Show ReportShow ReportShow Report

Net Space (m2)

Exhibitors Came from 17 Countries and Regions:

• Mainland of China • Australia • Chile

• Denmark • Germany • Holland

• Hong Kong • India • Korea

• Malaysia • Mongolia • Russia

• Singapore • Spain • Taiwan

• Thailand • U.S.A.

BIOFACH CHINA 2017

Show Figures Show Report

Exhibitor Number

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

1728

23472529

3767 3864 38073915

4212

4498 4424

4920

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

1829 27

5037

18 2141 35 28

50

168

213 211

263

305

171

240

304 306 309

426

International

National

Distributor / agents

E-commerce

Department stores / shopping mall

Manufacturer

Wholesaler, importer / exporter

Boutique retailer, organic store

Community / enterprise group purchase

Big scale supermarket

Farm direct dealers

Hospitality and restaurant business operators

Association

Others

Press

20%

7%

8%

9%

9%10%

17%

5%5%

6% 4%

Fresh food Frozen food

Cooking and baking Snacks and sweets

Drinks Other grocery product

Natural food Textiles

Non-food Technology and equipment

Media, service providers

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

7920

9143

10375

11526

14613

15963

16235

16755

16742

16546

17755

• U.S.A. • Korea

• Germany • Malaysia

• Spain • Thailand

• Denmark • Hong Kong

• India • Taiwan

BIOFACH CHINA 2017

Visitor Analysis Show Report

Visitor Number

Top 10 Countries and Regions (Overseas)

Visitors According to Industry Sectors (Multiple Choices)

Job Category of Visitors Main Interests in Below Products Sections (Multiple Choices)

25 %

12 %

10 %

7 %

7 %

7 %

7 %

6 %

6 %

5 %

3 %

3 %

2 %

44%

16%

24%

10%6%

Senior management

Purchasing / procurement

Sales / marketing

Technician

Others

Highlights Show Report

BIOFACH CHINA 2017

China Organic & Natural Product Directory

● Authoritative information of the Chinese organic market.

● Reliable information of the organic companies.

● Products with continuous updates.

● Trade-oriented, factual information and fast searching.

● Easy to search products on the mobile as well.

● Extra product promotions of China Organic & Natural Product Directory on Wechat.

Highlights Show Report

BIOFACH CHINA 2017

Country of the Year - Denmark

● An exclusive logo for the country of the year.

● 8 organic companies participated in BIOFACH CHINA 2017.

● High-profile appearance in several interactive events.

● Interviews from organic media partners.

● Delegations from Danish Consulate General attend the opening

ceremony.

Province of the Year - Heilongjiang

● 52 organic companies from Heilongjiang Province, hit a new high.

● 216 sqm exquisite booth.

● Hundreds of geographic indication products.

● Outstanding onsite advertisement enhance the exhibition effect.

● Organic food industry promotion of Heilongjiang Province.

Highlights Show Report

BIOFACH CHINA 2017

Organic Tour

● 25 exhibitors participated in 5 specialized routes, improve the visiting rate.

● 675 visitors got the organic gifts by accomplishing the routes.

● The engagement of onsite conferences and events.

5.27 Organic Shopping Day

● 67 exhibitors participated in “Organic Shopping Day”, interacting with visitors.

● Visitor Service Center: consultation for organic products.

Other Interactive Activities for Visitors

● Display rack with organic landscape worldwide.

● ”My Organic Life” - photo wall and message board.

● Photo printer with the information of BIOFACH CHINA 2017.

Onsite Conferences Show Report

BIOFACH CHINA 2017 Conference on International Organic Food Market and Development

Being the most influential platform that annually releases information on the development trends of the Chinese

organic industry, BIOFACH CHINA Conference has been successfully organized for more than ten years.

Focusing on the hottest topics and with a view of the global organic industry, the speakers were invited from the

government, international and local associations, and experts from producers and traders to share their visions,

ideas and experiences with more than 300 participants.

Organizers

China Green Food Development Center

NürnbergMesse GmbH

Topics

Topic 1: Develop Organic Agriculture to Assist the Agriculture Supply-side Reform

Topic 2: How to Develop Organic Market and Remarkable Organic Brand?

Topic 3: How to Produce True Organic Product and Build Good Organic Base?

China Organic Vegan Forum

One key word of BIOFACH CHINA 2017 is “vegetarian”. The organizer invited vegetarian platforms, 7 vegetarian

experts and masters to share the benefits of vegetarian and the combination of organic and vegetarian.

Supporters

Vegplanet

VeggieDorm

Benwei 30

Shanghai Quansu

Natural Product Forum

The forum released the criterion of the natural products. The active component extraction, the development trend

and marketing of the natural products are also discussed in the forum.

Organizers

NürnbergMesse China Co., Ltd.

CERES (Shanghai) Certification Co., Ltd.

BIOFACH CHINA 2017

BIOFACH CHINA 2017

Onsite Events Show Report

Innovative Product

Launch Zone

Organic Club Organic Delicacy Night

Tea Competition Geographic Indication

Product Promotion

Innovative Product Launch Zone

15 innovative organic products of the year were selected from thousands of exhibits. In the dazzling innovative product

launch zone, visitors met optimum organic raw materials, environmental-friendly packages and innovative products.

Tea Competition - Selection of the Best Tea of the Year

Themed with “self-cultivation and friend-making with tea”, the organizer joined hands with Shanghai Tea Institute,

Organic Tea Research and Development Center and other units to invite tea exhibitors for an intense contest. The

experts and tea lovers elected the “most popular organic green tea” from 18 kinds of tea, and there also presented

excellent performance and knowledge sharing for interaction with visitors.

Geographic Indication Product Promotion

Several provinces of China brought their regional feature products and diverse activities to the exhibition. They also

showed the regional ecological and economic environment.

Organic Club - Organic Life Interactive Experience Area

Organic Club is an extremely ideal platform for interaction and exchange with visitors. 8 exhibitors showcased their

enterprises and products. The various forms of interactive experience activities created a full-scale experience of

organic food not only visually and auditorily but also in smell and taste.

Organic Delicacy Night

The organizer of BIOFACH CHINA combined Chinese and Mediterranean cuisine, presented an organic delicacy night

with organic food materials sponsored by 34 exhibitors.

Launching of <Organic Living Guide>

Launching of <Organic Living Guide> was organized by Yogeev.com and Chunbo.com. It aimed to share organic life

style and concrete practice.

Launching of

<Organic Living Guide>

A wide media coverage in trade magazines, newspapers,

websites and search engines:

◆ Trade magazines & Newspapers:16

◆ Websites: 50

◆ News reports: 77

◆ Advertisements: 13

◆ TV channels: Shanghai ICS Channel, Channel

Young

During BIOFACH CHINA 2017, several medias including Shanghai ICS, Channel Young and some local medias

interviewed the exhibitors.

Media Promotion Show Report

BIOFACH CHINA 2017

Media Reports

Onsite Media Interview

Demeter China Association

<Organic Lifestyle>

Media Partners

Contact: Mr. Ethan Shi NürnbergMesse China Co., Ltd.

Address: Rm. 3509 Kerry Everbright City (Tower 1), No. 218 West Tianmu Rd., 200070, Shanghai

Tel:+86 (0) 21. 60 36 12 14

Fax: +86 (0) 21. 52 28 40 11 Email: ethan.shi@nm-china.com.cn