sharp future lab - part 2
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JON SUTZ PORTFOLIO
PROJECT TITLE: "FUTURELAB"
CLIENT: SHARP ELECTRONICS (Japan)
DESCRIPTION: Publicly-accessible interactive educational program
PURPOSE: In Japan, it is customary to designate a portion of lobbies in newbuildings to publicly-accessible exhibits and functions
To encourage the public to visit their new world headquarters,Sharp wished to create a high-quality interactive educationalprogram that would profile the origins, present state of, and
futures of a wide range of technologies The program was formatted for laserdisk, and housed in 20
custom-designed kiosks
FEATURES: User interface based on the fictional island of Bensalem, asdescribed by scientist Francis Bacon (1561-1626) in his book"New Atlantis;" the purpose of Bensalem was to facilitateresearch and development into a wide range of subjects
Computer-animated opening sequence of museum-type gallery,
with live actor portraying Francis Bacon, guiding viewer high-lighting achievements of major scientific thinkers through time
A wide range of media, including illustrations, graphics, multi-lingual narration music video photography and computer
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lingual narration music video photography and computer
House 1: "A Journey to the Ocean and the Mountains"
1/A1 The dynamic force of a rushing current and a cascading waterfall.
By the side of a simple dam constructed to interrupt the progress of the water in a ravine, an illustration of
the figure of a researcher of Salomon's House who is adjusting the water wheel.
1/A1/B0/C1 A hydroelectric power plant.
T (TEXT): An introduction to the existing state of hydroelectric power plants and theirconstruction.
P (PHOTO): An aerial photograph of the Number 4 power plant on the Kurobe River.
G (GRAPHIC): Explanatory diagram of the construction of a mid-air type gravitational dam.
A (ANIMATION): An animation explaining the principles of the drop-type hydroelectric power.
V (VIDEO): Nothing.
1/A2 A machine that doubles the force of the wind.
On a hill that seems to have an enchanting view along the oceanfront, the figure of a researcher ofSalomon's House immersed in profound comtemplation and admiring the dozens of windmills.
1/A2/B0/C2 A wind power plant.
T: An introduction to the positive use of the reusable possibilities of wind power.
P: Japan's largest wind-powered plant at Suzu (Shikotan Peninsula).
G: An illustration of a type wind-powered system.
A: An animation of the operating principles of the Lockheed wind-mill.
V: Nothing.
1/A3 Exposure to the strong rays of the sun.
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1/A3/B0/C4/D1 The construction of the solar cell
T: An explanation of the construction of the equipment which is able to achieve power from
natural light.
P: A photograph of the solar battery products made by Sharp.
G: An explanatory illustration of the structure of the solar cell.
A: The principles of the input rays are changed into current inside the solar battery.
V: A representative group of Sharp products using solar cells.
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House 2: "A Journey to a High Tower"
2/A1 Observation of fiery bodies in the sky
On the summit of a lofty mountain, an illustration of researcher setting up a telescopic-like astronomical
observation apparatus while scrutinizing a comet in the sky.
2/A1/B1 The observation of the Andes solar eclipse = corrobative evidence of the theory of relativity.
T: Observation of distorted light rays by the gravitational force of the sun and Einstein.
P: A photograph of Einstein in a lecture scene.
G: A verification schematic of E = MC 2.A: Nothing.
V: Nothing.
2/A1/B1/C1 A solar corona observatory.
T: An introduction to the importance of an astronomical observatory built on a high place.
P: A photograph of the corona observatory at Norikuradake.
G: A picture of the continuous observation of the solar corona.
A: A time series correlation graph of the terrestrial magnetism and the black spots and the corona.V: Nothing.
2/A2 Observation of various kinds of atmospheric phenomena.
In front of an instrument shelter-like observation base, an illustration of a researcher of Salomon's House
who has opened the door and is inspecting the observation apparatus inside.
2/A2/B2 Discovery of a line of discontinuity.
T: Modern atmospheric phenomena observation actualized by the appearance of an airplane.
P: The line of discontinuity as seen from the forefront side of an atmospheric phenomena.
G: A commentary on the low atmospheric pressure proximity and the mechanism generated from
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2/A3 Making the high tower.
The height is half of a mile and at the construction site of the gigantic tower, the researcher of Salomon's
House is looking at a diagram and giving directions to do this or that.
