side smirk research recruiting
TRANSCRIPT
Recruiting
Side Smirk Research New York, NY www.sidesmirk.com 646.801.6646
We’ll let you in on a few secrets and you’ll be smirking too.™
Research isn’t about segmenting audiences anymore.
It isn’t about statistics and it’s not JUST based on data.
We find you the right people. We figure out why they do what they
do and how you fit into their lives (not the other way around).
Our approach is custom and customer based.
However, each project is tailored to you and your goals.
What is the most important part of market research? Asking the right people the right questions. We help you find these people in new, innovative and cost-
effective ways.
Our team includes people who pioneered the use of social media to find qualified and engaging respondents. No panels. No "professional" research
participants. We recruit fresh respondents on a project basis.
Our recruiting methods have several advantages: cost 50% less per respondent than traditional methods, obtain a ready-to-participate sample within 48hrs,
qualified people screened twice, use to find niche and “hard to reach” people.
Advantages • FAST
– We can have a targeted panel mobilized within 48 hours
• INEXPENSIVE – Cost to recruit significantly lower than tradi<onal methods (many
<mes 50% less) – Only pay for recrui<ng and completes
• VERIFIED – We u<lize a mul<-‐step screening process for accuracy – No professional market research par<cipants
• WIDE REACH & FLEXIBLE – No recruit is too difficult – The more obscure, “hard to reach” or niche the beLer – Use for all types of research methodologies, online and offline,
qualita<ve and quan<ta<ve
Recent Examples
Cycling Enthusiasts Baby Boomers in KC
Teens NOT on Facebook
Online Grocery Shoppers
Organic Dog Food Purchasers Male Alcohol Drinkers that take shots of Tequila
