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Side Smirk Research New York, NY www.sidesmirk.com 646.801.6646
WHAT MAKES US UNIQUE
We’ll let you in on a few secrets and you’ll be smirking too.
Who We Are An innovative boutique market research agency based in NYC with over 32
(combined) years of experience across industries and methodologies.
Our focus is on digital. We use online and mobile research and usability methodologies to test and refine concepts, websites, mobile applications,
advertisements and all forms of content.
Research isn’t about segmenting audiences anymore. It isn’t about statistics and it’s not JUST based on
data.
We find you the right people, figure out why they do what they do and how you fit into their lives (not
the other way around).
Our approach is custom and customer based. However, each project is tailored to you and your goals.
Our 6 Q’s
Quality
Quantitative Questions!Qualified !Quick
Qualitative ���
Our Services
Mobile Research
Website & App Usability
Concept Testing
Recruiting
Methodologies We Use: Mobile usability testing Mobile qualitative studies Mobile quantitative surveys
Mobile Research Mobile research methodologies are relatively new and relatively
unknown. Which is surprising due to the fact that everyone seems to be talking about mobile.
We utilize turnkey solutions for mobile research. You get immediate feedback in the shape of heatmaps, clickstream analysis
and real-time data/reporting.
We’re going to be blunt here. No one has any patience for a website or app that doesn’t work on their phone. A situation where your user
is trying to access something remotely is typically a situation with limited time. It just has to work.
What Mobile Research Looks Like
Engaging
Con$nue
Smart
Con$nue
Features Include: Real-time reporting & analysis Use on any device Customized branding & flexible design Graphic and visual interface Better user experience Clickstream analysis Heatmaps Video playback Lack of participant boredom & fatigue
Website & App Usability
To us, usability testing is a no-brainer. Think of how you yourself browse the web or use mobile apps… How much time do you give
a website or app before you give up and move on?
Methodologies We Use: Online, remote user testing Online multi-day discussions and 1-1 interviews Mobile testing In-room user testing
Usability testing is fast and inexpensive. In as little as 4 interviews, you can understand what is working and not working
with your website, app, game, etc. We’re talking one day of research.
eCommerce sales in 2012 topped $1 TRILLION for the first time ever. This number is expected to, and will, increase. Make sure
you’re not missing out with an unusable or frustrating user experience.
What Usability Looks Like We approach usability and gather results in a few different ways, each with their own advantages. No matter which approach, we appraise each user interface/experience we test using the following 5 metrics:
1. Appearance & Design 2. Structure & Navigation 3. Ease of Use & Learning 4. Comprehension & Consistency 5. Satisfaction & Enjoyment
In-Room
Online/Remote
Mobile “Usability is like
oxygen – you don’t notice it until it’s missing.”
-Unknown
Concept Testing
Testing in the short-term will reap countless benefits and ROI in the long-term. You will come away with a clear and strategic plan.
Methodologies We Use: Online multi-day discussions and 1-1 interviews Online focus groups 24hr quantitative survey
People are not brand loyal anymore. People move on to the next big, shiny object at one mention by a
Facebook friend or a Pinterest post.
So what to do as someone who develops and markets products and services?
Obtain direct input BEFORE going to market. Test at every step of development. Eliminate doubt and guessing. Come
away with complete validation.
What Concept Testing Looks Like Features Include:
Wide geographic reach Better user experience Qualitative and quantitative options (as well as combined in the same study) Immediate in-depth transcripts and real- time data Convenient for clients and participants Ability to post all types of media for review Video or text options available Range of options available based on budget
Discussion Boards
Video Groups Embed Quant
Recruiting
What is the most important part of market research? Asking the right people the right questions. We help you find these people in new, innovative and cost-
effective ways.
Our team includes people who pioneered the use of social media to find qualified and engaging respondents. No panels. No "professional" research
participants. We recruit fresh respondents on a project basis.
Our recruiting methods have several advantages: 50% less per respondent than traditional methods, obtain a ready-to-participate sample within 48hrs, qualified
people screened twice, use to find niche and “hard to reach” people.
What Recruiting Looks Like Advantages:
Less expensive than traditional methods - 50% less Fast – as fast as 48hrs Qualified – multi-step screening process Niche and "hard to reach" are easy for us Use with any of our research methods – online, offline, qualitative, quantitative
Cycling Enthusiasts
Baby Boomers in KC
Teens NOT on Facebook
Online Grocery Shoppers
Organic Dog Food Purchasers