2/A3/B3 The history of high-rise construction.
T: The history behind the challenge of mankind in his pursuit of high-rise construction.
P: A photograph of the Great Ulm Cathedral.
G: Nothing.
A: An animation on how to pile up the stones on the pyramid.
V: None
2/A3/B3/C3 State-of-the-art high-rise construction.
T: An introduction to the current situation of the world's tallest high-rise construction.
P: The Phoenix Tower or the Chicago Sears Tower.
G: A diagram of the technology used in high-rise construction, especially the rigid-frame method
of construction, and so forth.
A: An animation of the method of construction when using tower cranes.
V: Nothing.
2/A3/B3/C3/D2 A look at the future for high-rise construction.
T: A high-rise building of the next generation which will exceed 1000 meters.
P: Nothing.
G: An external view of the super high-rise building conceived by the large construction
companies.
A: The progress of height from the days of the pyramids to the future high-rise buildings.
V: Nothing.
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House 3: "A Journey to the Fields and the Pastures"
3/A1 Large (and small) crops.
Hothouses and experimental buildings are scattered over vast farmlands, and a scene of the researcher
looking up at gigantic crops that reach to the heavens (a giant tomato plant).
3/A1/B0/C1 Super Hyponics
T: Gigantic crops through bio-technology.
P: The super high-hyponics in Tsukuba.G: Nothing.
A: The way to rebuild the type after processing of the embryo within the pure breed.
V: Nothing.
3/A2 Adjustment of growth and maturity.
In the middle of farmlands that are in winter decay, the researcher from Salomon's House looks
up to a vine overburdened with grapes as he holds a wine bottle in one hand.
3/A2/B0/C2 Gibberellin and CCC.
T: The promotion of growth in plants and the retardation in growth.
P: A vast vineyard (a grape-vine trellis).
G: A simple commentary on gibberellin and CCC.
A: An animation of the control of the harvest cycle based on the adjustment of the growth.
V: Nothing.
3/A3 The creation of new seeds.
In a corner of the hothouse, a mandragora-like, very mysterious plant sticks its head forward, and there is
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House 4: "A Journey Inside a Deep Cavern"
4/A1 Excavating a deep cavern.
With a geological map and an engineering construction diagram hanging from his neck, an illustration of
the researcher in discussion with a construction laborer in front of an excavation site.
4/A1/B1 The challenge of the England-France Tunnel.
T: The history and the engineering technology involved in the challenge of the English-France
channel conquest.
P: The opening to traffic of the Dover Channel tunnel (in the 1990's).G: A sectional diagram of the Dover Tunnel, and the transitional progress of construction.
A: An illustration of the advanced excavation of the shield machines.
V: Nothing.
4/A1/B1/C1 An example of an excavation to a great depth.
T: Boring for digging to the center of the earth.
P: The plan to search for Nobayazemuria(?) in an aim to be the world's deepest.
G: An explanation of the xxxx structure by centering on the crust side and the geoido(?) side.A: A display of the plate transfer simulation.
V: Nothing.
4/A1/B1/C1/D1 Neutrino Chamber.
T: Functioning underground to a rockbed, a probing foundation into elementary particles.
P: A scene from the Super Kamiokande experiment.
G: The structure of the super highly sensitive fiber optics.
A: The super nova explosion and the related underground observations from space.V: Nothing.
4/A2 Refrigeration and storage of a wide variety of goods.
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4/A3 The production of man-made metal.
In front of a retort oven held up by the furnace, an illustration of the researcher mixing material while
peeping into a variety of operating documents.
4/A3/B2 The development of alchemy and metallurgy.
T: The change in the chemical history that reaches to metallurgy built on alchemy.
P: A photograph of the rebirth of the Tatara Seitetsu (in Tottori).
G: An image illustration of the holes(?) and "L's"(?) of the aluminum electrolysis method.
A: An animation of the process for electrolysis quality and aluminum electrolysis.
V: Nothing.
4/A3/B2/C4 The birth of a new element.
T: The challenge of discovery from the enbedded cress(?) to the 164 elements.
P: A photograph of the atomic molecule for gold.
G: The cyclical Mende refu and the graphs after that.
A: An animation model of the atomic nucleus of lawrencium.
