www.siemens.com.pk

Siemens Ki DunyaNews & Views of Siemens Pakistan Issue: Q4/2010 (Jul-Sep)

Siemens Pakistan maintained its winning streak by winning the coveted Environment Excellence Award for the 7th year in a row.

This award was instituted seven years ago by The National Forum for Environment and Health, which is a non-government and non-profit organization established in June 1999 with the aim to facilitate, promote and help create environmental, healthcare and educational awareness among the masses in general, youth and children in particular.

The organization is affiliated with the United Nations Environmental program (UNEP) and supported by the ministry of environment government of Pakistan. The annual environmental excellence awards have now become the benchmark for industry in Pakistan.

There is a defined criterion for these awards and the jury consists of top professionals in the field, who arrive at their judgment in consultation with the Environment protection agency.

The citation on the occasion stated “… that impressed by your vision and its implementation through contributions in the field of environment friendly policies, the panel of Judges has unanimously decided to give Environment Excellence Award 2010 to your esteemed organization.“

The President of and Prime Minister of Pakistan also sent messages of congratulations on this occasion.For Siemens Pakistan the awards held a special significance. With the city of Karachi awaiting the results of the ‘Green City Index’, sponsored by the Economist Intelligence Unit and Siemens, it was important for the company to emerge as a role model in the field of environment. This was

Siemens Pakistan for the fourth year in a row won the “Best Corporate Newsletter Award” from NCCA Pakistan. At the 41st annual awards of the organization, advisor to Prime Minister on textile, Dr. Mirza Ikhtiar Beg and Kazi Asad Abid former General Secretary APNS are presenting the award to Farzana Hussain, graphic designer, Siemens Pakistan.

At the 5th Consumer Choice award organized by Consumers Association of Pakistan Mr.Khurram Mehdi General Manager Diesel Generating sets received the award for Best D.G. set from Mr. Manzoor Ahmad Watto Federal Minister for Industries and production.

Siemens Pakistan for the second year in a row secured first position in the top 25 companies awards of the Karachi Stock Exchange for the year 2009 . We held the same position last year. This is a very prestigious award given by the premier stock exchange of the country. There is a very stringent criteria for selection of top companies that includes among other things dividend to shareholders , return on equity, activities relating to CSR etc.

MD Congratulates

Our Managing Director Mr.Sohail Wajahat Siddiqui on hearing the news sent a message of congratulations stating that this reward reflects excellent team work and dedication and everyone should be proud of this achievement.

The Brand of the Year Award 2009 was organized jointly by The Exhibitors, Government of Pakistan, IPO, PSCQA, TDAP and PEC. Mr. Ishtiaq-ul-Haq, Divisional Director BU Transformers received the ‘Brand of the Year‘ award for transformers from the Prime Minister of Pakistan, Syed Yusuf Raza Gilani.

Also seen in the picture is Chief Minister Sindh, Syed Qasim Ali Shah.

also a good occasion to highlight the ‘Green City Index’ and this was done through colorful standees which attracted a lot of inquiries. Details of the index were also provided in the colorful brochure distributed to the attendees that included heads of national and multinational companies, top government officials including Federal Environment Minister Mr.Hameedullah Jan Afridi, diplomats and members of civil society.

These awards over the last many years have been made possible by pursuance of Siemens AG. guidelines and environmental policies and concerted efforts and dedication of our corporate Quality and Process Excellence Department headed by Mr. Mansoor Iqbal Khan.

Employers‘ Federation of Pakistan presented an award to Siemens Pakistan in recognition and appreciation of Siemens Pakistan’s best practices in occupational safety, health and environment sectors. The Ceremony was held by EFP on The World Day on Safety& Health at work.

Siemens maintains winning streak for coveted Environment Excellence Award

Siemens Ki Dunya wins Best Corporate Newsletter fourth year in a row.

Mr.Khurram Mehdi General Manager Diesel Generating sets receiving the award

Brands of the Year award 2009 presented to Siemens Transformers accepted by Mr. Ishtiaq-ul-haq, Divisional Director BU Transformers.

Employers‘ Federation of Pakistan presenting Safety, Health and Environment award to to Mr. Aijaz Ahmad of CQPE Siemens Pakistan

Siemens maintains winning streak for coveted Environment Excellence Award

Siemens Ki Dunya Wins Best Corporate Newsletter Award

Siemens on the Top at Karachi Stock Exchange..Once Again

Siemens Pakistan Diesel Generating Sets and Motors receives 5th Consumer Choice Award 2009

Siemens Pakistan receives Brands of the Year Award 2009

Siemens recognized for occupational safety health and environment

Excellent Siemens winning streak

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

September 30th brought our 2009-10 fiscal year to an end. It has been said a company is only as good as the people who represent it. The management wants to thank each and every one of you for your contribution. It is your dedication to excellence that makes our brand image shine a little brighter in the marketplace.

Now it’s time to look forward. The New Year is a time for excitement and optimism. We have to be more focused and find new ways and means and better opportunities for our growth and profitability. Like previous years, this year again won’t be a cake walk. We will have to face more competitors and a tougher market.

The ability to reach our potential and overcome challenges lies within each of us. We must therefore maintain a positive attitude that allows us to celebrate each win as a victory and each set-back as an opportunity to learn and develop. We must accept personal responsibility for our daily actions and recognize that each one of us is either part of the problem or part of the solution; and that ultimately the choice is ours.Please remember the number

526,600. At the beginning of the new year, each one of us is given the same precious gift - 525,600 minutes. No one receives more, no one receives less. It is the one great common denominator for us all. How each of us invests those minutes will provide the answers to our growth.

The best people in business have learned how to take full advantage of each minute. They lead - and live - with a positive attitude, hold themselves accountable for top-notch results, and continually work to get a little better every single day. They shore up their weaknesses, lead by example and understand that they must live in the present to make the most of everything they do. It’s all about you! The only person who controls what you do and what you think is you. Yes, we have a lot of opportunities this year. Yes, there will also be obstacles along our way, but in the end, the measure of our success will be a direct reflection of how you use your minutes and how much of yourself you’re willing to invest. Our success rests in your hands and TEAMWORK!!

Kind regards,MD‘s Desk

Mr. Murtaza Abbas Mooman has taken over as the new Chief Financial Officer at Siemens Pakistan with effect from 1st October 2010.He replaces Mr.Gerhard Wilcke who retired after eight years of meritorious service to the company.

34 years old Murtaza Abbas has a distinguished career both in the academic and practical fields. He is a Chartered Accountant besides being a member of Chartered Institute of Management Accountants (CIMA), UK and a Certified Financial Consultant from Institute of Financial Consultants, USA.

He also holds a Master’s degree in Business Administration from IBA Karachi and has attended Executive Development Program at Stanford University USA.

Mr. Murtaza Abbas joined Siemens in May 2003 and within a month of his six month orientation the company recognizing his talents appointed him as Deputy General Manager and within six months he was promoted to General Manager and Commercial Head of Automation and Drives Division. In April 2007 he was

elevated to the position of Divisional Director in IA/DT and in this position he achieved significant success including sustained implementation of business restructuring proposal ‘New Manufacturing Concept’. His Leadership was instrumental in the Turn around of A&D business (A loss making unit in 2003), tremendous improvement of ROCE for A&D Pakistan besides other achievements. It was under his vision that A&D received its first Billionaire BU Award in 2005.

In June 2008, Mr. Abbas was appointed as Industry Sector Cluster Controller for West Asia Cluster which he relinquished in October 2008 for taking over international assignment at Corporate Finance Reporting (CFR6) where he was responsible for Shareholder Controlling for Middle East cluster excluding Pakistan on behalf of Siemens AG.

Throughout his career with Siemens, Mr. Abbas has not only preached but also practiced the importance of value creation through Human Resource Development. He is somebody who believes and exhibits that providing and maintaining a learning environment is the best recipe for sustainable business results.

Key accomplishments of Mr.Murtaza Abbas include his selection as one of the “TOP 25” Talents within BRIC & ME countries in October 2009, his identification as one of the top talents from Siemens Pakistan in 2007 and his Membership of Global Emerging Leader Forum (GELF) in the Siemens World in 2006.

He actively takes part in sustainability activities within and outside the company and is an avid social worker. Mr. Abbas is married with a son and likes playing golf and reading in his spare time.

page 2

Dear Colleagues

Here is the first issue of SKD in the new newspaper format.This is now an exclusively employees newspaper while we also plan to publish a customer newsletter in magazine format in the near future. This new format and exclusivity gives you a unique opportunity to share your plans and successes to an exclusive company audience.

The reach of this newspaper has also increased ten folds with circulation that includes all the countries in the ME Cluster and selected people at the head office.

I hope that you will make full use of this important instrument of internal communication and contribute to it regularly.

I wish you happy reading

Zia Ul Islam ZuberiDirector Communicationszia.zuberi@siemens.com

Editorial

Editor‘s Cut

Happy New Fiscal Year! New CFO at Siemens Pakistan

Motivational Quote of the Day

Real integrity is doing the right thing,

knowing that nobody is going to know whether

you did it or not.

Oprah Winfrey

CEO CFO

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

Disastrous Floods in Pakistan evoke sympathy and support from Siemens worldwide, Euro 2.5 m contributed so far

As the mighty river Indus flexed its muscles spreading to over 30% of the land area of Pakistan destroying whatever came its way the global Siemens family rose to the challenge organizing fund collection drives and donating cash and equipment for the flood affected people of Pakistan.

Communications department at Siemens Pakistan was flooded by calls and e mails from colleagues across the world wanting to know how they could help the country in its hour of crisis. Within the first few days Siemens AG had already donated Euro 1 million to the German Red Cross to set up mobile clinics in the affected areas and Siemens Pakistan had established a flood relief committee with top officials from all concerned departments to spearhead relief efforts by the company. A camp was set up at the sprawling Siemens Industrial complex to collect relief goods and a special bank account was created where employees could deposit cash donations. The company announced that it will match every donation with equal amount. Since Siemens Pakistan is in

cluster Middle East our cluster colleagues also outdid each other to collect funds for the flood victims coordinated by cluster communications the donations came from nearly every country in the cluster.

Relief WorkIn the first phase of relief work food hampers, bottled water, juices, and tarpaulins worth approx Rs.7 million were handed over to Pakistan Army in Karachi, Lahore and Islamabad for distribution in flood affected areas. Pakistan Army was the logical partner for these activities as they have the reach through helicopters, boats etc to the remotest corners of the affected areas and they also have the man power and discipline to carry out these activities in a sustainable manner.

A truck load of such goods was also handed over to SITE association, the representative body of the Industrial Estate in which Siemens Industrial complex is located. After thorough discussion, it was decided to set up a “Siemens Tent Village” for 100 families. Again we contacted Pak Army who pointed out to us a suitable location in Sehwan Sharif in Sindh. A list was provided to us for the basic necessities of 500 people including utensils and medicines for a medical camp that will cater to the medical needs of these 500 men, women and children. It took a few days, but everything was in place finally and two truck loads were handed over to Pak army for setting up this camp in Sehwan Sharif.

Rehabilitation WorkAs the Indus river meets the Arabian Sea water is now receding and people are returning back to their devastated lands. Siemens flood relief efforts have also switched gears and we are now preparing for the rehabilitation phase of relief work. Siemens main concern has always been

sustainability and what better way to sustain society than by enhancing its knowledge level through investment in education. Siemens has teamed up with an internationally renowned NGO Citizen Fo u n d a t i o n , h t tp : / / w w w. th ec i t i ze n s foundation.org/ to help rebuild the schools washed away in floods. Negotiations are underway not only to rebuild schools but also install water purification plant in these schools to supply drinking water not only to the children but the surrounding community as well.

