity of the NOUs and in agreeing to a Regional Action Plan to implement the global communication strategy, it is expected that the following will consequently follow:

Increased high level awareness on ozone issues Optimised use of multipliers in awareness raising for each country Specific action plan for the communicating ozone protection to SMEs

PARTICIPANTS Representatives of selected countries from the South Asia and SEAP networks were invited to the workshop. Four countries participated from SEAP (Malaysia, Philippines, Thailand, Vietnam) and three from South Asia (India, Maldives,

4

Pakistan). China and Japan were also invited, but were unable to send a representative to the workshop. A complete list of participants in included as Annex 2. Representation from the participating countries consisted of the National Ozone Unit and, in some cases, a representative from national mass media. In the case of the Philippines, several civil society and academic organizations were also represented. The two technical experts for the meeting were drawn from organizations with which UNEP has a long history of collaboration, viz: Centre for Environment Education in India, and the Television Trust for the Environment (TVE). The latter prepared the Communications Strategy for Global Compliance with the Montreal Protocol in 2002 after consultations with all the key stakeholders.

METHODOLOGY The 2-day workshop was structured in such a way that allowed all participants to interact and share experiences on their IEC activities and projects. It was divided into specific sessions that gave opportunities for discussion and open forum. On the second day, participants divided themselves into three working groups that worked on specific topics, viz:

partnerships; resource sharing; and resource needs and resource sharing.

In addition to presentations and discussions, many participants displayed or distributed copies of IEC material they had produced to suit their local needs and audiences.

I. CONTENTS 7.1 General The meeting was inaugurated by Dr Rolando L Metin, Under-secretary of the Department of Environment and Natural Resources (DENR) of the Philippines. Welcoming all the participants to Manila, he outlined the many IEC activities carried out by the Philippines Ozone Desk. He also stressed the value of being more strategic and targeted in IEC activities to optimize on resources. He added that countries of the Asia Pacific region can learn much from each other, and also share resources, skills and material in the collective goal to ensure compliance. Ms Cecilia T Mercado, Programme Officer of UNEP Regional Office for Asia and the Pacific, outlined the scope and objectives of the meeting. She recalled that, at its 38th meeting, the Multilateral Fund of the Montreal Protocol noted with appreciation the Communications Strategy for Global Compliance with the Montreal Protocol, and requested UNEP to use the Strategy as part of its Country Assistance Programme (CAP) implementation. The aim of this meeting was to map out how NOUs can be supported to take a more strategic approach to IEC activities on ozone, so that they are directly linked to compliance objectives and targets.

5

Mr James S Curlin, Information Manager of UNEP DTIE, set the context to the meeting. He briefly outlined the global process carried out in 2001 - 2002 to prepare the Communications Strategy in consultation with all the key stakeholders. The Strategy provides logical responses to frequently cited concerns about IEC - for example, whether IEC gives sufficient returns for investment and how can the impact of IEC be measured. Based on surveys carried out in the recent past, he identified several factors common to IEC activities of most NOUs: they are not well planned; not a focus of major attention; neither structured nor strategic; and not well integrated into other activities related to ozone. In this context, the Communications Strategy provides a practical framework to reorient IEC activities at national, sub-regional and regional levels to better support the objectives of the Montreal Protocol and the Multilateral Fund. When implemented, the recommendations of the Strategy will help countries to raise high level political awareness; support compliance; sustain momentum; and prevent back-sliding in the meeting of targets. 7.2 Relating the global to the local

7.2.1 Mr. Nalaka Gunawardene introduced the Communications Strategy for Global Compliance and presented a brief overview of its findings and recommendations. TVE’s brief was to consult widely and globally, and prepare a strategy to raise awareness for global compliance especially in the Article 5 countries. It was also required to assess IEC needs, take stock of what has already been done, and recommend a strategy to make IEC activities more effective, focused and targeted. The final aim was to to get ozone depletion on the global public’s agenda of concerns, to support remaining compliance targets.

7.2.2 Quoting from the Strategy (section B1.2), he said the main challenge was:

“During the period 2002 to 2010, the remaining ODS phase-out has to be addressed in a shorter time period with limited resources, on an equitable basis. In this situation, awareness will assume far greater importance than in the past, and will play a crucial role as countries move towards meeting their compliance targets.”

7.2.3 The Strategy had recognized that it is crucial to involve & strengthen

NOUs in IEC. While NOUs are already engaged in a wide range and variety of IEC activities, they are mostly using conventional approaches such as material production and distribution, and working with the mass media. The International Day for the Preservation of the Ozone Layer was used by many NOUs as a key event and opportunity to engage in public awareness and outreach activities. While these were all necessary and useful, they were not sufficient.

7.2.4 The results of a questionnaire survey of NOUs carried out during the time

of Strategy preparation (to which 24 NOUs had responded, including India, Singapore, Tuvalu and Vietnam in Asia and the Pacific) showed the following key constraints in relation to IEC: lack of funds to undertake more IEC work (19 responses); ozone layer being too far removed from the public mind (10); overall problems of illiteracy and lack of education (10); and the highly scientific and technical nature of the subject (9).

6

7.2.5 The Strategy also noted that comparatively small amounts of funds can

inspire much new energy and enthusiasm for IEC activities and the lack of innovation in IEC was mainly due to resource constraints. Most NOUs were being reactive or opportunistic, rather than act on any well thought-out plan for IEC. In this context, the Strategy recognised the need for NOUs to be more strategic to improve IEC effectiveness and impact. There is also a need for IEC work to be properly assessed, through improved monitoring and evaluation.