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House 5: "A Visit to Salomon's House"
5/A1 Artificial Jewels
In front of a huge furnace, taking out a melting pot from inside a high temperature, is the figure of the
researcher opening the lid and taking out a mysterious-looking crystal formation.
5/A1/B1 A singular crystal and multiple crystals.
T: What is crystal and how does crystal form and grow?
P: A photograph of a magnification of the upper surface of a silicon simple crystal.
G: Natural multiple crystals (jewel types) and a silicon simple crystal.A: The growth process of a silicon simple crystal.
V: Nothing.
5/A1/B1/C1 The structure and principles of semiconductors.
T: The methodology involved in the formation of a semiconductor on top of a silicon simple
crystal.
P: A magnified photograph of a wafer with only a lithograph.
G: An image explanation of the basic structure of a semiconductor.A: An explanatory animation of the principles of ON/OFF and the pn joint.
V: Nothing.
5/A1/B1/C1/D1 Future semiconductors.
T: The future of chemical combination hybrid substance semiconductors and optical devices.
P: A magnified photograph of the upper surface of the quantum thin line transistors.
G: An introduction to the characteristics of the post Si various types of devices.
A: An indication of the here and after of Si through the study of curved lines for the DRAM andCPU.
V: Nothing.
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5/A2/B3 Magnetism and magnetic substances.
T: An explanation showing that a conductor can become a magnetic body by a belt of magnetism
around it.
P: Nothing.
G: Graphics showing the attainable range of magnetism.
V: Nothing.
5/A2/B3/C3 The recording of information through magnetism.
T: How is it possible to record information on a magnetic substance?
P: A magnified photograph of the upper surface of a floppy disc.
G: An introduction to the magnetic recording media, like FD's and magnetic tapes.A: An explanatory animation of the magnetic recording mechanism.
V: Nothing.
5/A3 Good air for maintaining health and fitness.
In the middle of an extravagant and comfortable resort-like room, an illustration of the working
researcher of Salomon's House holding an environmental measuring device.
5/A3/B0/C4 Air conditioner.
T: An introduction to the control of air with focus on the main piece of equipment for that purpose--the air conditioner. P:
G: An explanatory illustration of the air conditioner.
A: An animation of the flow of heat and energy inside the air conditioner.
V: A cut of the CF of a Sharp manufactured air conditioner.
5/A3/B0/C4/D2 The principles of the heat pump.
T: An indication into the why concerning the possibility of the control of heat.P: An external view photograph of a heat pump.
G: An application example of the heat pump for an air conditioner.
A: An explanatory animation on the operating principles of the heat pump
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House 6: "Visiting the Perspective House"6/A1 Making a single color light.
On top of a research table, a lens and prism and reflection xxx are lined up, and the figure of the
researcher is operating a laser tube-like light source.
6/A1/B1 Natural light and laser.
T: An explanation of the difference between a single color light and monochromatic.
P: An experimental scene of the illumination of an He-Ne laser.G: An explanatory visual of the sunlight spectral.
A: An explanatory animation of the oscillating mechanism of the laser.
V: Nothing.
6/A1/B1/C1 Optical communication and ISDN.
T: A commentary on how communication will develop in the future.
P: A magnified photograph of an optical switch.
G: An image picture of the services of ISDN.A: An animation showing the typical communication of optical subscribers.
V: Nothing.
6/A1/B1/C1/D1 AD change and the PCM.
T: The methodology behind the digitization of information.
P: Oscillo waveforms.
G: An image of the various types of digitized information.
A: An animation of PCM sampling and quantumization.
V: Nothing.
6/A2 Making light from objects.
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6/A3 Distinguishing between the marks and the lines with the light.
The light from a pocket flashlight-like light source illuminates, an object form is copied on a special
curtain, and in addition a scene of the researcher placing sensitive paper on the back of the curtain.
6/A3/B3 Photography technology and light registration.
T: The topic of light registration technology up to the silver dust photography.
P: A scene of photograph-taking from a very early period (Daguerre's photo shooting etc.).
G: A diagram showing the connection of the light that has passed through an optical lens to the
image figure.
A: A display of a series of operations in a cut model of a single lens reflex camera.
V: Nothing.
6/A3/B3/C3 Facsimiles and optical scanners.
