E- Commerce In Gold Jewelleries

City: AhmedababWebsite:www.shinemylife.comE-mail:shaikhmohdsakir786@gmail.comName: Moh’d Sakir ShaikhMobile No:8758066623

Commerce In Gold Jewelleries

Website:www.shinemylife.commail:shaikhmohdsakir786@gmail.com

VISION OF SHINE MY LIFE Cater the Society with

a very affordable rate Ensure equitable availability

to every person i.e jewelleriesof every single earning

To Create a NEWjewelleries market.

To be EPITOME in our

VISION OF SHINE MY LIFEwith gold jewelleries at

rate.availability of jewelleries

jewelleries in the handsearning person.

NEW TREND in gold

our business.

TEAM MEMEBERS1) Name: Moh’d Sabir Shaikh (Co Role: Managerial Decision Why: Robust knowledge of E

along with core experience in supply chain management.

% Equity Holding: 50%

2) Name: Moh’d Sakir Shaikh Role: Finance & Taxation Areas Why: Worked as corporate

taxation department ofknowledge of taxationpracticing CA.

TEAM MEMEBERSName: Moh’d Sabir Shaikh (Co-Founder)

Why: Robust knowledge of E-Commerce Business along with core experience in supply chain

Shaikh (Co-Founder)Areas

corporate trainee in finance &of Mobile tower company,

compliance & assisted

TEAM MEMEBERS3)Name: Moh’d Israil Shaikh &

Moh’d Sajid Shaikh (Co-Founder) Role: Production & Administration Why: Sound knowledge of domestic gold market

including labours, purchase, sale, gold purity, diamond & other production areas.

% Equity Holding: 50%

TEAM MEMEBERS3)Name: Moh’d Israil Shaikh &

Founder)Role: Production & AdministrationWhy: Sound knowledge of domestic gold market including labours, purchase, sale, gold purity, diamond &

WHICH ISSUE/PAIN POINT OUR BUSINESS ADDRESS ?

Shine My Life aid the customer pain point of acquiring purest gold jewelleries at a very affordable rate.

Gold jewelleries are the product of prestige, pride & secure investments option for our peoples.

People with low income level are skeptical in buying gold jewelleries, our product will erase that skeptism.

Low income people will be able to buy pure gold jewelleries at a very affordable rate, thus enabling them to mobilise their saving in good security for their future uncertainity.

Our products will remove the disparity among the people with respect to gold jewelleries.

Our business aim to fulfill the low income people wish as well as desire of acquiring gold jewelleries.

WHICH ISSUE/PAIN POINT OUR BUSINESS ADDRESS ?

Shine My Life aid the customer pain point of acquiring purest gold jewelleries at a very affordable rate.Gold jewelleries are the product of prestige, pride & secure investments option for our peoples.People with low income level are skeptical in buying gold jewelleries, our product will erase that skeptism.Low income people will be able to buy pure gold jewelleries at a very affordable rate, thus enabling them to mobilise their saving in good security for their future uncertainity.Our products will remove the disparity among the people with respect to gold jewelleries.Our business aim to fulfill the low income people wish as well as desire of acquiring gold jewelleries.

OUR PRODUCTS Earrings Nose Pin Pendants Rings Bangles Braclets Gold Coins Silver Coins

OUR PRODUCTS

OUR PRODUCT UNIQUENESS Exquisite pure gold jewelleries at a AFFORDABLE RATE

Jewelleries with INTRIGUING DESIGNS AMPLE amount of VARIETY Jewelleries EMBEDDED

& GEM STONE at a very affordable rate.

OUR PRODUCT UNIQUENESSExquisite pure gold jewelleries at a VERY AFFORDABLE RATE.

INTRIGUING DESIGNS.VARIETY in jewelleries.

EMBEDDED with DIAMONDSat a very affordable rate.

BUSINESS MODELFollowing are the moneyMy Life

B2C:- Sell of our very affordable B2B:- Sell of our products

Amazon, Snapdeal, Flipkart, B2B:- Sell of our products Customized Or Personalize Corporate Orders (Gold Coins) C2B:- Jewelleries Exchange Google Trafficking

BUSINESS MODELmoney making avenues of Shine

affordable gold jewelleries.products on E-commerce portal like

Flipkart, EBay, Groupon, Etc.products to Vendors

Personalize JewelleriesCoins)

Exchange.

TARGET CUSTOMERS & ITS MARKET SIZE Population other than economically weaker section

(EWS) & lower income group (LIC) Women Population. Metropolitan Cities. Southern India.

In India there are aroundwho will buy our productyear.This translate in to1554Bn per year.In 6customised outlets & taphaving market opportunitysize of 543 million people.

Note:* Cumulative Minimum Prices of our first four products as per page 6 .

