shaping the industry, keeping the patient first. · 16:00 –16:30 revised code of ethics...

TOGETHERWE IMPROVE PEOPLE'S HEALTHShaping the Industry,

Keeping the Patient First.

www.mecomed.com

AGENDA

GENERAL ASSEMBLY 18TH MAY 2017

15:30 – 16:00 Opening and Executive Committee Updates and Announcements

Rami Rajab, Chairman, Mecomed

16:00 – 16:30 Revised Code of Ethics presentation by Compliance Committee

Ghadeer Alyacoub, Compliance Committee Head

16:30 – 17:00 The evolution of commercial agency in the Middle East and Africa

Els Janssens, Baker& McKenzie

17:00 Close and adjourn

OURMEMBERS2017 WELCOME NEW MEMBERS 2017

OURMEMBERS2017

Q’1 2017

UPDATE

2017- BUILDING ON SUCCESSES OF 2016

CHAIRMAN’S UPDATE Q’1 2017

➢ Organized a “special session” for members with regional regulators during the MENA MedTech forum with authorities and regulators, including SFDA, JFDA, Oman MOH and Egypt MOH

➢ Facilitated and participated in a Round-table with Iranian authorities Brussels

➢ Were represented in a round-table with Minister of Health, KSA in Washington DC

➢ Confirmed initiatives with KSA Chamber of Commerce

➢ Post-leadership survey, facilitated SAGIA’s meeting with MedTech Manufacturers in USA in cooperation with US Chamber of Commerce and AdvaMed

➢ Collaborated with SFDA and MOH UAE on revision of their Codes of Ethics

➢ Received a positive feedback on cooperating with MOH KSA on the same

EXTERNAL FOCUS

CHAIRMAN’S UPDATE Q’1 2017

➢ Increased Membership to 33 companies

➢ Further raised awareness by participating in the Arab Health jointly with the CVS and Ethical MedTech

➢ Successfully organized the 3rd MENA MedTech Forum on 8-9th March 2017, where engaged in improving gender diversity in the industry

➢ Revised the Code of Ethics to align with MedtechEurope

➢ Conducted legal trainings for members on the new commercial and labor laws in the region during the General Meetings

➢ Engaged in Value-Based Procurement project; planning a special training for members and launching a pilot with selected healthcare providers

➢ Launched healthcare maps of key markets (KSA and UAE), working on other geographies

INTERNAL PROJECTS

CHAIRMAN’S UPDATE

2017 Q2/Q3 PRIORITIES

➢Re-defining Mecomed geographical spread

➢Exploiting sources of income

➢Regulatory databank project

➢Launch of pilot project for regional data collection (orthopaedics)

➢Decision on adopting the revised code and initialization of respective communication programs

➢Continue differentiating MDDI from Pharma with key stakeholders

➢MEAT- Value based procurement workshop for members and selected accounts

MENAMEDTECHFORUM

2017

MENAMEDTECHFORUM

2017

3rd MENA MedTech Forum, 8th & 9th March, 2017

Company DescriptionDubai Science Park Platinum Sponsor

Medtronic Mediterranean S.A.L Gold Sponsor

Johnson & Johnson Gold SponsorBecton Dickinson Gold SponsorSmith & Nephew Silver SponsorMedical Regulations Gate ExhibitorBoston Scientific Middle East SAL Exhibitor

Zimmer GmbH - Lebanon ExhibitorKinetic Business Solutions FZ ExhibitorRegistrations

Total AED 347,825.00

THANK YOU, SPONSORS!

MENAMEDTECHFORUM

2017

STAY TUNED FOR 4th MEDTECH FORUM DATES!

STEERINGGROUPS

REGULATORY KPIs 2017

Priority Project Objective Completion

A Authorities attendance to MECOMED Meetings SFDA participation, Maghreb , Lebanon etc Ongoing

A Sub-Saharan Africa ExtensionMECOMED SubSaharan Africa extension in order to clarify local requirements, entry to market conditions and compliance to existing regulations while shaping for future

Q3'2017

B Product registration information bank

Data base for product registration & regulatory requirements

Q3'2017Include products and manufacturing sites

BPromote MECOMED through trainings, workshop and awareness meetings to region regulators and stakeholders

Strengthen Mecomed Brand Image

OngoingBuild transpercy & trust

STEERINGGROUPS

COMPLIANCE KPIs 2017Priority Project Objective Completion

AUpdate the MECOMED code of Ethical practice

Change nad update the code to refelct the new changes of stopping direct sponsorship,

May-17transparency, Educational grants,CVS etc.

