sibesonke importance of mobile phones in africa
DESCRIPTION
Team Finland – Lähtöselvitys kansainvälisille markkinoille -seminaarin 18.3 esitysmateriaaliTRANSCRIPT
Importance of Mobile Phones in Africa – Path to Success / Opportunities
March 2014
Uwe Schwarz, CEO [email protected] m: +358 50 3400 469 / +255 71 6653 697
Winner AfricaCom Telecom Innovation of the Year
Winner Red Herring 100 Europe Finalist Finland Peer Award Winner Global Opportunity Award Helsinki Winner slush09 start-up competition
About Sibesonke Sibesonke, founded in 2009 as a spin-off from Nokia, provides services for farmers in developing countries over every phone and network - in cooperation with mobile operators and local Ministries.
2
3
Which Phone is More Relevant?
4
A Question of Perspective
1st screen 4th screen (Movie, TV, PC, Mobile)
5
Mobile Payment (M-PESA)
From basic money transfer (2007) to a mobile money facility – even for smartphone users!
FACTS: • 75% of Kenya’s adult
population use it • 43 % of GDP flows
through M-Pesa • M-Pesa to distribute
dividends to shareholders
6
Leap Frogging in Developing World
Leap Frogging: “Skipping inferior, less efficient solutions and move directly to advanced ones”
New Traditional
Mobile phones Fixed-line phones
Mobile banking Brick & mortar banks
Mobile agriculture Market place
Mobile health Health centers
Mobile education, etc. Class rooms
Mobile Agriculture – Market Need
7
“We explores ways to use mobile to improve agricultural productivity. But we cannot act on them alone.”
Vittorio Colao, Vodafone CEO
– 80% (35m) of population in agriculture.
– Low farming productivity: Maize yields 12% of North America
– Thin profits on selling harvest.
Wordwide, one third of humanity is fed through 500.000.000 smallholder farms. E.g. in Tanzania:
The problem: Isolation The solution: Mobile agriculture for individuals and for global food security
Our Vision: Global Pioneer in Mobile Agriculture
8
Farming information with a few clicks on the mobile phone that changes lives
Farming 1.Market 2.Transport 3.My Farming 4.Weather 5.Kwa Swahili
*149*50#
9
How? With Strong Partners
Agro businesses (fertilizers, seeds, buyers, etc.)
Mobile Operators
Development Projects (e.g. USAID funded)
Tanzanian Ministries (Agriculture, Livestock)
Team Finland Premium services
10
Team Finland Has Worked For Us!
• Cooperation Tz Ministries • Project Financing • Raising Profile • Awareness
11
Opportunities for Finnish Companies
• Enormous market needs (education, health, infrastructure, ICT, etc.)
• Finnish know-how • Finland brand – Team Finland
• Tanzania: Sibesonke often asked to do more on its mobile platform
Challenges: • Business ethics, values • Out of sight, out of mind • Preloaded expectations • Finding local talent • Good Governance
• Over 80% of respondents find the crop and livestock management content useful for their farming.
Customer Satisfaction Tanzanian Farmers
13
Purchase loop for premium services
How It Works
14:20
Answer Exit
Farming 1.Market 2.Transport 3.My Farming 4.Weather 5.Kwa Swahili
14:20
Answer Exit
Get 3-‐day weather forecasts for 1.Tsh100, 1 days 2.Tsh200, 7 days 3.Tsh500, 30 days 0.Back
14:20
Answer Exit
Mtwara Today: min 23°C, max 30°C, mostly cloudy, chance of rain 1.Forecast 2.Change locaQon 0.Back
4 1
14:20
Answer Exit
Thank you. You are charged Tsh100. 1.ConQnue 0.Back 1
14:20
Answer Exit
Mtwara Forecast 3 days: Tomorrow 23..29°C, Clear -‐-‐ Saturday 23..29°C, Chance of T-‐storms -‐-‐ Sunday 22..28 °C, Partly Cloudy 0.Back
1
1
Dial *149*50#