Writing Content That Resonates With Influencers

Matt Roberts, Co-founder, VP Product @Linkdex

My two favorite words

Because we’re all need to do it

Resonated if communications have been received & understood

Influenced if changed behavior & achieved objectives?

Resonate & influence combined

CommunicationsReceived

MessageUnderstood

ChangedBehavior

ObjectivesAchieved

We’re at a content conference.What does success look like?

• Mentions & Links

• Tweets / Likes / Shares

• Rankings / Traffic / Conversions

• Awareness

So who are we going to resonate with to maximize influence

Who’s read these?

Influence the few and reach the many

What if it wasn’t true!

And it’s way more complicated

Read these books!

REAL key to is influenceare human relationshipswith those closest to us

People like your customers

Market experts

You chose agencies because they have established relationships

Only the best contentcan be promoted

Need to invest in the best content

Great writers also have existing relationships in the right circles

Establish & maintain deep relationships

150 – 290Plates

DunbarKillworthNumber

Resonate in the right place

Take responsibility influencer success?Read Nancy Duarte’s book ‘Resonate’

Flexible about who drives the agenda?

News is dynamic and moves fast…be ready

Monitor the news agenda

Offer opinions on today’s conversation

Supplement the news agenda

As well BIG ideas driving the agenda

Even own BIG ideas (that might be wrong)

Does it work?

I eat it…it’s tasty!

We wanted to talk Geo Rankings

• Whitepaper• Think Tank• Lunch Briefing• Guest Posting

Then…our amazing authorship data

If I’ve resonated you’ve heard & understood that

• We all need to resonate + influence

• Finding and maintaining relationships with people is key

• Taking part in today’s conversation is as important as starting your own

I will have influenced you if…

• You change the way you work because of what you’ve heard

• You come and find out more about Linkdex

Matt Roberts, Co-founder, VP Product @Linkdex