siemens ki dunya · page- 2 issue: q2/2012 (jan - mar) siemens ki dunya siemens and lums (lahore...

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Siemens Ki DunyaNews & Views of Siemens Pakistan Issue: Q2/2012 (Jan-Mar)

Smart Grid Division Siemens Pakistan organized a series of seminars on Smart Grid to offer viable solutions for the energy crisis facing the country. Two of the seminars were held at premier educational institutions of the country for the benefit of academics and to enlighten the students on this technology now available in Pakistan. A third seminar was organized for the benefit of utilities and was attended by officials from NTDC and distribution companies in Pakistan

The first of this series of seminars was held at the Mehran Engineering University Jamshoro. Mehran University of Engineering & Technology, Jamshoro, Pakistan has a proud history and a tradition which spans more than 20 years. Faculty of Electrical, Electronics, & Computer Engineering Mehran University of Engineering & Technology together with Siemens Pakistan organized this technical seminar on Strategic Network Planning for Pakistan’s growing energy needs in the country. The seminar was attended by a large number of engineers from power sector, faculty members, researchers and students.

In his introductory address, professor Dr M.A Uqaili, Pro Vice Chancellor MUET said that the demand for electricity in Pakistan is increasing rapidly despite its short supply. He said that MUET has been striving for high quality research by encouraging the faculty to utilize indigenous resources of the country and learning from fellow researchers all over the world.

Mr. Aqeel Ahmed Vice President

Time to bring knowledge to power

Seminar at Mehran University

Integration of large-scale renewable energy sources

Management of bidirectional power flow

Smart metering and transparency

Virtual power plants

Smart buildings

eMobility: Smart Grids will bring eCars to start.

Microgrids

Reduction of long-distance transmission losses

Smart Grid division highlighted the importance of smart grid solutions in Pakistan. Mr. Irfan Ahmed Head of Renewable Energy Systems presented on Wind Energy’s Integration into existing electrical network of Pakistan. He discussed important issues on the subject and presented various solutions. Dr. Michael Schwan - Head of Network Consultancy Siemens PTI (Power Technologies International), Germany who had flown in especially for this seminar discussed network planning strategies for distribution companies with special focus on loss calculations, minimization, and reliability study of electrical networks.

Mr. Asadullah Shaikh, Head of Engineering at Energy Automation Siemens Pakistan gave a presentation on Smart Metering, discussing their features and benefits.

Mr.BachalLaghari, chief engineer HESCO gave an interesting presentation on how HESCO added additional 150 MW of electricity generated through small units in

Seminars on Smart Grid

Fluctuating availability of new sources will lead to flexible fees for personal power consumption: information in real time is needed. When electricity costs are lowest, customers can run their most energy-intensive appliances.In the future, this information will be provided automatically by smart meters with an integrated bidirectional communication function. They will need to be installed in millions of households.

Renewable energy sources will help protect the climate by reducing CO2 emissions.They will produce a shift in the energy mix toward the use of renewable energies.

In the past, the grid was built for power stations close to the demand. In the future, the grid will have to handle large-scale, renewable generation far from the site of consumption. Large power plants will be supplemented with a growing number of small, decentralized power generation units: tens of thousands of photovoltaic units on house rooftops, smaller onshore wind farms, cogeneration plants, and biomass units.

Buildings account for 40 percent of today‘s total energy consumption offering a huge potential to save energy.

Modern buildings will not only consume or store energy – they will also generate energy on their roofs, in their solar-active windows and facades, or with a combined plant in their neighborhood.

A powerful intelligent Building Management System will manage and optimize this energy flow.

Charging periods will be reduced and electricity will become cheaper.

Millions of eCars will depend on grids as consumers, and also serve as storage units.

A new power infrastructure has to be constructed: charging units, public charging stations, eParking garages, battery sweeping stations. eCars will stabilize the grid as mobile energy storage units and counteract power failures caused by fluctuation.

Small island units without access to the main grid require optimized network management to orchestrate the mix of small producers and consumers.