7.2.6 The Strategy has highlighted the opportunity to communicate the Montreal

Protocol as an environmental success story. In particular, it can be presented as: a means to save lives and to preserve good health; an instrument for international solidarity – a level playing field where (unlike in Kyoto Protocol) all industrialised countries have already recognised their responsibility; and a practical accord for compliance regime that is friendly to economic growth.

7.2.7 The Strategy has identified the following priority target audience groups:

a. Those directly involved in activities that damage the ozone layer (by releasing ODS); b. Those with a financial stake in phasing out ODS, reducing ozone depletion and minimising impacts in health and environment. c. Government officials who either implement ODS phase-out activities, or are involved in law enforcement related to ODS production, transportation or use. d. General public

7.2.8 The Strategy has recommended four approaches for effectively delivering

ozone messages, viz: ODS Constituency approach; targeting the bigger ODS producer/user countries; working with multipliers such as educators and journalists; and creating greater ownership in IEC activity and content. To implement the Strategy meaningfully in the Asia Pacific region, it is necessary to provide regional and sub-regional support to complement national and local implementation. Other requirements were to adapt the recommendations of Strategy to suit the socio-economic and cultural realities in Asia the Pacific region, to mobilising additional resources, and to find synergies and partnerships.

7.2.9 Ms. Cecilia T Mercado presented the draft guidelines prepared by UNEP

for implementing the Communications Strategy at national, sub-regional and regional levels. Her presentation built on the earlier presentation made about the Global Communication Strategy and focused more on what are the implications for its implementation to the developing countries, and what they need to do immediately.

7.2.10 She explained that this guidance document is a draft and is being presented

to the meeting in order to get feedback from the participants in order to assure that it becomes an important reference document in the implementation of the strategy.

7

7.2.11 The presentation also reiterated specific considerations that define the strategy such as its raison d’etre, which are to support compliance, raise high level political awareness, sustain the momentum currently in place for the phase out, and to prevent the countries from backsliding and using ODS after phase out has occurred. The continued importance of awareness as an important support to the compliance process was also explained, looking more at innovation when designing IEC activities to be more effective, without losing sight of the specific targets for these activities.

7.2.12 How to develop an IEC campaign and responsibilities including

mobilizing resources were also discussed as important aspects of ensuring a successful strategy implementation, along with the need to develop partnerships in media and other countries in the region.

7.2.13 The presentation concluded with a request for comments from the NOUs

and the communication experts present on their views of the document, and for specific suggestions on what is lacking and how it can be improved.

7.3 Country presentations

Participants made country presentations that looked at the state of IEC activities on ozone, identified constraints and presented plans for implementing recommendations of the Communications Strategy. Two countries, India and the Philippines, presented more detailed case studies.

7.3.1 Ms. Usha Chandrasekhar, Director - Ozone Cell of the Ministry of

Environment and Forests, India, presented the case study from India. She stressed that public awareness was a dynamic phenomenon that warranted a dynamic and flexible communications strategy as a response. India has decided to focus on targeted awareness programmes customized for informal sectors and high ODS consuming sectors, and is also investing in capacity building as an underlying theme in the awareness campaign. The case study traced IEC activities undertaken by the Indian Ozone Cell before and during compliance periods. It described how an independent media agency was engaged to develop a coherent public media campaign that included elements of ‘branding’ such as a campaign logo. Parallel to the mass media campaign, targeted outreach was made to the service industry, using different methods.

7.3.2 The India case study noted how CFC consumption in manufacturing has

been almost phased out, while CTC and service sector communication challenges remain -- as do the use of methyl bromide and methyl chloroform. Awareness raising among Customs officials was crucial for curbing illegal trade. For the 2004 - 2010 period, IEC programmes are to be carried out focusing on: switching to alternatives, regional cooperation in combating illegal trade, and taking the Ozone Day celebrations to the state level within India. The case study raised the need for communications experts within NOUs, and the value of redesigning or adapting software material to cover developing country experiences.

8

7.3.3 Ms. Helen Grace Olavidez, Public Awareness Officer, NOU of the Philippines, presented the case study from the Philippines. It mainly looked at the processes and outputs of the Philippine Information Dissemination Programme (IDP), carried out from 1993 to 2003 as a collaboration between UNEP and the Department of Environment and Natural Resources. Key components of the IDP were a baseline survey, print media outputs, broadcast media outputs, special events and promotional give-aways. Some activities were aimed at the entire population while others were targeted at specific groups or sectors.

7.3.4 Among the lessons learned in implementing the IDP in the Philippines

were: the success of IEC activities depends on the political situation of a country, and political instability can lead to delays in implementation; IEC should not be considered a ‘stand alone’ activity and instead must be integrated into institutional strengthening projects as a core activity; and the value of working with youth and young people, who are an important target by themselves and also an effective multiplier. The case study recommended the need for innovation in using IEC for ozone, and the potential for using new information and communication technologies.

7.3.5 The Malaysia country presentation was made by Mr. Ismail Ithnin,

Principal Assistant Director, Ozone Protection Section of the Ministry of Environment, Malaysia. Malaysia does not as yet have a national strategy for ozone related IEC, but aims to produce one in the near future covering the period up to 2010. The Department of Environment has conducted many training sessions for target groups, and road shows are being used to engage the general public.

