shamballa jewels press book 2015

Press Catalogue 2015

CELEBRITIES

Royalties P. 4 - 9Fashion Icons P. 10 - 29Artists P. 30 - 53Athletes P. 54 - 65

PRESS FEATURES

Editorial P. 66 - 107Articles P. 108 - 125

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Shamballa Jewels

Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Himalayas. A harmonious place populated by enlightened and compassionate people, the Kingdom of Shamballa when translated from Sanskrit means ‘a place of peace and tranquility’. Evocative of spiritual icons, symbols, and prayer beads used since the dawn of time, our jewellery encourages you to fi nd your inner Shamballa - your inner compassion and wisdom. Reminiscent of places near and far, of spiritual stories ancient and new, our jewellery is designed to trigger

curiosity and inspire conversation.

Shamballa Jewels

Mads Kornerup originally designed the Shamballa Bracelet in 2001 for music impresario Jay Z, who came in search of a unique piece. A yoga and meditation practitioner, Mads created a bracelet inspired by prayer beads – a braided macramé bracelet featuring gold beads with Jay Z’s initials, his company logo, two half carat diamonds and his zodiac sign. An icon was born. Never before had fi ne jewellery been presented with such refi ned casualness and offered such a high level of customisation. Following the success of the design, Mads and Mikkel Kornerup established Shamballa Jewels in 2005, in Copenhagen, Denmark. The brothers continue to create jewellery fuelled by tradition and innovation. A rising star in the fi ne jewellery segment, Shamballa Jewels is present in over 30 countries, with stand-alone stores in Copenhagen, Amsterdam and Zurich. The design repertoire includes customisable bracelets, necklaces, cuffl inks, earrings and rings which are set, braided and polished by hand in Copenhagen, Denmark. Shamballa Jewels’ personalised designs have earned the custom of men and women alike. Karl Lagerfeld, Valentino, HRH Crown Princess Mary of Denmark, HRH Crown Princess Mette Marit of Norway, Michael Schumacher, Michael Jordan, Diane Von Furstenberg

and Giorgio Armani are some the discerning collectors of Shamballa Jewels.

THE STAR OF SHAMBALLA

Our logo, the Star of Shamballa, is a recurring motif in our designs. Humans and stars are made of the same matter. Just like stars, humans emanate heat and light too. We shine the brightest when we share compassion and smiles. The Star of

Shamballa will be your constant reminder to shine like a star.

EXPLORE THE ENERGY OF CREATION.

ICONSFashion & Entertainment

Karl LagerfeldShamballa Jewels bracelets - black diamonds, thaiti pearls, sapphires, 18K yellow gold.

Karl Lagerfeld, Paris Fashion Week Haute Couture FW 2013Shamballa Jewels bracelets - Black diamonds and colombian

emeralds.

Karl Lagerfeld 2014Necklace - Solid Black Diamonds, White and Black Diamond Pavés, 18K White Gold.

Paris Fashion Week Haute Couture SS 2014Necklace - Solid Black Diamonds, White and Black

Diamond Pavés, 18K White Gold.

Jay Z on Rolling Stone Magazine, June 2010Shamballa Jewels Necklaces.

Jay Z on Rolling Stone Magazine, June 2010Shamballa Jewels Bracelet - Black diamond pavés, 18k black rhodium plated gold.

Jay-Z wearing Shamballa Bracelet and Necklace with Black Diamond pavés.

Jay Z, Shawn Carter Foundation, 2014Shamballa Jewels Tennis Bracelet in 18K Yellow Gold and Lock

Bracelet with Black Diamond Pavés.

Valentino Designer Maria Grazia ChiuriShamballa Jewels Bracelet, onyx and yellow gold.

Valentino Garavani, White Fairy Tale Love Ball 2011All bracelets by Shamballa Jewels.

Diane von Furstenberg, Boston Common Magazine October 2012 Shamballa Jewels bracelet ,Black & White Diamond Pavés

Diane von Furstenberg - Interview Magazine September 2012

Diane Von Furstenberg with Husband Barry Diller at Vanity Fair Oscars Party, 2015

Viktor & Rolf Designer Viktor Horsting (left)Shamballa Jewels Bracelet in 18K Gold & Onyx

Mary Kate Olsen (left) Shamballa Jewels 18K Gold Kartika Dragon Pendant Necklace

Usher Raymond URXTOUR, Copenhagen, February 2015. Shamballa Jewels bead necklace with raw black diamonds, black diamond pavés on 18K yellow gold.

Actor Leonardo DiCaprio Shamballa Bracelet with White Diamonds, 18K White Gold and Onyx. National Board of Review February 2014.

Givenchy Designer Riccardo Tisci Shamballa Jewels Bracelet with 18 K Gold & Onyx.

Photographed with Laure Heriard Debreuil Venice Biennale, 2011

Paul & Joe Designer Sophie AlbouShamballa Jewels Bracelet white diamond pavés, 18K yellow gold.

