shesconnectedconference.com

ProgramGuide

3rd Annual

www.shesconnectedconference.com @SCConference #SCCTO

2012Title Sponsor Gold Sponsors

Silver Sponsors

Bronze Sponsors

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TM

Connecting Brands and Canada’s Influential Digitally Connected WomenOCTOBER 19 - 20, 2012 METRO TORONTO CONVENTION CENTRE TORONTO, ON CANADA

Party Sponsors

■ Blogger Relations Room 711

■ Book Signing Room 707

■ Keynote Room 701

■ Brand/Agencies Room 717

■ Content Strategies Room 715

■ Monetizing Your Blog Room 701

■ Social Media Room 713

AGENDA OVERVIEWFriday, October 19, 2012

8:45 am ■ Keynote: Brigitte Richardson – Senior Engineer, Voice Recognition / Speech Technology, Ford Motor Company

9:30 am Connect, Share & Network via Blogger Niches

11:00 am ■ How To Work With Bloggers Primer

■ How To Write Great Blog Posts

■ PR Companies: How They Select Bloggers

■ Facebook: The Top 10 Things You Need To Know

11:45 am Lunch

12:00 pm ■ Keynote: Kate White – Author, Career Expert, Speaker & Former Editor-In-Chief, Cosmopolitan Magazine

1:15 pm ■ Blogger Rock Stars Panel: Ask A Blogger

■ Content Curation & Content Management

■ Media Companies: What They Look For

■ Using Social Media To Build Your Brand

2:30 pm ■ Teach Your Kids How To Program

■ Do’s & Don’ts Of Working With Bloggers

■ Content Mix. How To Create Posts

■ Ask A Brand: How To Work With Brands

■ Linkedin: The Top 10 Things To Do To Be Successful

3:45 pm ■ Top 10 Tactics For Working With Bloggers

■ Writing & Pitching Media Outlets

■ Numbers & Analytics: What Brands Look For

■ Google: All About Google Products

5:00 pm ■ Keynote: McDonald’s Canada – Our Brand. Your Connection.

8:00 pm Friday Night Party: 80s Party – Working Proof Studios, 4th Floor Party Room, 326 Carlaw Avenue, Toronto, Ontario M4M 3P1

Saturday, October 20, 20128:45 am ■ Keynote: Rashida Jeeva, General Manager, The Huffington Post Canada – The Power Of Social

10:00 am ■ The Art Of Blogger Etiquette ■ More Than A Blogger ■ Visual Elements Are Key To Great Content

■ How To Build A Sponsorship Package

■ YouTube & Videos

11:15 am ■ Media Training: How To Speak To The Media

■ Finding The Right Blogger For Your Brand

■ Legal Aspects Of Blogging ■ Killer Media Kits & Rate Cards

■ Social Media Metrics: How & What To Measure

12:00 pm Lunch

1:30 pm ■ Keep Safe Online. Learn How To Protect Yourself

■ How to Sell Blogger Programs

■ How To Decide What You & Your Blog Can Do For You

■ Claiming Blog Income: Blogger Compensation

■ Twitter: The Top 10 Things To Do To Be Successful

2:45 pm ■ Creating A Blogger Program Part 1

■ Moving to Brand Ambassador or Community Manager

■ Other Ways To Monetize Your Site: Affiliates

■ Pinterest: The Next Big Thing & Why

4:00 pm ■ Creating A Blogger Program Part 2

■ FacingCancer.ca Blogger Panel

■ SEO Strategies For Your Blog

■ Social Media In 5 minutes

5:00 pm ■ Closing: Post Conference Plan

8:00 pm Saturday Night Party: Benjamin Moore Shades Of Gray Party (the clean version) – Working Proof Studios, 3rd Floor Unit 226, 326 Carlaw Avenue, Toronto, Ontario M4M 3P1

Book SigningFRIDAY■ 12:45 pm Kate White – I Shouldn't Be

Telling You This (Room 701)■ 2:00 pm Amanda Lang –

The Power Of Why

SATURDAY ■ 2:00 pm Cathy Marie Buchanan –

The Painted Girls

Exhibit Hall A, Room 718

Our Partners, Room 709 Exhibit Hall B, Room 714A

CONFERENCE 2012

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Keynote Sessions

ExhibitHall A

Brands/Agencies

ContentStrategies

SocialMedia

MonetizingYour Blog

SponsorsPRIVATE

Partners

PRIVATE

MediaBOOK SIGNING

Blog Relations

ExhibitHall B

SPONSOR LOUNGES

BREAKOUT ROOMS

BREAKOUT ROOM

KEYNOTESESSIONS &BREAKOUT ROOM

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The New Shape of Expectation

THE ALL-NEW 2013 FUSION Ford.ca

From its athletic lines and distinct silhouette to its elegant, technologically advanced interior and five engine options, Fusion is redefining what a car should be.