ACommunication strategy for the new code

Prepare and develop the communication strategy for the new code on three levels:

Q'3Mecomed members, TPI,HCPs/GO

A Training materials for the code

Prepare training materails for Mecomed members

Q'3

B Conference Vetting System

Create a functional CVS in the MENA region

Q'2

B Distributors certification

Start working on the distributors certification

2018

B Interaction with authorities

Commence a dialogue with authorities on the industry ethical standards

Ongoing

STEERINGGROUPS

MARKET ACCESS KPIs 2017Priority Project Objective Completion

A PPP (Public Private Partnerships)

Understand Market Needs in terms of PPP08.03.2017-Completed

Share best Practice about PPP with the external stakeholders in KSA, UAE, Iran, Pakistan 12.10.2017- TBD

Organize Phase 2 workshop to educate the market about PPP

A Market Access Survey

Align the G&O of MA Committee with Mecomed membersCompleted, results

to be communicated

A Healthcare systems mapping

Understand the healthcare stucture and healthcare indicators of below countries and share with Mecomed members

KSA, UAE-completed

Update KSA, UAE Rest to be delivered

Create Iran, Egypt, Algeria, Morocco, Pakistan

AMarket Access sessions in the Medtech Forum

PPP presentation, followed by Panel discussion09.03.2017-Completed

VBP workshop

STEERINGGROUPS

MARKET ACCESS KPIs 2017

Priority Project ObjectiveCompletion

A Medical Devices Market Intelligence

Analysis of the market data and prepare meaningful reports for the use of Mecomed members Ongoing

Partner with QuintilesIMS to address the key challenges especially on the data

Focus on KSA and UAE geographies and from category perspective on Ortho and Stents

BMarket Access Platform For Mecomed Members

Building Market Access capabilities for the Mecomed Members: Sept' 2017

Whitepaper that defines the issues and challenges with market access in MENA region

BDHA Price Regulation & DRG Implementation

Understand the new reimbursement Model in Dubai Ongoing

Ensure the interest of the industry in the new model

positioning Mecomed as a key stakeholders with the DHA

C Value-based Procurement approach

Define a holistic approach for value based procurement

12.01.2017-Completed

Prepare a workshop at Medtech Forum, bring subject matter experts to educate the audiences (key internal and external stakeholders

09.03.2017-Completed

Launch VBP academy to educate Mecomed market access committee members on implementation strategies 18.05.2017

STEERINGGROUPS

HR KPIs 2017


A New markets

Sharing of best practices and reports for new markets, including salary benchmarks, hiring Ongoing

processes, cultural aspects, potential pitfalls

A Restructuring organizations

Sharing of best practices on organizational restructuring under the currently challenging Ongoing

and changing market environment

B Salary Benchmarking

Salary benchmarking and liaison with respective benchmarking firms Ongoing

Monitoring of HR trends amongst members

BBest Practices on Talent Development

Sharing of best practices on talent development through the engagement of Ongoing

internal and external contributors

STEERINGGROUPS

HR KPIs 2017


BBest Practices on Gender Diversity programs

Sharing of best practices on gender diversity implementation:09.03.2017-Completed

Prepare and conduct members survey

Organize key note speech and workshop during 3rd MENA MedTech Forum

C Liason with the Legal Group

Collaboration with the legal group on matters and ongoing updates related Ongoing

to HR legal aspects

C Staff retention

Sharing best practices on staff retention programs, considering cultural specific Ongoing

aspects of the region

STEERINGGROUPS

MARKETING KPIs 2017


A 3rd MENA MedTech Forum

Continue building Mecomed brand

01-03-2017- CompletedRecruitment of new members

Strengthening relationship with HCPs

B Mecomed in a Nutshell

Mecomed presentation to potential members

OngoingMecomed presentation to current members' Team

Corporate video

B Social Media

Build & Strengthen Mecomed Brand

Ongoing

B Websites Maintenance & NewsFeed

Update Members Logos

OngoingUpdate the Members Section with latest Committee Information

New platform + Regular updates

STEERINGGROUPS

MARKETING KPIs 2017


C PR Activities


OngoingPromote Key Mecomed Events/Activities

C MedTech Regional Trends

Support MECOMED Members in understanding HC TrendsWorkshop on 18.05.2017

Position MECOMED as the Industry Leader in Identifying Key HC Trends

D Monthly EC Blogs


OngoingPromote Mecomed Members Activities

Establish Mecomed Position in MedTech

STEERINGGROUPS

LEGAL KPIs 2017Priority Project Objective Completion

A Position Paper - Company Reps in OR

Creating a binding guideline for all members on the dos and donts of company reps in Ors in the respective countries Q'4 2017

in order to mitigate legal risks and increase the visibility and credibility of the industry association

ATrainings for members during General Assembly

Educational support to members May-16

Oct-16

BSupport and Monitoring of Projects of other Groups

Identify the projects that need always input from Legal May 2017

C Liason with the HR Group

Collaboration with the HR group on matters and ongoing updates related to HR legal aspects/ Ongoing

Coordinating external presenters

C Legal sessions in the Medtech ForumConduct a combined workshop with Marketing during MedtEch Forum 2017

01-03-2017-Completed

For Conference Vetting SystemPlease contact:

Arwa AsiriCompliance Officer

+971 55 56 37 [email protected]

Mecomed Medical Technology Association Middle East& North Africa

Executive Office No. 01 | Floor 2Block C | Building No. 27 | Dubai Healthcare City | United Arab Emirates

+971 50 70 80 [email protected]

www.mecomed.com

shaping the industry, keeping the patient first. · 16:00 –16:30 revised code of ethics...

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