In the future, power consumers (like large buildings) will become power producers with storage capacity.This will transform them into energy suppliers (prosumers) and make them part of a new bi-directional energy system.

Integration, management, and control of a large number of small, individual generation sites into “virtu-al power plants.“

Excellent and Innovative Technologies

SKD Jan-Mar 2012 3rd Proof.indd 1SKD Jan-Mar 2012 3rd Proof.indd 1 6/7/2012 11:28:49 AM6/7/2012 11:28:49 AM

Issue: Q2/2012 (Jan - Mar) Siemens Ki DunyaPage- 2

Siemens and LUMS (Lahore University of Management Sciences) have principally agreed on the concept of establishing a Smart Grid laboratory in Lahore which will be open to Siemens experts, NTDC and DISCOs engineers and SSE students.

This lab will serve as a platform for NTDC and DISCOs to bring their challenges forward, for Siemens to share technological systems and expertise, and for LUMS SSE engineers to develop Smart Grid solutions customized to local requirements.

This seminar was organized in collaboration with the Faculty of Electrical & Electronics Engineering, LUMS School of Science and Technology. The topic of discussion was Smart Grid solutions and Renewable energy for Pakistan’s growing energy needs in the country.

Dr. Michael Schwan - Head of Network Consultancy Siemens PTI (Power Technologies International), Germany talked about network planning strategies for distribution companies with special focus on loss calculations and minimization, and reliability study of electrical networks.

Mr. Aqeel Ahmed, Vice President Smart Grid Siemens Pakistan informed that one of the smart grid concepts was Demand Management System (DMS) which require that ‘Load follows Generation’. This concept is not new to many Pakistanis, as most witness daily load shedding and use residential power generators and, during the time, curtail their load requirements accordingly, usually letting go of many luxuries like air conditioning. Mr. Ahmed said that this concept could be applied at the national level using DMS model to reduce power breakouts in the country. He also highlighted the importance of various smart grid solutions in

Pakistan and the role of engineering institutes and Siemens in bringing this solutions into practice. In the session, Mr. Irfan Ahmed Head of Renewable Energy Systems Siemens Pakistan talked about the potential of solar and wind energy in the country and its integration into the existing electrical network of Pakistan.

In the end, Prof. Shahid Masud and Prof. Nauman Zafar of LUMS thanked Dr. Michael Shwan, Mr. Irfan Ahmed, Mr. Aqeel Ahmed and Siemens Pakistan engineers for the discussions with the faculty and students during their visit to LUMS SSE which helped the students and faculty to better understand the energy problems of the country and the possible solutions to them using smart technologies.

Smart Grid labo-ratory planned

for LUMS

Seminar at LUMS

NTDC and DISCOs SEMINAR on SMART GRID

A two day seminar was also organized at NTDC (National Transmission and Dispatch Company) on Smart Grid systems and solutions to optimize transmission and distribution networks in Pakistan.

Dr. Michael Schwan - Head of Network Consultancy Siemens PTI (Power Technologies International), Germany talked about network planning strategies for distribution companies with special focus on loss calculations and minimization, and reliability study of electrical networks.

Mr. Guenter Mayr, expert of Metering and Communication Systems from Siemens AG, explained new and economical solutions for sub stations communications and smart metering systems for Pakistan.

In his introductory address, Mr. Aqeel Ahmed Vice President Smart Grid, Siemens Pakistan shared IEA (International Energy Agency) report that relates the use of electricity with the economic indicator (kWH used in a country per GDP produced in USD).

He informed that developing countries have a growing demand of electricity but at the same time they also waste a significant amount of its generated electricity in the process of transmission, distribution and inefficient consumption. This wastage could be avoided using the available Smart Grid technologies and be made useful to reduce the power supply and demand gap in the country. He informed that Siemens apart from supplying Smart Grid systems and solutions has also developed a phase wise consultancy program called Smart Grid Compass to transform the existing power grids to smart grids. Siemens Smart Grid offers end to end solutions connecting transmission, distribution and industrial/consumer networks. Siemens Pakistan is actively supporting industrial units in the country to develop an optimized power network, load dispatch system for distribution companies and is developing solutions for smart metering, he added.

