Social Media & SEO

50 Quick & Easy Tips for Optimizing Your Social Media

Strategy

@kikilitalien

CEO of Amplified

Growth

Host and Producer of

Association Chat

Tip #1: Plan your editorial calendar

in advance

Tip #2: Augment your evergreen

content with timely or trending topics

Tip #3: Use FB Live to extend your

reach

Tip #4: Use an outline for points to

be made…even on live streams

Tip #5: Ask for the raw video footage

from your videographer

Tip #6: Look for new ways to use

video for different channels

*Bonus resource: associationstudios.com

“Endless Video Ideas”

You can sign up for monthly email by texting

videos to 444999

Tip #7: Create YouTube videos 5-8

minutes long

Tip #8: These types of videos do

best• How-to keywords (“how to present at NE/SAE”)

• Reviews (“NE/SAE review”)

• Tutorials (“Setting up the NE/SAE event app”)

• Anything fitness or sports related (“yoga for the

NE/SAE attendee”)

• Funny videos (“cute petting zoo inspiring

attendees at NE/SAE”)

Tip #9: Know your keywords (yes,

they still matter)

Tip #10: Identify the top 3 questions

your ideal member or client would

type into Google

Tip #11: Use SimilarWeb to identify

ways to improve your messaging to

your ideal audience

Tip #12: Consider tools to help you

conduct sweepstakes, contests, or

quizzes

WooBox, ShortStack, Wishpond

Tip #13: Conduct small content tests

on your social media channels to

measure impact.

Tip #14: Worry less about the perfect

number of times to post and more

about the content

Tip #15: The perfect length of a blog

post

“The Length of a Mini-Skirt”

Cover essentials, but keep it interesting (h/t Joe

Pulizzi)

Tip #16: Consider the emoji your

friend

Tip #17: Know the difference

between the 3 R’s

Tip #18: Identify your ideal

audience’s influencers

Tip #19: Develop an influencer

campaign for your social media

channels

Tip #20: Regularly & thoughtfully tag

friendly collaborators, industry

influencers

Tip #21: Know why people share

Tip #22: What gets liked and what

gets shared is different

Tip #23: Steps to “go viral”

Tip #24: Be consistent

Tip #25: Know why people

should follow you

Tip #26: Optimize for search on

each channel

Tip #27: Use hashtags judiciously

Tip #28: Investigate the

customer/MEMBER journey

Tip #29: Have a hub for content

Tip #30: Don’t try to be everywhere

Tip #31: Think of ways to stack

(or bundle) your content

Tip #32: Try out the free MozBar to

see DA ranking

Tip #33: Disclose paid advertising

(and make sure any paid influencers

do, too)

#spon #sponsor #ad

Tip #34: Choose images carefully

Pixabay, Shutterstock, Getty

Images, Pexels, Death by Stockart

Tip #35: Use ColorPick Eyedropper

extension from Chrome to ID HEX#

for better graphics

Tip #36: Avoid hashtags on

Facebook & limit on Pinterest

Tip #37: Instagram is hashtag

heaven, Twitter is hashtag friendly

Tip #38: Keep track of your Klout

score

Tip #39: Regularly review metrics

Tip #40: Try a social media channel

“takeover”

Tip #41: Try posting a picture an

hour for one day

The (real) customer journey...

A day in the life…

Tip #42: Curate other content your

audience would love

Tip #43: Share the love with your

most engaged members and

partners

Tell your audience to follow your supporters

Tip #44: Try BeLive.TV for Facebook

Live

Tip #45: Ask for predictions

Tip #46: Play “This or That”

Tip #47: Share playlists

Tip #48: Try “Tag a Friend”

Tip #49: Tell a story

Tip #50: Watch Association Chat

kiki@amplifiedgrowth.NET