Rihanna Shamballa, 2008 Brit AwardsShamballa Jewels White Diamond Pavé

Necklace

Vladimir Restoin RoitfeldChanel Little Black Jacket

Carine Roitfeld photographed with son Vladimir Roitfeld. ampaign for Barney’s New York, 2011.

Vladimir wears Shamballa Jewels bracelets with black diamonds, 18K gold & onyx.

Royalty

HRH Crown Princess Mary of Denmark, Aachen 2013 Shamballa Jewels Royal Bracelet with Argyle pink diamonds, 18K rose gold.

HRH Crown Princess Mary of Denmark Shamballa Bracelet with Pink Argyle Diamonds, Tahiti Pearls, 18K Rose Gold

HRH Crown Princess Mary of Denmark Shamballa Jewels Royal Bracelet with Argyle Pink Diamonds.

HRH Crown Princess Mette-Marit of Norway Shamballa Jewels Orb Bracelet with white diamond pavé.

Her Highness Sheikha Mozah of Qatar, Shamballa Jewels Bracelet with 18K Gold & Onyx

Sportstars

Basketball Legend Michael Jordan Shamballa Jewels Bracelets with Black Diamonds.

Basketball Legend Michael Jordan Shamballa bracelets with White Diamonds and Black Diamonds.

Seven Times World Champion Formula One Race Driver Michael Schumacher

Shamballa Jewels Bracelet with Black Diamonds & 18K White Gold

Tennis Pro Grigor Dimitrov 2015 Shamballa Jewels Bracelet with Black Diamonds & 18K White Gold

World Champion Formula One Race Driver Lewis Hamilton Shamballa Jewels Bracelet with Black

Diamonds & 18K White Gold

Dutch Footballer Arjen Robben in Shamballa Jewels Bracelet, 2014Life After Footballa Mag

Chelsea FC Footballer, André Schürrle in Shamballa Jewels Bracelets - Onyx, Black Diamond Pavé, 18K Rhodium Plated White Gold. 2014Life After Football Mag

Chealsea Striker DiDier Drogba in Shamballa Jewels Bracelet. Black and White Diamond Pavés. 18K White Gold. 2014

Life After Football Mag

Pro Golfer Thorbjorn OlesenShamballa Jewels Lock Bracelet. 18K Yellow Gold.

Entertainers andSupermodels

Actress Jessica Chastain wears Shamballa Jewels Earrings. White Diamond 18K Rose Gold

Actress Julianne Moore in Shamballa Jewels Choker. Colombian Emeralds and White /Gvs diamonds.

Vs. Magazine, SS 14.

January Jones by Mark Abrahams

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Actress January Jones Shamballa Jewels C-Dorje RingVs. Magazine Fall 2013

Sharon Stone, Vs Magazine 2015Shamballa Jewels Skull Phurpa Necklace,

White Diamonds, 18K White Gold.

Supermodel Helena ChristensenShamballa Jewels white diamond pavé bracelet. Vanity Fair Oscars party 2007

Supermodel Toni Garrn in Shamballa Jewels Skull Phurpa Pendant and Necklace. White Diamonds Pavés, 18K White Gold.

Cannes amFAR Gala, 2014

Actress Kirsten Stewart wears Shamballa Jewels Zebra Pavé Bracelet, British Vogue October 2012

Supermodel Irina Shayk at Elton John AIDS Foundation Academy Awards Viewing Party, Beverly Hills February 2012

Actress Paz Vega wearing various Shamballa Jewels Bracelets, Cannes Film Festival 2011

Actress Amanda Seyfried wearing C-Dorje Ring.Elle France October 2013

Amanda Seyfried - Vs. Fall Winter 2012All bracelets Shamballa Jewels

Musician Ozzy Osbourne wearing Shamballa Jewels Bracelet with Diamonds, ebony, 18K Gold.

French Rockstar Johnny Hallyday & Wife Laetitia Hallyday wearing their matching Shamballa Jewels Bracelets with

Raw Black Diamonds, White Diamonds & 18K Gold

Lars Ulrich, Metallica DrummerShamballa Jewels Bracelet with 18K Gold & Onyx

Courtney LoveAll bracelets Shamballa Jewels

Vs. Magazine 2013

Australian model Abbey Lee KershawShamballa Jewels white diamond trio earringsVs. Magazine 2015

Black tuxedo blazer BOSSTulle body Kiki de Montparnasse

Lace gloves Malin Landaeus select vintageWhite gold earrings w. diamonds Shamballa Jewels

Moonlight antique rhodium w. 18K gold crystal encrusted lounging Panther ring Alexis Bittar

Actress Margaret Qualley from HBO Series ‘The Leftovers’ in Shamballa Jewels White South Sea Pearl

Choker with White Diamond Pavé.Vs. Magazine 2014

Sigourney Weaver, The Sunday Times Style, 2015Shamballa Jewels Sapphire Earrings.