The seminar was attended by MD PEPCO and NTDC Mr. Rasul Khan Mahsud, CEO LESCO Mr. Sharafat Ali Sial, CEO IESCO Mr. Javed Pervaiz, general managers, chief engineers and officials from NTDC and distribution companies in Pakistan. The participants highly appreciated Siemens for arranging this informative seminar and expressed interest in attending similar seminars in the future. They agreed that the implementation of Smart Grid solutions in Pakistan was essential to bridge the gap between supply and demand of electricity in the country.

» With a shortfall of 6000 MW of electricity and limited resources in the country, efficient management of existing power generation, transmission and distribution is a top priority for policy makers in Pakistan.

To address this energy challenge, the Smart Grid Division in Pakistan, together with the CC department, launched a campaign to promote smart grid solutions in the country.

These seminars as you have read were held in leading universities like LUMS and Mehran University as well as distribution companies like the NTDC and DISCOs, which were attended by a large number of academics, policy makers and high-ranking representatives of transmission and distribution companies.

We received extensive coverage of these seminars in the media drawing the attention of the general public to Siemens technologies in this field.

Siemens is similarly planning technology and solution awareness programs in Pakistan for the future. «

Smart grid receives wide press coverage

Sindh to their network. In his vote of thanks, Prof BS Chowdhry, Dean Faculty of Electrical, Electronics, & Computer Engineering MUET thanked Dr. Michael Schwan and his team at Siemens Pakistan for organizing such an informative technical seminar at MUET .

Earlier delegates from Siemens and HESCO held a meeting with Vice Chancellor Dr AQK Rajput in his office. During the discussion the Vice Chancellor said that there were no two opinions on whether Thar coal could fulfill the growing energy requirements of the country. For proper utilization of Thar coal, proper indigenous technology must be developed for sustainable development, he said. He informed that MUET had set up research facilities at its campus, which would provide new possibilities for researchers to find out the most appropriate means of utilizing Thar coal.


Issue: Q2/2012 (Jan - Mar) Siemens Ki Dunya Page- 3

Integrated Digital Congress

Siemens participates in IEEEP International Multi Topic Symposium in Karachi

Senate of Pakistan is one of the most important houses for critical legislations and the availability of a latest system to facilitate, manage and record all proceedings was crucial. Siemens offered a state-of-the-art system solution that was approved after several presentations to Chairman Senate and a panel of senators. The biggest challenge was to complete the project within three months as the house had to remain vacant during this time and elections are anticipated in March, 2012. With effecient team work, organized project management and proper communication with high officials of CDA (Captial Development Authority) and Senate, the project was completed on 27th February, 2011, three days earlier. The system was inaugurated by the honorable Chairman Senate, Mr. Farooq

H. Naik, who is seen here shaking hands with Mr. Wasif Laeeq at the inauguration ceremony on 6th March, 2012

After the implementation of this system, microphones of the speakers at the floor are strictly under control by the Chairman, voting can be done in different styles due to the availability of small screens on members units, the interpretation of floor language can be selected and heard in 7 different translations and every senator is focused automatically as soon as he gets the permission to speak and their image is displayed on two 103 inch plasma screens. Additionally several months proceeding can be recorded digitally with water mark function and is tamper proof.

Siemens Pakistan has been supporting IEEEP (Institution of Electrical and Electronics Engineers) Karachi Chapter for over 2 decades now. Siemens was again in the forefront at the 27th International Multi Topic Symposium of the Institution.

The key note address at the inauguration ceremony was presented by Mr. Adrian Wood, Regional Director Renewable Energy Division for Siemens in the Middle East. Mr.Ali Hamdani, CEO Siemens Pakistan was invited to be the Chief Guest at the closing session of the symposium. Others from Siemens who

presented papers included Mr. Philipp Sonnauer, from Siemens Germany, Mr. Irfan Ahmad, Head of Renewables Siemens Pakistan and Mr. Sheharyar Khan of Infrastructure and Cities Division, Siemens Pakistan.

