Scott McKee949.468.4813smckee@kiausa.com

Kia Motors America, Inc.111 Peters Canyon RoadIrvine, CA 92606Kiamedia.com

a

Shamit Choksey

Zeno Group for Kia Motors America949.468.4819

shamit.choksey@zenogroup.com

KIA MOTORS AMERICA ANNOUNCES PRICING FOR ALL-NEW 2014 FORTE SEDAN

Redesigned Compact Offers Lowest Base Price in the Segment at $15,9001

Forte’s European-influenced styling and premium amenities advance Kia’s value proposition to

new levels of sophistication

All-new compact sedan is packed with cutting-edge technologies, including Kia’s next-

generation UVO in-vehicle infotainment and telematics system with eServices to begin arriving

in the next 30 days

IRVINE, Calif., Mar. 20, 2013 – Value has long been a hallmark of the Kia brand, and the all-new

2014 Forte sedan is no exception as it will carry the lowest starting MSRP in the compact segment at

$15,900, plus $800 in destination charges. The lower, longer and wider Forte will offer a sportier and

more upscale design, better performance, greater interior space and a wider array of premium

amenities than its predecessor when it goes on sale within the next 30 days. Offered in LX and EX

variants, the Forte will be propelled by either an efficient 1.8-liter 148-horsepower engine or a more

powerful 2.0-liter 173-horsepower GDI unit. Fuel economy for the 2.0-liter powerplant is 24 miles per

gallon city/36 highway/28 combined2.

“The all-new Forte offers our customers world-class design with plenty of refinement and an

abundance of amenities, all at a tremendous value,” said Tom Loveless, executive vice president of

sales, KMA. “With its sleek and sporty profile, two new powertrains and redesigned, driver-centric

cockpit, the Forte is primed to become a standout in the very competitive compact segment.”

The 2014 Forte is offered in three models: LX with a 1.8-liter engine and manual transmission

starting at $15,900; LX with a 1.8-liter engine and automatic transmission with a base price of

$17,4001; and EX with a 2.0-liter GDI powerplant and automatic transmission beginning at $19,4001.

The destination charge for all three models is an additional $800.

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KIA MOTORS AMERICA ANNOUNCES PRICING FOR ALL-NEW 2014 FORTE SEDANPage 2 of 4

As the star of Kia’s popular “Hot Bots” Super Bowl ad this year, the all-new Forte represents

one of the best small car technology values on the road. Slotted between the Rio sub-compact sedan

and the best-selling Optima mid-size sedan, the all-new Forte arrives with class-up amenities and an

all new chassis.

Unexpected Premium FeaturesOffered in LX and EX trim levels, the all-new Forte proudly carries on Kia’s reputation for

offering premium features that redefine automotive segments. The base LX model comes standard

with steering wheel-mounted audio controls, SiriusXM™ Satellite Radio3, Bluetooth® wireless

technology4, power windows, air conditioning and heated power-folding mirrors among the many

features that make the Forte stand out from its competition. The optional Popular Package (LX A/T

only) adds 16-inch alloy wheels, cruise control, keyless entry with remote trunk release and a sliding

front armrest.

Stepping up to the EX trim brings a more robust 2.0-liter GDI engine with Sportmatic® shifting

and broadens Forte’s appeal with additional comfort and convenience features.  Kia’s next-generation

UVO in-vehicle infotainment and telematics system with eServices is standard and can now be

integrated with an optional navigation system.  Additional standard EX features include remote

keyless entry with trunk opener, Rear Camera Display5, a sliding center armrest and a cooling glove

box.  The new optional FlexSteer™ system allows the driver to choose between three distinct steering

profiles: Comfort, Normal and Sport.  Features found on the optional Premium Package include

heated front and rear seats, a 10-way power adjustable driver’s seat with class-exclusive air-cooled

ventilation, leather seat trim, power sunroof, 17-inch alloy wheels and push button start with Smart

Key and a heated steering wheel.  Opting for the Technology Package, adds HID headlights, LED tail

lights, a 4.2-inch color LCD cluster screen and dual-zone automatic temperature control with rear

center ventilation.

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KIA MOTORS AMERICA ANNOUNCES PRICING FOR ALL-NEW 2014 FORTE SEDANPage 3 of 4

Kia: One of the World’s Fastest Moving Global Automotive Brands Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past

four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full

line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by

combining European-influenced styling – under the guidance of chief design officer Peter Schreyer –

with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of

ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best

Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned

vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested

more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point,

Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than

11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the

industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s

comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV,

Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and

the Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in

Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers

throughout the United States and serves as the "Official Automotive Partner" of the NBA. In 2012,

KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive

year. Kia is poised to continue its momentum and will continue to build the brand through design

innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website

– www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive

custom email notifications for press releases the moment they are published, subscribe at

http://www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts

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1 Starting at price is manufacturer’s suggested retail price. MSRP $15,900 for LX model with manual transmission. MSRP $17,400 for LX model with automatic transmission. MSRP $19,400 for EX model with automatic transmission. MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.2 EPA Estimated for 2.0-liter powerplant. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. MPG fuel economy ratings for the 1.8-liter engine (A/T and M/T) will be available closer to launch.3 Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.4 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners. A Bluetooth® enabled cell phone is required to use Bluetooth® wireless technology.5 The rear camera display is not a substitute for proper and safe backing-up procedures. The rear camera display may not detect every object behind the vehicle. Always drive safely and use caution when backing up.