7.3.6 The Maldives country presentations was made by Mr. Mahmood Riyaz,

Environment Research Centre, Ministry of Home Affairs and Environment, Maldives. He presented two scenarios for ODS phase out - in the first one, without IEC activity, Maldives will meet compliance targets by 2010, but in the second one the targets can be reached by 2008 if IEC activities accelerate phase out processes. The focus of ozone IEC in the Maldives has been on consumers and importers. To engage the latter, ozone trade fairs have been organized. Another high profile activity being planned is to phase out ODS in the air conditioner of the car used by the President of Maldives. As part of the Maldives presentation, an ozone song on video, produced entirely with local talent, was played: this has been broadcast daily on Maldivian Television.

7.3.7 The Pakistan country presentation was made by Mr. Ahmad Farooq of the

Ministry of Commerce, Pakistan, and surveyed IEC activities carried out or inspired by the Ozone Cell of Pakistan since its establishment in 1996. Chief among the mass outreach and awareness activities were seminars, outdoor display material such as bill boards, and the use of print and broadcast media. Three principal target groups have been business and industry, academics and the general public. A noteworthy innovation was the use of a comical skit on ozone, which has been highly popular.

7.3.8 The Thailand country presentation was made by Ms. Bongkoch

Kittisompun, Chief of Ozone Protection Unit, Department of Industrial

9

Works, Thailand. ODS phase out in Thailand is being carried by the Institutional Strengthening Project and the National CFC Project, both of which have public awareness and IEC activities that complement each other. Examples of IEC activities were presented, covering print, radio, television, video, events and websites.

7.3.9 The Vietnam country presentation was made by Mr. Luong Duc Khoa,

National Office on Climate Change and Ozone Protection, Ministry of Natural Resources and Environment, Vietnam. The presentation listed out various ozone IEC activities conducted, and materials produced in recent years. It stressed the need to adapt existing international IEC material, including those produced by UNEP, to suit local conditions. It also called for the active exchange of ozone IEC material among countries of the region.

7.4 Integrating the Global Strategy recommendations into on-going national

and local level IEC activities, and finding synergies with existing initiatives by the UN system, donor agencies and other networks

This topic was discussed through a panel that comprised three panelists, whose initial remarks provided the basis for discussion and debate.

7.4.1 Mr. Kartikeya Sarabhai, Director, Centre for Environment Education,

India, in his remarks said one main strength was that NOUs were already in place, they are functioning and are also networked sub-regionally and regionally. What is now needed is to mainstream IEC within NOUs, and to rise above individual products and events to find ways to work more strategically and effectively. It is necessary for IEC practitioners -- such as writers, designers, event managers -- to interact and network with each other. Accessing adequate resources is key to successful implementation as well as scaling up. He also pointed out the need for working more with message multipliers -- teachers, journalists, trade networks -- that can enable messages to reach large audiences with minimum investments.

7.4.2 Ms. Carmelita Passe from the Department of Environment and Natural

Resources of the Philippines, shared recent experiences and successes from the Philippines where IEC led campaigns have led to policy, legislative or behaviour change. Examples included the banning of incinerators under the Clean Air Act, which was preceded by IEC led awareness raising.

7.4.3 Mr. Nalaka Gunawardene said the Communications Strategy for Global

Compliance was only a broad framework that needed to be contextualized and adapted to suit the needs and realities of countries of the region. Key to achieving results was finding the common ground with other like-minded groups and especially multipliers. Such synergies need to be sought, worked on and sustained with effort. The time has come to ‘connect the dots’ where IEC on ozone is concerned, so that scattered efforts can be organized more effectively to generate better impact. At the same time, many more ‘dots’ or efforts were needed to meet the

10

compliance targets. Success in IEC is the product of proper planning, passion, inspiration, creativity and hard work.

7.5 Mastering media skills to be effective communicators 7.7.5 Mr. Nalaka Gunawardene made a presentation on engaging the mass

media for communicating the ozone message. This presentation covered the many advantages and occasional disadvantages of working with the mainstream mass media - newspapers, magazines, radio and television and concluded that on balance, IEC activities can benefit substantially by finding synergy with mass media. To be effective, however, it was essential for educators to recognize the needs and preferences of different types of mass media, and respond to these so as to optimize outreach and impact. The challenge to development communicators was to adapt various techniques and methods already well developed and widely used by entertainment and advertising industries to deliver development content in ways that will appeal to modern day audiences.

7.7.5 The presentation included a case study of TVE - Television Trust for the

Environment, a non-profit organization set up in 1984 by UNEP and the World Wide Fund for Nature to act as a bridge between audio-visual media (television and video) and the development community. TVE’s success in accessing airwaves and educational circles across the world was due to several key principles: always ensure journalistic integrity of content (accuracy, balance, credibility); try a variety of programming formats to reach different audiences; experiment with newer technologies to achieve cost effectiveness and new audiences; be willing and able to adapt to changing realities; and be influenced but never immersed in science when communicating to the non-technical general public.

7.6 Mobilising Resources for IEC Activities 7.6.1 Mr. James Curlin presented an overview of resource mobilization for IEC

activities on ozone. He noted how the Multilateral Fund plays a key role in supporting IEC activities, but urged that MF support should only be regarded as ‘seed funding’ that can help catalyse other resources. He also stressed the value of non-financial, or ‘in kind’ contributions that form an important part of resource mobilization -- this includes donates skills and time, barter arrangements and professional volunteers. Sometimes the strategic positioning of content or events amidst other activities or processes - such as piggybacking on to events - can produce major benefits at little or no cost. In short, the limits of resource mobilization are only set by one’s imagination and resourcefulness. To illustrate this point, an example was cited from the Lebanese NOU that had successfully raised private sector support for IEC.