Mr.Adrian Wood in his key note address presented various models for economic use of renewable energy in the region including Pakistan. He advised that a project pipeline approach with feed in tariff will be more suitable for Pakistan to attract investors and reputed suppliers.

He said that renewable energy like solar and wind were more feasible for Pakistan due to ever increasing oil prices. Pakistan experienced plenty of sunshine and good wind hybridisation making solar and wind more effective and readily available resources.

He further advised the planners not to

be too ambitious. In some regional countries the planners became too ambitious and announced large projects with unrealistic dead lines. With each postponement and delay, the big players lost interest. He said that Pakistan should start with small projects and realistic deadlines so that it can start its journey towards renewable energy with confidence and success.

In the concluding session of the symposium, Mr.Ali Hamdani in his address pointed out that Pakistan offers diverse experiences and opportunities for engineers as the country has a range

of industrial activity from oil and gas to textiles, sugar, infrastructure etc. which not many countries can offer. He said that Pakistani human resource are held in high regard in foreign countries and are making positive contribution around the world.

Mr. Hamdani said that we are in a geographical area where countries like China, India and Bangladesh are on the move and we can join the club if we improve ourselves and set things right. He specifically pointed out that Pakistani engineers need to improve their communications skills, if they want to play an active role at the decision makers level.

Mr. Hamdani further said that Siemens has a very active Energy Sector in Pakistan, and is willing to work together with organizations like IEEEP to address the energy issues of the country.

Simultaneous Interpretation and CCTV System for Senate of Pakistan

Siemens Pakistan achieved yet another milestone by selling its first latest generation 64 Slice PET CT and Cyclotron System (Biograph mCT 64 and Eclipse RD) to Neuro-Spinal and Medical Institute, Karachi.

It would be the first self-shielded cyclotron in the region that would reduce the high cost of construction due to its unique shielded design. The owner of the hospital/ institute – Prof. Dr. Abdul Sattar M. Hashim in his key note address said:

“I am always a technology admirer and Siemens lover. I preferred Siemens because of the unmatched technology, applications and high standards of services in the country”.

Neuro-Spinal and Medical Institute is contributing with its facilities in the healthcare industry since 1995. The institute is focused in offering diagnostic and treatment facilities to the neuro diseases and oncology

patients in the country. The offered PET CT Scanner - Biograph mCT 64 will not only perform routine PET CT exams but will also work as a multimodality device with software and applications to perform cardiac CT examinations. It can also be integrated into the hospital existing oncology setup as a CT Simulator for the localization of tumors in cancer treatments. Siemens Pakistan intends to facilitate the hospital in planning and designing the layout of PET Cyclotron setups as per international GMP standards following best available standards in the world. After being equipped with the modern diagnostic imaging solution, the hospital will not only offer its facilities to the population of Karachi but shall be offering the scanning facilities to patients from interior Sindh and Balochistan province.

A first for Healthcare

Sharing knowledge providing solutions to Pakistan’s pressing energy problems



Siemens participates in security conferenceClean water for everyone: Siemens installs water filtration plants in 5 villages

ACCA train the trainer

Messe International, a UK based event manager, arranged the 4th Edition of Pakistan Security Conference 2011 at Federation House, Clifton in collaboration with Federations of Pakistan Chambers of Commerce & Industry (FPCCI) and All Pakistan Security Association (APSAA).

The Conference was designed to educate corporate and public sector on homeland security, physical security, integrated security solutions and security product advancement.

Siemens took active participation in the conference. Mr. Wasif Laeeq, Business Manager for Siemens Building Technology delivered a presentation on

security implementation and integration. The presentation was on general technology but it attracted many potential clients like Tethyan, HBL, PSO, Pak Arab Refinery, PC, Marriott etc. to learn more about Siemens products. Siemens banners, products prototypes and brochures relating to building technologies were also on display.

Over a 100 security professionals from diverse sectors including security experts, technologists and other personnel from law enforcement agencies, financial institutions, public and private sector multinational companies and security agencies.

