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Shoko Tagaya +1 917 282 6832 | [email protected] | www.shokolaterie.com

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Page 1: Shoko Tagaya

Shoko Tagaya +1 917 282 6832 | [email protected] | www.shokolaterie.com

Page 2: Shoko Tagaya

client: Personal project

form: Business card

bu.la.n.co

A business card for bu.la.n.co design studio.

Page 3: Shoko Tagaya

Rie Hirabayashi

Business card for a hair stylist, Rie Hirabayashi. Mimimal.

client: Rie Hirabayashi

form: Business Card

Page 4: Shoko Tagaya

The Cargo Chain

This pamphlet, illustrating the complexities related to the global shipping industry, was distributed to dockworkers, longshoremen, and others involved in the international and national exchange of goods, to help understand each faction’s place in the larger “cargo chain” that brings various manufactured products to customers worldwide.

company: Thumb

client: Center for Urban Pedagogy

form: Pamphlet

Page 5: Shoko Tagaya
Page 6: Shoko Tagaya

2009 Holiday card

Holiday card design for T.G. Riese & Associates.

client: TG Riese & Associates

form: Holiday card

Page 7: Shoko Tagaya
Page 8: Shoko Tagaya

What Site?

The poster and pamphlet were designed for the annual Graduate student workshop, *research-in-progress, at the School of Architecture and Planning at MIT. Using a printing method called “stencil printing”, production costs were kept low while maintaining the crispness of fine line pattens used through out the design.

client: MIT School of Architecture and Planning

form: Poster and Pamphlet

Page 9: Shoko Tagaya
Page 10: Shoko Tagaya

company: Thumb

client: MIT School of Architecture + Planning

form: Poster and Accordion fold

MIT Lecture Series

MIT Lecture Series announcement takes the form of an accordion fold booklet. Each event panel is perforated allowing it to be removed from the booklet and used as a bookmark. The press-sheet for the piece was also designed to function as an announcement poster.

Page 11: Shoko Tagaya
Page 12: Shoko Tagaya

rice Lecture Series

A self-mailer poster for rice School of Architecture Fall 09 Lecture Series takes a form of a visual calendar. The transition of black and white graphics on the back to striking bright colors on the front portrays the eventful and exciting school year that awaits the students.

company: Thumb

client: rice School of Architecture

form: Poster

Page 13: Shoko Tagaya

University of Michigan Taubman College Lecture Series

Layering of photographs and ambient color fields have been a recurring style for Taubman College of Architecture and Urban Planning Lecture Series posters. Sky was used as the motif this semester. Any buildings in the photographs were cut out before putting into layers. The result was a beautiful image that is surreal but still remains suggestive of an architecture.

company: Thumb

client: University of Michigan Taubman College

form: Poster

Page 14: Shoko Tagaya

INSPIRING WOMEN

INSPIRING WOMEN was an exhibition at Parsons that offered glimpses into the educational and professional lives of women who attended and taught at Parsons. The art used in the announcement flyer and poster is from the cover of the first issue of Ms. magazine and was chosen by Kellen Archives which provided all the materials for the exhibition.

company: The New School CEA

client: Parsons The New School for Design

form: Postcard & Poster

Page 15: Shoko Tagaya

WORK 08–09

PennDesign produces an annual review of student work. Previously it only showed a handful of projects due to the limited space, however, the quality of their work was outstanding that we felt compelled to show all the students work that were provided to us. To resolve the space issue, images were laid out similar to the Salon format which also produced an unexpected rhythm and pleasant flow though out the book.

company: Thumb

client: University of Pennsylvania School of Design

form: Student work catalogue

Page 16: Shoko Tagaya
Page 17: Shoko Tagaya

Fashion Benefit

This long accordion fold piece is a program on one side and a story telling collage of students life at Parsons Fashion Department on another side. Images are accompanied by the Parsons Fashion manifesto in large red type.

company: The New School CEA

client: Parsons The New School for Design

form: Program

Page 18: Shoko Tagaya
Page 19: Shoko Tagaya

Journal of Design and Strategy

The Journal of Design and Strategy is a compilation of essays by Parsons BBA Design and Management faculty as well as academics and designers on various topics evolving around economic and cultural aspects of the marketing and management of designed objects, environments, and experiences.

company: The New School CEA

client: Parsons The New School for Design

form: Book

Page 20: Shoko Tagaya
Page 21: Shoko Tagaya

Marrying Too Young

To mark the anniversary of the Day of Girl Child, UNFPA opened a photo exhibition on the issue of Child Marriage, Too Young to Wed. he book Marrying Too Young was published by UNFPA embodying their extensive research on the issue of child marriage. The photogrphay by Stephanie Sinclair and colors used in the book, which were taken from Sinclair’s work, were carefully chosen to reflect the exhibition To Young to Wed, a photography show exhibiting work by Steaphanie also done by UNFPA.