7.6.1 One of the principal sources of resources for IEC is in pooling human

resources. This may be achieved by forming an IEC advisory group or

11

steering committee that involves individuals from media organizations, NGOs, international or inter-governmental organizations, universities and other institutions. This enables NOUs to leverage existing communications experts and their networks for ozone related IEC. In the end, while resources are certainly necessary, it is also important to have a motivated ozone officers, energy, creativity and time for effective IEC to happen.

7.7 Preparing the Regional Action Plan for the implementation of the

Communications Strategy for Global Compliance

7.7.1 One of the main objectives of the meeting was for participants to brainstorm on how to regionalize the Communications Strategy for Global Compliance, and to produce a Regional Action Plan for this purpose. This process started with an initial presentation from Mr. Nalaka Gunawardene, who said a good Action Plan would have the following attributes:

• Clear goal/objectives • Fixed timeframe • Key partners/participants identified • Methods & means discussed • Some activities described • Roles & responsibilities defined • Resource needs & costs assessed • Outputs listed

7.7.2 The presentation also suggested a framework in which small groups of participants could discuss and come up with specific inputs. Based on these guidelines, participants divided themselves into three groups as follows:

• Partnerships • Resource sharing • Resource needs and resource raising

Each group had a mix of countries, ranging from producer countries to LVCs to medium countries. The groups worked with the support of UNEP staff and experts.

7.7.3 Working group on partnerships proposed two main goals/objectives, viz:

o To optimise partnerships with journalists, NGOs and ODS related industry on a priority basis

o To conduct capacity building, information sharing and networking activities for these three partner categories

It then identified specific activities that can be undertaken with and for journalists, NGOs and ODA-related industry. These activities will feed into the Draft Regional Action Plan.

7.7.4 Working group on resource sharing, agreed that the objectives of resource sharing should be to “Optimally use resources in the region through more sharing and better synergies”.

12

7.7.5 The group agreed that the Various activities to promote resource sharing

include: • Create usable IEC databank • Specific network of technicians • Sharing through training opportunities • Regional-level ozone day celebration

7.7.6 Working group on resource needs and resource raising made a number of suggestions for IEC activities, viz: o NOUs should first look to IS projects for seed funds for IEC. Other

sources to consider: CFC phase out plans, Sector plans. o Enterprises that have phased out ODS with Multilateral Fund

assistance can help Ozone Units with IEC activities (e.g. printing brochures, organise workshops).

o Convince/require enterprises to include ozone logo on products as a way to save advertising resources.

o Cross-cutting issues (e.g. MDIs & health) provide opportunities to join hands with other organisations (e.g. Health Dept) to pool IEC resources & reinforce activities.

o Chemical & equipment suppliers may be good partners for IEC activities.

These inputs and activity suggestions will be taken into account when preparing the Draft Regional Action Plan.

II. RESULTS, CONCLUSIONS AND RECOMMENDATIONS AND LESSONS LEARNED

The main conclusions and recommendations that were agreed upon during the meeting were in the areas of Partnerships for IEC development and implementation, Sharing IEC resources, Mobilising resources, and Regional Action Plan for the implementation of the global communication strategy. The final recommendations and Conclusions are attached as Annex 1.

EVALUATION BY PARTICIPANTS An evaluation using a standard workshop evaluation form prepared by UNEP was conducted at the end of the workshop. Overall, the participants rating and comments showed that it was a successful workshop. A summary of the responses are included as Annex IV of this document.

13

14

Annex 1:

Conclusions and Recommendations

Small Group Network Meeting to finalise a Regional Implementation Plan for the

-Communication Strategy for Global Compliance with the via Montreal Protocol

29-30 January 2004 Manila, Philippines

Partnerships for IEC development and implementation

1. The meeting recognizes the importance of partnerships for the successful implementation of information, education and communication (IEC) activities. They recommend that the three main partners that should engaged/involved as a priority by countries in the region are journalists (media), non-governmental organizations (NGOs) and ODS-related industry at the national and regional level.

2. The specific activities and areas of work for these three main partners should

be integrated into the regional implementation plan.

3. The meeting also recommends that a system of recognizing individual groups and organisations as partners be initiated by UNEP through National Ozone Units (NOUs) so as to create incentives for them to continue working on ozone protection issues. This could come in the form of recognition /accreditation of journalists as “ozone protection partners” or awards that could be given to individuals. Such a scheme could be implemented on a national and a regional basis.

Sharing IEC resources

1. The meeting recognizes the wealth of IEC capability and IEC materials that have been developed in the region, and urges that these should be optimally shared between countries and partners. Following UNEP’s mandate and responsibility, the meeting recommends that UNEP leads the development of a database/resource/image bank containing existing material useful for all Article 5 countries, especially the Asia and the Pacific region. This database should also be available from the ROAP CAP office.

2. The meeting also recommends that this database should include (1) persons

responsible for IEC activities in the country (2) IEC resources (organizations, institutes that are partners of NOUs) and (3) examples of specific awareness materials.

3. The meeting also recommends the creation of networks at the

practitioners/technicians level that will facilitate the exchange of information

Comment [MSOffice1]: I think the conclusions and recommendations should be concise. Suggest words in red to be cancel and replace with words in blue.

