Sids and Kids

Sundown Run

By Corporate CHALLENGE

Elizabeth Usher

Justin Wee

Kristina Linn

2013

Contents

Event Specs

Saturday 26 October 2013 (Gold Coast and Brisbane)

Estimated GC entrants 3,000 (5km = 1,700, 10km = 1,300)

4:30pm 10km race start

5:00pm 5km race start

Event precinct (start/finish) = Broadbeach Park (north of Kurrawa SLSC

5km Course = north on Old Burleigh Rd, Armrick Ave & Broadbeach Blvd, east onto Fern St, north on Garfield Tce (just south of Frederick St) and back (10km = 2 laps)

Dinner, entertainment and presentations in the park post-race

Project Background

SIDS and Kids is a not-for-profit organisation.

Dedicated to saving babies and childrens lives.

They deliver on their vision through education, research, evidenced based intervention and advocacy.

Sids and Kids wanted to create an event that would complement their other events and campaigns in achieving their vision.

Project Background cont.

Sids and Kids has created the Sundown Run to

assist in achieving their vision through raising

the much needed funds to aid research and to

educate the public of the organisation and its

cause.

Project screening matrix

Improve profile

Strategic fit

Raise Funds

Increase Awarenessof cause

Weighted Total

1.0 3.0 2.0 1.0 70

Sundown Run 8 24 14 9 55

Charity Ball 6 18 16 7 47

Exhibition 6 9 14 6 35

Product Innovation

4 14 16 2 34

Organisational Fit

Corporate CHALLENGE are community event specialists.

Based on the Gold Coast

Extensive knowledge of Gold Coast roads and local community

Experience working with Gold Coast City Council

We are proud to deliver annual community events such as: Run for Ronald Sports Super Centre Series SALT Fun Run Series

Project Goal

To successfully deliver the event to

the standard set by Sids and Kids

Project Objectives

Have an average of two accompanying persons in

the event precinct per registered participant.

Raise at least $1 per person in precinct on event

day (100% of donation will go into the charity)

Sign-up at least 1500 new subscribers to the Sids

and Kids e-newsletter on event day

Scope statementThis is a fixed-term contract to organise a community running event. The event will include the following:

Technical requirements

Course must be able to accommodate 3000 participants

All permits are to be applied and approved prior to event plans being confirmed

Medical support must be available throughout the event

MilestonesDate Milestone

Nov 2012 Project team selection

Mar 2013 Selection of course & precinct

Mar 2013 Application for permits & licenses

May 2013 Selection of contractors & suppliers

June 2013 Course Council approved

August 2013 Precinct map confirmed

August 2013 Caterers confirmed

September 2013 Road closure awareness campaign to commence

23 Oct 2013 Precinct setup

25 Oct 2013 Course setup

26 Oct 2013 Kit collection/ Registration

26 Oct 2013 Event Day

Nov 2013 Post event evaluations / debriefs

Deliverables

Finisher’s medal and Race kit

Safe participant experience

Aid stations at 2.5km, 5km & 7.5km marks

Portable toilets at 5km marks

Left luggage service

Timed results for runners

Exhibition booths for Sids and Kids education

Exhibition booths for sponsors

Prizes for top three placegetters

Phase Breakdown Structure

Phase Breakdown Structure

Phase Breakdown Structure

Phase Breakdown Structure

Phase Breakdown Structure

Phase Breakdown Structure

Activity Description CostEstimated income

• Entry fees• Timing chip fees

$76,000

Estimated expenditure

• Event contractors• Event precinct• Course• Marketing and Promotion (used

by Sids and Kids)• Corporate CHALLENGE fee

$55,000

Estimated profit

• Difference between estimated income and estimated expenditure

$21,000

Initial cost estimates (Gold Coast Event)

Initial Cost Estimates (Gold Coast Event only)

Estimated income - $55,000 Entry fees Timing chip fees

Estimated expenditure - $30,000 Event contractors Event precinct Course

Estimated profit - $35,000 Sids and Kids will use an estimated $15,000 of the income from entry

fees for marketing and promotional purposes

Donations - $35,000 (approximate) Entry fees profit Donations during registration Donations on Event Day

Stakeholder Group

Impact of Sundown Run

Potential Issues

Corporate CHALLENGE Building experience and career prospects

Working with team members from different backgrounds

Sids & Kids Getting more popularity, advertisement and donations

Relying on an external party to successfully organise the event on their behalf

Interns & Volunteers Providing valuable experience to students and a sociable experience for mature aged volunteers

 Not being able to source the quantity or quality of volunteers needed

Contractors & Suppliers Additional work for local contractors and suppliers

Suppliers not providing products or services to the required standard

Participants Being involved in a charity event and thinking of other before ones self

Participants not donating as much as estimated

Gold Coast City Council Additional work for Gold Coast City Council workers

Declining possible course and precinct options

Gold Coast Community 3-4hrs of Road closures on a Saturday afternoon

Potential for irate residents to cause issues with police and council

Stakeholder Analysis

Project Priorities

Time Performance Cost

Constrain X

Enhance X

Accept X

Alternative Strategies

Course

Precinct

Weather

Sponsorship

Incidents/public safety

Sids and Kids

Sundown Run

2013

QUESTIONS