A Global ResponseThe global response to floods in Pakistan has demonstrated the close knit nature of our Siemens global family. Recently the donation campaign ended in Germany

with an astounding amount of Euro 2.2 million including matching by the company. This is in addition to the Euro 1 million already given to German Red Cross. The same enthusiasm has been the hallmark of this campaign globally with countries like Canada, Sweden and others

contributing for flood relief in Pakistan.

The spirit of this endeavor can be gauged from the fact that Mr.Nauman Gul Business Development Manager Siemens Qatar called to offer his vacation time in Pakistan to flood relief activities. He on his own motivated employees in Qatar and through donations has been sending relief supplies to Pakistan. Siemens Pakistan former Managing Director Mr.Sulger donated ten thousand Euro for the flood victims demonstrating his unbroken ties with Pakistan.Globally and locally, the reaction of Siemens employees and management has demonstrated that we believe in our slogans and we walk the talk. In this case we demonstrated our commitment to our slogan “One world, one life – we care!

page 3 Siemens Pakistan Initiatives

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 4 Siemens Achievements

Samiullah Siddiqui at ICAP CFO Conference

Siemens 2nd amongst peers in best place to work survey

Landmark Project Completed in Afghanistan

Mr. Samiullah Siqqiqui, Country Sector Controller, Energy was invited to ICAP CFO Conference held on 3rd June, 2010 in Islamabad. The theme of the conference was „Challenge for Change“ and Mr. Siddiqui shared his thoughts and experiences on the subject of raising a company‘s financial IQ.

At the end of the conference a memento was presented to Mr. Samiullah Siddiqui by Mr. Naeem Akhtar Sheikh - chairman conference committee and ICAP council member

Siemens secured 2nd place amongst peers in the Manufacturing industry in the best place to work 2010 survey announced by the PSHRM (Pakistan Society of Human Resource Management) HR Awards ceremony held recently.

The results were based on the number of highly engaged employees within each company, measured by the percentage of responses received in the “ Strongly agree“ category for 40 statements in the questionnaire.

The survey aimed to highlight the internal rather than the external perspectives of companies and their operations, Siemens winning 2nd prize demonstrates the credibility of the organization and satisfaction of employees amongst its peers.

Siemens completed the landmark project of Bothak 110/20kV substation and Arzan Qemat Distribution network in Afghanistan.The project was inaugurated in an impressive ceremony and Siemens was presented a certificate in recognition

of outstanding performance and completion of the project. Mr.Raaz Hassan from Siemens accepted the certificate. The ceremony was attended by top government officials and elite of Kabul.

Mr. Samiullah Siqqiqui, Sector Controller, Energy was invited as the chief guest for the ICAP CFO Conference held on 3rd June, 2010 in Islamabad.

Inauguration ribbon being cut by HE Ismail Khan, Minister of Energy & Water, assisted by

MP Mrs. Qadeera Yazdan Parast.

Minister of Energy & Water, HE Ismail Khan being received and welcomed by Siemens’s Raaz Hassan.

A pleased Hassan Raaz with Project Manager Sajid Rizvi following presentation of Certificate of Recognition by the Minister of Energy & Water.

An Information Day on SAP Solutions, titled “SAP - LEADING THE WAY TO CONSUMER INDUSTRY GROWTH was organized by Siemens for Consumer Packaged Goods Industry on April 28, 2010 at the Karachi Sheraton Hotel. The event was targeted towards senior executives, decision makers and business managers (CEOs, CFOs & CIOs) of key organizations in the CPG Industry.

Major purpose of this event was to highlight the benefits of SAP Solution for business enterprises and Siemens’ vast implementation experience in leading national and multinational companies of CPG industry. SAP-Siemens Clients in Pakistan who have successfully implemented our solutions and are reaping business benefits from them were also a feature of this event. Our clients from Getz Pharma and Colgate-Palmolive shared their success stories. Sessions relevant to CPG industry were conducted in order to stimulate the need for ERP Solution in CPG Businesses.

On 27th July 2010 Building Technologies Systems were displayed at a Seminar held in Lahore Pearl Continental Hotel.The idea was to introduce our system to the market and edify people about the security and safety over there premises, assets as well as there workers, so that they have feel safe to be working in a sound environment and they can focus more on the work instead of the various threats.

Our Three Main Systems on display were 1) Fire Alarm SystemThe latest and the state of the art equipment Cerberus Pro, the FA system can be used in all type of environments,

An Information Day on Dynamic Infrastructure -“Zero Client: making your business a virtual work place” was organized by Siemens and Fujitsu on July

27th, 2010 at the Karachi PC Hotel Lahore.Fujitsu announced the launch of its Zero Client, a simple-to-manage, intelligent front-end display device at this groundbreaking event. The focus of this

event was on the dynamic infrastructure which is designed for today‘s interconnected world, helping clients integrate their growing intelligent business infrastructure with the necessary underlying design of a flexible, secure and seamlessly managed IT infrastructure.

Zero Client deliver dramatic cost savings for organizations with large numbers of workplaces. For many organizations, the traditional client model is no longer viable or cost-efficient. Particularly for government organizations, banks and standard office infrastructures, the Fujitsu Zero Client provides dramatic cost-savings in roll-out, deployment, management and administration.

The Fujitsu Zero Client makes virtualized clients an affordable reality.

industrial, office, hospitals and academic centers. The demo of this system was showed to our visitors which invited a lot of interest, questions and queries about the mechanisms.

2) CCTV The security camera system was also on display, hanging from a single pole and fully functional with the DVRs and other accessories. The visitors seemed satisfied by the quality of the products and were eager to learn more.

3) Access Control Access control Demo fascinated a lot of clients. It was easier to explain the system to the visitors as it was operational and compact. A tutorial showed the visitors the different controls and restrictions of the system.

The Conference aimed to highlight the Siemens Building Technologies as the best options for work in any aspect of emergency management, helping customers to always stay ahead of the curve.

Another highlight of the event was the Interactive Knowledge Transfer Sessions – where for the first time at a Siemens - SAP seminar, expert speakers (team leads) came together to shed light on the common problems that can sneak up and compromise the success of implementation project.

SAP - Leading the way to Consumer Industry Growth

Building Technology Systems Displayed

Information Day on Dynamic Infrastruc-ture by Siemens & Fujitsu

L-R: Mr.Mukarram Saeed, General Manager BU CI presenting memento to Mr. Mohammed Hanif Ajari, Director Strategic Development Getz Pharma

Mr Huda giving description of our CCTV System

Information Day on Dynamic Infrastructure by Siemens & Fujitsu

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

KarachiAre we Green enough?

Over the coming months approximately 20 leading Asian business capitals will be compared in terms of their environmental sustainability. The Asian Green City Index is the first known attempt to analyse and compare the environmental performance of Asian cities and their efforts to improve sustainability. Publication of the study is planned for the end of 2010. Siemens and the Economist Intelligence Unit, an independent and objective research partner are to rank the greenest cities in Asia. The intent of this index is to build on developing an analysis that focuses uniquely on the environmental challenges and success stories of Asian cities. The ranking will cover cities from 11 Asian countries - China, India, Indonesia, Japan, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Thailand and Vietnam. Pakistan is to be represented by its Mega City Karachi The final selection of cities will be based on data availability.

“With the Asian Green City Index, the Economist Intelligence Unit and Siemens are covering new ground. So far, no other study of this scope has been done for Asia,” said Stefan Denig, who is leading this project at Siemens. The study will be part of the Green City Index series, which sets out to compare the environmental performance of cities in different regions of the world. Following the success of the European Green City Index, a study comparing the environmental performance of 30 major cities from 30 European countries, Siemens is now sponsoring similar studies for Asia, Africa and Latin America. Siemens intends to build on developing an analysis that focuses uniquely on the environmental challenges and success stories of Asian cities.

“The results of the study will help the cities to better understand and tackle their specific environmental challenges,” said Mr.Sohail Wajahat Siddiqui CEO & MD Siemens Pakistan.“It will enable city stakeholders to make more informed decisions about how to reduce their

environmental impact by for example, making their power supplies, traffic systems and buildings more energy-efficient and eco-friendly”.

The cities will be assessed in the following eight environmental categories:energy supply and CO2 emissionstransportationbuildings and land usewatersanitationwasteair quality green governanceAt the same time the study will highlight best-practice projects to enable cities to learn from one another. As an independent partner, the Economist Intelligence Unit will ensure the objectivity of the research.

Cities must take a leading role in climate protection. They are responsible for 80 percent of the world’s CO2 emissions and consume three-quarters of its energy. “Urbanization and climate change are two megatrends we can help address with our valuable and innovative solutions”, explained, Sohail Wajahat. Siemens has the world’s largest environmental portfolio of energy-efficient and climate-friendly technologies. In fiscal 2009, the company generated about €23 billion in revenue from products and solutions in its environmental portfolio - approximately 30 percent of the company’s total annual revenue.

The Green City Index Europe was a huge success in naming Copenhagen as the greenest city in Europe in 2009. The index aimed to give statistics to analyze the achievements and objectives in the areas of environmental and climate protection. Through the Green City Index, not only cities were ranked according to their environmental position in Europe; the index gave substantial basis for cities to work and recover from the less eco-friendly aspects of their environmental performance.

Siemens Partners with Engineering Education:

Project Pakistan has been initiated by Siemens in line with Siemens global strategy of enhancing education and as-sisting universities in their aim to ex-pand the quality of education. Siemens has always had close ties with educational institutes, especially engi-neering colleges, to not only provide a bridge for competent students to step up and be acquainted with the practical world of engineering but also, to provi-de a niche for Siemens’ own future workforce to get properly nurtured.

Project Pakistan, the highlight of this year provides a unique opportunity to

create a platform between universities and Siemens Pakistan. The focused in-stitutes are NED in Karachi and UET in Lahore, two of Pakistan’s most estee-med engineering Institutes

Project Pakistan will focus on the follw-ing as its initial aims:

Development of state of art engineering labs in the universities Train and support engineering faculty members at universities through train the trainers programs Conduct periodic events/seminars

for students to update them about the upcoming trends in the field of engineering

Supporting in R&D activities at the universities

The facilities which will be provided by Siemens Pakistan to NED-UET will without any doubt lay a foundation into making the university labs the best equipped yet in Pakistan.

The labs will be provided with : Programmable Logic Controllers Field Instrumentation Human Machine Interface devices

These facilities provide Factory Auto-mation Solutions, Process Control Solutions, Energy Efficiency Solu-tions.

The faculty members and specific lab staff will also be trained to help them learn about the equipment. The Labs setup time shall be within 3 months which might require upgrade after 3-5 years and the inaugural ceremony is expected to be in November 2010.

NED Main Gate

Inside NED

The great Old Mechanical Department of

UET Lahore

View of the library chowk UET Lahore

page 5

Which is the greenest city in Asia? Siemens Pakistan and Economist Intel-ligence unit to provide the answer.

Siemens Pakistan Initiatives

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

U.S. President Obama visits Siemens AG:

Historic Year for Siemens. President of USA & Premier of China visit Siemens Factories and CEO Peter Loscher calls on Nelson Mandela

For the first time in the company’s 163-year history, a U.S. president has visited a Siemens factory. On Tuesday, during his tour of the Midwest, Barack Obama made a stop at the plant manufacturing components for wind power generation in Fort Madison in the U.S. state of Iowa. The plant, which was opened in mid-2007 and has recently been expanded, has a workforce of 600 employees and produces rotor blades for wind turbines.

