should yoshinoya hong kong announce that the company rejects using fukushima ingredients?
DESCRIPTION
In October 2013, the headquarter of Yoshinoya set up a farm near the nuclear power plant in Fukushima in order to take its social responsibility and lower production costs. The farm supplies rice, carrots, onions and other food to Yoshinoya in Japan. The company aims to support city reconstruction after 311 earthquake by employing local farmers. It help to improve the brand image of Yoshinoya. After the announcement from the headquarter of Yoshinoya, a rumor was spread through whatsapp in Hong Kong.The message is about the transit of the radiated food to oversea except local Japan.It makes Hong Kong citizens misunderstand that the stores in Hong Kong would also use the ingredients from Fukushima so that Hong Kong people avoid dining in Yoshinoya, which leads to a serious drop in sales of Yoshinoya Hong Kong. With the rumor,Yoshinoya annonced that radiated food are absolutely not be used among all the stores in Hong Kong. As conscience of the company goal,all ingredients are carefully selected from around the world ,and are comply with the law.Customer,staff and all family can enjoy their meal. However, with the announcement of not using ingredients from Fukushima in Hong Kong, Japanese were angered and thought that it didn't support the reconstruction after earthquake, which will affect the brand image of Yoshinoya.TRANSCRIPT
GROUP 3
Bibe LaiGlory LamKarsie ChanMango WongRitz Ng
Should
announce that
the company rejects using
Fukushima ingredients?
A famous Japanese beef bowl (Gyudon) specialist, Yoshinoya is founded in 1899 and now has over 1700 branches around the world.
In Hong Kong, Hop Hing Group Holding Ltd. acquired Yoshinoya in
March 2012 and operates the restaurant and franchising.
Yoshinoya's Underlying Values Yoshinoya believes in quality (Ryoshin Hinshitsu, meaning: Quality
with Conscience). All food is cooked in order with the best selected ingredients, providing food with the freshest and the finest quality. They deliver the finest food with speed, reasonable price and a costly environment.
ABOUT YOSHINOYA HONG KONG
FUKUSHIMA• Plant onions,
carrots, rice and etc
• Supply to all stores in Japan
• Low costs• Social
responsibility
Hong Kong Japan
TIME OF ISSUE
Source: http://www.skypost.hk/column/%E9%BB%9B%E5%AE%89/007010001004/%E6%93%8A%E7%A0%B4%E8%AC%A0%E8%A8%80%20%E9%A3%9F%E5%AE%A2%E5%90%91%E5%90%89%E9%87%8E%E5%AE%B6%E3%80%8C%E8%AE%9A%E5%A5%BD%E3%80%8D/113340
TIME OF ISSUE
Source: http://hk.on.cc/hk/bkn/cnt/news/20140329/bkn-20140329200804568-0329_00822_001.html
More negative image of Fukushima and its products
TIME OF ISSUE
ISSUE OF YOSHINOYA MANAGEMENT
Hong KongJapan
Inconsistence of operation
Less consider the differences of culture in different countries or regions
Lack of communication between the headquarter and partner company
OUR STATEMENT
From the Yoshinoya Hong Kong’s perspective, the
company should take responsibility to head off
unfavorable rumor with the purposes of
protecting brand image and maintaining the
benefits of shareholders, employees and
customers.
• http://www.yoshinoya-hk.com/index.php
• http://www.yoshinoya.com/
• http://www.yoshinoya-holdings.com/index.html
• http://www.hophing.com/eng/main/index.jsp
• http://news.hk.msn.com/international/%E6%97%A5%E6%9C%AC%E8%BD
%9F%E6%B8%AF%E5%90%89%E9%87%8E%E5%AE%B6-%E6%B5%B7%E5
%A0%B1%E5%AF%AB%E6%98%8E%E7%84%A1%E7%A6%8F%E5%B3%B6
%E9%A3%9F%E6%9D%90-2
• https://hk.news.yahoo.com/%E5%90%89%E9%87%8E%E5%AE%B6%E7%A
6%8F%E5%B3%B6%E7%A8%AE%E7%A8%BB%E7%B1%B3%E8%94%AC%E
8%8F%9C-214937996.html
• http://www.mingpaotor.com/htm/News/20131005/HK-gmd1.htm?m=0
• http://www.e123.hk/ElderlyPro/details/312969/73/
LIST OF REFERENCE