@aureliepols

DataGovernance&PrivacyAdvocate

DataistheNewOil– PrivacyistheNewGreen– TrustistheNewCurrency

AURELIEPOLS,KRUXPRIVACYADVOCATE

• DataGovernance&PrivacyAdvocate– KruxDigital

• EthicsAdvisoryGroup– EuropeanDataProtectionSupervisor(EDPS)

• ChiefVisionaryOfficer– MindYourPrivacy

• TrainingAdvisoryBoard– InternationalAssociationofPrivacyProfessionals(IAPP)

• ProfessorofEthics&Privacy,BigData&AnalyticsMaster– InstitutodeEmpresa(IE)

@aureliepols

”My”in“myinformation”isnotthesameas“my”in“mycar”butratherthesameas“my”in“mybody”or“myfeelings”;itexpressesasenseofconstitutivebelonging,notexternalownership,asenseinwhichmybody,myfeelings,andmyinformationarepartofmebutarenotmy(legal)possessions

- LucianoFloridi,TheOntologicalInterpretationofInformationalPrivacy,EthicsandInformationTechnology,7(4):185-2005

@aureliepols

@aureliepols

Fromhttps://secure.edps.europa.eu/EDPSWEB/webdav/site/mySite/shared/Documents/Consultation/Opinions/2015/15-09-11_Data_Ethics_EN.pdf

@aureliepols

PrivacyEngineering

VALUE/ETHICS

CorporatesocialresponsibilityRespectindividuals

RISK

StandardoperatingprocedureDonotharm

COMPLIANCE

LegislationDon’thitpeople!

4

@aureliepols

Ethicalfoundationsforregulation?

https://eu-robotics.net/cms/upload/downloads/Rockeu1/2016-08-16_RockEU_deliverable_D3.4.1-part3.pdf

PartiesInvolvedinDataPrivacyPEOPLE

HavePeopleDataGOVERNMENTS

LawstoprotectPeopleData

COMPANIES

Collect,use&protectPeopleData

INDUSTRYORGANIZATIONS

GuidelinestoprotectPeopleData

DataQuality

AdBlocking ClassActions

ComplianceSelf-Regulation

@aureliepols

Provocativestatements

• Statement-1:Dataisanewkindofproperty/asset:it’sinfinitelytransferablewithoutdecayandwillrequiredefiningnewrulesandobligations;• Statement-2:What’satstakeis“erosionofhumandignity”:mechanismsfordetectinginequalityandharmneedtobeputinplace;• Statement-2a:Complianceandthelawarenotenoughtoassurenon-erosionofhumandignityinoureverincreasingdatadrivenworld;

• Statement-2b:AsocietalNash-equilibriumwillbeonewhereevenshorttermdivergencewillbedetected,arguedanddealtwiththroughtransparentlegitimatemechanisms;

• Statement-3:Thetimehascometodefinehowadatamarketplacecanberegulated,onagloballevel:co-ownership&co-accountability

@aureliepols

Whoownsthecookies?Thejarisbreaking

@aureliepols

Re-writingAsimov’s3lawsforconnectedcars

• Fromhttps://www.inverse.com/article/20716-germany-outlines-three-laws-of-robotics-for-self-driving-cars

@aureliepols

Whyshouldbankscareaboutdigitalethics?

• Analytics- shouldyoureverseprocessdataandmarkettoaclientwhoisn’tloggedin?http://www.slideshare.net/AurliePols/privacy-ethics• Analytics&KPIstyranny:WellsFargofakeaccounts• Banks&Trust:Edelmanbarometerjumped8pointssince2012 - howtomakegooduseofthat?Withincreaseddatauses,arethereethicaldatausesescalationproceduresputinplacetoassureaccountability?