“Siemens has been represented in America for over 100 years and is with a workforce of 64,000 one of the largest international employers in the U.S. In the last ten years alone we have invested around €20 billion in the country. In our

plant in Fort Madison we are promoting the green technology revolution,” Peter Löscher, President and CEO of Siemens, explained to the President of the United States. Barack Obama highlighted the Fort Madison plant as a successful example of how clean technology can help revive a local economy.

The visit is reckoned as a historic feature for Siemens as Siemens and the USA government are partners in leading the country into a clean energy future. CEO Peter Loscher said: “That makes us proud and encourages us to continue our path as a green infrastructure giant with absolute determination”.

Peter Löscher showed himself to be deeply moved after his meeting with Nelson Mandela, the former president of South Africa: „In spite of his great age, Madiba is still surrounded by his campaigning aura. To meet him was a great honor.“

To his great surprise, Peter Löscher had the opportunity to meet the Nobel Peace Prize laureate Nelson Mandela and his grandson Zwelivelile Mandela during his visit to attend the celebrations in South Africa. „The meeting was very short, but intense,“ commented the head of Siemens. That this meeting should produce another partner in the social development of South Africa had not been on the CEO‘s itinerary. The spontaneous partnership for the educational projects that the family of the first black president is promoting was sealed with a historic handshake. The result is a sum of 50,000 euros for building a school in Mvezo, Nelson Mandela‘s home town.

„The education of young people is a matter of great importance to us. They are our future,“ Peter Löscher emphasized. The plan is for

Siemens experts to support this project from its planning phase to its technical implementation, and to contribute their know-how in the areas of building services engineering, lighting, and power supply. Siemens employees are being invited to take part in building the school by volunteering their services. The birthplace of Nelson Mandela is in a region of South Africa where there is a lack of infrastructure, where there are insufficient schools, and where there is no comprehensive system of healthcare. The project for building the new secondary school, along with other infrastructure projects for the area, has already been presented to the public by the Mandela family and representatives of the South African government.

In the next two years, Siemens will be investing 200 million euros in developing activities on the African continent. „In this way, we intend to develop our local partnerships still further – including in social projects. Our cooperation with the Mvezo Development Trust is an important step in this direction,“ the CEO emphasized.

page 6

Siemens factory in fort Madison the first stop on Obama’s tour of the Midwest

Touring the rotor blade plant U.S. state of Iowa

Chinese Premier Wen Jiabao visited Siemens Electrical Drives Ltd. Tianjin

Chinese Premier Wen Jiabao visited Siemens Electrical Drives Ltd. (SEDL) during his tour to Tianjin. Established at the beginning of 1995, SEDL is one of the largest foreign-invested companies in the coastal city, and is becoming No. 1 manufacturer in the Asia-Pacific region for energy-efficient drives and motors that have been installed in industrial production facilities, high-speed trains in operation across China and wind-turbines, as part of Siemens’ Environmental Portfolio.

The Premier during his stop at the plant visited workshops and production lines of SEDL. The world top standard production process for energy efficient Electrical Drives was explained to him at the plant, at which more than 1,300 highly qualified local staff are employed. “It is a privilege for me to welcome Premier Wen Jiabao

on the premises of our Siemens production facility in Tianjin”, said Cheng Mei Wei, newly appointed president and CEO of Siemens China and Northeast Asia. The visit to the SEDL facility has been the first by the Chinese Premier Wen Jiabao to a Siemens production plant in China.

“This is a chinese company”, said Premier Wen during the visit. “Multinationals like Siemens that manufacture in China, employ Chinese staff in China, invest in R&D in China and do business in China should be considered as Chinese companies. And those products manufactured in China should be considered as Chinese local products.” With a smile on his face, the Premier shook hands and greeted Siemens staff lined up in the workshop.

A moving meeting: Peter Löscher meets Nelson MandelaCEO Peter Löscher meets the founder of the new South Africa, and agrees a far-reaching partnership for educational projects.

Siemens Creating History

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

With a deep sense of sorrow and grief, the Management a n n o u n c e s the sad demise of Mr. Syed Hussain Alam on 2 8 . 0 7 . 2 0 1 0 due to a plane crash. Mr.

Alam was flying to Islamabad to

attend an official meeting with a customer. Late Mr. Syed Hussain Alam had joined the company on 18.12.2002 and was presently working as an Executive Engineer in Industry Sector at Karachi. Late Mr. Syed Hussain Alam was a very nice person, sincere to his work and loyal to the Company. He possessed a friendly, sympathetic and amiable personality and will be remembered by his colleagues for a long time to come. We offer our very sincere and heartfelt condolences to the bereaved family. May Almighty ALLAH rest his soul in eternal peace and tranquility.

M r . H a r i s Lodhi of MD sec ret a r ia t town office Karachi also lost his mother Mrs. S h i r e e n Lodhi in the plane crash of Air Blue flight No 202. She

was visiting from Dubai and was going to Islamabad to meet some relatives. The MD and other senior management expressed their deepest condolences to Mr.Lodhi on his loss and prayed for the departed soul.

The Secretarial Session 2010 was held at Siemens Pakistan head office in June 2010. A 5th of its kind, the session focused on the need for secretaries to increase their work efficiencies in order to align their work with that of their bosses, falling effectively in step with what their job demands. Presentations and guest lectures were held during the session while making it interactive for secretaries to learn most out of these exercises.

Message from the MD:

Dear Mr. Babar Baig,

Heartiest congratulations for holding the 5th Secretarial Session 2010. I understand that these sessions are being held since 2006 and today was the 5th in a row. I am confident that such sessions would add value and improve productivity of our

Training on the new SLF (Siemens Leadership Framework) was conducted at Siemens Pakistan on 05th July 2010. The training was conducted by 2 HR Cluster (Meike Schmalz & Daniel Van Klaudy) and 1 HR Pakistan (Syed Ghazanfar Ali) trainers for the Top Management of Siemens Pakistan. In this full day training session, the participants were introduced to the new and upcoming changes in the PMP (Performance Management Process) system and the SLF which will help in further improvement in the evaluation system. The participants went through various exercises to get introduced to the new SLF.

The new Siemens Leadership Framework is the common language used to form the core of all Siemens career management, succession planning, development, performance appraisals and strategic staffing matters. It enables objective and transparent assessment of a person and tells who he/she is, what they know and what motivates them. As such the SLF methodology supports strategic workforce planning, human due diligence, mission critical competency inventory as well as strategic staffing of success critical leadership functions.

One common language for great people decisions SLF is a management tool foste- ring our High Performance Culture One common assessment tool – one global standard for calibration Evaluation of person indepen- dent of current function – universal matching New Expertise model enables talent inventory and search Genuine diversity – more insight about our people

Mr. Mubin Ashraf, Commercial Trainee, BU-TR Karachi honored ‘Magna cum Laude’ on completing MBA Finance from Bahria University – Karachi Campus. He is also awarded Two Scholarships in his MBA program from Naval Educational Services, Naval Headquarters, Islamabad in recognition of his excellent performance and best conduct.

Mr.Babar Baig from MD office who is not only renowned for his exemplary punctuality and flawless attendance but also his urge to share his knowledge with others was invited by the prestigious Nutshell Forum to address the first executive secretaries and personal assistant’s conference held at a five star hotel in Karachi. . The conference was jointly organized by Nutshell Forum and Asian HRM network. Mr.Babar Baig spoke on the topic of “ The Invisible CEO” and his presentation was greatly appreciated by the participants.

Others who spoke on the occasion included Mr. Zafar Aziz Osmani Executive Director, Professional Employers (Pvt.) Limited Mr.Leon Menezes Director & General Manager HR,Pakistan, Middle East, Central Asia, Sri Lanka, Shell, Mr. Al-Karim Hassan Director HR Global Operations, Etilize Inc. USA , Ms. Jehan Ara President, Pakistan Software Houses Association for IT & ITES and others.

secretaries. The comprehensive presentation given by you demonstrates the high standards and the quality of work other secretaries can perform. The importance of team work, the basic performance skills with a positive attitude and proper planning would definitely improve the daily working of secretaries working with SP. Moreover the importance of Customer and efficient Customer Service highlighted in your presentation is excellent. Please keep up the excellent work with the same zeal and determination, efficiently and smartly.

This is the true essence of HAAMSEY and you have indeed proved it yet again. Best regards,Sohail Siddiqui

A delegation from WAPDA ( Water & Power Development Authority) Staff college visited Siemens on a study tour. The delegation was taken on a round of the state of the art Siemens Industrial complex and given a briefing on Siemens operations in Pakistan.

page 7

Obituary: Mr. Hussain Alam

Haris Lodhi Bereaved

Secretarial Session 2010

Training on Siemens Leader-ship Framework

Mubin Ashraf received Post- Graduation Honor

WAPDA Staff College Visit Siemens

Babar Baig addresses Executive Secretaries Conference

Late Hussain Alam who is sourly missed by colleagues and relatives alike.

Late Mrs. Shireen Lodhi

5th Secretarial Session 2010

At the Executive Secretaries Conference

A group picture of WAPDA staff college with Siemens officials

Siemens - News, Views & Events

Rashid Qutub wins 3rd prize in the Siemens Sustaina-bility Ideas Contest

The much awaited results of the Siemens Sustainability Ideas contest were announced on Monday 26th of July with Mr. Rashid Qutub, I DT, Karachi winning the 3rd prize in the “Sustainable Portfolio Idea” category. The Siemens Sustainability Idea Contest was a joint project of Corporate Sustainability and Corporate Technology to advance Sustainability at Siemens using a proven open innovation approach.

The contest focused on generating great ideas to advance the sustainability of Siemens portfolio as well as the sustainability of Siemens overall; relying on the power of creativity and expertise of all Siemens employees worldwide. With Siemens employees participating from all around the world, Rashid Qutub’s idea for “Operational City Logistics” stood out and helped retain Siemens Pakistan 3rd position in the contest. Mr. Qutub’s idea drew the need of a careful and sensible use of the freight system which in effect would reduce the transportation time and cost, minimizing fuel consumption and as a final touch, reducing Co2 emissions.

The ideas are said to display clear potential to increase the sustainability of the Siemens Portfolio. The Jury of the Sustainability Idea Contest included members from all hemispheres, from all sectors, and from top corporate functions fiercely discussing the top ideas from the contest. The sponsors of the contest were Barbara Kux, Chief Sustainability Officer and Prof. Dr. Hermann Requardt, Head of Corporate Technology. Each winning idea has been approved for the next implementation steps- turning ideas into reality and a ‘mentor’ has been appointed for each winner to support them through the next stage.

Message from the MD:

Dear Mr. Rashid Qutub,

Heartiest congratulations for securing the third prize of the Sustainability Idea Contest. This is an outstanding achievement demonstrating the diversity of talent available within the company and truly the essence of HAAMSEY. This marvelous achievement is also a reflection of Siemens value of excellence which is what makes this such a great company.

Thank you for making us feel so very proud of you. We wish you many more success in years ahead.

Kind regards,Sohail Siddiqui.