Actress Gwenyth Paltrow wearing Shamballa Jewels Bracelet with Diamonds & 18K gold in her Movie “Country Strong”, 2011

Actress Kiera Chaplin - Granddaughter of the Legendary Charlie Chaplin wears Shamballa Jewels Bracelet with Black & White Dia-monds during Cannes Film Festival 2011

Actress Goldie Hawn wearing Shamballa Jewels Bracelet with White Diamonds & 18K Rose Gold at the de Grisogono Party, Cannes Film Festival 2011

Roberta Armani of Armani wearing Shamballa Jewels Bracelet with White Diamonds next to Actor Sean Penn at Cannes Film

Festival 2011

Supermodel Gisele Bündchen Shamballa Jewels Ultimate Protection Necklace in 18K Gold in Vogue Paris. July 2012

Supermodel Gisele Bündchen Shamballa Jewels Ultimate

Protection Necklace in 18K Gold in Vogue Paris. July 2012

Eva HerzigovaShamballa Jewels hoop earringsGlass Magzine, 2014

Eva HerzigovaShamballa Jewels Zebra choker, black and white diamond pavés.

Glass Magzine, 2014

Alicia Vikander Vs. Magazine SS 2013Shamballa Jewels Ultimate Protection Necklace and Grey moonstone Lock Bracelet

White sequined dress Tom FordWhite scarf Tom Ford Bead bracelets in peach moonstone, yellow & rose gold w. diamonds Shamballa Jewels

Rose Huntington WhiteleyShamballa Jewels bracelets

Vs. Magazine 2014

Actress Uma Thurman in Shamballa Jewels Limited Edition Necklace of Brown Sapphires, White Diamond Pavés and Black Diamonds, Shamballa Jewels Rings and Shamballa Jewels Bracelet with White Diamond Pavés.Vs. Magazine, 2014

Supermodel and Artist Soo Joo Shamballa Jewels Royal Bracelet and Tennis Bracelet on the Cover of Vs. Magazine, SS 14

Photoshoots andEditorials

Publication: Vogue Paris September 2014Shamballa Jewels Ebony and White Diamond Pavé Necklace.

Shamballa Jewels Zebra choker.Black and white diamond pavés.

Vogue Paris, Sept 2014.Model: karlina Caune

Shamballa Jewels Royal braceletElle Denmark, March 2014

KJOLE Carin Wester 4.899 kr.HALSKÆDE Figaros Bryllup 10.200 kr.

HALSKÆDE Modellens egen. ARMBÅND Figaros Bryllup 5.000 kr. ARMBÅND Figaros Bryllup 4.000 kr.

ARMBÅND Shamballa Jewels 48.300 kr. RING Lola’s Love 4.999 kr.

RING Maria Nilsdotter 3.200 kr.

AJAShamballa Jewels Emerald Lock bracelet and ring.

Cover Magazine, Denmark, 2015

Shamballa Jewels Emerald necklaces.Vogue Paris, August 2014

Shamballa Jewels Korne Pavé bracelets,Vogue Paris, May 2014

Shamballa Jewels coral and white diamond pavé necklace. Shamballa Jewels emerald and white diamond pavé necklace.Vogue Netherland, May 2014

Shamballa Jewels bracelets, headband and necklace.Vogue Japan, March 2015

Shamballa Jewels Bracelets. Porter Magazine, Spring Summer 2014

Ivana JirešováAll jewellery Shamballa Jewels.

Czech Elle, November 2014

V-Man - The Spring Fashion Issue 2012

Susanne:Shorts and boots by Susanne RohrmannMink fur coat by Birger Christensen Jewelry by Figaros Bryllup and Shamballa JewelsHenrik: Pants by Ann DemeulemeesterJewelry by Shamballa Jewels.

Hotel Magazine Spring 2014

Shamballa Jewels Ultimate Protection necklace and yellow gold bracelet.Vogue Paris, July 2013

Shamballa Jewels Ultimate Protection necklace. Vogue Paris July 2013

Shamballa Jewels white diamond pavé earrings.Cover Magazine, Denmark, May 2014

Shamballa Jewels necklace, diamond pavés, zebra pavé, onyx.Vogue Paris, March 2013

Shamballa Jewels bracelets.CR Fashion Book September 2012

Shamballa Jewels Dancing Shiva necklace and bracelets.CR Fashion Book September 2012

Shamballa Jewels zebra white and black diamonds pavé bracelet. Vogue Germany, June 2013

Shamballa Jewels SOS ring and white diamond and onyx bracelet.Another Man SS 2013

Shamballa Jewels bracelets and necklace. Vogue Japan, February 2015

Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris July 2012

Magdalena wears Shamballa Jewels whited diamond and yellow gold bracelets.

Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris July 2012

Magdalena wears Shamballa Jewels Diamond & Sapphire Bracelet and Turquoise Bracelets.

