signage & gra phics standard s manual - the guide book...
TRANSCRIPT
SIGGNAGGE & GRAMA
DECE
Ver
1
APHICANUA
MBER
rsion 1
CS STAL
2012
.0
TAND
Con
DARD
nfidential
DS
Confidential
2
APPROVALS
This book has been approved by:
Nancy Smith ____________________ Date: E-mail approval on 12/12/12
VP – Marketing / Guest Experience
Doug Rosencrans ____________________ Date: E-mail approval on 12/13/12
VP – Fuel Operations
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3
TABLE OF CONTENTS
Page # DOCUMENT CONTROL ........................................................................................................................... 5
INTRODUCTION ....................................................................................................................................... 7
PROTECTED AREAS .............................................................................................................................. 11
SECTION 1: 7-ELEVEN LOGOS ........................................................................................................... 13
1.1 7-ELEVEN LOGOS ....................................................................................................................... 15
1.2 KEYSTONE LOGO ....................................................................................................................... 17
1.3 TRI-STRIPE LOGO ....................................................................................................................... 27
SECTION 2: STORE IDENTITY SIGNAGE ......................................................................................... 33
2.1 BUILDING IDENTITY SIGNS ..................................................................................................... 35
2.2 POLE, PYLON & MONUMENT SIGNS ...................................................................................... 45
2.3 7-ELEVEN GAS CANOPY SIGNS .............................................................................................. 57
2.4 CAR WASH SIGNS ....................................................................................................................... 63
2.5 WINDOW SIGNS .......................................................................................................................... 69
2.6 INTERIOR SIGNS ......................................................................................................................... 75
SECTION 3: PRODUCT MARKETING SIGNS ..................................................................................... 79
3.1 PRODUCT MARKETING WALL SIGNS ................................................................................... 81
3.2 BANNER SIGN .............................................................................................................................. 83
3.3 PRODUCT MARKETING ON POLE SIGNS ............................................................................... 85
3.4 WINDMASTER & HURRICANE SIGNS ..................................................................................... 87
3.5 SAMPLE PRODUCT MARKETING SIGNS ............................................................................... 89
SECTION 4 –GRAPHICS ......................................................................................................................... 97
4.1 GRAPHICS ..................................................................................................................................... 99
APPENDICES ......................................................................................................................................... 103
APPENDIX-1: VENDOR CONTACT INFORMATION ................................................................. 105
APPENDIX-2: EXCEPTION REQUEST FORM ............................................................................. 107
APPENDIX-3: SAMPLE POP SIGNS LIST FOR ACQUISITION STORES ................................. 109
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DOCUMENT CONTROL
Revision History Revision
# Description Author Date
Draft Original draft James Chemp 8/15/12 1.0 Approved document James Chemp 12/13/12
Updates Changes may be made to this document as needed and will be recorded in the table above.
File Location This Manual will be placed on 7-Hub.
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7
INTRODUCTION
7-Eleven is the largest convenience store chain in the world. Maintenance of our brand is of
utmost importance to the corporation. The consistent application of these standards in all new
construction and remodeled 7-Eleven locations will ensure that our current and potential
guests can expect the same exceptional retail experience that we are known for.
Consistency in the use of the colors and design component standards has the advantage of
assisting in the legal protection of our trademark against accidental or deliberate infringement
by competitors. A great amount of detail has been put into establishing the Image Standards
as unique, recognizable, and long lived. Alterations to the Trademark are not permitted.
Adherence to these standards has the added benefit of allowing operators to focus on guest
service and other business building activities. The wise use of the available components of the
Standards promotes an adequate and economical use of signage expense.
Major Changes
7-Eleven is currently making a number of changes to the proportions and color specifications
associated with the tri-stripe signage. The two major changes in the signage standards are as
described below:
1. Change in the shape of the logo panel in the store front signage. The shape of the logo
panel in the fascia signage has been changed from square to rectangle. This provides more
white area to the panel and highlights the '7' better. The logo panel also appear brighter while
using the same amount of lighting.
Previous Standard New Standard
Logo Panel Square logo without green
border.
Rectangular logo panel without
green border on white
background.
2. Change
using the s
Previous S
As shown
New Stan
As shown
210 117.5
117.5
41.25 41.25
41.25 41.25
e of ratio fo
same amou
Standard
below
dard
below
or the tri-st
nt of lights.
