sharon mcfarlane - lac 2017 - creating meaningful and useful content that resonates with your users
TRANSCRIPT
1. know your audience 2. MAKE IT EASY
3. keep improving
CONTENT IS
KING
CREATING MEANINGFUL CONTENT THAT WILL RESONATE WITH YOUR USERS
52% of marketers find produCING CONTENT that resonates with users
their SECOND biggest challenge.
CREATE A CONTENT STRATEGY
user persona
content that works
tailored content
benefits of a content strategy
• improved serps results • traffic and conversion increase • cheap and reliable
• improved serps results • traffic and conversion increase • cheap and reliable
THANK YOU