Shamballa Jewels Zebra Choker in Vogue Paris, February 2014 Styled by Emanuelle Alt

Shamballa Jewels Lock Bracelet featured in Vogue Paris, April 2011.

Shamballa Jewels Bracelets featured in Vogue Italia, 2009

Karlie KlossShamballa Jewels bracelet. 6mm white diamond pavé on yellow gold.

Vogue Paris, October 2014

Pearl and Sapphire Necklace with White G/vs Diamonds on the Cover of Elite Traveler February 2014

Shamballa Jewels Turquoise bracelets.Elle Italy Summer 2013

Various Shamballa Jewels bracelets. Vogue Paris, November 2011Styled by Emmanuelle Alt.

Various Shamballa Jewels bracelets. Vogue Paris, November 2011

Styled by Emmanuelle Alt.

Shamballa Jewels ebony necklace and bracelets. Vogue Paris, April 2012

Shamballa Jewels turquoise bracelets.Vogue Paris, April 2012.

Shamballa Jewels Bracelets, Black & White DiamondsVogue Deutschland, November 2011

Shamballa Jewels Bracelets, Black & White Diamonds & 18K Gold Vogue España, 2009

THE HORSE RIDER’S JOURNAL

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Jeans Levi´s € 255BRaCeleT Shamballa € 9.400

BRaCeleT Figaros Bryllup € 1.69 0BRaCeleT Figaros Bryllup € 1 2 0

BRaCeleT Figaros Bryllup € 11.66 5

Shamballa Jewels Bracelet in Horse Riders Journal Fall 2013


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Jeans Levi´s € 255BRaCeleT Shamballa € 9.400

BRaCeleT Figaros Bryllup € 1.69 0BRaCeleT Figaros Bryllup € 1 2 0

BRaCeleT Figaros Bryllup € 11.66 5

Shamballa Jewels White Diamond Pavé Choker Madame Air France, January 2012

Shamballa Jewels white diamond pavé and emerald necklace.Glass Magazine, 2014

Shamballa Jewels BraceletsEuroman Spring 2013

Poloshirt Sand til 799 kr. Undertrøje Tiger of Sweden til 350 kr. Bukser Sand til 1.599 kr. Armbånd på højre hånd Shamballa til 110.900 kr. og 102.900 kr.Armbånd på venstre hånd Jewls Cph til 499 kr. pr. stk. Halskæder Bjørg til 1.499 kr. og 1.893 kr.

Skjorte yderst Sand til 1.499 kr. Skjorte inderst Hope til 900 kr.

Armbånd på højre hånd Shamballa til 110.900 kr. og 102.900 kr.

Armbånd på venstre hånd Jewls Cph til 499 kr. pr. stk.Halskæder Bjørg til 1.499 kr. og 1.893 kr.

Shamballa Jewels Diamond & Gold necklace featured in The Horse Rider’s Journal, S/S 2011

Shamballa Jewels Dancing Shiva necklace.Elle France, July 2013

Tatler UK , April 2012

Shamballa Jewels Laughing Skull Phurpha on a white diamond pavé necklaceTown and Country USA, July 2014

Shamballa Jewels Pyramid bracelets.Amica Italy, January 2014

Tomorrows Journal, Denmark.Fall 2012

BOLERO, SWITZERLAND, SPRING 2013“KING OF BRACELETS”

VOGUE USA, 2008

VOGUE PARIS, 2008

SIMPLY ABU DHABI, JULY 2014

COLLEZIONI UOMO, ITALY, SEPTEMBER 2014

CITIZEN K, 2010

THE FOXLEY DOCKET, FEBRUARY 2013

TATLER, HONG KONG JUNE 2013

GQ, UK OCTOBER 2013

DAY BY DAY, BRASIL DECEMBER 2013

53

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Sucesso entre a realeza e astros de Hollywood, os braceletes Shamballa são inspirados na lenda de um reino de paz e espiritualidade no Himalaia. Mas foi no Brasil que o criador da marca teve seu maior encontro com a naturezaTexto Suzana Camargo

O ano era 1990 e Mads Kornerup, então com 19 anos, decidiu explorar o mundo. Um amigo sugeriu que ele viesse ao Brasil e passasse um ano no País. O jovem dinamarquês não hesitou e embarcou na aventura. “Me apaixonei pelo país, pelo povo e pela língua”, conta. “Ainda hoje, adoro falar português.” No dia 8 de abril daquele mesmo ano, quando completava 20 anos, viajou para Lençóis, na Bahia, região conhecida pelas jazidas de diaman-tes no século 19. Perto dali, escalou e chegou ao alto da Cachoeira da Fumaça. “Foi naquele dia, diante daquela vista, que me dei conta de que eu só seria realmente inteiro se estivesse em contato com a natureza e que a vida me foi concedida nesse jardim mági-co chamado Terra.” Kornerup diz que deve ao Brasil e à Cachoeira da Fumaça o despertar para a pessoa que ele é.