1
tripes. This
. It also pro
1300 mm
8
s adds mor
vides a mo
re white are
ore contemp
610 mm
ea to obtain
porary look
Con
n a brighter
k.
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look
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Approved PMS colors
PMS New Standard Paint (SprayLat) Vinyl (3M Scotchcal)
Red PMS 485 Mix
0/c 100/m 100/y 0/k
Mark 1 & Lacryl 400
Series
3630-33
Green PMS 341 Mix
100/c 0/m 70/y 30/k
Mark 1 & Lacryl 400
Series
3630-126
Orange PMS 165 Mix
0/c 60/m 100/y 0/k
Mark 1 & Lacryl 400
Series
3630-44
Black 0/c 0/m 0/y 100/k
Rich
Black
20/c 20/m 20/y 100/k
(for printing 4-color
process)
Mark 1 Series 3630-22
Bronze Pantone 19-1116 Mark 1 Series 3630-69
Color Disclaimer:
The colors printed on this page and throughout this book may not accurately match the actual
PANTONE® colors. For accurate colors, please refer to the current edition of the PANTONE® Color
Formula Guide.
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Application
1. Build
2. Adve
3. Store
Note: It
What is
n of signage
ding Signag
ertisement B
efront Wind
t is not requ
s important
PRO
e to any bui
e
Banner (if a
ow Graphic
uired to cen
is that the l
OTECT
PROTE
ilding shall
applicable)
cs
nter the fasc
length of st
TED ARE
11
CTED A
be applied
cia signage
tripes shoul
EA
AREAS
in Protect
e over the e
ld be equal
ed Areas w
entry doors
l on both sid
Con
with 3 Leve
as shown a
des of the l
Buildin with L
Adverti (if appl
StorefrWindow
nfidential
ls:
above.
logo.
g Logo
isement Banicable)
ont w
nner
Guideli
• 7-El
• Goo
• Add
plac
Note: I
AdditigraphibottomCanad
ines
even logo a
od visibility
itional sign
ced.
In some ins
PROTE
ional signage suchic etc. In US the tom is Slurpee or “ohda, top is ATM and
and signag
into the sto
age is loca
stances the
ECTED ARE
h as ATM, Lotto, Sop sign is ATM anh Thank Heaven’ .d bottom is Lotto
e must be
ore shall be
ted outside
Level 2 se
EA
Slurpee nd the
In
12
the domina
maintained
e the “protec
ction shown
ant signage
d.
cted area”
wn above ma
e on the bui
and shall b
ay be missi
Leve
Leve
Leve
SI
Con
ilding.
be prudent a
ing.
el 1 Building
el 2 Advertis
el 3 Window
GNAGE TIE
(I
nfidential
and well
g Signage
sement Banner
w Graphics
ERS
f Applicable)
r
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13
SECTION 1: 7-ELEVEN LOGOS
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15
1.1 7-ELEVEN LOGOS 7-Eleven has only three types of logos as shown below:
Key-Stone Logo
Tri-Stripe Logo
The current tri-stripe logo is shown below. This is the 2012 design for global application.
However, the old designs will continue to be in place until replaced.
PMS 341 Mix PMS 485 Mix PMS Orange 165 Mix
PMS = Pantone Matching System
PMS colors as reference to match pending manufacturing tolerances.
Channel Le
etter Logo
16
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17
1.2 KEYSTONE LOGO
Keystone Registration Mark
Trademark Logo
ORANGE:PMS 165 Mix
GREEN: PMS 341 Mix
RED: PMS 485 Mix
18
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19
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KEYSTONE LOGO – RULES OF USE
7-ELEVEN MARKETING DEPARTMENT GUIDELINES
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21
ADDI
TIONALL RULES
S
22
The primin 3 colo PMS 1 and PM
mary 7-Eleven ors; 65 Mix OrangMS 341 Mix G
Con
logo is always
ge, PMS 485 MGreen.
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s reproduced
Mix Red
► PMS 165 Process Tints
► PMS 485 Process Tints
► PMS 341 Process Tints
Orange s: 60% Magenta, 1
Red s: 100% Magenta,
Green s: 100% Cyan, 70%
100% Yellow
, 100% Yellow
% Yellow, 30% B
Black
23
cDuranodic brcolor applicatmunicipality
ronze is the ption for signademands.