Comment [JC2]: The title is a bit long and awkward. I suggest shortening it for the final report.

Comment [JC3]: Not sure if it is relevant to speak of working groups if these conclusions are adopted by all meeting participants.

Comment [JC4]: We should keep consistent terms – implementation plan or action plan?

Comment [JC5]: Not sure that the final part of the sentence adds anything. Maybe combine 1 and 2.

Comment [JC6]: Do you mean “individuals” or “groups”. I am not clear about “invidual groups”.

Comment [NG7]: “accreditation” has connotations of coercion, and should be avoided. Use instead “recognition” or “honouring”. Also, is there a chance here to revive the Ozone Oscars again, at least in the Asia Pacific? If so, mention it here.

15

and expertise at specialized level that will augment targeted IEC activities through the NOUs at regional level.

4. The meeting recognizes the need/ importance for training of media

practitioners and NOUs in awareness raising, especially in relation to the issues of ozone layer protection. It recommends that opportunities for such international trainings be explored by UNEP, and communicated to the countries in the region as and when these are available.

5. The International Ozone Day for the Preservation of the Ozone Layer

celebrated each 16 September is the established global celebration for ozone layer protection. The meeting recommends that a regional Ozone Day event be institutionalized for this date, with each country in the region possibly hosting and being the center of regional celebrations on a rotating basis. It also suggests that the UNEP CAP team in the region should facilitate and coordinate this regional event, consistent with the global theme that is announced by the Ozone Secretariat.

Mobilising resources

1. Recognizing that the Multilateral Fund plays a key role in supporting national and regional IEC activities, the meeting recommends that at the national level, NOUs should first look to Institutional Strengthening (IS) projects for seed funds, and also consider CFC phase out and sector phase out plans, where applicable. The meeting agreed that it is important to seek additional resources (financial, human, and intellectual) from a multiplicity of sources, including the private sector.

2. Regional awareness funds provided under the Multilateral Fund should be

used to develop IEC outputs that can be shared between countries to reduce demand for additional IEC resources. Specific projects using the regional awareness funds should continue to be decided collectively by the Regional Networks. The meeting encourages each member of the Networks to provide concrete and specific ideas for such projects to UNEP CAP as soon as possible. The meeting recommends that these proposals should be agreed at the Network meeting to be held in Agra in April 2004.

3. Noting that developed countries have good IEC experience to share, and that

some have already shown interest in this area, the region should seek resources and assistance for IEC activities from the developed countries belonging to the two Networks (i.e. Denmark, Sweden, UK, Australia, Japan).

4. UNEP should approach OECD and Asia Productivity Organisation to see if

they have IEC resources/capabilities to share.

5. South-South cooperation is a form of resource-sharing, and it should be extended to cover IEC activities. India expressed interest in cooperating with other Article 5 countries through, for example, this mechanism.

Comment [JC8]: I am suggesting combining these points as they are about the regional awareness funds.

16

Regional Implementation Plan for the implementation of the global communication strategy

1. UNEP should finalise the regional implementation plan to include elements agreed at this meeting. A draft of the plan should be circulated for the initially for comments of participants to the workshop by mid-March 2004, then to be discussed, finalized and adopted at the network meeting to be held in Agra, in April.

2. Each country is also encouraged to develop its own national awareness

strategy that will include the various aspects of currently ongoing and future phase out projects in the country, following a structured approach based inter alia, on the guidance document that UNEP is currently preparing. Such a strategy should consider a long-term timeframe and link national IEC activities to the country’s specific compliance objectives.

Adopted by the participants to the Regional Small Group Meeting to finalise a Regional Implementation Plan for the implementation of the Communication Strategy for Global Compliance with the Montreal Protocol, held in Manila, the Philippines, on 29-30 January 2004. Annex II

Comment [JC9]: Implementation or Action Plan? Same comment as before.

Comment [JC10]: Same comment.

17

United Nations Environment Programme

Regional Small Group Meeting to finalise a Regional Implementation Plan for the implementation of the

Communication Strategy for Global Compliance with the Montreal Protocol

Manila, Philippines 29-30 January 2004

Draft Agenda Day 1: Relating the global to the local 0830-0915 REGISTRATION 0915-09:45 Opening remarks by:

• UNEP Regional Office for Asia and the Pacific • DENR Secretary, H.E. Mrs. Elisea Gozun

09:4510:00 Objectives of the Workshop Jim Curlin, Information Manager, UNEP DTIE, Paris 10:00-10:15 Participants introduce themselves and their institutions 10:15-10:45 Tea/Coffee Break 10:45- 11:15 Keynote Presentation 1: Introducing the Communication Strategy for Global Compliance with the Montreal Protocol: consultative process, highlights and recommendations Nalaka Gunawardene, TVE Asia and the Pacific 11:15- 11:30 Discussion 11:30-1200 Keynote Presentation 2: Implementing the Global Communications Strategy in the Asia Pacific region with a national focus: constraints, challenges and opportunities Mr. Kartikeya Sarabhai, Centre for Environment Education, India 12:00- 12:30 Priorities for awareness raising and information exchange during this

compliance period of the Montreal Protocol Jim Curlin, UNEP Paris

18

12:30-1330 LUNCH BREAK 1330- 1430 Philippines and India: case studies on successfully implemented awareness

programmes Prudy Callado --- NOU, Philippines Usha Chandrasekhar – Director, Ozone Cell, India 1430- 1515 Country briefs: Each participating country to make a 10 minute presentation on existing

information, education and communication activities related to ozone, being carried out or completed in the past 3 years at national, provincial and local levels. Brief discussion may take place immediately after each country presentation for quick clarifications.