E hoje o designer dinamarquês é o badalado diretor criativo da Shamballa Jewels. Suas joias são comercializadas em diversos países da Europa, América do Norte e Ásia. Os braceletes criados por ele já foram vistos no pulso de celebridades como Gwyneth Paltrow, Karl Lagerfeld, Giorgio Armani, do rapper Jay Z e das princesas da Dinamarca e da Noruega. No ano passado, Kornerup inaugurou com orgulho a primeira flagship store da Shamballa em Copenhague e já planeja abrir lojas próprias em Londres, Paris e Nova York. O designer trabalha em parceria com o irmão Mikkel, responsável pela área financeira e de produção da empresa.

Nascido em uma família que atua no ramo imobiliário e da construção civil, Kornerup sempre teve uma estreita relação com a arte e a espiritualidade. No Brasil, conheceu a beleza e a energia das pedras preciosas. Depois, viajou para o Oriente. Esteve no Ja-Fo

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Inseparável A peça preferida de Kornerup tem contas de ouro rosa com letras do alfabeto romano e sânscrito com as iniciais dos nomes de seus dois filhos, Storm e Nor

pão, Índia, Nepal e Tailândia. “A ioga e a meditação me levaram até lá”, conta. Nesses países, teve a chance de conhecer de perto o trabalho de ourives e descobriu a riqueza do trabalho feito à mão.

Amuleto da sorteA Shamballa Jewels é fruto da experiência multi-

cultural de Mads Kornerup mundo afora. O nome foi inspirado em um reino místico de Shamballa, no Hi-malaia, descrito em escrituras ancestrais. Seria um lugar povoado por pessoas iluminadas e cheias de compaixão. Os dois raios da estrela de Shamballa, que estão nas contas dos braceletes da marca, simbolizam a força advinda da mente pura e consciente. “Dese-nho joias inspiradas em símbolos espirituais, textos e iconografias, de tal forma que um bracelete de ouro e diamantes pode se transformar em algo cheio de tra-dição e significado”, acredita. “Espero que, ao usá-la, a pessoa se lembre de que é preciso ter compaixão e es-timule quem estiver a sua volta a fazer o mesmo.”

Mas nem só de paz e amor foi feito o começo dos negócios da joalheria. Como morava em Nova York, Kornerup decidiu abrir uma loja na cidade. Foi

DAY BY DAY, BRASIL DECEMBER 2013

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“Pretendo incluir mais turmalinas brasileiras nas minhas peças”, diz Kornerup

obrigado a fechar as portas por causa do atenta-do terrorista de 11 de setembro de 2001. “Por

seis meses, não consegui vender nada. Os Es-tados Unidos estavam em guerra, os turistas eram poucos, e os norte-americanos econo-

mizavam dinheiro e não gastavam com joias.” De volta à Dinamarca, criou, nesse mes-

mo ano, a peça que fez da Shamballa Jewels uma marca conhecida. Segundo ele, o sucesso da pulseira se deu principalmente pela falta de joias que pudessem ser usadas de ma-neira mais relaxada. “Mesmo buscando peças mais informais, as pes-soas ainda querem ter um bracelete com diamantes, design exclusivo e qualidade inigualável”, diz Kornerup. A tradição do design clean e sofisticado da Escandinávia é evidente nas criações da marca.

Entre 2007 e 2012, a pulseira virou febre internacional. A prefe-rida de Kornerup, que ele usa todos os dias, tem contas de ouro rosa com letras do alfabeto romano e sânscrito com as iniciais dos nomes de seus dois filhos, Storm e Nor.

Atualmente, seis profissionais e especialistas em ourivesaria produzem manualmente as joias na sede da empresa, em Cope-nhague. Além de desenhar, o diretor criativo da Shamballa trança e monta os braceletes. Não há lançamento de coleções, já que as pe-ças são customizadas. A marca fabrica ainda colares, anéis, brin-

cos e abotoaduras. “Gosto de introduzir novos estilos, mas não temos uma ditadura de moda ou estação.”

A experiência de Kornerup no Brasil foi tão marcante que é cita-da no texto do site da Shamballa sobre o processo de criação das joias. Em algumas peças produzidas em edição limitada, Kornerup usou turmalina Paraíba, pedra brasileira considerada uma das mais raras do mundo. “Espero incluir mais turmalinas brasileiras e quartzo rutilado nas minhas peças em breve”, avisa. Curiosamente, o dinamarquês ainda não conseguiu trazer suas criações para o país de que tanto gosta. Segundo ele, os altos impostos de importação inviabilizam o negócio. Mas deixa escapar que, se encontrasse um parceiro comercial, adoraria vender suas joias por aqui.

A última vez que ele esteve no Brasil foi há sete anos, para parti-cipar do casamento de um amigo no Rio de Janeiro. O diretor da Shamballa, que continua praticando ioga e meditação diariamente, ainda lembra com carinho e saudade da época que passou na Bahia. “Na minha próxima vida, espero morar no Brasil”, finaliza.

