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SHELLY COFINI

ABOUT SHELLY Shelly Cofini is a seasoned veteran in both Real Estate Investments and Finance. During her tenure she has led many successful enterprises to produce over $2 billion in closed real estate transactions. She is high energy, and playful yet tenacious in her search for the right investment or developing a winning strategy for her clientele. Helping others and making a difference in her community is top priority. When not working you will find her running the Back Bay, competing locally in CrossFit, and entertaining family and friends. Her “Southern” upbringing is evident in both her faith and her work ethic. Shelly’s guiding principle is “Once Committed the Universe Conspires to Assist You”. She believes that the real value in her work is helping people succeed; whether it is a business strategy, a real estate diversification plan or giving an inspiring keynote her intention and delight is to serve with great discipline. With 30 years plus of business experience, Shelly considers herself a strategist, speaker and consultative sales coach. She actively consults with REITs, investment funds, private equity groups, and asset managers by providing acquisition and disposition strategies. With a focus on off market commercial properties in the Development, Hospitality, Multifamily and Office Sectors. She is an in demand speaker, and coach. A resident of Newport Beach, she has funded more than $4 billion over her real estate finance career. Shelly is a National Speakers Association Member, conducting over 1,000 speaking engagements worldwide. She has a B.S from California Polytechnic State University, in Organization Development, and the University of Santa Monica, where she earned a Master of Arts, Spiritual Psychology degree. BRE licensed since 1988. Shelly has a proven track record in successfully implementing turnaround strategies for in-transitions companies, both large and small. Shelly loves working with Entrepreneurs, guiding them to see what is possible for themselves and their business.

My!services!are!offered!to!entrepreneurs,!enterprises!and!individuals.!I!work!in!different!capacities!based!on!need;!pre:business!launch!to!“in:the:trenches”!momentum,!all!the!while!adjusting!strategy!and!tactics,!to!create!increased!performance,!productivity!and!profit.!My!consulting!company!is!designed!around!building!intention:based!businesses,!this!means!I!teach!clients!to!harness!their!natural!instincts!and!unique!ability!in!order!to!

maximize!their!business!growth.!!No!two!sales!people!are!alike;!acknowledging!the!distinction!is!what!makes!my!training!style!unique.!I!believe!that!success!lies!in!“who!we!are!being”,!not!just!“what!we!are!doing”.!Once!a!professional!understands!this!core!concept,!they!are!free!to!stand!forward!and!confidently!claim!that!all!things!are!

indeed!possible.”

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FOLLOW YOUR INSTINCTS AND OPPORTUNITIES WILL FOLLOW YOU. Tapping into your natural instincts and unique abilities is a surefire way to succeed.

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!!!WHAT MAKES SHELLY DIFFERENT!!

STRATEGIES!WITH!A!SIDE!OF!HUMOR,!CONVERSATION!AND!STORIES!

Always current and relevant; mostly thought provoking and inspirational. Choose from Shelly’s favorites or request custom content packed with research and relevant facts.

CUSTOMIZED

Custom talks are welcome; experienced in organizational development, strategic planning, lending, real estate, ontological coaching, and advanced communications skills which are valuable for sales and executive teams.

She is very hands-on with her topics and it is always her intention to leave the audience feeling inspired to achieve more than they ever thought they were capable of. Shelly a high energy speaker, engaging her audience in the process.

Believes that people are capable of far more than they ever thought possible. They simply need to know where to start and have a clear positive intention or declaration of the action they intend to take. Information will always be on the cutting edge from leadership to sales.!

Shelly appreciates finding the humor in the situation at hand. Her talks are very conversational and packed with anecdotal stories. She believes that it is possible to be in service, work diligently and have fun at the same time.

MARKET RELEVANT Shelly has been in the Real Estate and Financial Services Industry for 31 years. She remains transactional in order to assist her clientele with real time tactical tips and tools in order to effectively compete in the current marketplace.!

SPEAKING TOPICS

CONSULTATIVE SALES: ITS NOT WHAT YOU SAY; ITS WHAT THEY HEAR

PERFECT DAY PLANS WINNING STRATEGIES I most enjoy working with entrepreneurs on 90-Day strategic plans, I focus on “who they are being” how they are showing up in their practice and what is stopping them from achieving everything they dream about. Take a moment to IMAGINE what it would be like if…

•! Each day was your “ideal” work day. •! The majority of your business came from referrals. •! If you & each member of your team reached their greatest potential together. •! If the breakthrough results you experienced were sustainable.