In continuation of our flood relief efforts, Siemens Pakistan installed five water filtration plants in villages affected by the floods. Two of these plants were installed in Sujawal; one plant in Civil Hospital Sujawal and the other in Govt.boys High School Sujawal. The rest were installed at small districts constructed by Pak Navy for flood victims at Belo Goth M.Khan Bijoro, Village Aelomallah near Sujawal and at High School Chur Jamali.

Each water filtration plant can purify 10,000 liters of water everyday thus providing clean drinking water to

thousands of people in these areas, who were otherwise under major threat of contracting water borne diseases. The installation of these water filtration plants will greatly help in reducing such diseases and save countless lives. According to the population impacted, these plants are providing clean water to over 8,000 people ever day. These plants which will require little maintenance have a life span of 10 years.

The villagers, school masters and hospital staff were trained by Siemens engineers for the proper maintenance of these plants, explaining their advantages and need.

The villagers and the students at the

schools were delighted with this facility and relieved that they would have clean drinking water during the long hot summer this year and the years to follow. This facility will be available to them not only at home but at their school and hospital as well. The filtration plants at the schools and hospital will also serve as filling stations for adjoining villages.

As part of a commitment made by As-sociation of Chartered Certified Ac-countants to ensure effective study support to its students, ACCA organi-sed a Train The Trainer event in Laho-re, Islamabad and Karachi respectively.

This was to create awareness amongst students of ACCA‘s best teaching prac-tices. The event was a panel discussion

on ACCA trainees and their respective roles in the workplace. The event was held in the Royal Palm Golf and Coun-try Club. Muhammad Naveed Alam De-puty General Manager from Siemens Pakistan, Sarah Fazli Business Analyst from United Bank Ltd, Pakistan, Akbar Afzal Jessani Senior Consultant from Ernst and Young Ford Rhodes Sidat Hy-der and others are seen in discussion.



PGBF honors Siemens MDCEO and MD, Siemens Pakistan, Mr. Ali Hamdani was honored by the Pak-German Business Forum for Siemens’ contribution to the economy. Siemens active assistance to PGBF was highly

appreciated and both parties affirmed their commitment to continued support and development. The gathering was attended by luminaries of the business fraternity.

Siemens Pakistan is SAP Education Partner of the Year 2011

Darren Rushworth, Managing Director, SAP Pakistan awarded SAP Education Partner of the Year 2011 to Mukarram Saeed, Vice President, Industry Sector,

Siemens Pakistan Engineering Company Ltd for bringing the highest number of sales and achieving double digit growth for the last fiscal year.

Siemens Pakistan wins SAP ERP Partner of the Year 2011

Darren Rushworth, Managing Director, SAP Pakistan giving SAP Partner of the Year 2011 to Mukarram Saeed , Vice President , Industry Sector Siemens Pakistan

Prestigious SAP ERP Partner of the Year 2011 Award was presented to Siemens Pakistan for delivering outstanding value to its customers and bringing the highest number of net new customer in FY 11.

Siemens Pakistan, a leading Enterprise Business Service provider, on 3rd May 2012 received SAP ERP Partner of the Year 2011 award for the “Fastest Growing Reselling Partner of the Year“ category. The award is presented annually to top SAP partners that have

excelled in developing and growing their partnership with SAP and driving customer success.

„We are privileged to receive the prestigious award as it showcases our continual commitment to provide midmarket and large enterprise customers with flexible, customer-centric solutions that generate optimal business benefits,“ said Mukarram Saeed, Vice President, Industry Sector Siemens Pakistan.

Irfan Ahmed presents paper at SAARC Energy symposium

Siemens Pakistan holds board meeting at LUMS

Mr. Irfan Ahmad Vice President and Division Head renewables Siemens Pakistan was invited to participate in the 5th Japan-SAARC Energy Symposium. The theme of the Symposium was sustainable energy initiatives for SAARC region.

The topic of Mr. Irfan Ahmed’s presentation was ‘Emerging Renewable Energy Integration Concepts‘.