Con
referred oneage when
nfidential
‐
Rule 1
3 – Reectang
ular &
24
& Squarre Pann Use
Connfidential
Rule 1
Rule 1
4 – Im
5 – St
mprope
andard
er logo
d Emb
25
use
ossmeent Rule
Connfidential
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26
Rule 16 – Logo Magnification
The standard brand identity logo may be produced in multiple sizes to suit individual requirements but elements must remain proportional to original.
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1.3 TRI-STRIPE LOGO
Application
The above logo is currently used globally except in Canada as the sign cabinet still doesn’t
have the CUL certification. So Canada still uses the old tri-stripe design. This sign is
currently manufactured by a Japanese company called Tateyama and they manufacture
only a 2’ tall version. They will start producing the 3’ version sometime in 2013.
PMS 341 Mix PMS 485 Mix PMS Orange 165 Mix
PMS = Pantone Matching System
PMS colors as reference to match pending manufacturing tolerances.
TRI-STRIPE LOGO (2012 DESIGN)
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28
TRI-STRIPE LOGO PANEL
1292 mm
610 mm
510 mm
386 mm
29.5
29.5 mm
1300 type Logo Panel 1292 mm x 610 mm
455 mm 451 mm
525
For 1300 ty
Ora
ype sign face
ange
118
38
14
40
29
R Re
86
49
04A
Red
Red
ed
152
90 257
All measurem
Green
152
510 9
257
Con
ments are in m
nfidential
illimeters.
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30
1300 mm
610 mm
510 mm
404 mm
Eq
. E
q.
Eq
ual
Eq
ual
To meet special conditionsthe identity panel size can be enlarged by keeping all the elements in similar proportions.
516.6 mm
1000
mm
836 m
m
Eq
. E
q.
1300 mm x 610 mm1300 mm x 1000 mm
Eq
ual
Eq
ual
1292 mm
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TRI-STRIPE PANEL
1300 type Tri-Stripe Panel 1292 mm x 610
1292
610 138
8
88
88
1300 type Tri-Stripe Panel1292 mm x 1000 mm
1292
10002113
13
1313
1313
To meet special conditionsthe identity panel size can be enlarged by keeping all the elements in similar proportions.
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SECTION 2: STORE IDENTITY SIGNAGE
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35
2.1 BUILDING IDENTITY SIGNS The preferred identity sign for the building is the tri-stripe sign. However, some jurisdictions
may not allow that and in those cases we may need to use the keystone logo or channel
letters.
2.1.1 TRI-STRIPE LOGO PANEL INSTALLATION GUIDELINES SPECIFICATIONS SIGNAGE: 2012 TRI-STRIPE DESIGN IN US & OLD TRI-STRIPE DESIGN IN CANADA BRONZE COLORED ACM (ALUMINUM COMPOSITE MATERIAL) PANEL
GUIDELINES General Requirement For all stores
1. We will try to put as much signage as allowed by the local jurisdiction. However, we
should not extend the signage to the very end of each side but should leave a decent
amount of break at the ends.
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36
2. The 7-Eleven logo should always be centered between the stripes. In other words, the
striped cabinets on either side of the logo will be of equal length.
3. If there is an awning that is required by Authority Having Jurisdiction (AHJ) or one that
we do not want to remove, that would block the placement of signage, two sets of signs
can be placed on either side (each must contain a logo panel).
4. The sign should be centered on the ACM (Aluminum Composite Material) when an
ACM is used.
5. Signage can be installed on a mansard roof but will have to install steel backer frames
first.
6. The smallest size of fascia signage we can have with the Tateyama signs will be the
logo panel/cabinet at the center, one stripe panel/cabinet on each side, and two end
sections (in the illuminated version).
7. The tri-stripe signs always use the “7-Eleven logo without the green border”.
8. The sign panels should be butted against each other. If they are separated by any kind
of dividers, they lose the UL rating and therefore cannot be installed. Also a zig zag
arrangement of the panels is not allowed.
9. In jurisdictions where a permit for the illuminated sign cannot be obtained, use unlit tri-
stripe logo sign using 3M vinyl stripes on ACM.
10. If no stripe can be permitted, use approved channel letters, keystones, blade signs, or
cube signs.
11. Do not mix Channel Letters and Stripe signs. Use one or the other.
New Store, Group Acquisition & Single Store Acquisition
1. Will receive 2012 tri-stripe sign (2’ high) in the US. Canadian stores will get the old tri-
stripe sign because the current tri-stripe signs manufactured by Tateyama do not have
Canadian UL approval yet.
