SEO Introductory and Brain Storming Session

Welcome to SIBSS

By – Nayan Mewada

Banner Ads

PPC

FaceBook Campaign

Paid / Guest Blogging

Paid Links

LinkedIn Campaign

What is SEO?

• Before this lets just understand 2 Primary types of Traffic.

Paid Traffic

Organic Search Results

Organic Traffic

Link BaitBlogs / Forums

Social Sites

• SEO is a process of bringing in more and more Organic visits to the site. and gradually also increasing the SERP (Search Engine Ranking Position) for Targeted Keywords.

• Increased Visitors and SERP are just a part of SEO, ultimate goal of SEO activities should always be to increase the Conversions and ROI for the clients.

• Better the SERP, better are the chances of visitors coming through Search Engines.

• According to me SERP is indirectly influenced by the presence of our client on various elements of digital marketing like SEM, Social Networking sites, News sites, Informative sites, Blogs, Forums, Image sites, Video Sites, Etc.

What is SEO?

These changes could be as simple as changing the Meta Tags for the pages on the site.

Onpage Optimization includes the changes that we make on the Clients Site only to attract and retrieve the visitors from different sources.

• SERP is directly influenced by quality of On-page Optimization.• What Is Onpage Optimization?

What is SEO?

Result In Google

OR As complex as designing the structure of the site for better UI

What is SEO?

What is SEO?Parameters To be considered in On-Page Optimization

• Meta Tags• Heading Tags• Code to Content Ratio• Keywords Density• Robots.txt• Sitemap.xml / .html• Site Structure OR IA (Information Architecture)• Internal Linking Structure• URL Rewriting (if needed)• Look and feel of the Site i.e. UI (User Interface)

What is SEO?Types of Off-Page activities.

• Social Bookmarking.• Press Release Submission.• Article Syndication.• Video Submission.• Image Promotion.• Directory Submission.• Classified Submission.• Blog Engagement.• Forum Engagement.• Answer Sites. Ex. Yahoo Answers, Answers.com, eHow.com• Informative Sites. Ex. Wikipedia

What is SEO?To get better performance on Search Engines, a site requires good presence on other Digital Elements.

Search Engines

Social Media SitesNews Sites

Informative Sites

Answer Sites

Blogs

Discussion Forums

PPC

Advantages & Disadvantages of SEO?Advantages:• Better Visibility on Search Engines.• Increased Traffic to the site.• Increased Conversion to the site.• Increased Conversion Rate. (Depends on UI, ease to user, and attractiveness of

the deal)• Better Reach to Targeted Audience, as per geological location.

Disadvantages:• Time Consuming.• Can never guarantee on the results.• This industry is completely ruled by Google and hence we have to rely only on

Google for the performance of the site on the Search Front.• Google may penalize the site if black hat Strategies are implemented.• Getting the site from below the fold to above the fold on first page of Google is

bigger challenge then getting from 10th page to 1st page.• Requires continuous check and maintenance to be in first 10 positions.

What I have for CS Team?Lets first go through the example of communication failure between Client and various teams from Vendors

What I Have for CS Team?•A good SEO company will always have a lesser number of clients but rich

client base.• IF provided with good Services in SEO, clients tend to carry on with the

contract for a longer time.•Normally clients are not satisfied on the returns they get out of SEO

investment. This is coz client is always shown bigger picture with pitching.•Along with concentrating on getting newer clients, we should also

concentrate more on providing best services to the existing ones.•We should not talk in terms of quantity rather focus on quality of work

done.

Special Points

• SEO is Unregulated Industry. Most of the SEO Companies claim that they are the best but they may not be . Sales team for SEO may show bigger pictures to the client but it is always the working team that will give the desired results.

• SEO is not a shortcut to success, it takes time and Efforts, SEO is Science and not just Quantity, It is not just a commitment, it is practice that needs to improve with time. Hence resulting in better leads and better ROI for the Client. It should be managed by someone who is really skilled enough to do

SEO.

Current Stats

Thank You

Please Fire Questions?