T: Electrical-like optical recording and the birth of the FAX.
P: A photograph of facsimile products of Sharp manufacture.
G: Alexander = Baine (?) and the principles diagram of the automatic electrification recording
telegram.
A: An explanatory animation of the principles of optical scanning.
V: A CF video of color FAX products.
6/A3/B3/C3/D2 The principles of scanning and synchronization
T: An explanation of the basic principles of the facsimile and the television.
P: Nothing.
G: An explanatory diagram of the structure of the cathode ray tube.(Ken to revise)
A: An explanatory animation of a scan and synchronism.
V: Nothing.
6/A4 Apparatus to aid eyesight.
An illustrated scene of a researcher wearing spectacles and observing minute objects after lining up a
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6/A4/B4/C4/D3 The STM and the manipulation of atoms.
T: A peep into the world of atoms----STM.
P: The world's smallest picture (the face of Einstein).
G: Nothing.
A: An animation about the structure of the STM and those principles behind it.
V: Nothing.
6/A5 Making a make-believe distance.
An illustrated scene of an image that is projected from a slide projector through the middle of smoke that is
rising from an incense burner in front of the researcher.
6/A5/B5 The history of image technology.
T: The history of moving pictures from Zotorobe to modern day films.
P: A graph of the Cinemat from Edison.
G: The principles of replay and moving picture recording to films.
A: A dummy replay of the Zotorope moving picture.
V: A single cut of a cinemascope size film.
6/A5/B5/C5 The history of the television receiver.
T: TV topics from Baird to HDTV.
P: Baird's television.
G: An illustration of the Nibor disk.
A: An animation relating the electronic xxx to the shadow mask.
V: Sharp's latest television (CRT).
6/A5/B5/C5/D4 The construction of the color LCD.
T: The structure and principles of the TFT liquid crystal display.
P: A photograph of a Sharp manufacture LCD product.
G: A structural diagram of a liquid crystal display.
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House 7: "A Visit to a Sound Laboratory"
7/A1 Tools that reinforce the sense of hearing.
A gigantic megaphone pressed against an ear, the researcher is attempting to hear the cry of a minute
insect.
7/A1/B1 Hearing aids and Bell telephones .
T: The expansion of voice communication media.
P: Bell telephone receivers.
G: An illustration of the structure of an old hearing aid.A: An animation showing the construction of a voice transmitter/receiver of an electromagnetic
type telephone.
V: Nothing.
7/A1/B1/C1 Modern audio.
T: An introduction to the diversification of audio equipment.
P: Sharp's new and powerful audio products line-up.
G: A graphical presentation of the diversification of media. (Ken to delete/revise)A: A functional correlating animation of the diversity of audio equipment.
V: An audio image film on Sharp (CF).
7/A1/B1/C1/D1 The electrical transformation of voice signals.
T: The principles behind the change into electrical signals of the transmitted air waves.
P: A photograph of a bullet being raised up to a sonic boom.
G: An illustration proving that voice is indeed a wave.
A: An animation showing the process behind the change of voice to an electrical signal.
V. Nothing.
7/A2 Transmission of voice over a great distance.
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7/A2/B3 Wireless telegrams and radio broadcasts.
T: The discovery and use of electrical waves (Maxwell--Hertz--Marconi)
P: Sharp's very first radio.
G: The construction of the transmitter/receiver for radio broadcasts.
A: Morse code and wireless telegram systems.
V: Nothing.
7/A2/B3/C3 The shape of radio broadcasting today.
T: Current state of the art of complex communication media.
P: Radio mobile broadcasting vehicles.
G: The multi-media impact of radio broadcasting (FAX, data communication).A: An animation relating to the AM stereo broadcasting system.
V: Sharp's latest model radio-cassette (QT-C700B).
7/A2/B3/C3/D3 The principles of wireless communication.
T: Communication transmitted by radio waves.
P: Marconi's telegraph, Sharp's cordless telephone.
G: A variety of wireless communication systems.
A: An animation related to mobile cellular system communications.V: Nothing.
7/A3 Imitation of voice.
Facing a machine with an attached drum that looks like a music box, the researcher is trying very hard to
record his own voice.
7/A3/B4 The automatic clerk and the dictaphone.
