shopping smart module 2: conducting a shopping analysis
TRANSCRIPT
Conducting a Shopping Analysis
Planning the Five Menu Items for Meal
Types of Food Markets
Cost Comparisons: Unit Pricing
Choosing Product Category, Specific Products, and Type of Store
Pricing Research from Store Visit
Exercise 2.1: Planning the Five Menu Items for Meal
1. Entrée
2. Side Dish
3. Side Dish
4. Drink or Beverage
5. Dessert
Three Types of Markets
1. Convenience Store (Convenience)
– Small store located along busy intersections
– Sell small quantities of fewer products
2. Large Chain Supermarket (Supermarket)
– Large store that sells a wide variety of products
Three Types of Markets
3. Mass-merchandise/warehouse discount store (Hypermarket)
– Large store with limited range of popular products
– Products usually sold in bulk
– Often requires membership fee
*** Also, there’s Online-Shopping (Online)
– An internet site that provides online shopping
Unit Pricing• Unit Pricing refers to price of a unit of product• Units may be
– Pounds, quarts, ounces, liters, etc.
Sample Unit Price Label
Unit Price:
Per ounce
Brand X Cereal
$0.33
Total Price:
15 ounces
Brand X Cereal
$4.99
Specific Product Categories and Quantities
1. Fruits/Vegetables
2. Breads, Pasta, Cereal, Rice
3. Fresh Meats, Poultry, Fish
4. Dairy Products
5. Snack Foods/Desserts
6. Other canned/ packaged foods
7. Beverages
8. Frozen Foods
Exercise 2.4: Choosing Product Categories, Products and Stores- 1
Product Category and Specific Product Item
Team Name:
Basic Menu Item: (from Exercise 2.1)
Product Category: Specific Product Item: (include brand name, quantity and/or volume)
1.
2.
3.
4.
5.
Exercise 2.4: Choosing Product Categories, Products and Stores- 2
Store To Be Visited by Each Team MemberEach team member will visit one store and be responsible for the product pricing of all five food item choices (for the meal menu).
Team Member: Store Name: (provide actual name of store)
Store Type: (from Exercise 2.2)