shackleton supports the national apprenticeship service
DESCRIPTION
The National Apprenticeship Service supports, funds and co-ordinates the delivery of Apprenticeships throughout EnglandTRANSCRIPT
The National Apprenticeship Service supports, funds and co-ordinates the delivery of Apprenticeships
throughout England
This is the story of how we worked with the organisation to
spread the word about Apprenticeships…
Working as part of a multi- agency approach spearheaded
by Claremont, we were primarily tasked with raising the profile of Apprenticeships
in the north of England
Promoting the many benefits of an Apprenticeship to employers and those looking to kick-start
their career was the core communication’s objective and
cornerstone to our campaign
We knew our unrivalled media contacts - coupled with our experience of promoting Apprenticeships in the region
- would prove pivotal
Our activity kicked-off with ‘National
Apprenticeship Week 2013’ - ‘the’ flagship event
in the Apprenticeships calendar
A key initiative during National Apprenticeship Week was ‘Made By Apprentices’, designed to showcase the vital contribution apprentices
make in the workplace
We organised a series of creative press photocalls with some of the
North’s biggest employers, whereby apprentices signed examples of
work they help produce
Our involvement in National Apprenticeship Week 2013
helped make it a resounding success and something we were
extremely proud to be part of
Here are some of the highlights from the week…
Building on the success of National Apprenticeship Week, we then turned our focus to a
more sustained PR campaign to continue to put Apprenticeships
firmly on the news agenda
From the latest apprentice figures and stats to the Brathay
Apprenticeship Challenge, we kept the media informed with targeted
news stories, every step of the way
This ultimately culminated in the prestigious National Apprenticeship Awards –
the icing on the cake for an intensive 9 month programme of Apprenticeship PR activity