Rashid Qutub, I A DT

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

Siemens Pakistan not only enjoys a leading position in the areas of Power Generation,Transmission and Distribution, Automation and Control, Industrial Infrastructure Solutions, Medical Solutions but also is first to start a regular, System Protection Training Program, for Private Companies and Industrial Engineers in Lahore and Karachi an annual basis. A 5th of its kind, this program was held in Pearl Continental Hotel Lahore from 26th to 28th July, 2010. This year the program was inaugurated by Mr. Ishtiaqul Haque Divisional Director Products, Division Energy Sector. The training program has been integrated into different modules to acquaint the participants with different System Protection Techniques and associated Protection Relays. Among the topics, Over Current Protection, Sub Station Layout Designs, Sub Station Earthing Mesh Design, Transformer Life Management, Transformer Protection Schemes, HV Transmission Lines Protection Schemes, Medium Voltage Switchgear and Motor Protection and Sub Station Automation

Systems are worth mentioning.A very intensive and ambitious program is covered in 3 days. Participants have proposed to extend this program to 4 or 5 days of duration. A team of experts comprising Mr. Ali Sher Naqvi, Mr. Mohammad Afzal Ex NTDC Chief Protection, Mr. Ebrahim Hoosain, Mr. Muhammad Adnan, Mr. Munis Siddique, Mr. Fahad Irshad and Mr. Wasim Anjum have conducted this training program. This program is run on NO PROFIT, NO LOSS basis due to its sanctity and dissemination of knowledge to our valued customer‘s engineers. This program not only gives confidence to our customers but also provides a chance for direct contact with them. Forty six engineers from twenty two different organizations participated in this year‘s program. Due to limited seating capacity, we had to regrettably forgo about fifteen engineers desirous of joining this program. At the end of the program, certificates of participation were distributed.

Farzana Hussain and Monica Bowen of communications had their birthdays in the month of Ramadan and as everyone was fasting we decided to celebrate them after Eid. A surprise party was organised and the ladies -happy and surprised- cut the cake and enjoyed the party. Many colleagues from other departments also joined to wish the two ladies.

39th Executive Management Meeting was held recently in which management deliberated over important issues concerning the company. Here are a few glimpses

page 8

5th Annual Siemens Comprehensive Protection Training Program held in Lahore“

Classroom and work experience are two completely different domains. When I entered the world of Siemens, it felt like I stepped into the real world of industrial production. From the very first moment, I was very impressed with the environment and the people. I was introduced to the GM, Mr. Arslan who briefed me about Siemens and what I am expected to learn throughout my experience as an intern. I found in him a great inspiration. The real business started when I got the opportunity to explore and learn about Motors and Alternators production. I got to see all the procedures. My seniors Mr. Sohail and Mr. Nadeem provided me with a clear understanding of the technicalities behind winding jobs. I learned miniscule details like the number of turns and thickness of copper which has to be used. I got the chance to practice this way and it was an exuberant feeling. I got to see every part of motor production and assembling like cutting, framing and notching of stators and rotors, the windings, shaft drilling and interlocking, assembly and housing. I was moved to MA testing. Here I was taught the entire planning procedure and certain intricate details regarding SAP. I learned that Siemens arranges SAP training for its employees. Under the supervision of Mr.Abu Talib, Mr.Ali and Ms. Hiba I was moved to I DT design. Here I got experience of managing a

The inaugural ceremony of the 2nd Pakistan Youth Congress will be remembered for a really long time. With a patriotic song in the background, hundreds of young participants entered the hall carrying sparkling torches with them in the dark. They delivered the message of positive thinking and aspirations for the future: No matter how dark the path is, a single spark can lay the path for you. This event was organized for 300 young audiences from all over the country and was managed by Drug Free Foundation Pakistan. The opening keynote was delivered by Sharmila Farooqui (Adviser to CM). The ceremony was kicked-off by Faisal Sabzwari (Minister for Youth Affairs).

Mansoor Soomro from Siemens Pakistan was invited to speak on ‘Careers in Business’. He demonstrated the business industry scenario of Pakistan, with its challenges and opportunities giving a run-down on the different business career disciplines including Finance, Marketing and Human Resources. He stressed the need for business education to be offered as a choice for those aspiring students. Professional qualifications leading to business acumen were also discussed with young audience. Mansoor concluded his talk on the evolving business specializations such as Supply Chain Management,

proper filing system and learning how to categorize. I also learnt the design procedure, generator sets and their technicalities. Further in my rotation, I was introduced to GS production and GS Testing. Under Mr. Nadeem and Mr. Irfan, I was explained different procedures behind production and testing of generators. Thereon, I learned about receiving, processing and final inspections in the Quality Care Unit. QC, I learnt is the key for the survival of Siemens’ products in the market ensuring that no defective pieces are traded in the market. This internship was an amazing journey for me. Apart from learning the different processes of different departments, I learnt to drive a lifter. The HR department organized an industrial visit for us which enabled us to visits departments like Switch boards and Transformers in which we did not get the opportunity of working. I feel honored to have worked and learned under the great supervision of the staff at Siemens during my time here as an intern and given the opportunity, I would be ecstatic to be employed by such an esteemed organization.

Hospitality (Tourism / Hospitals), Media Planning, Banking & Finance, Industrial Relations and General Management. The congress theme for this year was “HUM DUNYA BADLAINGAY”. It’s not just a phrase; it is the inspiration to bring a very positive change in our youth and within our society. This congress discussed various social issues through workshops, sessions on communication, leadership and self esteem skills. Mansoor Soomro was also a panelist for a panel discussion on ‘Career Counseling’.

If you love to paint, you should be a painter, said Mansoor talking about professions and passions. He insisted that we should choose our occupation wisely, considering it a matter of choice and not chance. Mansoor discussed with the panel two major impediments in choosing the right career: 1) Parental Influence 2) Peer Pressure.

Mansoor Soomro representing Siemens Pakistan was awarded with the PYC Plaque by Muhammad Naveed Younus, President Drug Free Foundation Pakistan.

Mansoor Soomro represents Siemens Pakistan at

Pakistan Youth Congress

39th Executive Mananagement Meeting

Hafiz Muhammad Bilal

(NEDUET, Electronics Engineering)

Siemens’ summers 2010 internee

Mansoor Soomro

(CIT)

mansoor.soomro@siemens.com

Summer at Siemens

Siemens - News, Views & Events

Enjoying the moment. Farzana and Monica

cut the cake

The communications team

A view of the meeting

Mr. Nasim Siddiqui cutting a cake to mark the meeting in the new offices at Park Towers

Surprise Birthday Party for Farzana and Monica of Communications

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya

Mr. Sohail Wajahat H.Siddiqui Managing Director and CEO Siemens Pakistan said that we should collectively fight corruption in order to ensure good governance. He was speaking at a seminar entitled “Good governance defeats corruption” organized by National Accountability bureau at Mohammad Ali Jinnah University. Others who spoke on the occasion included former Sindh Governor Mr. Moinuddin Haider, Former Secretary Education Ms. Mehtab Akbar Rashidi, Former Vice Chancellor University of Karachi Dr. Abdul Wahab and two speakers from the accountability bureau.

Mr. Sohail Wajahat Siddiqui presented facts and figures to demonstrate how good governance is derailed by corruption .He said that in most developing countries, corruption was not a marginal problem but a systematic all-encompassing system that inhibits the society. He urged all sections of society to unite in fighting corruption and was of the opinion that youth can play a major role as 40% of the population comprises of 15 to 25 years old and they have high potential and it was

This year, Siemens conducted its first ever global employee survey. The survey which will be an annual event in the future enabled us to give our own personal assessment of the situation in our company. The compliance survey which was conducted separately in the past was integrated into this new survey.

“The focus is on your opinion- make your voice count” was the motto of this survey. This survey ensured that managers have an accurate understanding of the employees’ perception regarding the organization’s strengths and weaknesses on which to base future decisions.

To ensure that every employee got an opportunity to participate, paper based surveys were conducted along with the online email based survey. In order to maintain confidentiality and anonymity of the views of the respondents, an independent survey research company ‘Tower Watson’ was hired for the compilation of the survey results. Tower Watson reported summaries of the survey

Siemens announced plans to launch a development centre in Doha, Qatar, marking a major move for the company in its drive to develop local access to specialist technology and engineering disciplines. The centre will be hosted at Qatar Science & Technology Park (QSTP), a home for technology based international companies and part of the Qatar Foundation.

The centre will include an industry research laboratory that will undertake research in fields such as transportation solution system design, operability and maintainability; integrated mobility strategies such as light rail vehiclesfor extreme climates, and energy assessment for light rail systems. Siemens also plans to set up a clinical training facility for doctors and technicians in Qatar and the region that will deliver courses for clinical applications. When launched at the end of 2010, the centre will host technology sessions on clinicalinnovation, focused on specialists from the healthcare industry. The overall target is to reach approximately 600 candidates by the end of 2013. Meanwhile, the centre will also host a research team from

their responsibility to live lives full of values. Mr. Siddiqui elaborated the approach on combating corruption through collective actions, like Integrity pact, industry code’s etc. Mr. Sohail Wajahat outlined the Siemens value-based culture with high ethical standards, compliance organization function and its significant role in the company. Mr. Sohail Wajahat said that Siemens efforts have not gone unrecognized internationally and at the Dow Jones sustainability index, Siemens has secured the highest position in the category of Sustainability (Social, Economic and Environment) and is seen as the industry benchmark for compliance and sustainability in the year 2009.

Mr. Sohail Wajahat reemphasized the need for collective action to defeat the menace of corruption and proposed accountability, leveling of salaries between public and private sector and reduction in discretionary powers in the public sector. On this occasion, a shield was presented to Mr. Sohail Wajahat H.Siddiqui by Mr. Ali Nawaz Pirzada Director General – NAB Sindh Region.

results for groups of 6 or more respondents which helped in maintain the confidentiality of an individual respondent. Thus no one in Siemens was able to see any completed questionnaire.

The participation rate of the survey was very encouraging and this being the first time that the survey included blue collar workers helped us to give views from all areas starting right from the MD & CEO’s office to the Shop floor.

The survey results will be notified in the fall of 2010 within respective areas, in the form of statistical reports. These reports will then serve as the basis for follow up actions. In the end, on behalf of the Siemens Global Engagement & Compliance Survey Team, I would like to thank you all for participating in the survey!

Siemens’ Mobility Division. Among their targets, is a planned study on the impact of extreme environmental conditions on urban mobility solutions, such as trams and trains. In undertaking this work Siemens will develop a collaboration with the Williams Technology Center (QSTP-LLC) on the interaction of Mobile Energy Storage Units in light rail systems. The results of this work are expected to help in the development of mobility solutions, which are optimized to withstand the challenging climate and soil conditions of the Gulf region

page 9

Siemens: The Industry Benchmark for Compliance and Sustainability

Siemens Global Engagement & Compliance Survey 2010

Development centre at Qatar Science & Technology Park - Siemens announces major regional knowledge initiative.

Mr. Sohail Wajahat Siddiqui, MD & CEO receiving a shield from Mr. Ali Nawaz Pirzada Director Ge-neral – NAB Sindh Region presented to him to honor his presence as a guest speaker at a seminar organized by the bureau at Mohammad Ali Jinnah University (MAJU). Also in the picture former Sindh Governor Mr. Moinuddin Haider.

Employees participating in the survey Salman Haider, HR

Salman Haider

(HR)

salman.haider@siemens.com

Sustainability and Compliance

Mr.E.A.Bhatti passed away peacefully in July this year.He would always send us away on our trips with a broad smile on

his face but we could just bid him farewell with our tears.Everyone remembers the invaluable services he rendered to the company in the field of travel. He was associated with Siemens travel department for more than 35 long years and after retirement joined Oasis travel agency and continued to help Siemens employees with their travel needs.He had remarkable qualities and sometimes when everyone had given hope of getting a visa or ticket in an emergency he would produce one almost as if by magic.