LISTENING, IS NOT JUST HEARING THE VOICES IN YOUR HEAD Along my own life journey, I have developed a strong intuitive ability that allows me to sense the underlying issues in people’s lives [sometimes even before they are aware of it themselves]. By being able to listen to more than just the words being spoken I can work with clients to address those areas of their life in which they are not completely satisfied. I can help them to clarify what it is they truly want and how they can bring it to reality.!"" "

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PRESS AND CLIENTELE

Ticor Title Company First American Title Fidelity National Title Investors Title Stewart Title Old Republic Title Chicago Title Heritage Escrow Keller Williams Realty Berkshire Hathaway Home Services Prudential California Real Estate First Team Estates First Team Real Estate Coldwell Banker REMAX Laguna Niguel Surterre Properties Teles Properties Evergreen Real Estate Pasadena Board of Realtors Citrus Valley Board of Realtors Downey Board of Realtors Southland Regional Board of Realtors Inland Valley Board of Realtors Help U Sell Realty National Training Event and Keynote

Countrywide Home Loans Washington Mutual Bank World Savings and Loan PMAC Lending Corporation National Assoc. of Hispanic Real Estate Professionals National Convention National Assoc. of Hispanic Real Estate Professionals Regional Event National Assoc. of Female Executives John Hancock Insurance National Convention Signature Services KPP Financial Invest talk Radio United States Navy SPAWAR Unit Realogy/NRT National Convention ERA, CB, C21 Wall Street Journal National Association of Realtors Los Angeles Times The Power is Now Radio California Association of Realtors Granite Escrow LOTO Creative Property Group Wells Fargo Securities

dream. create. prosper.

Get free updates delivered to your inbox every Monday when the work-week starts; setting the week’s intention for you and your sales team.

I start with insights for the week and finish up with something inspirational to get your team motivated and

moving towards their goals.

Always energy-packed and conversational, I aim to enlighten, inspire and challenge the status quo. Oftentimes we are the only reason, success works and or its not; I take a hard look at what It means to use power versus

force in making things happen.

I talk about consultative sales, listening, time management, client relationship management, marketing, social media and so much more.

Whether you’re a financial professional, investor, real estate agent, student or someone just looking to learn

more, if anything above resonated with you, you will find something here. Don’t hesitate to drop me a line or send in a question or topic you want me to explore and drill down.

Email me at shelly@shellycofini.com for free updates.

Bliss is Contagious…

Shelly Cofini

What People Are Saying

“Grass does not grow long under Shelly Cofini's feet, an intelligent woman of great strides she is a fast moving entrepreneur with integrity that is unyielding, she leads with efficiency and resourcefulness. As an expert leader in the luxury industry that is at times demanding of the "ungettable gets" Shelly defies the

impossible and delivers every time. As an entrepreneur Shelly is a star athlete in one of the most compelling industries today, what is and what can be - will happen with her on your team.”

July 10, 2015 Kathryn Marino, President of HAUTEOC Inc., Orange County Fashion Week®

“Shelly is a fantastic business strategist with a plethora of knowledge in business strategies. She is creative, energetic and motivating. I highly recommend her.”

October 7, 2011 Suzanne Harrison, Seven Gables Real Estate

“I had the pleasure of meeting Shelly 3 years ago and have attended many of her workshops. I ALWAYS learn something new. She is pleasant, knowledgeable and makes herself available for to anyone that may

need her assistance, even outside of working hours. A great person, thought leader and woman of integrity! I would HIGHLY recommend Shelly to everyone!”

November 16, 2010 Amanda Wernick

“Shelly is a great business consultant, strategist, real estate practitioner and marketing expert. I have taken her classes and have witnessed Shelly facilitate a strategic planning session and training events. I would highly recommend her if you need advice on taking your business to the next level or implementing new strategies to improve your business. Shelly is also a life coach and can provide great advice on how to

deal with the many challenges we face in our personal lives as well as professional lives. I highly recommend Shelly.”

November 6, 2010 Eric Lawrence Frazier M.B.A The Power is Now

“Shelly has a remarkable ability to simplify even the most complex of ideas and concepts to very succinct and understandable terms. Shelly is an accomplished speaker and coach, and works on an intention

based method that puts her clients at the center of the relationship.” July 15, 2008 Matthew Todsen MKT Wealth

Shelly spoke to a group of seasoned Realtors and the room was standing room only. Her presentation provided several "Aha" moments as you could see the lights come on in the eyes of the Realtors. I have

had the pleasure of listening to Shelly at three different presentations, and each were updated to match the market at the time of the presentation. Very informative and never a dull moment.”

July 7,2008 Kenny Watanabe, Coldwell Bank !

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CONTACT SHELLY

949.922.3698 shelly@shellycofini.com 260 Newport Center Drive Newport Beach CA 92660

FOLLOW SHELLY

WWW Facebook: shelly.cofini LinkedIn: Shelly Renee Cofini Google+: Shelly Cofini Pinterest: scofini Instagram: scofini Twitter: @scofini Skype: scofini

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