shave code sampling event

Sampling Activity

Cairo 1&2 July, 2011

ShaveCode @Pyramids marketing 1


Sampling ShaveCode sampling card and flying in Cairo in location below:

• Day One:

Date : 1 July 2011

Location: Rehab City

Sampling QTY: 10,000 Sample

By:

• Salah Rashad , Mahmad Yousif & AbdelRhman Tantawy

• Three Pyramids Merchandizers

• 10 female Ushers.

Executive Summary


Sampling ShaveCode sampling card and flying in Cairo in location below:

• Day two:

Date : 2 July 2011

Locations: Nasser City & Heliopolis

Sampling QTY: 15,000 Sample

By:

• Salah Rashad , Mahmad Yousif & AbdelRhman Tantawy

• Three Pyramids Merchandizers

• 10 female Ushers.

Executive Summary

Day ONE | Rehab City

ShaveCode @Pyramids marketing

4

The Food Court,, Maximum Communication

1 July 2011

As Rehab City Characterized by A & b+ class residents,

That’s why we rent Food Court as a central point Ushers have an opportunity to convince consumers about ShaveCode and describe its advantage over other

foaming brands


5

Samples QTY: 10,000 envelop

Duration: Starting 4pm – 10:30pm

Easy locations coverage and high cooperation


Tools

1. New sampling Cards

2. Four Roll-ups

3. One pop-Up

Ushers

1. New ShaveCode T-shirt (two color)

2. ShaveCode ID * maintain material consistence

3. Acraleek Tray *More expensive but better image

POS’s and materials used


Locations

1. The Food court: very Crowded location

contain the main materials and 6/10

ushers

2. Sou’a El-Rehab (The Market): main

location for resident daily supplies

3. Mall1+ El-Mahmal

4. Mall2+ Metro

5. Rehab Main High Way (Exit to Suez

Road)

3,000 sample

1,000 sample

5,000 sample

2

1 3

1

5

3

4

5

2

4

1,000 sample

1,000 sample


Sampling Teams

Team 1 Team 2 Team 3

6 Usher 2 Ushers + 2Mershandizer 2 Ushers + 2mershandizers

Food Court Malls and The Market Rehab Exit


Photos 1 The Food court


Photos Rehab Exit 5


Comments

“ShaveCode better than cream, it does not cause after irritations” 25years guy

“I use it to shave my head .. Cost effective” 54years father

“ShaveCode leave after shave film on skin, and I like it” 25year man

“It help me to know where to shave” 30year family man

“I shave my whole body with ShaveCode” 28year building-body man

“it is perfect with dry skin,, as foam drying my skin” 25 year man

“I use ShaveCode ” 40 year female

Day TWO | Naser City & Heliopolis


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Nasser City and Heliopolis ,, Maximum Coverage

2 July 2011

To cover all locations with maximum coverage we divide our forces as below


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Team 1 Salah Rashed

Team 2 Mahmad Yousif

Team 3 AbdelRhman Tantawy

3ushers + 1mershandizer 3ushers + 1mershandizer 4ushers + 1mershandizer

Ahly Club Ahly Club Horya Mall

City Star Wonder Land mall Sheraton + FGI + Oasis

Genena Mall El-Zouhour Club El-Thawra Street + El-Margany

Samples QTY: 15,000 envelop and sachet

Duration: Starting 5pm - 11pm

We use six cars to cover this all different locations

Locations Naser City

1. Ahly Club

2. Wonder Land mall

3. City Star

4. El-Zouhour Club

5. Genena Mall


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Locations Heliopolis

1. Horya Mall

2. Sheraton + FGI + Oasis

3. El-Thwra Street

4. El-Margany Street


Photos Naser City


Photos Heliopolis

Thanks @PyramidsMarketing

shave code sampling event

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