• China • Pakistan • Malaysia • Vietnam • Thailand

1515-1530 Discussion 15:30 Tea/coffee break 15:45 Panel discussion: Integrating the Global Strategy recommendations into on-going national and local level IEC activities, and finding synergies with existing initiatives by the UN system, donor agencies and other networks

• Nalaka Gunawardene, Regional Representative, TVE Asia Pacific • Kartikeya Sarabhai, Centre for Environment Education, India • Local resource person from the Philippines

16:30- 17:00 Defining and prioritising the ozone related messages that are most important and relevant to the Asia Pacific region 17:00-17:30 Discussion and summary of the day 17:30 End of session Day 2: Session I: Mastering media skills to be effective communications managers 09:00- 0930 Presentation 1: Engaging the mass media for communicating the

ozone message: global, regional and national experiences, examples and best practices and getting the biggest bang for the buck- - optimising limited resources

Nalaka Gunawardene, TVE Asia and the Pacific 09:30-09:45 Discussion

19

09:45- 11:00 Working Group 1: Writing the ideal press release/Jargon spotting/simulated press conferences

Participants will be presented with a draft press release that contains some of the most frequent mistakes made in press releases, and through a participatory process the group will refine the text to turn it into an effective, useful tool to alert and interest the media (multimedia projector will be used). Participants will also see a few text segments displayed on screen, containing scientific, diplomatic or administrative jargon that ought to be avoided in communicating with the media and public. They will be asked to identify all such jargon and suggest simpler, clearer ways of expressing the same information. A simulated press conference will also be done for training purposes.

Working Tea/coffee break (participants can get their teas and coffees and go back to working groups)

Day 2: Session 2: Preparing the Regional Action Plan and Strategy 11:00-11:30 Presentation: Guidelines for NOUs for the Implementation of the

Global Communication Strategy Cecilia T. Mercado, UNEP ROAP, Thailand 11:30-12:00 Presentation: Outline of draft Regional Action Plan to implement a

regional awareness strategy Nalaka Gunawardene, TVE Asia and the Pacific 12:00-12:30 Discussion 12:30-1330 LUNCH 13:30-15:00 Working Group II: Discussion to review and comment on the draft

Regional Action Plan and specific project activities to be inspired and partially supported by the Regional Action Plan (The meeting will be divided into 3 working groups. Groups will be divided into three categories: producer countries, LVCs and medium countries with NCPP currently ongoing. Each group is expected to come up with recommendations with the assistance of resource persons and secretariat staff)

15:00-16:00 Plenary discussion and finalisation of regional action plan Moderator: Nalaka Gunawardene 16:00- 16:20 Tea/coffee break 16:20-17:00 Conclusions and Recommendations 17:00-1730 Closing of the workshop

20

Annex III Regional Small Group Network Meeting to finalise a Regional Action Plan for

the implementation of the Communication Strategy for Global Compliance with the Montreal Protocol

29-30 January 2004 Manila, Philippines

List of Participants COUNTRY

NAME AND ADDRESS

India Ms. Usha Chandrasekhar Director, Ozone Cell Ministry of Environment and Forests India Habitat Centre Zone IV, East Court, 2nd Floor, Lodhi Road New Delhi 110003 India Tel: 91-11-2464 2176, 2460 2601 Fax: 91-11-2464 2175 Mr. N.V. Reddy Deputy Secretary Government of India, Ministry of Environment & Forests Paryavaran Bhawan CGO Complex, Lodhi Rd., New Delhi 110003 India Telefax (0) : 24362065 ® 24364793 E-mail: venudhar_reddy@hotmail.com

Malaysia Mr. Ismail Ithnin Principal Assistant Director Ozone Protection Section Level 7, Block C4 Department of Environment Federal Government Administrative Centre 62662 PUTRAJAYA Malaysia Tel: 03-88858205 Fax: 03-88894060 e-mail: ii@jas.sains.my Ms. Nurul Asyikin Nasrudin Strategic Communication Officer PMU Ozone Protection Section Level 7, Block C4 Department of Environment Federal Government Administrative Centre 62662 PUTRAJAYA Malaysia Tel: 03-88888272 Fax: 03-88894060 e-mail: nurul@jas.sains.my

21

Maldives Mr. Mahmood Riyaz Envirenment Research Centre Ministry of Homeaffairs and Environment Jamaludhdheen Complex Nikagas Magu, Male, Maldives Tel: 960-335949, 335952 Fax: 960-335953 e-mail: era@quqsmail.com.mv, Riyaz5@hotmail.com

Mr. Hassan Zaheen Reporter Midhu Newspaper Daily G. Mascot, Koimalaa Hingun Male, Maldives Tel: 960-320700 Fax: 960-320500 e-mail: miadhu@dhivehinet.net.mv anzaheen@hotmail.com Mr. Moosa Ibrahim Envirenment Research Centre Ministry of Homeaffairs and Environment Jamaludhdheen Complex Nikagas Magu, Male, Maldives Tel: 960-335949 Fax: 960-335953 e-mail: erc@avasmail.com.mv connectmusa@hotmail.com