PreciosidadesA partir do alto, o bracelete Real, feito com diamantes negros; a pulseira Pirâmide, em ouro 18 quilates; a joia Tênis, fabricada com diamantes e ouro branco; e uma variação do bracelete Real em ouro rosa e Argyle, o raro diamante rosa da Austrália

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SHAMBALLA Q&A

professionaljeweller.com January 2015 | PROFESSIONAL JEWELLER 41

Mikkel Kornerup: For a young brand, we have a global presence in over 30 countries. In 2013, we doubled our points

of sale in existing markets. We are now focusing on consoli-dating existing markets.

PROFESSIONAL JEWELLER: THINKING BACK OVER THE PAST FEW YEARS, HOW HAS SHAMBALLA JEWELS DEVELOPED AS A GLOBAL BRAND?

Mads Kornerup: The Shamballa bracelet design is one of the most easily recognisable styles today. Whether at a beach in Ibiza, the catwalks of Paris or the Himalayas, many people know what a Shamballa bracelet is. For me that signifies our rise as a true global brand. The word Shamballa is a mantra of wisdom and compassion and I look forward to hearing this mantra in all nooks of the world.

Mikkel KornerupChief executive officer, Shamballa Jewels

Mads KornerupCreative director, Shamballa Jewels

IN A PROFESSIONAL JEWELLER EXCLUSIVE, MIKKEL AND MADS KORNERUP, THE BROTHERS BEHIND GLOBAL JEWELLERY PHENOMENON SHAMBALLA

JEWELS, DISCUSS PRODUCT DEVELOPMENT, BALANCING SPIRITUALITY WITH BUSINESS GROWTH AND THEIR RETAIL PLANS — EACH GIVING THEIR OWN

PERSONAL INSIGHT INTO THE BUSINESS.

Brothers in Arms

PROFESSIONAL JEWELLER, MARCH 2015

Q&A SHAMBALLA

PROFESSIONAL JEWELLER | January 2015 professionaljeweller.com42

Mikkel: Our spiritual values are a part of our com-merce. We focus on honesty, quality, compassion and

respect for our clients.

Mikkel: Our three new bracelets, the Korne Pavé, the Royal Bracelet and the Tennis bracelet. These differ from the

Shamballa bracelet in design as they do not feature macramé braiding. All three designs have been received very well. It has proved to the industry that our capability extends

beyond the Shamballa bracelet. The launches of our rings, pedants and earrings have been equally important to propel

us forward as a full repertoire fine jewellery company.

Mikkel: We will be launching our new designs at Baselworld 2015. Our designs will continue to be customisable and offer

something for everyone. Prices will begin at €3,000 and go up to €500,000 for our limited-edition pieces.

PROFESSIONAL JEWELLER: HOW DO YOU MAINTAIN THE GROWTH OF SHAMBALLA JEWELS WHILE KEEPING ITS ETHOS AND SPIRITUAL VALUES AT THE FOREFRONT?

PROFESSIONAL JEWELLER: WHICH LAUNCHES HAVE BEEN MOST IMPORTANT FOR THE BRAND OVER THE PAST YEAR?

PROFESSIONAL JEWELLER: SHAMBALLA JEWELS IS SEEKING TO EXPAND AS A FINE JEWELLERY LABEL WHILE MAINTAINING ITS POSITION AS A LEADING LUXURY BRACELET BRAND — HOW WILL

YOUR DESIGNS DEVELOP IN THE COMING SEASONS?

Mads: Spirituality is about offering the best you can; there-fore I see no disconnect between commerce and spirituality. Design should have a purpose and a story to tell, and our jewellery carries forward the message of the Kingdom of Shamballa — of wisdom and compassion. Most of our clients can afford everything they want; what we offer them is some-thing meaningful, a positive reminder. I continue my mission of creating meaningful jewellery.

Mads: For me it has been the Korne Pavé bracelet — it is a masculine piece with leather and customisable diamond shields. While I love designing for women as well, my passion is designing for men. The Korne Pavé is a handsomely crafted piece, which is quite heavy on the diamonds. It gives me a lot of satisfaction to see men wearing it. When we started [the business], men were still wary of wearing diamonds.

Mads: Apart from our new launches, my focus is also on our rare, limited-edition pieces. I am using larger carats of dia-monds [and] more white and black diamonds. The aim is to go rarer, magical and very exclusive. We will be revealing our new designs at Baselworld 2015, so can’t share much here.

