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TRANSCRIPT
Shifting Ad Revenue from
Print to Digital
Enhancing Ad Revenue with Digital
The Obvious
E-newsletters
Banner Ad Space
Video Ad Space
Featured Exhibitor
Sponsor of the Month
Event Website
Banner Ads
Video Ads
Rich Media Ads
Exhibitor/Sponsor Rotating Logos
Featured Exhibitor/Sponsor
Exhibitor/Sponsor Profile Features
On-Site
Internet Stations Screen Savers
Shuttle Bus Trailers
Pre-Workshop Ads
Apps
The Not-So-Obvious
Digital Brochures
Loader Videos
Embedded Videos
Banner Ads
Rich Media Ads
Deployment
E-vites
Pre-Show
Up-sell Special Events
Companion to Printed Piece
On-Site
Generate Additional Excitement
Post-Show
Thank you email with link to video/slide show
Meetups
Pre-ShowAnnouncement
On-SiteAnnouncement
Location
Post-ShowThank you email with link to video/slide show
On-Site
Tweet BoardsFrame Them
Rotating Ads
Show App Loader Video
Digital Show Dailies
Digital Show Guides
Other Not-So-Obvious Ideas
Digital Sponsorships
Email to Prospect Database
TiersQuantity
Volume
By TargetsTitle
Geographic
Digital Sponsorships
Emails to Registered Attendees
TiersQuantity
Volume
By TargetsTitle
Geographic
Digital Sponsorships
Emails to Post Show Data
TiersQuantity
Volume
By TargetsTitle
Geographic
You vs. Sponsor
Think Through Spam Laws
Web-Based
Virtual Press Rooms
Webinars
Live Chat Rooms
Think LivingSocial / Groupon
Promote Exhibitor special pricing
Deployed via email and/or textPre-Show and/or On-Site
Time and/or quantity
SmartBrief / MultiBrief
Commissions
Event Ad Report
Utilize Digital Dashboards to Leverage Additional Revenue