Pakistan Mr. Maqsood Akhtar Deputy Director (Ozone Cell) Ministry of Environment 2nd Floor, 44-Office Tower, Blue Area, Islamabad Pakistan Tel: 92-51-9205410 Fax: 92-51-9205883 E-mail: akhtermaqsood@hotmail.com ozonecell@comsats.net.pk Mr. Ahmad Farooq Ministry of Commerce Room No. 518, Block A, Pak-Secretariat Islamabad, Pakistan Tel: 92-51-9201112 Fax: 92-51-9205241 E-mail: ahmad_farooq@hotmail.com

Philippines

Mr. Prudencio Calado III, Program Manager Philippines Ozone Desk, Environmental Management Bureau Dept. of Environment and Natural Resources (DENR) HRD Building, DENR Compound Visayas Avenue, Diliman, Quezon City, Philippines Tel: 632 928 1244, 925 2344 Fax: 632 925 2344 E-mail: ozonewatch@vasia.com, prudycalado@yahoo.com Ms. Ma. Isabel Andrea C Bunao IEC Manager Bantay Kalikasan ABS-CBN Foundation, Inc. Tel: 632-4152200 Fax: 632-4109670

22

E-mail: Isabel_bunao@abs.pinoycentral.com Ms. Mary Jane Foronda Supervising Producer Bantay Kalikasan ABS-CBN Foundation, Inc. Tel: 632-4152200 Fax: 632-4109670 E-mail: Jane_foronda@abs.pinoycentral.com Ms. Karen Ann D. Foster Information Officer Public Affairs Office Department of Environment and Natural Resources Ms. Carmelita M. Passe Media Production Specialist III Information Section, Environmental Education and Information Division Department of Environment and Natural Resources-Environmental Management Bureau Tel: 632-9202251-52 Fax: 632-9202251-52 E-mail: winpasse@yahoo.com Ms. Denise S. Sioson Information Officer Philippine Ozone Desk Department of Environment and Natural Resources-Environmental Management Bureau Ms. Helen Grace S. Olavidez Public Awareness Officer POD-Project Management United Nations Department of Environment and Natural Resources-Environmental Management Bureau

Thailand Ms. Bongkoch Kittisompun OPU Manager Hazardous Substances Bureau Department of Industrial works 66 Rama VI Road, Rajthewee, Bangkok 10400 Thailand Tel: 02-2024228 Fax: 02-2024015 e-mail: ozone@diw.co.th, bongkoch@diw.go.th Ms. Siripen Kiatfuengfoo Chief of Public relation Section of DIW Department of Industrial works 66 Rama VI Road Rajthewee, Bangkok 10400 Thailand Tel: 02-2024007 Fax: 02-2024014, 2456710 e-mail: siripen@diw.go.th

23

Ms. Threenuch Panpikul Public Awareness Consultant : OPU Hazardous Substances Bureau Department of Industrial Works 66 Rama VI Road, Rajthewee, Bangkok 10400 Thailand Tel: 02-2024228 Fax: 02-2024015 e-mail: Threenuch@diw.go.th Ms. Suwanna Thanawiwatchai Public outreach officer of PMU Department of Industrial Works 66 Rama VI Road, Rajthewee, Bangkok 10400 Thailand Tel: 02-2481084 Fax: 02-2481208 e-mail: suwanna_t@diw.go.th

Vietnam Mr. Luong Duc Khoa National Office on Climate Change and Ozone Protection Ministry of Natural Resources and Environment 57 Nguyen Du St, Hanoi, Vietnam Tel: 84 –4-822 8974 Fax: 84 –4-826 3847 Mobile: 84903440949 E-mail: ozoneoffice@fpt.vn Mr. Nguyen Quoc Xuan Quynh Scientific and educational department Vietnam Television 43 Nguyen Chi Thanh Str. Hanoi, Vietnam Tel: 844-8-318301 Fax: 844-7-715506 e-mail: quynhptkh@yahoo.com

Resource Speakers/experts

Mr. Kartikeya V. Sarabhai Centre for Environment Education Thaltej Tekra, Ahmedabad Gujarat 380 054, India Tel: +91-79-6858002 Fax: +91-79-6858010 e-mail: ceedo@ceeindia.org Nalaka Gunawardene Regional Representative TVE Asia Pacific Regional Office 212/12, Nawala Road, Rajagiriya, Sri Lanka. Phone: (94 11) 441 2195 Fax: (94 11) 440 3443 Email: <nalaka@tveap.org> Web: www.tveap.org

24

UNEP Ms. Cecilia T. Mercado Programme Officer United Nations Environment Programme U.N. Building, Rajdamnern Avenue Bangkok 10200, Thailand Tel: 66-2- 2881136 Fax: 66-2 -2803829 E-mail: mercadoc@un.org Mr. Thanavat Junchaya Regional Network Coordinator UNEP/Sida Project on CFCs United Nations Environment Programme U.N. Building, Rajdamnern Avenue Bangkok 10200, Thailand Tel: 66-2- 2882128 Fax: 66-2 -2803829 E-mail: junchaya@un.org Mr. James S. Curlin, Information Manager UNEP Division of Technology, Industry and Economics Energy & OzonAction Branch Tour Mirabeau, 39-43 Quai André Citroën 75739 Paris Cedex 15, France Email: jcurlin@unep.fr Fax: +33 1 44 37 14 74 Tel: +33 1 44 37 14 55 http://www.uneptie.org/ozonaction http://www.halontrader.org Ms. Pattra Mahattanawongwarn Assistant United Nations Environment Programme U.N. Building, Rajdamnern Avenue Bangkok 10200, Thailand Tel: 66- 2- 288 2082 Fax: 66- 2- 280 3829 E-mail: mahattanawongwarn@un.org