2. For stores purchased from Licensees that already have 7-Eleven signage, the existing
signs will be kept. In the event the fascia is broken or damaged, it may be replaced with
a like fascia or a 2012 tri-stripe fascia.
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CMR
1. If the existing lit sign is not a 2012 tri-stripe sign, the sign face will be replaced with a
2012 tri-stripe sign face (both US and Canada). If the sign lighting is not LED already, it
will be replaced with the LED (currently GE kit).
2. If the existing sign is an unlit old tri-stripe design, the following options should be
pursued:
a. If we can get permit for a lit sign, install a brand new 2012 tri-stripe sign (US) or
old tri-stripe sign (Canada).
b. If we cannot get permit for a lit sign, the existing stripes will be removed and new
2012 tri-stripe design will be installed (both US & Canada).
2.1.2 OLD STYLE FASCIA SIGNS
A vast majority of our stores have the old style fascia signs as shown below. It has one logo
section, a number of stripe sections, and two end sections.
The 2012 tri-stripe design sign manufactured by Tateyama does not yet have Canadian UL
(CUL) certification and therefore cannot be used in Canada. So Canada continues to use the
old style fascia signs.
If a one or
sections. I
stripe face.
There are m
below (12’
below.
two of the f
f the dama
.
many store
version or
fascia secti
ge is more
es with sma
9’ version).
ons are bro
extensive,
ller signs e
. These fas
38
oken, it may
the entire f
specially on
scia signs h
y be replac
face should
n the sides
have just on
ced with new
d be replace
s of the build
ne cabinet f
Conw similar fa
ed with a 2
ding as sho
face as sho
nfidential ascia
012 tri-
own
own
2.1.3 UN
Some juris
case, Logo
2.1.4 O
The existin
by Tateyam
signs that w
etc. will rem
of cost com
Replacing
Rep Rep
rightcom
90 d The
repla
This new fa
standard 7
Acquisition
during the
NLIT FAS
dictions ma
o and vinyl s
LD TRI-
ng old tri-str
ma which is
will convert
main same
mpared to a
the old stan
placement oplacement ot hand patte
mplete the fadegree and
ACM backaced.
ace replace
-Eleven sig
ns. If the lig
face replac
SCIA SI
ay not allow
stripes are
STRIPE
ripe sign is
s only 2’ tall
the old sig
and only th
a brand new
ndard face
of the 3’ x 3of the 3’, 4’,erns to be pascia run re135 degree
ker, power c
ement is ap
gn face repl
ghting in the
cement.
GNS
w lit signage
pasted on
SIGN F
3’ tall comp
. We have
n to the ne
he face plat
w installatio
plate will in
3’ logo face 5’, 6’, 7’, aplaced on eequiremente corners –connections
pproved for
lacements d
e signage is
39
e. In those
an ACM (A
FACE RE
pared to the
e designed a
w standard
tes will be r
n of the 20
nclude the f
and 8’ stripeeither side o.
– both left hs, etc. will r
use effectiv
during CMR
s not LED,
areas, an u
Aluminum C
EPLACE
e new 2012
a replacem
d. The ACM
replaced. T
12 tri-stripe
following:
es . Stripesof the logo;
hand and rigremain the s
ve 10/8/12.
R, by Facilit
it should be
unlit sign m
Composite M
EMENT
2 tri-stripe s
ment face pl
M, LED’s, p
This saves s
e sign.
s are availa and also fu
ght hand apsame. Onl
. So it can
ties as nee
e converted
Con
may be used
Material) fas
sign manufa
ate for the
power conne
significant a
able in left hull stripe to
pplicationsy the faces
be used fo
eded, and b
d to LED as
nfidential
d. In this
scia.
actured
old
ections,
amount
hand and
s will be
r old
y
s well
This sign is
but is not a
agreement
2.1.5 C
Cube sign
square in f
from the fro
s approved
approved fo
t in place to
UBE SIG
is an elega
ront of the s
ont.