The thing everyone remembers most about him is his infectious smile even in the most pressing of moments. He was undoubtedy the master of travel arrangements and the respect he commanded from nearly every top executive of the company bears testimony to his unmatched art of travel arrangements.He was so well respected that Mr. Haleem Khan our former Company secretary on hearing of his demise made a special request to ensure that his services were recognised in this issue of SKD.

Just like Mr.Khan everyone felt that they owed a last tribute to Mr.Bhatti. Surely there will be many more trips, tickets and visas but there won‘t be that touch of Bhatti that we had all come to admire and respect. au revoir Mr.Bhatti we will all miss you and pray for you that your dedicated services and hard work bear fruit in the

next world to get you an elevated position in heaven.

In memory of E.A.Bhatti

Mr.Bhatti

Mr.Bhatti speaking on the occassion

Mr.Bhatti with Shahid Alam

Some memorable pictures of Mr.Bhatti du-ring silver Jubilee of Mr.Shahid Alam Baig.

I cannot say, and will not say

that he is dead. He is just away.

With a cheery smile, and a wave of the hand,

he has wandered into an unknown land

and left us dreaming how very fair

it needs must be, since he lingers there.

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 10

Ever wondered about the mechanism behind the power lines you see almost everywhere providing us with and controlling the flow of electricity? Are these power lines actually controlled? What will happen if a transmission line is broken or the current in that power line is abnormally high? There will be a black out, yes and the abnormal flow of current may result in burning the appliance connected to that power line. There must be a proper automation system that monitors and controls these power lines and constantly supervise what is really happening inside these lines.

The Energy Automation department of Siemens Pakistan Engineering provides this automation solution to the power lines. One way of ensuring a constant and healthy supply is to equip these lines with an appropriate protection system. This protection system is responsible for measuring the current, voltage, frequency and other parameters that flows through these lines and rectify the problem as soon as it arises. For example if the voltage in a certain line is below the specified range or the current in a lines increases the particular limit, then protection device must generate tripping and send this issue to the controller so that the problem can be rectified then and there.

One major problem that arises while providing the protection solution to these lines is of the communication of different protection devices that belong to different manufacturers. Since devices of diverse make have their own communication protocol, there is a need of protocol converter every time you want to communicate with a device of a different make. IEC 61850 is a standard that eradicate this problem all together. Now you can easily communicate with devices of different make on a single platform without the need of anyprotocol converter.

Fortunately Siemens is the first manufacturer in the market to make devices that follow IEC 61850 standard. We, in Energy Automation of Siemens Pakistan provide a range of substation automation and SCADA solutions in which we can integrate diverse devices on a single platform. In addition to it, IEC 61850 has many other advantages which can summarized as below: 1. It saves time as well as money: Time, because we do not need any cumbersome wiring that was required in the conventional systems. It also saves money because you don’t need to buy protocol converters. 2. Greater Security: There is a single communication channel for all the data which makes the system secure and safe. 3. Diversity: Since IEC 61850 is an internationally accepted standard, so you canselect the devices that you really want. 4. Speed: The operating time of the devices on this platform is much faster than the conventional system. This aspect is really feasible in Load Management Systems where time is quite crucial. Last but not the least, we should never forget

that only those who implement the latestcommunication standards accomplishes the full potential for an efficient operational management.

The Energy Sector of Siemens Pakistan participated in the 4th Power and Alternative Energy Asia 2010 International Exhibition and Conference held in Karachi at the Expo Centre from 27-29 March 2010. This occasion was also graced by the presence of Ms. Nusha Suzanne Heit, CFO Siemens Wind Power for the Asia Pacific Region. Siemens Pakistan put up a very prominent stall in the Exhibition showing its local products for the Electrical Balance of Plant for the Wind Power Projects and videos of its world wide business in the field of Renewable Energies.

As one of the world’s only energy infrastructure companies with proven know-how and expertise throughout the entire energy conversion chain, Siemens is much more than a wind turbine supplier. Siemens customers benefit from products, solutions, and services that have evolved from more than 150 years of technology leadership in power generation, transmission, and distribution, and from unparalleled project management skills based on three decades of global experience in onshore wind projects.

A steady growth of onshore wind power projects world-wide is predicted to meet the increasing electricity demand of countries like Pakistan which are abundantly blessed with the resource” Wind”. Thanks to technical innovation, the generating capacity of onshore wind power plants can now be considered to be at par with many conventional power plants. Furthermore, efficiency improvements in turbine and generator design have made onshore wind power a viable option even for regions with moderate mid-wind conditions. This includes primarily the Siemens 2.3-MW wind turbines with a rotor diameter of 101 meters to meet the requirements of IEC Class II wind regime of our Gharo Wind Corridor. Designed to comply with major grid codes, Siemens onshore wind power solutions are widely known for their

outstanding availability and durability thus paving the way for a cleaner and greener future of power generation. The full power converter, a standard supply with Siemens Wind Turbines provides the required grid support – a must for utility networks in Pakistan.

A presentation was also made in the Conference on a very current topic of “Grid Interconnection Solutions for Wind Power Projects in Pakistan” by Mr. Irfan Ahmad BU Head of Renewable Energies and

Services, Siemens Pakistan.

This presentation hi-lighted the role of Siemens state of the art WTG technology in “grid support” as a solution to the problems being faced due to the weak local distribution networks in Gharo and Jhimpir area where the WPPS are being set up. This technical presentation was very well received by various stake holders including investors and project developers present in the Conference.

During the 3 day Exhibition on Renewable Energy Products and Services, a large number of the visitors also showed great interest in Siemens solutions in the field of Thermal (CSP) and Photovoltaic Solar. Solar power is now becoming a key driver in the market for renewable energy. The rapid development of solar energy technology has made solar power a proven alternative to conventional energy systems in recent years, and the market is quickly growing. Siemens’ unique expertise and experience throughout the entire energy conversion chain helps take advantage of the full potential of these technologies and make the most of an investment in solar power.Siemens is focusing on the two established technologies for the utilization of solar energy:

State of the art turnkey solutions for large-scale photovoltaic (PV) plants

Tailor made products and solutions for concentrating solar power (CSP) plants, including solar fields, power blocks, and critical solar power plant components

Siemens‘ PV and CSP solutions are designed to match customers‘ individual requirements and the intensity level of solar radiation at a given location, ensuring a clean, sustainable, and affordable supply of solar power. As an experienced partner in the solar and turnkey business, Siemens can offer a reliable foundation to get projects up and running in a timely manner. There are many benefits that make Siemens the preferred partner for large-scale PV projects. Siemens Pakistan is supporting the renewable energy program in the Country both in wind as well as solar solutions.

NTC and Siemens Pakistan have entered into a technology agreement according to which SAP would be licensing its ERP software solution at NTC. The solution will be implemented at NTC through Siemens Pakistan, which is one of SAP’s top implementation partners in Pakistan.

The Chief Guest at the ceremony was Mr. Nagueeb ullah Malik, Secretary IT and Telecom. He appreciated NTC’s initiative to implement global best practices in the business processes of the organization that will enable NTC to standardize its core processes, and help the organization in taking well informed decisions.

Speaking on the occasion Brig. (Retd.) Mirza Babar Aziz Beg, Chairman NTC, said: “We are delighted to have signed such a strategic agreement with SAP.

We are confident that implementation of SAP technology will increase our working efficiency and help us in quick decision making, which is essential for any telecommunication company.”

Mr. Aijaz Saleem, Director Siemens Pakistan, commented; “Siemens has been at the forefront for introducing SAP to customers in Pakistan and we are very proud and privileged to be associated with NTC in pioneering the initiative of implementing SAP ERP solutions. Siemens is proud to support NTC with our industry leading business solutions as the company continues to enhance its employees’ experiences while creating efficiencies in workplace management.”

Syed Aamir Raza Shah, Head of Business Development, Defense, Education, Utilities & Public Sector, SAP Pakistan said: “We are pleased to be associated with NTC, along with our Partner Siemens in this Project.

At SAP, through our portfolio of various products and solutions, we are constantly working with all our customers to accelerate their business innovation, cultivate growth and create value in their business”.

Standing L to R (Mr. Ashfaq Ahmed, Mr. Shahbaz Ahmed, Mr. Amir Raza Shah, Brig (Retd) Mirza Babar Aziz Beg (Chairman NTC), Mr. Naguibullah Malik (Secretary IT), Mr. Aijaz Saleem, Col (Retd) Sadiqullah (GM IT), Mr Amjad Ali Awan (Project Director).

Sitting (L to R). The agreement was signed by Brig (Retd.) Muhammad Younas, CTO NTC and Mr. Mukarram Saeed, General Manager BU CI Siemens Pakistan, on behalf of their respective organizations.

Energy Automation

Power & Alternative Energy Asia 2010

National Telecom-munication Corpo-ration (NTC) opts for SAP Technology Implementation

Siemens Pakistan Answers

Hura Masroor

(Energy Automation)

hura.masroor@siemens.com

Irfan Ahmad

(Energy)

irfan.ahmad@siemens.com

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 11 Siemens Pakistan Answers

In April, the Al-Razi Healthcare Center and its two satellite clinics opened their doors in Lahore, the second largest city in Pakistan. Al Razi is a modern medical diagnostic center that will serve seven million residents. The project of Dubai Group from the United Arab Emirates will revolutionize diagnostic imaging services, many of which are currently not available anywhere else in Pakistan. Al Razi Healthcare Center is only a first step, since the group also plans a 250- bed hospital in Lahore by 2011.

A special focus of the diagnostic center is women’s health. Al Razi offers full field digital mammography with the MAMMOMAT inspiration. An ACUSON S2000 provides a high-class solution for gynecology and obstetrics including four-dimensional imaging. Healthcare also provided a MAGNETOM Espree, the large bore 1,5- Tesla scanner for magnetic resonance imaging; a dual source computed tomography scanner SOMATOM Definition; and the digital radiographic unit Multix MP for optimal image quality and better patient throughput.

Furthermore, an AXIOM Iconos R200 is used for fluoroscopic procedures. Twp Multix Units and X-class color Doppler units were also installed.

Al-Razi Healthcare Centre

Complete Diagnostic Facility at Al-Razi Healthcare Center.

A 13 year old boy who lives in a small village of Pakistan waits for his turn in a long queue that has gathered at one tap, armed with empty plastic bottles, in a desperate attempt to ensure that at least a gallon or two of water may be available for daily needs. Water, a blessing that most of us take for granted is one of the most valuable assets of the human civilization. Ironically, even though water covers approximately 70% of our planet, numerous countries now have clean water shortages that threaten the health of their citizens and economies. Most of these pressures are being felt by emerging market nations like Pakistan. Siemens Water Technologies (SWT) believes that access to clean drinking water is not a privilege but a ‘Basic Human Right’. SWT has been working for years to provide municipal as well as industrial water solutions to its customers, making certain that technology combined with hard work and sincerity reap fruitful results.

Engineers from Siemens Pakistan - Cross Industries have designed and developed Reverse Osmosis Treatment Plants taking into consideration the local and international requirements and standards. The team takes pride in successfully designing, locally manufacturing, installing and commissioning many Reverse Osmosis Treatment Plants in various areas of Pakistan. Consultation with both local and foreign experts, a detailed study of water quality, long hours of hard work and visits to different locations within and outside Pakistan to come up with the most optimized solution specific to the needs of customers has now made Siemens Pakistan competent in Reverse Osmosis Water Treatment Plant Solutions.SWT (Cross Industries), with optimum utilization of resources, has developed manufacturing facilities for the production of superior quality

Reverse Osmosis Water Treatment Plants that can be installed and commissioned by our most experienced and competent engineers. With products and processes meeting international standards, we assure that the offered solution is best suitable to customer requirements.