T: The history of mankind in its challenge to symbolize its languages.
P: A photograph of the first dictaphone.
G: An old illustration depicting the relation to the automatic clerk.
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7/A3/B4/C5 English-Japanese machine translation system.
T: An introduction to machine translation.
P: A photograph of the product, DUET-E/J II.
G: An explanation of the structure of the software for machine translation.
A: An animation showing the progress in English input to Japanese translated output.
V: Nothing.
7/A3/B4/C5/D5 An automatic translation telephone.
T: Future communication in which the language barrier has been broken.
P: Nothing.
G: An illustration of the structure of the automatic translation telephone.A: An explanatory animation of the process behind automatic translation communication.
V: Nothing.
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House 8: "A Visit to a Mathematical House"
8/A1 Tools for astronomy.
With a telescope assembled from an assortment of gigantic lens, an observation scene of the researcher
trying to catch a view of the explosion of a super nova
8/A1/B1 The history of celestial observation.
T: The history of the people who have continued their observations of the forms in the heavenly
bodies.
P: The 200 in reflecting telescope on Mount WilsonG: A history of observation from Galileo's telescope to the VLA.
A: An explanatory animation of the operating principles involved in the radio telescope.
V: Nothing.
8/A1/B1/C1 The Hubbell telescope.
T: Celestial bodies observation equipment in space.
P: Scenes taken off the Hubbell telescope from the Shuttle.
G: Examples of observation successes by the Hubbell telescope.A: The progress made in turning observations from the Hubbell telescope into data transmission
and then processing it.
V: Nothing.
8/A1/B1/C1/D1 Satellite probes.
T: An explanation of the satellites and other spacecraft that probe into deep space.
P: A CG of the Voyager (NASA)
G: An introductory illustration of the various kinds of probes.
A: An introduction to the Mars probe from the Mars Observer.
V: Nothing.
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8/A2/B2/C2/D2 Computers of the future.
T: What will the computers of the future be like?
P: The HAL 2000.
G: An explanation of AI/Fuzzy/H-CUBE and others.
A: An explanatory animation of the recognition and study based on neurons.
V: Nothing.
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House 9: "A Visit to an Engine House"
9/A1 An imitation of a bird's flight.
With a mechanical flying machine in front, the figure of the researcher completely immersed in checking
off the items on his checklist before the flight.
9/A1/B1 The dream to fly in the sky.
T: The history of the people of the past who have yearned to master the sky.
P: Nothing.G: From Icarus to Lili Entaru (?).
A: An explanatory animation of the mechanisms involved in the flight of a bird.
V: Nothing.
9/A1/B1/C1 The history of aircraft.
T: The history of powered aircraft.
P: A creative CG of the Orient Express.
G: From the first flyer to the B-747.A: An explanation of the fluid in the wing section and Belnui's (?) theory.
V: Nothing.
9/A1/B2 The aspiration to explore space.
T: The history of people who had dreams of space travel.
P: Nothing.
G: From Jules Verne to Tweokofski
A: Nothing.
V: Nothing.
9/A1/B2/C2 The history of the development into space.
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9/A2/B3/C3 The history of submarines.
T: The history of mankind and his search into the deep sea.
P: A figure of the Shinkai 6000 taken in deep sea.G: From the Bachiskof to the Shinkai.
A: The relation of water pressure to the advanced degree of diving.
V: Nothing.
9/A3 Imitation of the movements of living things.
Inputting a strong electrical current, the figures of the researchers are testing the machinery equipment
that does imitation in detail of the arm movements of humans.
9/A3/B4 The history of machines and mechanisms.
T: The history of operational machines as they have been developed.
P: The mechanical dolls of Hidatakayama.
G: An image shot of Chabeck's "Robota".
A: An operational animation of the Shuttle's manipulator.
V: Nothing.
9/A3/B4/C4 Factory Automation.
T: A figure of a factory which is highly automated.
P: A scene of an automated production line from Sharp.
G: An explanatory illustration of an automated production line.
A: An explanatory animation of the basic operation of the process robots.
V: An introduction to the Sharp production line.
9/A3/B4/C4/D1 Micro-machines.
T: The world that is opened up by miniature power equipment.
P: A photograph of the microscope of the micro-machines.
G: An explanation of the definition and principles of the micro-machines.
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