Old Sign
for use wh
or use wher
o buy all new
GN
ant design m
store. This
n
ere face re
re a brand n
w signs from
meant for lo
s design pro
40
eplacement
new sign is
m Tateyam
ocations wh
ovides clea
is needed
needed be
ma.
here there is
r view of th
for an exist
ecause ther
s a drivable
he sign from
N
Con
ting 7-Eleve
re is a contr
e street or a
m sides as w
New Tateyama fa
nfidential
en sign
ractual
a city
well as
face
2.1.6 B
Blade signs
alternativel
is generally
Allowed Ex Some juris
shown belo
LADE S
s are mean
ly mounted
y a lit sign
xception
dictions wil
ow. This is
IGN
nt to be app
off the wal
and the wh
l not allow
an allowed
plied to the f
l with brack
hole logo fa
backlighting
d exception
41
face of the
kets and pe
ce is backli
g of the ent
n where nee
building as
erpendicula
it using LED
tire sign bu
eded.
s a single fa
ar to the wa
D lighting.
ut may allow
Con
ace sign or
ll for visibili
w neon light
nfidential
ity. This
ting as
2.1.7 CH
Some juris
will need a
HANNEL
dictions ma
pproval fro
L LETTE
ay allow on
m the Store
ERS
ly channel
e Planning
42
letters. Ch
departmen
annel letter
nt at 7-Eleve
rs different
en.
Con
than show
nfidential
n below
Channel le
Rem
Channel le
18”,
2.1.8 SP
Unique req
warrant the
(see Appen
etters availa
mote face lit
etter types a
24”, 30” &
PECIAL
quests from
e use of a s
ndix) to the
able in the fo
t, Raceway
available in
36”
SIGNS
certain jur
special sign
Store Plan
ollowing sta
y face lit & R
the followin
isdictions, s
. In such c
nning Depa
43
andard type
Reverse illu
ng standard
special cele
cases subm
rtment at 7
es:
uminated
d sizes:
ebrations, o
mit a comple
-Eleven.
or other spe
eted Excep
Con
ecial stance
tion Reque
nfidential
es may
est Form
2.1.9 EX
KEYSTSTRIPE
7-ELEVESTRIPE ON ONE
XAMPLE
TONE LOGE
N LOGO L
SIDE
ES OF U
O USED W
LACKING T
UNACCE
WITH TRI-
TRI-
44
EPTABL
EXTR
NST
E TRI-S
XCESSIVERI-STRIPE
O WORDINTRIPE
TRIPE L
E USE OF ES
NG ALLOW
Con
LOGO U
WED IN TR
nfidential
SAGE
I-
2.2.1 7-
(M50 SHOW
Pylon sign
MAIN ID:
M16: 4’-1 ¾M25: 4’-10M37: 6’-0”HM40: 7’-4 ¼
2.2
-ELEVEN
N BELOW: 7
n cabinets
¾”H X 4’-1 0 ½”H X 5’-1H X 6’-1 3/8¼”H X 5’-2
2 POLE
N GAS W
7’-0”H X 7’-1 3
available i
¾” 1 3/8” W 8”W 15/16”W
E, PYLON
WITH NO
3/8”W)
in the follo
Main Identity the top level o
LED Gas PrSingle size to meet locdisplayed ththe ‘Midgranames but MID sign.
45
N & MON
O DIESE
owing stan
M5M6M8
Logo Sign shof the pylon s
rice Signs- sizrecommendeal requiremenhey should be
ade’ when posthe same nam
NUMEN
EL (LED
dard sizes
50: 7’-0”H X67: 8’-1 3/8”80: 10’-6 1/8
hould occupy sign stack.
zed to match ted, with two annts. When one ‘Regular’ an
ssible. ‘Premiume should be u
NT SIGNS
GAS PR
s (Including
X 7’-1 3/8”W”H X 8’-2 ½8”H X 7’-8 ½
the size of Mand three sizesnly two gas prid ‘Premium’. um’ may be caused on the d
Con
S
RICER)
g CA spec
W ½”W
½”W
in ID signs.s available ices are Avoid showin
alled other ispenser and
nfidential
c):
ng
the
2.2.2 7-(M50 SHOW
Pylon sign
LED GAS
L16: 4’-1 ¾L25: 4’-10 L37: 6’-0”HL50: 7’-0”HL67: 8’-1 3
-ELEVENN BELOW: 7
n cabinets
PRICE CA
¾”H X 4’-1 ¾½”H X 5’-1
H X 6’-1 3/8H X 7’-1 3/83/8”H X 8’-2
N GAS W7’-0”H X 7’-1 3
available i
BINET:
¾” 3/8” W
8”W 8”W 2 ½”W
WITH DI3/8”W)
in the follo
46
ESEL
owing stan
dard sizess (Including
Con
g CA spec
nfidential
c):
2.2.2.1 C
California r
Regular, P
would be th
50 SERIES
2.2.2.2 ST
The followi
NY NJ
ALIFORN
requires tha
remium, an
he midgrad
S STATIC G
TATES T
ng states re
NIA GAS
at we show
nd Diesel (w
e gas.