Our team has envisioned opportunities in the emerging market’s water crisis and is now increasing competency in design and manufacturing of complete water purification units. These units will not only remove common impurities found in Pakistan’s water resources e.g. heavy metals like mercury and cadmium), arsenic, toxic organics (like DDT, phenols), suspended solids and heavily mineralized or hard water, but also re-mineralize the product water if its desalinated to the unacceptable drinking water limits.

Last week, one of such plants was tested in the Siemens Pakistan head office (See Image). This plant comprises of the pre-treatment filtrations, softening, adsorption, disinfection and reverse osmosis using state-of-the-art semi permeable membranes. Key technology components of this unit are Reverse Osmosis and Ultra Filtration membranes. All processes are synchronized and controlled using PLCs through the HMI screen. Like the process design\manufacturing, the control system has also been developed by the local team. Process tuning has been done by Siemens WT proprietary Software Process Simulator WinCPD 5.1.5 and ROSA (Reverse Osmosis System Analysis by DOW FilmTech).Siemens understands Pakistan’s particular needs and water treatment objectives. With market advancing technologies in Reverse Osmosis Treatment Plants, our solutions are backed by an unparalleled commitment to service – that is provided locally and conveniently at all times.

Siemens Pakistan – Making a Mark in WaterStrengthening Presence in Pakistan by providing Locally Manufactured Water Treatment Plants

SAP Pakistan aims to set new standards in Executive Level Training Programs

SAP Pakistan launched its eAcademy program at an event here at a local hotel. At the launch event, Mike Bramwell, Vice President and Head Field Services, SAP South East Asia and Waqas Naved Siddiqi, Director Field Services, SAP Pakistan shared the details of SAP eAcademy and specifically its execution in Pakistan with SAP partners and top level managers.

At the launch event, Siemens Pakistan signed MoU with SAP Pakistan as the official providers of SAP eAcademy training in Pakistan. “Pakistan is a strategic market for SAP and with the launch of the SAP eAcademy we are extremely confident that this will prove to be most effective in encouraging more and more people to obtain SAP certification and pursue an attractive career in SAP”, said Mike Bramwell, Vice President Field Services, SAP South East Asia. Waqas Naved Siddiqi said, “SAP is very keen on promoting skilled education. We want to ensure that people who are keen to get certification on SAP can take advantage of the flexi schedule and avail the option of learning at your own pace with online high quality standardized SAP Training delivery.”

Whether participant’s area of interest is Human Resources, Finance, Sales & Marketing, Manufacturing or Programming, SAP eAcademy offers courses to match

each individual’s career path. SAP eAcademy courses are specially designed so that students can participate on their preferred schedule. At SAP eAcademy centres, participants have access to up to 200 hours of e-learning academy curricula. SAP’s online learning solutions offer an efficient way to transfer knowledge. Each course provides interactive “snapshots” of business processes, along with simulations, exercises, pre and post evaluations. Participants can seek assistance through dedicated online support available via web-based chat, voiceover IP, NetMeetings, as well as global learner discussion boards.

SAP eAcademy Now in Pakistan

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 12

After a nearly ten-year development phase, Siemens has entered the market with its new generation of extremely energy-efficient gas turbines, the so-called H-Class. A leading U.S. utility is the first commercial customer. Starting in 2013, no fewer than six of the “world-record turbines,” which will cut fossil fuel consumption in combined-cycle power plants by a third, will be in operation in the Sunshine State of Florida. By upgrading its power plants, the customer Florida Power & Light will achieve net savings of nearly $1 billion over the turbines’ entire lifecycle. “The H-Class is a masterpiece of engineering and a model of energy efficiency. We’re the first to the market. With this top-class Siemens product, we’re now helping U.S. electric companies achieve the energy transformation being driven by President Barack Obama. We’ll now be moving into other regional markets,” said Siemens President and CEO Peter Löscher.

Siemens Energy is to install two turnkey HVDC (high voltage direct current) back-to-back links in Georgia to connect the Georgian power supply network with the grid system in Turkey. As part of the Black Sea Transmission Network Project, one of the most significant infrastructure projects in Georgia, the two HVDC back-to-back links are each to transmit 350 megawatts (MW) of controlled electric power generated in various hydropower plants in Georgia to Turkey.

“With our HVDC technology we’re creating an energy bridge for the transmission of eco-friendly electric power between Georgia and Turkey, which will help to meet Turkey’s growing power demand,” said Udo Niehage, CEO of the Power Transmission Division of Siemens Energy. The Siemens HVDC back-to-back links will not only connect the two power supply networks but will also enable control of the flow of electric power on the energy bridge to Turkey. The HVDC technology with its fast control function will also contribute toward stabilization of the connected grids, which is a major advantage in the event of system disturbances and blackouts.

Siemens has received an order from Slovakia Steel Mills, a.s (SSM) in Strážské, Slovakia, to supply a water treatment plant for its new steelworks. The plant will treat the water used for direct and indirect cooling and is scheduled to come on stream by the end of 2010. The order is worth some ten million euros.

The mini mill of Slovakia Steel Mills in Strážské is designed to produce around 600,000 tonnes of structural steel per year. It incorporates the complete process chain consisting of an electric arc furnace, ladle metallurgy facility, a three-strand continuous casting plant and a rolling mill.

Steel production requires large quantities of treated water for direct and indirect cooling, so the central Siemens treatment plant has to supply some 7,000 cubic meters of treated water every hour. The technical equipment includes cooling towers, pumping stations, pressure sand filters, metering stations and sludge treatment facilities.

The entire water treatment plant is automated by Simatic type S7 300 programmable logic controllers. Visualization is provided by a WinCC HMI system. Siemens is also supplying the process instrumentation equipment for monitoring the water quality. This includes instruments to measure flow rates, pressures, temperatures and levels.

All the pump drives are equipped with frequency converters, enabling the pumps to be run according to demand and thus saving energy.

A major soft drink manufacturer has selected Siemens to provide a total water management solution for a new bottling plant in Malaysia. This multi-million dollar project includes water and wastewater treatment equipment and a two-year operation and maintenance service agreement. The solution from Siemens offers the lowest total cost of ownership while allowing greater operating flexibility, and environmental benefits such as energy, water and chemical savings. The plant is scheduled to be commissioned in November 2010.

The environmentally friendly 150 m3/h process water treatment system uses the concept of the Siemens S3 process (S3: Sanitize/Start/Stop), coupled with a modular reverse osmosis (RO) system. The S3 process reduces the amount of energy and water consumed and wastewater generated, by shutting down the water treatment system during periods of non use. The S3 process also extends membrane life, further reducing operational costs.

The heart of the wastewater system is an Omniflo SBR system (Sequencing Batch Reactor) for biological treatment to reduce Chemical Oxygen Demand (COD) and Biochemical Oxygen Demand (BOD).

The SBR system has a provision to include a nutrient removal process step to meet future stringent wastewater-discharge regulations in Malaysia. The modular system has been designed to increase future biological treatment capacity, if required.

The “on-demand” design of the SBR system allows the jet aeration to be used only when needed for the particular batch of wastewater generated, thus significantly reducing operating costs. The system is designed to require very low maintenance, as the life span of the jet aerator is often greater than 20 years and there are no electromechanical moving parts under water.

Siemens Energy and the utility China Southern Power Grid have put into operation the second pole of the world-record HVDC system, which is capable of transporting huge amounts of clean hydro power to Guangdong Province. The transmission capacity has now been doubled to 5000 megawatts (MW). With one pole operating at plus 800 kilovolts (kV) and the other at minus 800 kV, the voltage difference between the poles reaches the world record of 1600 kV DC. In December 2009, the link had also set the world record for first DC operation ever at a voltage level of 800 kV DC. Since that date, Pole 1 has operated at nominal power of 2500 MW without any interruptions.

Siemens will become shareholder (49 percent) in A2SEA A/S, a supplier of installation services for the construction of offshore wind farms. The Danish energy company DONG Energy will continue to be the company’s main shareholder. A2SEA based in Fredericia, Denmark, has a work force of about 200. Siemens´ goal with its commitment in A2SEA is to advance the industrialization of offshore wind power. A2SEA will now look into the possibility of expanding its installation capacity. Siemens is a global leader in the rapidly growing offshore wind segment.

Together with Siemens, A2SEA can build optimized vessels for the installation of offshore wind turbines. The optimization

of ships and processes will result in higher efficiency, shorter installation times and enhanced customer value,”

Successful 60-Hertz market entry with order for new Siemens “world - record” gas turbine

Siemens HVDC technology to transmit eco-friendly electric power from Georgia to Turkey

Siemens supplies water treatment plant for new steelworks in Slovakia: recycling cooling water protects the environment

Water management for the beverage industry: Siemens to provide comprehensive solution for plant in Malaysia

First 800-kV high-voltage direct-current link in China now fully operational

Siemens to become equity partner in offshore wind park installation specialist A2SEA

Energy

Industry

Hot from the Press Worldwide

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 13 Hot from the Press Worldwide

New Voice Alarm for Speedy Evacuation

Comprehensive diagnosis for early detection of breast cancer

The use of emergency announcements in the event of fire can help accelerate the evacuation of buildings. At the Security 2010 trade fair in Essen, Germany, (October 5–8), Siemens will be presenting evacuation solutions based on voice messaging technology. Instead of a siren, voice messages are used to give warnings and instructions. As studies show, this accelerates the evacuation process, since people react up to the spoken word up to four times more quickly than to alarm signals.

The E100 from Siemens converts the signals from an existing alarm system into appropriate voice messages based on a preestablished evacuation plan. If the fire spreads, the system can modify instructions accordingly, close off certain escape routes, or initiate evacuation of other parts of the building. The E100 also controls the emergency lighting and marking of escape routes. Using a multichannel system, different announcements can be made in different parts of the building. The E100 also incorporates a microphone function for live messages — for use by the fire services, for example — and loudspeakers in corridors and working rooms. Developed by Siemens USA, the Syngal solution — a further component for voice-based alarm systems — utilizes existing communications infrastructure such as computer networks, telephone systems, or electronic display boards. Syngal functions on three levels: in buildings, outdoors — where it utilizes electronic billboards, emergency pillars, or loudspeakers — and on the personal level.

The latter approach is based on the proposition that the best way to contact an increasingly mobile population is to transmit warnings directly to cell phones. Mass messaging solutions have been established in the U.S. for quite some time, and advances in standardization are now easing their spread in Europe. The E100 from Siemens already meets the upcoming European standard governing voice alarm systems, which will enter into force in 2011

Healthcare

The Ministry of Health of the Spanish region of Murcia has placed an order worth 132 million Euros to Siemens Healthcare for medical technology, service and financing. Within the framework of a public private partnership, Siemens will provide two hospitals in the region with more than 100 imaging systems, including computed tomography scanners, mammography systems, and ultrasound systems. Siemens ensures that the hospitals work with state-of-the-art technology for the next 15 years. This includes both maintenance and an innovation guarantee: The systems will be replaced in predefined intervals with the newest model of the respective product line. Siemens Financial Services developed the financing solution for the initial equipment and for the regular technological replacements.