Inside Shamballa Jewel’s

flagship Copenhagen boutique

PROFESSIONAL JEWELLER, MARCH 2015

ELLE ITALIA SPRING 2013

GLASS MAGAZINE, 2014

50ZEN ZEN51

hodinky&šperky

k do z obyvatel západního svě-ta nebyl v nějaké etapě svého života

zarytým buddhistou či aspoň ne-koketoval s jinými duchovními nau-kami, jako by snad ani nebyl. Ve světových metropolích jsou dnes na každém kroku rozesety buddhistické restaurace, čajovny, knihy i jídlo. Touhu moderní civilizace po mystičnu ostatně dokazuje i ZEN, který vás zásobuje nejmíň jed-ním duchovně laděným textem měsíčně. Tento trend zachytil i Mads Kornerup, spoluma-jitel šperkařské firmy Shamballa Jewels, jež pro-razila luxusními náramky ve stylu modlitebních korálků buddhistických mnichů. Šperky cestova-tele a jogína ověšeného korálky, který se v září na skok zastavil v Praze, nosí třeba dánská korunní princezna Mary, zpěvačka Beyoncé, návrhář Gi-orgio Armani či basketbalová legenda Michael Jordan, kteří za ně neváhají platit tisíce eur. Inspirován svými cestami se kdysi Mads rozhodl nejprve vozit náhrdelníky a náramky z Indie, Bali či Indonésie. V New Yorku, kde dlouho pracoval jako asistent módních fotografů, pak dovezené šperky prodával. „Vždycky jsem vše prodal za pár minut.“ Ať už to bylo předurčení osudu či ob-chodní cit, jak vyplnit díru na trhu, Mads začal šperky z drahých kamenů a kovů vyrábět sám.Před třinácti lety založil firmu, ke které se o tři roky později přidal i jeho bratr Mikkel. A tak vznikla Shamballa Jewels. V současnosti má ob-chody od Austrálie po Rusko, jižní Asii a nově i Českou republiku. „Záleží na mentálním stavu. Když na něco dlouho myslíte, je velká šance, že se v budoucnosti objeví něco, co vám k cíli dopo-může,“ říká s úsměvem Mads, který tvrdí, že vše, čeho v posledních dvaceti letech dosáhl, je dílem náhody. Stejně jako setkání s rapperem Jay-Z, pro něhož vytvořil první náramek z drhané šňůrky zdobené zlatými korálky s diamanty.Na název Shamballa přišel Mads během své-ho čtyřletého pobytu v Káthmándú, kde hledal vnitřní klid mezi hinduistickým a buddhistic-kým světem. Shamballa je mytické království skryté v nepřístupném údolí vysoko v Himála-ji. Doslovně přeloženo ze sanskrtu je to „místo

míru a poklidu“. Náramky Shamballa nosili již staří

Tibeťané, kteří věřili v je-jich kouzelnou a léčebnou

moc. Působí prý na Dharma-čakru, jež navozuje pokoj v duši.

„V buddhistickém umění je uzamčeno díky geografické poloze cosi tajemného. Moje

interpretace tamního světa jsou šperky, které vy-tvářím.“

Lagerfeldovo selfieÚstřední symbol a znak firmy, dvojité žezlo blesků (tibetsky Dordže Gjadam), je symbolem energie, která chrání nejen naše těla před vněj-ším nebezpečím, ale především naše vědomí před temnotou. Je vyjádřením stavu osvobozené mysli. Novou kolekci designérští bratři doplnili o pyramidy. „K jejich přidání mě inspirovalo se-tkání s mužem, který staví v Mexiku dřevěné py-ramidy a v nich pěstuje zeleninu a byliny. A těm se moc dobře daří,“ říká s nadšením Mads, který se prý nikdy necítil jako designér. „Dávám dohro-mady kousky a materiály, které se mi prostě líbí. Vlastně dělám šperky sobě na míru.“Všechny šperky Shamballa Jewels se vyrábějí z 18karátového zlata, čirých a barevných diaman-tů, drahokamů a perel s certifikací A až B.Na otázku, jak souvisí duchovno vložené do šper-ků s cenou, která začíná na třech tisících eurech, Mads odpovídá: „Vybírám drahé kameny, které jsou pro každou oblast nejvíce ceněné. Šperk je něco osobního, do čeho vkládáte víru i kus sebe sama. Navíc každý z náramků je originál, brouše-ný, leštěný i vázaný ručně.“ Kromě obyčejných movitých smrtelníků je hoj-ně nosí hollywoodské celebrity. „Některé známé osobnosti nás dokonce žádají o to, abychom jim korálky dali zadarmo, a oni nám za to udělají reklamu. Takhle ale náš byznys nefunguje. Mají stejné šance a možnosti koupit si je jako kdokoliv jiný, kdo o ně má zájem. Například Karl Lagerfeld je náš častý zákazník. Návrhy mu posílám vždy elektronicky. Když se mu šperk líbí, my jej vyrobí-me, jeho asistent vyzvedne a sám návrhář mi pak pošle své selfíčko,“ směje se Mads, který vypadá, že má vše zenově na háku.

Sortiment Shamballa Jewels zahrnuje také prsteny, náušnice, manžetové knoflíčky a náhrdelníky. Značka je v prodeji ve vlajkovém butiku v kodani a v síti autorizovaných prodejců, mezi něž patří například obchodní domy Barneys, harrods, klenotnictví Wempe či concept story Montaigne Market a Colette. V Česku si korálky Shamballa Jewels můžete exkluzivně zakoupit v pražském Carollinu, Pařížská 11, Praha 1.