TARGET CUSTOMERS & ITS MARKET SIZEPopulation other than economically weaker section (EWS) & lower income group (LIC)

around 95.9 million householdsat a price of Rs. 16,200*per

to market potential of Rs.6th year we plan to set

tap Indian cosmetics industryopportunity of Rs.64Bn with market

.Note:* Cumulative Minimum Prices of our first four products as per page 6 .

WHAT WE ACHIEVED SO FAR ?So far we have achieved our promise products . Below are snapshots of rings, nose pin, earrings & Pendant .

WHAT WE ACHIEVED SO FAR ?So far we have achieved our promise products . Below are snapshots of rings, nose pin, earrings & Pendant .

At present we are start up in gold jewelleriesE-commerce

Our Competitors Blue stone Wear your shine Jewelsouk Carat lane We are better because we

are offering most exquisite jewelleries at a very affordable rate than our competitors along with better ancillary services Eg: Low/No Labour Charges ,Discounts,etc

At present we are start up in gold jewelleries

better ancillary services Eg:

Plan To Win Battle Thriving wide variety of

exquisite jewelleries toour valuable customer atthe most affordable ratethey can imagine

Pawn & Exchange ofjewelleries

Recycling of jewelleries Jewelleries with customer

birth stone/Zodiac Sign Products as per customer

wish & etc

CURRENT FINANCIAL & PROJECTIONS

All the Products are of 18 Carat gold.

Major Cost Components are Production cost & Marketing cost Note:*All the figures shown in the first schedule are approximate figures .

Particulars Type Of Cost Year 1 (Revenue - 1,16,64,000

Production Opex 97,92,000 Marketing Opex 5,00,000 Delivery Expense Opex 3,80,000 Salary Opex 3,00,000

Products Ring (`) Earring (`) Nose Pin (Gold 1.20 gm 1 gm 0.2 gmRevenue 3,600 2,400 Cost 3,100 2,000

Economics Per Product

CURRENT FINANCIAL & PROJECTIONS

All the Products are of 18 Carat gold.

Major Cost Components are Production cost & Marketing cost Note:*All the figures shown in the first schedule are approximate figures .

Year 1 (`)* Year 2 (`)* Year 3 (`)*1,16,64,000 1,74,96,000 3,06,00,000

97,92,000 1,46,88,000 2,44,80,000 5,00,000 10,00,000 20,00,000 3,80,000 5,80,000 9,80,000 3,00,000 3,00,000 3,60,000

Nose Pin (`) Pendent (`) Men Ring (`)0.2 gm 0.5 gm 3 gm

750 2,600 6,850 550 2,100 6,350

FUNDING REQUIRE & ITS APPLICATION

Particulars Amount (`)Funding:Fund Raised 1,99,60,000Total 1,99,60,000

Application Of Fund:Production 1,60,00,000Marketing 20,00,000Courier Expense 9,60,000Salary Expense 6,00,000Administration Expense 4,00,000Total 1,99,60,000

FUNDING REQUIRE & ITS APPLICATION This investment of ` 1.99 Cr

will last us for 24 months withthis, we will be able toproduce our very affordablegold jewelleries & get toaround 9,000 householdcustomer & 2.91 Cr in revenue.

Post this we plan to raiseseries A round ofapproximately ` 10 Cr for ourIn-house Production & CapitalAssets.

With investment of ` 1.99 Crin place, we offer 15% ofequity shares of Shine MyLife.

At present there are no otherCo-investors in Shine My Life.

1,99,60,0001,99,60,000

1,60,00,00020,00,0009,60,0006,00,0004,00,000

1,99,60,000

CURRENT EQUITY STRUCTURES

We have invested ` 2,60,000 in the Shine My Life. There is no previous investment in Shine My Life other

than the above shown investment schedule.

Shareholder Name No. Of Equity SharesMoh'd Sabir Shaikh Moh'd Sajid Shaikh Total

* 26,000 Equity Shares of Rs.10 each

CURRENT EQUITY STRUCTURES

2,60,000 in the Shine My Life.There is no previous investment in Shine My Life other than the above shown investment schedule.

No. Of Equity Shares % of Equity Holding13,000 50.00%13,000 50.00%26,000 100%

* 26,000 Equity Shares of Rs.10 each

INVESTORS EXIT ROUTE Our Investor can resortexit route:-

Trade Sale: The saleanother company, perhapsTrade sale exit route realizecash or cash & shares wherefor cash along with full exit

Sale To Investment Institutionof investors shareholdingsinstitution E.g. SIDBI venture

Management Buyout:private equity investors’ sharesits management.

INVESTORS EXIT ROUTE resort any of the following

of investor shareholding toin the same industry sector.

realize investors investment inwhere the shares can be soldexit E.g. Titan

Institution: The purchaseshareholdings by another investment

venture capital limited.: The repurchase of the

shares by the company and/or