shale plays media - social media & advertising catalog

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Promoting your brand, product, or service with Shale Plays Media will position you in front of thousands of potential buyers and decision makers. We have a fully customizable solution designed to fit your budget. We have the audience that will bring results. Everything from web, email, and social, a partnership with us will bring results. We don't stop until you win.

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Page 1: Shale Plays Media - Social Media & Advertising Catalog
Page 2: Shale Plays Media - Social Media & Advertising Catalog

About us

Shale Plays Media has become the leading digital content network focused on the

emerging global shale energy revolution. Our organization is dedicated to providing the

most comprehensive selection of news, jobs and educational information about this

dynamic new industry. Our global network of websites, e-mail, social media and mobile

platforms allow us to reach a unique audience no other media organization can target.

In less than one year our Marcellus.com, Bakken.com, and Eaglefordtexas.com

communities have dominated in their respective shale plays. In August 2014,

the company will launch EnergyJobsHQ, the largest source of shale related energy jobs

in the world. Based in Fargo, North Dakota, Shale Plays Media has assembled a team of

more than 20 professionals dedicated to building a world class media organization.

Our search for shale related news and industry information was initially directed at

what was happening in our own community in the Western North Dakota Bakken.

We soon realized that shale related information was highly fragmented and hard to

navigate. We started with the simple concept of putting all relevant shale industry

information into a comprehensive service.

-Michael Marcil, Co-Founder & CEO Shale Plays Media

Page 3: Shale Plays Media - Social Media & Advertising Catalog

Our Platforms

Our MissionThe mission of Shale Plays Media is to be the

leading media company serving the shale energy

industry. We strive to be the best in the world at

delivering top quality shale related news, jobs, and

other valuable information to our audience.

Page 4: Shale Plays Media - Social Media & Advertising Catalog

Shale Breakdown by Size & Location

Page 5: Shale Plays Media - Social Media & Advertising Catalog

Meet The Content TeamThe Bakken formation spans over 200,000 square miles in areas of North Dakota, Montana, and Saskatchewan. It is estimated to hold up to 40 billion barrels of oil, and is second only to Eagle Ford in production. After the discovery of the Parshall Oil Field in 2006, a once remote and quiet North Dakota is experiencing its biggest population boom ever. Because of the recent boom, North Dakota is now ranked #1 in the nation for job growth.

-Lydia Gilbertson

The Eagle Ford Shale is a rock formation in South Texas containing vast reserves of oil and gas. There is more money invested in the Eagle Ford than any other shale development worldwide, and with an estimated 7-10 billion barrels still underground, Texas promises to remain an integral component of domestic production.

-John Deede

The Marcellus shale is a sedimentary deposit in the Northeastern United States. Named for the town of Marcellus, New York near where it was discovered, the formation spans much of the Appalachian basin, including Ohio, Pennsylvania, West Virginia, Virginia and Tennessee. It is the largest source of natural gas in the country and is estimated to have created over 250,000 jobs.

-Shane Thielges

Colliding tectonic plates and dying dinosaurs gave birth to the Niobrara shale play and the Rocky Mountains perched above it. Modest estimates of its production potential has the region poised to join the ranks of the Bakken in No. Dak. and the Eagle Ford in Texas. Located mostly in Colorado and extending into Wyoming and Nebraska, the formation is changing the landscape of energy consumption locally as well as throughout the western United States.

-Zach Koppang

The Permian Basin is found in West Texas and Southeast New Mexico. This up and coming collection of shale plays are giving the Bakken and the neighboring Eagle Ford a run for their money. In May, The Permian Basin lead the nation in horizontal drilling growth and experts have claimed that the Permian is expected to pull ahead of all other U.S. tight oil plays in production by 2020.

-Zachary Toliver

Recent natural gas demand is breathing new life into this shale play. Haynesville has a massive concentration of dry gas, and now that both domestic and export demands are rising, business in the area is flaring up (metaphorically speaking).

-Marissa Hall

Page 6: Shale Plays Media - Social Media & Advertising Catalog

Desktop

Mobile

Page 7: Shale Plays Media - Social Media & Advertising Catalog

Facbook Growth

Like

s

38,000+

Bakken

Marcellus

Eagle Ford

Niobrara

Haynesville

Permian

27,000+

25,000+

1990+1800+1100+

What we are stacked up against

Aug.2013 May 2014

Page 8: Shale Plays Media - Social Media & Advertising Catalog

Our goal is to help you reach yours by...

Giving You Access to an Audience Customers, Employees, Constituents

Helping You Meet Specific Objectives Sales, Employees & PR

Providing You With a Team of Experts Positioning, Strategy, Execution and 100 Percent Energy-Focused

Bridging Resource DeficienciesMarketing, PR, Time, Contacts, Expertise and Creativity

Building Relationships Event Marketing, Networking Opportunities

Page 9: Shale Plays Media - Social Media & Advertising Catalog

PARTNERING WITH EXCLUSIVES

CREATING DIGITAL PLATFORMS -Websites -Email-Mobile-Creative

BUILDING SOCIAL PLATFORMS -Facebook-Twitter-Google +-LinkedIn

PARTICIPATING IN OFFLINE PLATFORMS -Trade Shows-RV Tour-Events

MANAGING CONTENT PLATFORMS -News, jobs-Equipment-Interviews

ASSISTING WITH CHARITABLE PLATFORMS -Community & Causes

We Achieve Success By...

Page 10: Shale Plays Media - Social Media & Advertising Catalog

Trending Media Market

Growth Of Average Time Spent Per Day On Media

46.3%23%

-15.8%-18.8%

Stats from www.statista.com

Page 11: Shale Plays Media - Social Media & Advertising Catalog

Growth Of Average Time Spent Per Day On Media

2013 2014

-2.5%-6.5% -7%

-1.1%

Page 12: Shale Plays Media - Social Media & Advertising Catalog

Our Value • We provide the largest platform to reach potential customers, employees and constituents.

• Our industry media experts are 100% focused on shale energy markets.

• We identify the specific objectives and needs of our clients and partners.

• We identify resource deficiencies with our clients that can be addressed by our programs.

• Our team of experts develop an execution strategy to meet our clients’ objectives.

• We strategically execute our digital, social, mobile, event, PR, & Charity platforms.

Page 13: Shale Plays Media - Social Media & Advertising Catalog

Eric D

.- Crea

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Mary S.

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Mandy B. -Office Mngr.

Sarah

M.- V

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John

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Maddy P. -Media Coordinator

Cas J

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Lew A.- C.O.O.

Mike M

.- Biz

Dev.

Antho

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- Mark

eting

VP

More of

our te

am

Page 14: Shale Plays Media - Social Media & Advertising Catalog

TOP & BOTTOM LEADERBOARD728 x 90

WIDE SKYSCRAPER160 x 600

WEATHER SPONSOR300 x100

TOP & BOTTOM MEDIUM RECTANGLE300 x 250

VERTICAL BANNER120 x 240

Fold Line

Not designed to exact scale. See website for details.

Website Ad Dimensions

Page 15: Shale Plays Media - Social Media & Advertising Catalog

Newsletter Ad Demensions

TOP & BOTTOM LEADERBOARD728 x 90

TOP & BOTTOM LEADERBOARD728 x 90

WIDE SKYSCRAPER160 x 600

WEATHER SPONSOR300 x100

FULL BANNER468 X 60

MEDIUM RECTANGLE 300 x 250

VERTICAL BANNER120 x 240

Newsletter Ad Dimensions

Page 16: Shale Plays Media - Social Media & Advertising Catalog

1201 Page Dr. Suite100 Fargo, ND 58103

Reach us at: [email protected]