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Group Strategy (K-GS) Status: June 7th, 2016
Shaping the future of the Volkswagen Group
Contribution T. Sedran Wolfsburg, June 16, 2016
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SHAPING THE FUTURE OF THE
VOLKSWAGEN GROUP
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The following presentations contain forward-looking statements and information on the business development of the Volkswagen Group. These statements may be spoken or written and can be recognized by terms such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”, “estimates”, “will” or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast.
Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in the USA, Brazil or China, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen, Brazilian real, Chinese renminbi and Czech koruna.
If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements.
We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superceded.
This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.
DISCLAIMER
Group Strategy (K-GS)
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16 GROUP INITIATIVES – OVERVIEW
Secure funding
14 15 Drive digital tranformation
Create organization 4.0 Strengthen
innovation power
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Sharpen positioning of brands
Develop winning vehicle and drivetrain portfolio
Streamline modular architectures
Partner with regional players to win in economy segment
Develop self-driving system for autonomous vehicles and artificial intelligence
Develop battery technology as new core competency
Implement model line organization
Realign „Components“ business
Build mobility solutions business
Develop and expand attractive and profitable smart mobility offering Tranform
core business
Build mobility solutions
business
Improve operational excellence
Optimize business portfolio
GROW PROFITABLY
DEVELOP STRATEGIC CAPABILITIES
ENHANCE ENTREPRE-NEURIAL SPIRIT
Develop best-in-class user experience across brands and customer touchpoints
16 Integrate strategy and planning process
Group Strategy (K-GS) Status: June 7th, 2016
Four types of potential action fields currently under investigation
Source: Volkswagen Brand Portfolio Review Project Team
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Key volume growth
areas in which VW group
is predicted not among
Top 3 in 2020
• China Economy
• India Economy
• ASEAN Volume
Unprofitable and/or
shrinking areas in which
VW group is predicted
among Top 3 in 2020
• SAM Volume
• Global A00
Key profit pools in
which VW group is
predicted not among
Top 3 in 2020
• NAR SUV/CUV
• NAR Pick-Up
• JP/SK Volume
Key profit pools in which
VW group is predicted
among Top 3 in 2020
• China Volume,
Prem./Lux.
• WEU Volume,
Prem./Lux.
Tap volume growth Review position Tap profit pool Protect position
FOUR TYPES OF POTENTIAL ACTION FIELDS CURRENTLY UNDER INVESTIGATION
Unprofitable and/or shrinking areas in which Volkswagen group is predicted among Top 3 in 2020
• SAM Volume
• Global A00
Tap volume growth Review position Tap profit pool Protect position
Key profit pools in which Volkswagen group is predicted among Top 3 in 2020
• China Volume, Prem./Lux.
• WEU Volume, Prem./Lux.
Key volume growth areas in which Volkswagen group is predicted not among Top 3 in 2020
• China Economy
• India Economy
• ASEAN Volume
Key profit pools in which Volkswagen group is predicted not among Top 3 in 2020
• NAR SUV/CUV
• NAR Pick-Up
• Japan/South Korea Volume
Source: Volkswagen Brand Portfolio Review Project Team
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Group Strategy (K-GS) Status: June 7th, 2016
To wrap it up: First, a big thank you to this terrific team of more than 250
experts who got us to this point
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Group initiatives Brand strategies Functional strategies
K-GS
~50
K-S
K-B
K-GP K-GV
K-F K-I
K-GQ K-GE K-SI
>100 ~100
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TO WRAP IT UP: FIRST, A BIG THANK YOU TO THIS TERRIFIC TEAM OF MORE THAN 250 EXPERTS WHO GOT US TO THIS POINT
1. Group initiatives 2. Brand strategies 3. Functional strategies 4. K-GS
K-S
K-B
K-GP K-GV
K-F K-I
K-GQ K-GE K-SI
+ + + ~50 ~100 >100
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