Siemens wins 132-million-Euro contract for medical technology in Spain

In a continual commitment to patient care and radiation reduction in computed tomography (CT), Siemens Healthcare has launched SIERRA (Siemens Radiation Reduction Alliance) and has established an

expert panel to advance the cause of dose reduction in CT.

The new Low Dose Expert Panel includes 15 specialists in radiology, cardiology and physics, who are internationally recognized for their publications on the subject of CT dose. The panel’s objective is to generate proposals for how manufacturers may continue to develop their technology and to help users better adapt their procedures in order to bring about further dose reduction in CT.

One of the most important suggestions from the first meeting of the Low Dose Expert Panel in May concerns methods to increase utilization in clinical practice of the many CT dose reduction technologies that are already available.

The refurbishment of medical technology devices in Forchheim, Germany, follows a comprehensive, five-stage quality process (device selection, qualified disassembly, refurbishment process, installation, warranty against defects) with the same high standards as for new devices. The systems then leave the factory with the „Proven Excellence“ quality seal and are sold throughout the world. In accordance with the comprehensive approach of the European Commission regarding the Integrated Product Policy, Siemens takes all relevant environmental aspects into account across the entire product lifecycle.

The high-quality refurbishment of the systems takes place at the RS manufacturing center in Forchheim, which is over 4000 square meters, and follows the latest COCIR standard (Good Manufacturing Refurbishment Practice).

The employees there - especially in production, quality management, logistics, marketing, and sales - arrange the technical refurbishment and the resale throughout the world. The medical systems are being refurbished in 25 so-called berths, where every single system is going to repaired before delivery, completely assembled, and tested just like new systems.

Breast care specialists can now interpret images from various examinations of one patient at a glance. The latest version of Syngo Mammo Report, the mammography workstation from Siemens, for the first time combines tomosynthesis, 3D ultrasound and 3D magnetic resonance imaging (MRI) with 2D mammography.

When mammography indicates a lump in the breast, radiologists often have to use additional imaging methods to acquire a detailed diagnosis. To assess the various images from ultrasound, MRI, and mammography systems, there is usually a dedicated workstation respectively.

The latest version of the mammography workstation Syngo Mammo Report from Siemens enables radiologists to display images from different examinations simultaneously. In addition to saving time, the direct comparison of results allows for a more comprehensive diagnosis. Furthermore, Syngo Mammo Report supports 3D applications for ultrasound, mammography, and MRI. Three-dimensional imaging techniques are

becoming increasingly important in the early detection of breast cancer, particularly for patients with dense breast tissue or with a family history of breast cancer.

Syngo Mammo Report also allows users to read images from other vendors‘ imaging systems. Moreover, the workstation can be integrated into the radiology information systems of different departments, such as the breast center or the radiology department

Siemens Launches SIERRA Dose Reduction Initiative in Computed Tomography SIERRA’s expert panel proposes its first recommenda-tions on patient care, radiation

reduction

Latest environmental concepts from Siemens for medical technology devices - from production, to use, to refurbishment, and disposal

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 14

According to Maurice Faber, Healthcare Sector Cluster Lead for the Middle East, the pushME initiative means that Healthcare can now focus on achieving sustainable business growth in the region. Here Faber talks about the key challenges that the Sector is currently facing in the Middle East, the approaches in place to tackle these challenges, the opportunities that lie ahead and how pushME is supporting the Sector.

“Our business is growing at a rate of around 30 percent per annum. One of the biggest challenges we currently have is to cope with this massive growth,” states Faber. A backlog in orders brought about by the rapid growth means that the processes and systems currently in place need to be optimised and adapted. “When we were a smaller business, we could simply call to each other across the office corridors; now we are much larger, we have to develop systems to accommodate this growth.” Current process management structures are being analysed and streamlined, enabling the focus to shift back on to customers’ needs.

Globally the Healthcare Sector is undergoing a restructure in terms of the remit of the Divisions; this should be finalised and in place by the start of the next fiscal year. In addition to this, within the Middle East Cluster there has also been some internal restructuring. For example, the six countries known as ‘Business Center Gulf’ (BCG), namely UAE, Bahrain, Oman, Yemen, Qatar and Kuwait, have been joined by four further countries, Jordan, Iraq, Lebanon and Libya, with the main office being in the UAE. Colleagues previously located in the BCG countries and also the Sector’s headquarter offices in Erlangen, Germany, have relocated to the UAE. Faber believes that this will help with the speed at which operations can function.

Another challenge is the competition. “The worldwide crisis has not affected the Middle East region as badly as other areas in the world; this means that all major companies see the Middle East as an opportunity for growth, which increases the competition” explains Faber. “We have mastered this challenge before and I don’t see any reason why we won’t master it again.” The Healthcare Sector has various strategies in place in order to address and tackle the challenges the Sector currently

faces. Faber believes the Cluster-wide company growth initiative, pushME, will help him to successfully implement these plans. He cites two main strategic elements that he wants to focus on: maintaining excellent personnel and good customer relations. Faber talks very proudly of the personnel he has in the region. He is keen to continue to develop and grow what he calls “a great team”. As business opportunities increase, the Sector will continue to focus on employee development. Training will be key as the Sector aims to maintain and increase the competency of its staff in the Cluster.

“We want to grow our team and recruit experienced people. Our focus is on first exploring talent from within Siemens in the region, as I think it is important we give the opportunities to our current employees to develop. Next we would look globally within Siemens, before then trying to attract talent from outside. Sometimes we may look at stealing from the competition!” In addition to the Siemens employees in Healthcare, Faber talks about the company’s agents: “We have long-term, reliable partners right across the region. They know what to do and when to do it. It is important that we continue to expand and strengthen this vital partner base.”

One of the main approaches of pushME, the implementation of Key Account Managers, is also being practiced in Healthcare. This means that the business is focussed on gaining a deeper understanding of customers’ requirements and future plans. This way, Siemens is positioned to support the customer in achieving their targets.Explaining what impact the implementation of pushME has had on the Healthcare sector, Faber says simply: “things are getting done”. Faber has found that the increase in attention the region is now getting from the Sector’s senior management team, as is the case with the other Sectors, has meant that as issues arise, they have been easier to escalate and reach early resolutions.

Now that these mechanisms are in place, Faber believes he can focus on exploring potential opportunities, of which there are many. Iraq is a major opportunity for the business. Securing the biggest single order to date for the Sector in the region with the Iraqi Ministry of Health means that, once the customer is satisfied, Healthcare will have a credible reference in the country, paving the way for Siemens to secure more opportunities there. Currently, in the Middle East, on average, just over two percent of GDP is spent on Healthcare; in Europe they spend around eight percent and the figure is even higher in the US. Similarly, looking at bed spaces in the region, the Middle East has, on average, just two beds per 1000 in habitants. In Europe they have three times this amount. So as countries in the region work to increase their Healthcare spend and facilities, and minimise Healthcare tourism to Europe and the US, Siemens can support them in achieving these goals. This offers huge business opportunities for Siemens.

The Sector is also working closely with the Siemens Financial Services in the Cluster, exploring possible financing options with

governments and healthcare providers in the region. But as Faber explains: “An increase in expenditure doesn’t always represent an increase in efficiency; again this is where Siemens can support. We can not only ensure that the facilities are equipped with the very latest integrated technologies, but we can also ensure that the staff and operatives are fully trained in the operation of the equipment.” The recent opening of the Technology and Leadership Centre in Qatar is just one example of how Siemens is positioned to provide such training. Additionally, there are some unique regional healthcare issues that provide Siemens with business potentials. For example, the prevalence of diabetes in the Middle East is among the highest in the world at around nine percent1. “One of the secondary conditions of diabetes is cardiac problems. By implementing Key Account Managers to work closely with governments and ministries, Siemens can help with screening and both preventative and therapeutic medicine.”

Finally, Faber details the importance of looking after customers once the sale is complete. “I want to ensure that we continue to focus on our after sales service. This is one element that our good reputation is based upon. We need to increase the efficiency in our service and continue to improve, keeping abreast of new technologies and developments”.

Interview with Maurice Faber on pushMEpushME; supporting Healthcare’s growth in the Cluster

Hot from the Press Worldwide

Tips to Avoid Heart Disease

Heart disease has become a major health problem of our age. In this article, we will cover some tips about avoiding heart disease.

The first thing to do is to lead an active lifestyle with regular exercise. Your target is a minimal 30-min brisk walk or jogging, or a 20-min, cycling or swimming session for at least 5-days a week. The second mandatory step is heart-healthy eating. You need to be selective in what you eat and avoid foods harmful to your heart. Such foods are chiefly solid fats (saturated and trans fats).

Saturated fats are solid at room temperature and are found largely in red meat, high-fat dairy products (like butter) as well as coconut and palm oils. Trans fats are formed when hydrogen is added to

vegetable oils, making the oil more solid and less likely to spoil. This process is called hydrogenation and is used in preparation of ghee and margarine.

When you choose fat for cooking, select oils, especially olive or canola oils, though corn and sunflower oils are also acceptable. When selecting meat, prefer poultry and fish over fatty beef portions. And remember, deep fried items (like fried fish) can be as dangerous as eating high fat beef, so avoid them.

In dairy products, select skimmed milk or boiled fresh milk at home and then remove all of its cream. Many of us probably do not know that yoghurt with its thick cream removed is as good a source of proteins and calcium as milk itself and moreover, requires much less effort by your body for digestion. Hence, it is a very good alternative to milk. Avoid butter and margarine.

An important aspect of healthy diet is abundant use of vegetables and fruits. They are low in calories and are good sources of vitamins and minerals. They are also rich in dietary fiber which helps reduce your body cholesterol. When used in between main meals as snacks they can reduce your calorie intake by reducing your hunger. When taken with meals they help by filling your stomach and giving you a sense of fullness. An important caveat here is salad. Of the many different types of dressings available, select only those which are not stuffed in high fat mayonnaise, butter or creamy garnish. Similarly, avoid fruits in cream or heavy sauces.

One important aspect of our daily diet that is largely under-estimated for its nutritional value is the role of whole grains. They are good sources of fiber and other nutrients.

A diet high in fiber can help lower blood cholesterol levels and reduce your risk of heart disease. Whole grains are also important sources of vitamins and minerals, such as thiamin, riboflavin, niacin, folate, selenium, zinc and iron. In the end, remember too much of anything can be bad so be moderate in your daily life and your diet, and vary your food selection frequently keeping in mind the basic principles mentioned above.

Dr. Kamran Farroqui

Dr. Kamran Farroqui

(Medical Center)

CMO@siemens.com

Heart

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 15

Siemens is working on methods to quickly identify the genetic fingerprints of pathogenic organisms. The data are the foundation for highly sensitive diagnostic methods. Researchers with Siemens Corporate Technology (CT) have developed algorithms that filter the characteristic features of pathogens out of their genetic code. As Pictures of the Future reports, Siemens Healthcare was able to use this method to reliably diagnose the H1N1 virus shortly after the emergence of the so-called swine flu last year.

Before new viruses can be combated effectively, it must be possible to identify them unequivocally. In the case of the H1N1 virus, for instance, a criterion for determining whether a patient was suffering from normal influenza or the swine flu was needed quickly. The quickest and most accurate way to diagnose a virus is to replicate and measure certain segments of its DNA using the PCR method.

Siemens CT researchers in Princeton, New Jersey, use special pattern recognition algorithms like those Siemens develops for biometric sensors, for example. With the help of high performance computers, they use the genetic data of a virus to identify its characteristic nucleic acid sequences The methods are also used to combat bacteria.

