shopify seo - quick tips for success
DESCRIPTION
Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.TRANSCRIPT
SEARCH ENGINE RANKINGS
SHOPIFY SEOQUICK TIPS FOR SUCCESS
Shopify Los Angeles Meetup
JOSH HIGHLAND
Who Am I?
• Josh Highland - @JoshHighland• Redlands Ca - The 909• Degree in Computer Science • Started working with Shopify in 2008• Founder of NewLeaf Labs
• Founded in 2010• iOS / Web / eCommerce development shop• Heavy focus on Shopify and SEO since 2011• Shopify Experts since 2012
Shopify Focused
• 4 apps in the Shopify App Store (all 5 stars!)• SEO Meta Manager• SEO Scan Pro• Social Share Manager• Order Lookup App
Shopify SEO Focused
• 4000+ Shopify Stores using our SEO apps• SEO Meta Manager
• #1 rated SEO app for Shopify• 330+ 5 star ratings
Early 2015
I’M REALLY INTO SHOPIFY AND SEO!
Quick SEO Tips For Success
Page Titles
• Unique• Interesting• Contain keywords / phrase a person would search for• First impression in search results• Take control of them
Page Descriptions
• Unique• Interesting• Contain keywords / phrase a person would search for• NEVER USE STOCK DESCRIPTIONS
Focus On Content
• 150+ words minimum• Should be unique and interesting• Add value to the customer• Contain phrases people search for• Make it human readable • Write some blog posts
• Google Image Search maters! • No stock images• High quality• Interesting composition• Work on your ALT tags
Improve Your Images
• Google = popularity contest• Marketing effort • Talk to bloggers in your industry• Give your products away, ask for reviews• Discount codes • High quality sites• NEVER PAY FOR LINKS!
Build Links
• Social Buttons for your products• Shares / Likes = Growing signal for Google • Optimize / control your social shares
• Social Share Manager App• Engage your customers• Turn customers into evangelists
Get Social
• Shopify SEO Report Apps • Shopify Reports• Google Analytics • Google Webmaster Tools• Bing Webmaster Tools
Read The Reports
• Shopify Marketing Experts • Proven Success• Deep knowledge of Shopify• Reputation / Ratings• AVOID PEOPLE WHO PROMISE RANKING
Leverage Strength, Outsource Weakness