The symposium was held at the Mount Lavinia Hotel, Colombo, Sri Lanka on 1st and 2nd March 2012. Seventeen foreign experts from SAARC member countries and Japan were invited to make presentations at this two-day event funded by the Ministry of Foreign Affairs of Government of Japan.

This event was organized by the Department of Mechanical Engineering, University of Moratuwa, Sri Lanka in partnership with the Sri Lanka Sustainable Energy Authority.

The annual board meeting of the company was held at the School of Science and Engineering, LUMS. This premier educational institution of the country played an impeccable host to the event as it enjoys a long bond with Siemens Pakistan which includes establishment of a chair at LUMS School of Science and Engineering with a sum of one million Euro.

The meeting was attended by Stefan Halberstadt, CFO, Middle East Cluster, Joerg Steinhaeuser, VP corporate shareholding department of Siemens AG, Germany, Dietmar Siersdorfer, Middle East Cluster Lead Energy Sector,

Helmut Steidle, VP Corporate strategies Siemens AG, Germany, Bern Luebcke, Siemens Management consultant, and Rainer Lang, Director Corporate Finance Audit, Siemens Middle East FZ –LLC, Dubai.

The board members after the meeting took a tour of the historic city of Lahore and discovered the cultural heritage and history of old Lahore. This was followed by dinner at Cuckoo’s Café where legendary artist, Iqbal Husain received the delegation and talked about the history of his restaurant and the relevance of his art.



In December 2011, a team from Siemens Pakistan HR visited NED University of Engineering & Technology to conduct an aptitude test for the position of Trainee

Engineers. A total of around 186 students from the Electrical Engineering batch took the aptitude test and after a HR screening followed by a panel interview that consisted of business heads, we were able to select 13 candidates. It was a diverse group that included 77% male and 23% female candidates.

A two week orientation program titled ‘Siemens Trainee Engineer Program (STEP)’ was developed specifically to integrate the new recruits into Siemens Pakistan. It was based on three objectives: Orient, Inspire and Engage. The program of 5 segments included the following:

Meet the Leadership@Siemens Pakistan

Success stories delivered by previous trainees

Regular HR sessions Expectation sharing session Feedback session

As part of the first segment, the trainee engineers met as a group with the MD, CFO, Corporate Heads and the Divisional Management in separate sessions. Each member of the management team gave the trainees an overview of their respective departments and functions, sharing personal experiences of how they started their careers in Siemens. This served as an immense source of inspiration for the trainees. Statements like ‘only in Siemens Pakistan can a trainee engineer become the Managing Director’ positively boosted their confidence.Mubin Ashraf (Power Transmission – Transformer) who joined Siemens as a trainee in the previous batch was invited to share his

experiences with the group. HR played a strategic role in this program by conducting short sessions on personal development that covered topics like personal grooming, building effective relationship with peers and supervisors, dealing with conflict in the workplace and on the power of positive thinking. An expectation sharing session was conducted by HR whereby the participants were informed of what is expected from them at Siemens and were then asked for their expectations from the HR deparment as recent internal customers.

Towards the end of the program, the trainees were asked to share their experiences about the program via anonymous feedback. One particular comment was “coming to Siemens at a time when business is down … I really think that these orientation sessions helped to do away with the feelings of despair. Really inspirational; anything is possible at Siemens!” Another said: “the sessions – a total confidence booster makes you believe that you’ve made the right choice by coming to this company. As far as additions are considered these sessions are as good as they got. So can’t think of any.”

With the Siemens Global Engagement Survey (SGES) 2012 approaching in a few months, STEP has served to impact categories like Employee Engagement, Leadership at Siemens, Responsibility & Integrity, Local Leadership, Compliance, Diversity, Collaboration and Retention which were the categories covered in last year’s survey. Through these session, STEP was successful at fullfilling its aim to orient the trainee engineers with the various functions and departments, inspire them as they interact with the management and engage them from the moment they take their first career STEP into the world of Siemens.

