shoestrings: steve revill, 18th jan 2012
DESCRIPTION
Presentation and panel discussion for the Chartered Institute of Marketing's Technology Market Interest Group (CIM TMIG) on the subject of "Shoestrings" approaches to marketing.TRANSCRIPT
“Shoestrings”Chartered Institute of Marketing
#CIMTMIG
Steve RevillJanuary 18th 2012
(Video from the event can be found on the CIM TMIG YouTube Channel: http://www.youtube.com/watch?v=2hZQ_PBnD8M&feature=g-all-u&context=G258b6e9FAAAAAAAAAAA )
Shoestrings model
Out-think
Out-there
Out-shine
Out think
• Have an opinion- demonstrate TRUE Thought Leadership
• Use brain power exclusively to solve customer problems
• Build in product usability and usefulness from the outset
Who does this well?
www.cebr.com
Out there
• Plan your key messages, how you will take them to market and when (1-7-30-4-2-1)
• Make sure your business has 2 ears and 1 mouth – and uses them in proportion
• Get out more!
Who does this well?
Out shine
• Be human- and humane• Develop an obsession with delighting your
customer• And the winner is…
Who does this well?
Shoestrings
Out Think
• Have an opinion• Applied brain power• Usefulness as standard
Out There
• Content marketing• 2 ears, 1 mouth• Get out more!
Out Shine
• Be human• Customer delight• Awards