shenzhen metropolitan ● subway 8 a.m. media kit 2013 q2
DESCRIPTION
Attention Travel Retail Marketers. Great Media to attract Shenzhen Residents to shop in Hong Kong. Over 500,000 circulation daily with over 3.5 million reach.TRANSCRIPT
Shenzhen Metropolitan • Subway 8 a.m.
Media Kit 2013
Introducing the all new Hong Kong Special Column – Hong Kong Leisure Weekend!Published every Friday, Hong Kong Leisure Weekend brings you unlimited business opportunities!
Hong Kong Leisure Weekend
§ Publication Scale No. 1
§ Exclusivities Crowd No. 1
§ Readers Consumption No. 1
§ Propagation Effect No. 1
ImpactPublication Scale No. 1§ Daily circulation of 500,000 copies§ Average of 7 people reading each copy§ Contact rate of 3.5 million readership§ The most influential newspaper medium in Shenzhen§ Issue across 131 stations of the Shenzhen Metro line § Distribution channels above the horizon, expanding to Shenzhen Baoan
International Airport, Shenzhen top offices & international chain restaurants
Exclusivities Crowd No. 1§ The only free newspaper of the Shenzhen Metro§ The only credibility medium of 5 million commuting Shenzhen white-collars§ Exclusivities rate of 80% more than any other major media in the city
Readers Consumption No. 1§ Readership are generally highly educated, the majority consist of enterprise white-
collars and management level§ They are the mainstay of consumer groups on real estate, household appliances,
daily necessities, automobile & other industries
Propagation Effect No. 1§ More than 95% of the readers will initiate access to the newspaper§ Reading frequency leading other mainstream media§ The best propagation effect medium of Shenzhen
Demographics
Source: CTR Media and Consumer Behavior Research
41%59%
Gender
MaleFemale
34.8%
50.9%
13.0%
1.3%
Age
18 - 2425 - 3031 - 4041 - 50
Source: CTR Media and Consumer Behavior Research
62.4%25.6%
5.0%
3.0%
1.3% 0.8% 0.5% 1.5%
Occupation
Enterprise Staff
Enterprise Management
Teaching, Research, Doctors, Lawyers & Other Professionals
Private Entrepreneurs
Organization Officials, Civil Servants, Government Officials
Students
Factory Workers, Commercial Service Personnels
Others
2.0%8.5%
9.5%20.6%
16.3%19.5%9.8%12.3%
Monthly Income
Less Than $3,000
$3,000 - $3,999
$4,000 - $4,999
$5,000 - $7,999
$8,000 - $9,999
$10,000 - $15,000
$15,000 - $20,000
Above $20,000
Source: CTR Media and Consumer Behavior Research
10.3%
63.2%
21.8%3.8%1.0%
Reading Layout & Content
Almost All Layout & Content
Most Layout & Content
Half of the Layout & Content
Few Layout & Content
Small Portion of Layout & Content
Source: CTR Media and Consumer Behavior Research
72.8%19.4%
11.0%
8.7%6.3% 0.6%
After Reading Treatment
Share with Col-leagues
Share with Family Members
Dispose or Sell Used Newspaper
To Recyclers
To Other Passengers
Others
13.3%
44.9%15.0%
7.5%19.3%
Concern about Advertisement
Usually Read Ads
Select Ads that Finds In-teresting
Read Creative Ads
Avoid Reading Ads but Sometimes Unavoidable
Never Read Ads
44.1%41.3%
36.6%32.6%30.1%
25.5%23.0%14.9%
7.1%
6.8%
6.2% 3.7%
Most Con-cerned Ad-
vertising In-dustriesIT Communi-
cationsReal EstateLeisureAutomobileExhibition & TourismCateringHousehold Ap-pliancesJewelryEducationFinance & In-suranceHome Building
Advertising Positions&
Rate Card
Full Page340 mm X 235
mm
Half Page, Horizontal
170 mm X 235 mm
1/4 Horizontal80 mm X 235 mm
1/4 Vertical170 mm X 115 mm
QR Offer Placement
42 mm X 78 mm
Advertising Positions
Rate Card
Material SpecificationsDigital files must be one of the following programs from Mac (not PC):§ Acrobat 4 (PDF1.3) or earlier§ Illustrator CS4 or earlier§ InDesign CS4 or earlier§ Photoshop CS4 or earlierThe final file to be converted into:§ 400 DPI, TIF, JPEG files
§ CMYK mode
Booking & Material DeadlineMaterial deadline:§ Every Wednesday before 3:00
p.m.
Payment Method§ Please contact Pure Media
Asia (H.K.) Ltd. for details
Position Size (mm) Price ($ RMB)
Full Page 340 X 235 $61,842
Half Page 170 X 235 $30,921
1/4 Page 80 X 235 $16,460
QR Offer Placement 42 X 78 $4,320
Thank You for Your TimeFor enquiries, please contact:
Roy MaManaging Director
E-mail: [email protected]
Tel: +852 3428 2884Fax: +852 3421 0281
Website: www.puremedia-asia.com
Quentin AuSales Manager
E-mail: [email protected]
CJ NgSales Executive
E-mail: [email protected]
Scarlet YungAssistant Manager
E-mail: [email protected]
Zachary LungSales Executive
E-mail: [email protected]