GAS PRICE
HAT REQ
equire listin
SIGNS
costs for th
where availa
E SIGN CA
QUIRE LIS
ng all grade
47
he three hig
able). If the
BINET - CA
STING AL
es sold at th
ghest sellin
ere is no D
ALIFORNIA
LL GRAD
he store:
g fuels. Th
iesel, the th
A SPEC (S5
DES
Con
hey are typi
hird grade g
50S3D-CA)
nfidential
ically
generally
)
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48
2.2.3 BRANDED GAS SIGNS
Guidelines
1. We are required to maintain the branded gas signs in good condition. Branded gas
image specifications are available separately from the Store Planning
Department. Listed below are the entities for which the image specifications are
currently available:
Contact Chris McCoslin (Phone: 972-828-7854, E-mail: [email protected]) for the following brands
Exxon Mobil Shell Valero Shamrock Ram Gulf
Contact Paul Mills (Phone: 210- 240-2262, E-Mail: [email protected]) for the following brands
Chevron Texaco BP Conoco Phillips
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76 CITGO Marathon Sunoco
2. For branded gas locations, the 7-Eleven sign should be of the same size as the branded
sign.
3. Ideally the 7-Eleven sign should be at the very top of the pole if the contract allows it.
2.2.4 PO(M50 SHOW
OLE SIGN BELOW: 7
GNS FOR7’-0”H X 7’-1 3
R NON-G3/8”W)
50
GAS STORES
Con
nfidential
2.2.5 H SPECIFICATYPICALLRECTANG
GUIDELIN New Stores
1. To b
Group Acq
1. Rep
IGHWAY
ATIONS Y 12’ x 12’
GULAR, MA
ES
s
be installed
quisition & S
place the hig
Y SIGNS
SIGNS. SAY USE CH
where nee
Single Store
ghway sign
S
HOULD USANNEL LE
eded per the
e Acquisitio
n to re-brand
51
SE KEYSTOETTERS
e request fr
on
d.
ONE LOGO
rom the Re
O. IF THE
eal Estate R
Con
SIGN IS
Rep (RER)
nfidential
2.2.6 M
Note
The Main I
above).
ONUME
D (logo) fac
ENT SIG
ce should b
NS
be closest t
52
o the road versus the
gasoline p
Con
rice face (a
nfidential
as shown
2.2.7 SI At many ac
preferred s
IGN FOR
cquisition st
sign in those
R RECTA
tores we ha
e instances
ANGULA
ave to fit a l
s is the Cha
53
AR SPA
logo in to a
annel Letter
ACE ON
a rectangula
r Logo show
POLE S
ar space on
wn below.
Con
SIGNS
n a pole. Th
nfidential
he
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54
2.2.8 POLE & MONUMENT SIGN INSTALLATION GUIDELINES
New Stores
1. The sign must be attached between two bronze colored (pantone #19-1116) poles so
that the interval between the pole tops and the sign top retains the original 7-Eleven
“saddle” configuration.
2. In the first tier, use keystone logo whenever possible.
3. In the second tier, use food product (Fresh Food) shot whenever possible. Use “Oh
Thank Heaven” (Text Version) if food product shot can’t be used.
4. In the third tier, use the gas/diesel signs if it is a gas store.
5. In the fourth tier, use ancillary signs if desired for a gas store. For a non-gas store
ancillary signs are used on the third tier.
6. For 7-Eleven branded fuel in the US, the electronic price signs are integrated with the
RIS and will automatically change when Store Managers accept the prices set by the
gasoline team in Dallas on the RIS.
7. For 7-Eleven branded fuel in Canada, the electronic gas price signs are not integrated
with the RIS. So the price has to be changed using a separate control box. Also in
Canada, the pole signs have no place for diesel prices.
CMR
1. Pole signs and monument signs are not replaced for CMR stores.
Group Acquisition & Single Store Acquisition
1. New 7-Eleven pole and monument signs are to be installed as permitted. All new
signage should have LED lighting in them.