LED street light bulbs from Osram will soon light up the entire old town of Regensburg, Germany. The city initially equipped two streets with the retrofit light bulbs – developed by Osram Opto Semiconductors and Siemens Regensburg – to test whether this technology would be right for the medieval world heritage site. After residents and passersby approved of the new lighting in surveys, all 250 light bulbs will now be switched over to LEDs by 2011.

As the magazine Pictures of the Future reports, this new solution will cut power consumption in half. It will also reduce maintenance costs, because LEDs last more than twice as long as conventional street light bulbs.

The new bulbs generate a warm light, similar to daylight, that shines on the historic building facades, highlighting their natural colors even at night. German street lights consume three to four billion kilowatt hours annually.

This is an issue for many communities because about one third of street lighting systems are 20 years old or older. By modernizing them, cities can reduce their electricity costs by about 50 percent. In addition, there is the EU directive that has effectively ordered the demise of the conventional light bulb, which will impact the less efficient street lighting methods. LEDs offer an attractive alternative because they are not only highly efficient, but they can be individually actuated and adjusted. Their light rays can be directed precisely to the desired areas and thus enable less light usage overall.

A new material is set to make the frequency inverters used with large electric motors more efficient and powerful. Together with several partners, researchers from Siemens Corporate Technology (CT) and experts for large electrical drives at Siemens Industry Drive Technologies are studying how the semiconductor silicon carbide can be used as a diode material in place of pure silicon. Such an approach will reduce inverter energy losses by as much as 15%. The recently launched research project is receiving approximately €1.7 million in funding from the German Ministry of Education and Research.

Large machines such as pipeline pumps and compressors for natural gas liquefaction systems and ship propulsion systems are currently powered almost exclusively by electric motors that are operated at variable speeds. These motors

require frequency inverters that convert the normal European power line frequency of 50 Hz into a variable frequency that ranges from zero to approximately 200 Hz. The inverters function much like a dimmer for controlling the brightness of a light source.

Osram Opto Semiconductors has raised the efficiency of its high performance red light-emitting diode (LED) by 30% under laboratory conditions. This record-setting efficiency was achieved through optimization of the chips. The improved LED is currently more efficient than any other diode that operates at the same wavelength. Red LEDs are used in vehicle taillights and brake lights, for example, and for illuminating buildings and stages.

They are also used to generate one of the base colors in small projectors, and in combination with white LEDs, they produce a very comfortable warm white light for illuminating interiors. The efficiency increase means the units now achieve a higher light output at the same level of power consumption. However, their application not only saves energy but also space, since fewer diodes can now produce the same brightness. LED efficiency ratings indicate the amount of light that can be obtained from one watt of electric output.

Plans call for the new technology to be transferred from the lab into production as quickly as possible. Osram developers also expect to achieve further significant efficiency increases, as the potential for material improvement and the optimization of output efficiency has yet to be exhausted.

Anti-Corruption In-Person Training plays an important role in increasing compliance awareness, introducing regulations and

policies, and maintaining integrity culture at Siemens. Anti-Corruption Refresher Training was launched in Pakistan in March 2010 by the Regional Compliance Office. This training provides a platform for the managers and employees to discuss compliance issues that are more relevant to their daily work.

Based on the global framework, localization has been done to make it more relevant to the Pakistan’s audience. Necessary facilitation will be provided by compliance officers.

The training covers the following areas:

Compliance achievements & future challenges

Update on anti-corruption laws and regulations (with added applicable Pakistan’s law)

Update on anti-trust law by reviewing the big lessons Siemens has learned, explaining the anti-trust hardcore violations with real cases, and giving some guidance on how to deal with competitors to avoid anti-trust risks in Pakistan

Re-emphasis on the most important policies and tools (Business Partner, SpoDoM, Gifts and Hospitality) by studying the latest local cases. Involving the audience as much as possible in analyzing the interesting local cases and recalling key points of the policies

Collective Action with stakeholders and the strategic focus of Pakistan

Genetic Fingerprint Identifies New Viruses

LED putting world heritage site in a good ‘light’

New Material for More Efficient Inverters Anti-Corruption

In-Person Training

Red Light-Emitting Diode Sets New Efficiency Record

From Innovation

Compliance

Global Values

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya page 16 News from the Middle East Cluster

Siemens Ltd. Saudi Arabia has announced the completion of a EUR155 million project with the Saudi Electricity Company (SEC), to provide a harmonized grid solution for a major substation in the Kingdom. Siemens has been working with SEC for over 40 years on numerous electrical projects.

The 380 kilovolt substation, located in theAl Qassim province, adds 1000 MVA (Mega Volt Ampere) of firm power transmission capacity to the Saudi Arabian grid, helping to keep pace with the rapidly growing demand of power. The substation facilitates a link between the country’s regional electricity networks, transmitting ultimately 1000 MVA of power from the central region to the western region viaAl Madinah or vice versa. Analysts esti-mate that electricity demand will continue to grow by 10% each year.

SEC is expanding its electricity supply network on an ongoing basis in order to upgrade the level of electric services, which are delivered to various segments in Saudi Arabia.

Siemens Egypt signed a contract for the execution of ‘Sharq El-Owaynat’ substation (220/66/22 Kv) and extension of two bays at Toshka 220 KV substation with a value of EUR10 million. Siemens will execute the substation on a turnkey basis covering the supply, design, transportation, installation; civil work, spare parts, start up testing and commissioning of the complete project. The execution period of the substation is 17 months.

Siemens also won two other contracts for the execution of ‘Owaynat I’ and ‘Owaynat II’ substations (66/22) with a total value of EUR8.2 million. Both turnkey projects include the supply of spare parts for the two substations. The execution period is 16 months for both substations.

H.E. Dr. Hassan Younis, Egyptian Ministerof Electricity and Energy, stressed the importance of this project during his meeting with the companies involved in its execution. He said that this project will connect Owaynat with the national unified electricity grid in order to facilitate the reclamation of approximately 220 thousand acres and accordingly will help in implementing new projects in the

The Middle East’s importance as a key growth region for Siemens was emphasised when the company’s Managing Board held their quarterly meeting in Doha, Qatar, in June.

The Middle East Cluster’s strategic growth initiative pushME, provided a backdrop to the meeting, as key personnel from the region and headquarters presented plans to the Board Members. The meeting also provided the opportunity for the Board Members to meet country principals and key customers from across the region.

During the meetings, the board outlined the company’s intentions to strengthen its presence in the region, especially is the investment in human development in the region to further support the region’s ambitious development plans. Commenting on the decision to hold the Managing Board Meeting in Qatar, the Middle East

Cluster CEO, Erich Kaeser said:

“The fact that the Board chose our region again for their meeting demonstrates the depth of focus on our region from the headquarters. Maintaining this attention will ensure that we continue to receive support for our business from our sectors and business divisions.”

Peter Loescher and other members of the Board conducted a customer visit programme right across the Cluster, with meetings in the UAE, Qatar, Saudi Arabia and Kuwait.

In addition to the Managing Board Meeting, several other meetings were held in parallel, including a regional CFO meeting, chaired by Joe Kaeser; an Energy Sector meeting with the Divisional Cluster Leads; and an Industry Sector pushME meeting.

future. According to Eng. Hatem El-Ghoroury to President of Power Transmission and Power Distribution, Siemens Egypt, this national project is not only considered to be very important because it will connect East Owaynat with the national unified electricity grid., but it was also highly prioritized by Siemens as a huge project and one of its most important objectives for this year. Siemens won this project after strong competition with the Egyptian companies who participated in the tender. Winning the project proves the strength of Siemens as a market leader and as one of the most important pioneers. Siemens has a complete portfolio and a broad spectrum of innovative products and solutions that are needed to implement such complex projects, which require highly specialized capabilities and skills.

All the required work for this project including the design, implementation and management, is completely handled and managed by an Egyptian work force. Moreover, all the equipment used in the project, including the high voltage work, will be manufactured locally at the company’s facilities in the Arab Republicof Egypt.

Siemens Bahrain recently announced plans to establish a service centre to supply the steel industry in the Middle East with the construction, overhaul and repair of mechanical equipment. Located in Baytik Industrial Oasis (BIO), the service centre will help the 26 existing steel mills in the region to reduce the downtime of their machines for maintenance and repair, since time consuming import of spare parts from Europe and South Asia willbe obsolete.

A team of metallurgical experts, supported by a workforce of 40 technicians including 20 Bahraini Nationals, will be running the 25,000 square feet center and deliver metallurgical services focusing on rolling mills, melt shops and guides services.

The center is planned to be fully operational by the end of 2010. The centre will also be offering business and technical trainings for the new employees in cooperation with the National Institute for Industrial Trainings (NIIT). Siemens Connect asked Marek Szymanek, CEO of Siemens Bahrain, the reasons behind launching the Metallurgical Service Centre in Bahrain:

Szymanek commented: “Middle East steel companies are very much dependent on imported spare parts. With this centre, Siemens will be playing a crucial role for the industry in terms of localizing production and reducing downtime and operational costs.“

“With a long standing business presence in the Lower Gulf of over 35 years, Siemens has been an active partner in Bahrain‘s drive for sustainable development,” Szymanek continued. “Once again, our investment in this service centre showcases Siemens‘ local commitment and active role as a part of the local community.”

“The continuous development of Bahrain and the remarkable facilities of the Baytik Industrial Oasis played a crucial role for us to invest here. I believe, it is an excellent fit, as Siemens is driven by innovation and sustainability, very similar to the development plans the Kingdom is pursuing. The strategic location of BIO with excellent access by sea, air and road will enable us to serve better to the Middle East‘s growing steel industry.” Szymanek concluded.

As the turn-key partner, Siemens provided technical solutions at all stages of the construction, installation, testing and commissioning process of the substation. This included GIS (gas insulated switching), transformers, metering and control systems, protection systems, civil and electro mechanical work for seamless, reliable and efficient energy flow in Saudi-Arabia.

Saleh M. Al Onaizan, Executive Vice President, SEC commented: “Siemens has an excellent track record in this region and we have built up a strong and long lasting relationship with them. Siemens brought the technical know-how and innovative solutions, which greatly assisted in the development of the substation’s infrastructure and we are sure this project will greatly benefit the residents of the Kingdom.” Lutz Kahlbau, CEO of Siemens Saudi Arabia said: “We have had a long-term working relationship with the energy sector since 1954 and we are delighted to offer our products and services to this project, which will fundamentally increase the power supply to the region improving the benefit to the end user.

Saudi Arabia is one of our key markets in the Middle East and we are ambitious to see growth here, as well as across the region. Strengthening our relationships with companies such as SEC is vital. We combine a great technological expertise with unique customer intimacy, so that the latest technologies we bring on board are as relevant to their needs as to the end users demand.”

Siemens completes EUR155 million project for Saudi Electricity

Siemens Egypt wins contract for‘Sharq El- Owaynat’ Substation

Siemens AGManaging Board visits region

Siemens invests in a metallurgicalservice centre in Bahrain

Lutz Kahlbau presents a congratulatory trophy

to Saleh Aloniazin, Executive Vice President SEC, on the completion of the project.

Siemens has won a EUR10 million contract for the turnkey construction of ‘Sharq El-Owaynat’

substation in Egypt.

Peter Loescher, Martin A Porta, Heinrich Hiesinger and Dietmar Siersdorfer

The 25,000 square feet centre is planned to be fully operational by the end of 2010

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya Urdu Section

Issue: Q4/2010 (Jul-Sep) Siemens Ki Dunya Urdu Section