Buddha de luxe

Text Viola Černodrinská

M a d S k o r n e r u p

Do náramků ve stylu tibetských mnichů se zbláznil nejen Hollywood. Za místo míru a poklidu, jak zní doslovný překlad názvu značky Shamballa, si ale připlatíte.

ZEN, CZECH REPUBLIC, NOVEMBER 2014

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HIPPIE HARmONY ON A STRING

THE DAILY GEm

Despite the general global recession, Danish brothers Mads and Mikkel Kornerup are enjoying increasing success with their exclusive Shamballa bracelets in new markets as well as on the homefront. They even have Karl Lagerfeld charmed by the wrist.

During last year’s haute couture shows in paris, mas-ter designer at Chanel Karl Lagerfeld gave Mads Ko-rnerup a big thank-you hug.

“It’s always me designing for everyone else, and it is so rare that someone designs for me,” he said with genu-ine affection to the Danish jewelry designer, when he found out that Mads Kornerup had had him in mind for the four bracelets he was wearing, without making it explicit. He had just placed them on display at the famous concept store Colette on rue Saint-Honoré, where Karl Lagerfeld happened to spot them himself.“I told him that it had always been my dream to put a little color on him, since he is the most achromatic dresser. So I was pleased to see him with the spectacu-lar green Columbian emerald dangling on his wrist, which I’d had in mind for him.”

This is very telling of the success of brothers Mads and Mikkel Kornerup, who founded Shamballa Jewels twelve years ago. They are ambitious, but in a humble hippie-sort-of-way. Their popular jewelry is not only set with the most precious of stones, but also offers the kind of inspiration that makes the wearer look beyond just the material value.

“I designed the first Shamballa bracelet in 2001, a cus-tom design for Jay-Z. Yoga and meditation were, and still are, an intrinsic part of my life, so I took inspira-tion from prayer beads and made Jay-Z a bracelet of gold beads held together by the macramé technique.

I was happy with what I created, but I didn’t dream that I would create a trend. In 2005, we launched our first diamond pavé balls, and we suddenly had a huge demand from the ladies.”

“Today, the Shamballa Bracelet is a generic style name, something that takes most brands many years and a long tradition of craftsmanship to achieve. It is still unreal when people mention a Shamballa brace-let in the same breath as a Cartier Love bracelet or a De Beers eternity ring. This unexpected success is what continues to inspire me to innovate,” says Mads Ko-rnerup, who leaves the business side to his brother Mikkel.The humble beginnings have now paid off. Despite

the recession, Shamballa has grown steadily, and at the fastest pace during the last few years. already pre-sent in 18 countries, they are now set to launch in three new regions, Dubai, Hong Kong, and Romania, and as we speak, they are negotiating with retailers in Brazil.

But their big pride is also the newly opened flagship store on the elegant Ny Østergade in central Copen-hagen, and the fact that the craftmanship is not out-sourced, but remains in Danish hands.

“Frankly, I don’t have a formula for how we man-aged to do it, other than staying true to our idea. as we don’t produce collections per se, our focus is on custom pieces. We introduce new designs whenever we feel we have an excellent design worth sharing.”

“The newest designs we unveiled — the flat lock bracelets — are inspired by Buddhist prayer flags and come in rich gemstones of emeralds, rubies, sap-phires, and moonstones that reflect the color of the prayer flags. The raw gems pass through the hands of seven master craftsmen over a period of seven days to come out as glistening squares.”

“as with all my designs, the message is as important as the quality of gems and craftsmanship. We hope to help share the message of harmony just as the Bud-dhist prayer flags do,” says Mads Kornerup.

WORDS Elsebeth Mouritzen

JOIN THE CELEBRATION Copenhagen Fashion Festival is a seasonal celebration of all things fashion in the Dan-ish capital. Open to everyone, Copenhagen Fashion Festival welcomes both Copenha-geners and visitors to take part in the array of open events that the festival has to offer in the shops and streets of Copenhagen. In-dulge in discounts and goodie bags, attend shows and exhibitions, or party your heels off

All during Copenhagen Fashion Festival, January 31 — February 3. For what, where, and when check copenhagenfashionfestival.com — and like the festival on Facebook.

THE COLOR IS GREEN. EmERALD GREEN.

The color experts at pantone have just re-vealed which colors you should paint every-thing from your nails to your fixie bike with in 2013. Whereas last year we were all advised to wear a deep orangey hue when pantone named Tangerine Tango color of the year 2012, this year it’s all about green. enter: emerald.

”The emerald green color brings a feeling of clarity, renewal and regeneration — all very important in a modern, complex world,” ex-plains Leatrice eiseman, CeO at pantone Color Insitute.

News provided by Fashionforum.dk

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