Compliance is for adding value and creating sustainability for the business. In a values-based culture where Siemens values (Responsible, Excellent & Innovative) are upheld by its employees, the compliance function has a reduced monitoring role. The mythical role of the Compliance Officer as a police officer does not exist – your compliance officer is “trusted advisor” for your business to help create value and protect Siemens brand.

How it helps business?Compliance is more useful when having a “Proactive” role for advising business before hand and helping to ensure that the business transactions are compliant – as it goes “Prevention is better than cure”. At the bid stage, the compliance function supports the project manager in assessing the risks of corruption before bidding.

During the execution phase, the compliance function aids business to provide gifts and hospitality in a compliant manner. If engaging a Business Partner is required whether early at bid stage or during execution the compliance function guides on

conducting effective due diligence. Throughout the business cycle, we at compliance are here to facilitate the business.

Following our values creates sustainability for Siemens, “Responsible” is one of them and by being responsible we avoid breaches of all applicable laws & regulations. The risks associated with violations of Antitrust and Anticorruption laws are huge and are not limited to regulatory risks but also effect Siemens reputation. In its role as “Guardian” compliance monitors and responds to violations of laws and policies thus ensuring that Only Clean Business is Siemens Business. Compliant and clean business means success for business and sustainability for Siemens.

»Compliance is not a program, it is a way of doing business – promoting integrity at Siemens«

Siemens Trainee Engineer Program (STEP) Compliance – What we are

Mr. Iqbal Ahmed Khan has joined us as Head of IT. Mr. Iqbal has vast and diversified experience in the field of IT and before joining us, he was working as IT Business Partner at Unilever handling Country and Cluster Level IT projects.

Mr. Khurram Nagori has joined us as BU Controller -Transformers with effect from March 01, 2012.

Mr. Tahir Alyana has joined us as Divisional Lead – Energy Oil & Gas and Fossils with effect from February 01, 2012.

Mr. Aqeel Ahmed has assumed new responsibilities as Divisional Head Smart Grid from November, 2011.

Mr. Zaman Najmi has been appointed Country Compliance Officer in Pakistan, effective March 01, 2012.

Iqbal Ahmed Khan Khurram Nagori Tahir Alyana Aqeel AhmedZaman Najmi

Management Responsibilities

Jason Pereira

(HR)[email protected]



“And that’s what service means to you” Pakistan’s Nouman gives his answer to a worldwide Siemens Industry audience

Siemens honors twelve inventors - “Pioneering spirit is our lifeblood,“ said CEO Peter Löscher

This was the question addressed to all CS employees worldwide as CS CEO Dirk Hoke and CS CFO Peter Horn marked the start of the new Customer Services Division (I CS). Over the subsequent weeks, numerous answers from virtually all regions arrived in the form of letters, pictures and video material.

In part 9 of the series, Mian Nouman, Commercial Officer Business Administration Customer Services Division Industry sector Pakistan answered the question with the idea that the essence of customer services was positive emotions and a straightforward procedure for making the customer feel good. This is what service meant to him, he said.

Service means understanding exactly what the customer needs, knowing one’s own strengths and limitations, and working jointly on meeting the customer’s requirements, Nouman included in his statement.

In his contribution Nouman introduced a simple procedure to face customers’ needs.

“As I see it, service actuallydepends on “feelings.”

“When we talk about customer services in particular, it is all about making the customer feel good and instill feelings of satisfaction and utility. I personally believe that customer services are based on the following procedure“.

ASK>ASSESS>OWN>DELIVER (AAOD)

Ask:First, we have to know about the customer’s needs. Never wait for your customers to come to you or to contact you about their needs. Instead be proactive and knock at the customers’ doors to ask about their needs or to generate a need.

Assess:Once you have identified a customer need, the first step should be your own assessment.

Appraise your strengths and limitations to meet the need. Assess all resources available including skilled workforce, equipment and techniques available to provide a comprehensive solution. Service employees in charge should be

familiar with the 4Ws and 4Rs: A) What can be done?B) Why to do it?C) Who can do it? D) When to do it?

The right person for the right job at the right time and in the right way yields optimum results.

