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SHOT IN THE DARK Steve Agretelis Erica Gambardella Thomas ONeill Will Magrann

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Environmental Scanning Kellys Taproom The Grog Grill Maloneys Pub Erin Pub ITS ALL THE SAME!!!

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Shot in the Dark Overview Novelty Shots bar Unique menu Exciting customer experience Club style with large dance floor and local DJs

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Core Competencies Menu/Atmosphere specialty drinks, dance floor, dynamic decoration Bartenders/Service efficient and enthusiastic bartenders, clean, customer involvement Payment system Shot Card, reduces waiting time, temporary paper cards available, mobile application

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Market Analysis Target Market: college students and post grads Market Segments: males and females Different preferences Order Winners: Shots bar for pre-gaming, unique customer experience Unique menu DJ and dance floor Highly skilled bartenders Competitive Priorities Keep customers at the bar past 11:30pm/midnight Offer new seasonal or celebratory shots for special events

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Description of Processes Core Competencies: Variety of shots Interactive and unique atmosphere Prepaid machines How do we translate materials and services into outputs for customers to ensure these core competencies provide value to customers

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Process Strategy Process Structure (Service Process and Product Process) Customer Involvement Resource Flexibility Capital Intensity

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Process Service/Product Structure Product Structure Our focus is narrow in the fact that we will only serve shots the selection is highly customized because of the many options we have on the menu Unique Presentation and name of shots http://www.youtube.com/watch?v=uv9gE8Ny1qs seconds :50-1:35 http://www.youtube.com/watch?v=uv9gE8Ny1qs Service Structure Process divergence and flexible flow due to the high customer contact and interaction However, services are standardized to ensure high level of quality and consistency

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Customer Involvement Presentation of Menu Name of shot clearly visible Shot themes/types in detailed bartender menu Prepaid cards to increase efficiency and ease Customer interacts with ATM or online

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Capital Intensity Relatively low capital intensity Services and products depend on the ability of the employees to Numerous functions, flexible flow, fluid scheduling Volume Flexibility

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Quality Lean Environment 5 Ss Sort, Straighten, Shine employees arrive early to ensure clean, efficient, and familiar environment Standardize same process for every order Sustain management responsibility Shot Card Feedback questionnaires, ability for customer to earn complimentary drinks, continuous improvement

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Suppliers Fine Wines & Good Spirits Costco Bulkbarproducts.com

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Inventory Management Periodic Review System Review Period Target Inventory Level Adapted to Circumstances

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Demand Management Judgmental Forecasting Customer volume: 150-200 Product Demand: average 4 drinks per person, 600- 800 total drinks per night (median: 700) Time Series Forecasting 2-week moving average to predict next weeks demand

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Initial Order 500 bottles of liquor 6 house liquors: vodka, rum, gin, whiskey, scotch, tequila Order 50 of each, with the exception of vodka (70) (50*5) + (70*1) = 320 Mixture of less common types of liquor 180 Mixers (non-alcoholic beverages) Sodas, juices, syrups, etc.

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Variable Costs Expected Profit of $2.32 on each Shot

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Pricing Competitions Pricing $3 Tip Included