client: UNFPA

form: Book

Page 22: Shoko Tagaya
Page 23: Shoko Tagaya
Page 24: Shoko Tagaya
Page 25: Shoko Tagaya
Page 26: Shoko Tagaya

company: Intersect

client: Isaac Mizrahi New York

form: website

Page 27: Shoko Tagaya
Page 28: Shoko Tagaya
Page 29: Shoko Tagaya

company: Intersect

client: Bobbi Brown

form: website

Page 30: Shoko Tagaya
Page 31: Shoko Tagaya

company: Intersect

client: Moroccanoil

form: website

Page 32: Shoko Tagaya
Page 33: Shoko Tagaya

company: Intersect

client: Mak Weldon

form: website

Page 34: Shoko Tagaya
Page 35: Shoko Tagaya

company: Intersect

client: Yigal Azrouël

form: website

Page 36: Shoko Tagaya

company: Intersect

client: with & wessel

form: website

Page 37: Shoko Tagaya
Page 38: Shoko Tagaya

company: Intersect

client: ELLE Magazine

form: website

Page 39: Shoko Tagaya

company: Intersect

client: Parasol

form: website

Page 40: Shoko Tagaya

company: Intersect

client: Givenchy

form: website

Page 41: Shoko Tagaya
Page 42: Shoko Tagaya
Page 43: Shoko Tagaya

Hello 2010

Every year the Rieses host a New Year’s Day Open House party. For 01-01-2010, the number 1 and 0 became our main motifs as simple lines and circles. White and black circles appear and disappear against the bright yellow background with the tune of Hello Goodbye by the Beatles, calling for the cheerfulness and excitement towards the new year.

client: TG Riese & Associates

form: Animated e-vite

Page 44: Shoko Tagaya
Page 45: Shoko Tagaya

Spread Joy in 2012

Figure 0, 1, and 2 dance around along the song Ac-cent-tchu-ate The Positive by Aretha Franklin as 2011 turns to 2012.

client: TG Riese & Associates

form: Animated e-vite

Page 46: Shoko Tagaya
Page 47: Shoko Tagaya

client: The Tokio Marine

Research Institute

form: Ecard

Page 48: Shoko Tagaya

Chew on this.

Chew on this advocates a happy and healthy eating lifestyle. Seasonal recipe cards include simple line drawings of foods that are representative of each season. Their logo was used to create a pattern for the belly band.

client: Chew on this.

form: Recipe cards

Page 49: Shoko Tagaya
Page 50: Shoko Tagaya

Bekko Candy

Bekko Candy is a small scale and a very personal fund raising project for Japan Earthquake and Tsunami Relief. Because the product was a homemade and simple caramelized sugar candy, it needed something special and eye-catching in order to make people be interested enough to buy them. Letterpress was the perfect solution. The color blue comes from the hope to bring the calm and peace back to Japan. The shape of circle comes from the shape of the candy.

client: Personal work

form: Package design

Page 51: Shoko Tagaya
Page 52: Shoko Tagaya

Bath & Body Works Holiday — Live, Love, Celebrate

Initial concept designs for Bath & Body Works Holiday line.

company: Establied

client: Bath & Body Works

form: Package design

Page 53: Shoko Tagaya
Page 54: Shoko Tagaya

Animal, Nature, Pattern

dVider produces playful and stylish wall decal stickers. Here are a few samples of sticker designs I did for their animal, nature, and pattern lines.

client: dVider

form: Vinyl stickers

Page 55: Shoko Tagaya

Fish

dVider asked to design a unique set of stickers for its guest artist series. This was a great opportunity to apply my fascination towards fish skin patterns. The end products were sheets of patterns that are based on various fish. Users can repeat patterns, cut them out in a shape desired, or purchase the already-cut-out stickers that come in a shape of sea creatures, boat, and an island with palm trees.

client: dVider

form: Vinyl stickers

Page 56: Shoko Tagaya
Page 57: Shoko Tagaya

Baby Shoes

Illustrations for a Baby Apparel company, Bibi & Mimi.

client: Bibi & Mimi

form: Illustration

Page 58: Shoko Tagaya
Page 59: Shoko Tagaya

Nick Dompierre

Design concepts for a logo for DC Shoes’ new Nick Dompierre product line.

client: DC Shoes

form: Logo

NICK DOMPIERRENICK DOMPIERRE

Page 60: Shoko Tagaya

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE NICK DOMPIERRENICK DOMPIERRE NICK DOMPIERRENICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRENICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

NICK DOMPIERRE

Page 61: Shoko Tagaya

ALL NIPPON ENTERTAINMENT WORKS

ANEW

ALL NIPPON ENTERTAINMENT WORKS

ANEW

Logo design concepts for a Japanese fi lm production startup. Their goal is to collaborate with Hollywood studios oncreating a featured fi lm with Japanese culture (novels. anime, comic books etc) as its source, thus some of the design requests were 1) to use Samurai Blue or the Red from the Japanese fl ag 2) to suggest a universal/global scale company 3) to depict the company as a bridge between Japan to the rest of the world.

client: All Nippon Entertainment Works

form: Logo

Page 62: Shoko Tagaya

ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

All Nippon Entertainment Works

ANEW

All Nippon Entertainment Works All Nippon Entertainment Works All Nippon Entertainment Works

ANEW ANEW ANEW ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

ALL NIPPON ENTERTAINMENT WORKS

Page 63: Shoko Tagaya

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client: Personal project

form: Typeface

Monaca

Custom typeface design that incorporates modernity and elegance with a touch of femininity.