Own:After a comprehensive assessment, instill confidence in the customer because a supportive attitude does more for a patient’s recovery than medicine. Ensure that all your dealings with the customer clearly reflect your sense of responsibility. Let the customer know that the problem is no more his but yours too i.e the problem is ‘ours‘ Your attitude towards the job will play a vital role and change the customer’s perceptions and you will also find the customer more cooperative in developing and implementing a solution. Ultimately the ‘we‘ approach will beat the ‘I‘ and ‘you‘ approach. This is real ‘own-ness‘.

Deliver:“Well begun is half done.” The time of service delivery is very crucial and again it is also difficult to create feelings. You are selling air to your customer and there is nothing material which your customer may touch, measure, weight or count. Good service is something which can only be felt. So be especially careful and logical while delivering services because the client is more sensitive and touchy while receiving services as compared to while they are buying. In reversal of a very famous management theory, “Productive employees are more satisfied,” I believe that “satisfied employees are more productive.”

This is true for those employees specially who are dealing in services at the frontline. The more satisfied the customer is, the more productive employees will be. Therefore, technical teams dealing with services should be equipped with the latest technologies, knowledge, procedures, practical experience and last but not the least, enough confidence to take an initiative.

Hopefully my contribution to the question will help develop and implement a strategic customer services plan, which is a more effective - “to do the right things” - and more efficient - “to do things right.” simulatenously.

In fiscal 2011, Siemens generated 8,600 inventions, nearly 40 per working day – a ten percent increase year-over-year. Initial patent applications filed by the company rose to 4,300, nearly 20 per working day – a 15 percent increase over fiscal 2011. In Europe, Siemens was No. 1 in patent applications for the first time.

Twelve extremely successful researchers and developers, who were honored in Munich on November 22 with the company’s Inventor of the Year Award, made key contributions to this achievement. Altogether, these researchers generated 730 invention reports and 636 individual patents.

“Every day, they’ve demonstrated pioneering spirit, entrepreneurial thinking and international teamwork – exactly the factors we’ll need to continue succeeding on the world markets of tomorrow,” said CEO Peter Löscher at the awards ceremony. Löscher also announced that Siemens’ R&D investments in fiscal 2012 would exceed the previous year’s level (€3.9 billion) by about €500 million. With 2,135 patent applications, Siemens ranked No. 1 in the European Patent Office’s current patent statistics (calendar year 2010) for the first time in its history, outpacing Philips, BASF and Samsung. “In

Germany and Europe combined, we increased our initial patent applications by 18 percent year-over-year,” said Klaus Helmrich, member of the Managing Board and Chief Technology Officer.

The twelve Inventors of the Year for 2011 hail from Germany (Berlin, Erlangen, Munich and Nuremberg), Denmark, Switzerland and the U.S. Because of their patents, a host of innovative products are now making industry more energy-efficient and environmentally friendly. For example, some of the new products are making the conversion of seawater into drinking water much more energy-efficient, others are increasing the lifetimes of wind turbines, and still others are enhancing the effectiveness of motors and power plants.

Thanks to innovative software architecture, new products are also reducing resource consumption in industrial production by facilitating the design of complex automation systems. And in the healthcare area, an innovation created by one of the award winners is making it easier to diagnosis strokes: the new technology can improve the quality of MRI images in such a way that physicians can detect the extent of brain damage and identify brain tissue that can be saved.

“With every idea, every invention and every patent, our researchers and developers are laying another cornerstone for our continued growth,” said Peter Löscher. “Pioneering spirit is our lifeblood – we need people like these who want to make a difference, who are committed and creative, who break new ground and who search for and find answers to the toughest questions of our time.”

Siemens has been presenting the Inventor of the Year Award to the outstanding researchers and developers who make major contributions to its success every year since 1995.

More innovative than ever

»Siemens’ R&D employees are also more innovative than ever at the global level. On average, they’re now reporting twice as many inventions per R&D employee as in 2001.«


siemens ki dunya · page- 2 issue: q2/2012 (jan - mar) siemens ki dunya siemens and lums (lahore...

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