25

Annex IV:

Evaluation of Participants to the Regional Consultative Meeting to finalise a

Regional Action Plan for the implementation of the Communication Strategy for Global Compliance with the Montreal Protocol

28-29 January 2004 Manila, The Philippines

1 What is your overall impression of the presentations?

2. Which presentations or sessions did you find the most useful and why?

- Engage the masse media for IEC - Jim and Nalaka presentations - Related to my work - Guideline for NOU - Global Communication Strategy - Case studies on successfully implemented awareness programme and country

brief - Philippine, its very useful for case study to be use in Thailand - Country briefs because I can learn about which media is effective and can to

adopt with Thailand media. - Country brief in IEC activities - Engaging the mass media in IEC activities - Working group session. Better participation & focused outputs from the

participants - Guidelines for NOUs… it inspired us to come up w/a focused strategy; very

good speaker - Engaging the mass media… opened our eyes for mass media possibilities - Country briefs – experience of other countries can be sources of info - Engaging mass media for communication – presents lots of possibilities - Introducing the Communication Strategy – by Nalaka - Mobilizing resources – by Jim - Presentations by Mr. Jim Curlin, UNEP Paris & Mr. Nalaka Gunawardene

were most informative and provided guidelines for NOUs further course of action

- UNEP and TVE presentations

0

5

10

15

Excellen

t

Very good Good Fair Poor

Series1

26

- Maldives Nalaka (keynote presentation 1) - Country presentation – Maldives, shows statistic information, not boring,

simple explanations – good example – Traditions song - Engaging the mass media for communication the ozone message (day 2

Presentation 1) - All the presentations were reasonably good and well prepared - Communication Strategy for Global Compliance & Presentation by Jim Curlin - Presentations by Jim and Nalaka

3. Were there presentations or sessions which you did not find useful and why? - No - No - No - All presentations were useful - None - No - None - None - No - None

4. How do you rate the content of the presentations?

5. What suggestions do you have about improving the usefulness of the presentations at future meetings?

- Concentrate more or the real situations, problems to find out what to do - Give some more examples; pro and con of each activities which activities suit

for different kinds of country such as LVCs; HVCs - The case study of the Public Awareness campaign in developing country.

(Newspaper, vedio, press etc.) - The example of publication that is interesting and method to approach the

target audience - Example and best practices for press release, article, etc. - To be on time - To make in more interesting given very diverse background of participants - Country presentations can be more structured so that each touches on certain

common points - Make all presentations in co-format following strict final allocate for easy - Standard of presentations was up to the mask - Using statistic and expel for the infertile - Short presentation, examples, statistic

0

5

10

15

Excellent Very good Good Fair Poor

Series1

27

- None - To put more case study - Invite media practitioners and not only the decision-makers

6. What is your overall impression of this meeting?

7. Did the brief country presentations on the awareness activities already undertaken by each country help you in designing your future awareness work?

-If no, what information do you think was lacking?

- Example of Media/Show on Demonstration - But need more information on monitoring

Meeting organization 8. Time allocated for resource persons

02468

10

Excellen

t

Very good Good Fair Poor

Series1

05

10152025

Yes No

Series1

02

46

8

Excellent Very good Good Fair Poor

Series1

28

9. Time allocated for discussion with resource persons

10. Time allocated for country report and presentation

11. Time allocated for discussion among network members

12. Logistics arrangements during the meeting (i.e. availability of presentations, etc)

02468

10

Excellen

t

Very good Good Fair Poor

Series1

02468

10

Excellen

t

Very good Good Fair Poor

Series1

02468

10

Excellent Verygood

Good Fair Poor

Series1

29

13. Did the presentation on the Guidance for National Ozone Units in implementing the communication strategy provide you with sufficient information on how to develop your own awareness work?

-If no, what information do you think is lacking in the guidance document that you wish to see?

- Infrastruction on the “task” at hand. What is the , of the IEC reqularments travelling needs etc.

But more info monitoring and in & out evaluation 14. Which aspects of the meeting have been particularly successful or useful and why?

- This meeting has been successful in general, because it “revive” the atmosphere of ozone protections

- The discussion on the presentation that has been made. - Engaging the mass media for communication the ozone message - Net work & Sharing Multimedia - Know about problem in Public Awareness in other Countries - The breakout groups offered opportunity for more extensive sharing - Meeting was focused and most participants having already experience in the

area could related easily - Sharing of IEC activities implemented by countries - Discussions focusing on what could be done the national and region level - Sharing of experience of each country - Recommendations made by the Working Groups - Groups discussion - Groups discussion, interact with other peoples - Practically all have been useful

15. Which aspects of the meeting should be improved and what are your suggestions for improving similar future activities?

02468

10

Excellent Very good Good Fair Poor

Series1

0

5

10

15

20

Yes No

Series1

30

- There are a lot of agenda for this two days meeting. The agenda was too pack. - Room of Seminar - Hand out of Speaker - Invite more IEC with the technical/scientific people - Certain basic data on what is being done in counter can we given - Invite developed countries from the regions as well - Consider linkages with technical people so as to put IEC - Lack of inputs from communication experts. Most experts are from mass

media. I think other ways of communication were overlooked. - Meetings should be more effective in terms of presentation. Repetitions in

presentations may be avoided. - None - Given more time to discussions

31