2. For branded gas locations, the 7-Eleven sign should be of the same size as the branded
sign whether it be a pole sign or a monument sign.
3. The LED sign is a utility rebate eligible item. Please work with the following vendors to
obtain rebates:
a. CA, OR, AZ: Kate Dudziksmith, Coleman Hines, 480-346-5820,
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55
a. All other states and Canada: Angela Zimmerman, 215.732.4480 x 243,
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57
2.3 7-ELEVEN GAS CANOPY SIGNS
2.3.1 GAS CANPOPY SIGNS (US STANDARD)
SPECIFICATIONS 7-ELEVEN KEYSTONE ACM (ALUMINUM COMPOSITE METAL PANELS): ALCOA PANELS (EASTMAN WHITE); 3M VINYL COLORS – ORANGE 7125-14, DARK GREEN 7125-56, RED 7125-53
General Requirement For All Stores
1. If the store has 2012 tri-stripe building sign, use 2’ wide ACM with 2012 tri-stripe design
for gas canopy as well. The keystone will be 2’x2’. The white portions before and after
the keystone will be 2’ long each. At the end of the side leave a 2’ long white space as
well. If the existing ACM is wider, a 3’ or 4’ wide stripes and keystones may be used.
2. If the store has old design tri-stripe sign, the gas canopy sign will use the old standard
(i.e. old style stripes and 3’x3’ keystone).
3. The keystone and stripes should be on 3 sides. On the 4th side (facing the store), there
should be stripes but no keystone. The stripe on the 4th side should leave a 2’ white
space at both ends. There is an exception to this. If the side facing the store is off-
center and is highly visible to the street, that side will also have the standard signage.
4. The
keys
New Store
1. New
CMR
1. The
strip
max
keystone i
stone logo
Standard
w stores wil
existing ga
pes have fa
ximizing the
s a lit sign.
panel sides
l receive th
as canopy s
ded, remov
e sign heigh
Keystone
s should be
e 48” wide
sign is not r
ve and insta
ht.
58
logo shoul
e white.
ACM and 2
replaced fo
all new 201
d be left jus
2012 tri-stri
r CMR stor
2 tri-stripe
stified on ea
ipe design s
res. Howev
design viny
Con
ach side. T
sign.
ver, if the vi
yl stripes
nfidential
The
inyl
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59
Group Acquisition & Single Store Acquisition
1. These stores will receive one of the applicable signs shown below.
2.3.2 G
Canada do
CUL certific
maintain th
standard (a
below, we
AS CAN
oes not yet
cation. So
he old signa
also the old
would use
NPOPY S
use the new
Canada co
age standar
d US gas ca
a 3’x3’ keys
SIGNAG
w 2012 tri-s
ontinues to
rd for gas c
anopy stand
stone logo.
60
GE (CANA
stripe signs
use the old
canopy as w
dard) is sho
ADA ST
s on the fas
d fascia sign
well. The c
own below.
TANDAR
scia as they
nage stand
urrent Cana
In each of
Con
RD)
y do not hav
dard. There
ada gas ca
f the three c
nfidential
ve the
efore, we
anopy
cases
2.3.3 G
2.3.4 GA
To redressContact Inf
One Two One Vari EPC Vari
The specifiWhen dointhe make adispenser aimportant akit configur
AS CAN
AS & DIE
s existing diformation Se new uppeo new replae new riser ous black E
C product IDous regulat
ic product tg a produc
and model oand close uas there areration.
NPOPY S
ESEL DI
spensers inSection) for r valance cement lowset EPC panelsD panels tory and op
hat you ordt take off foof the dispeup photos oe many, ma
SIGNAG
ISPENS
n the field, yeach dispe
wer doors
s
perational d
der will be dor these eleenser as weof the crind any variable
61
GE (INTE
ER SIGN
you will neeenser:
decals
dependent oements, it well as full lenarea on ea
es within the
ERNATIO
NAGE
ed to order
on the makwill be imporngth photog
ach side of tese dispen
ONAL ST
(see suppl
ke and modrtant that thgraphs of bthe dispenssers that ca
Con
TANDAR
ier name in
del of the dihe individuaboth sides oser. This isan affect th
nfidential
RD)
n the
spenser. al have of the s he each
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62
AL L TAXES INCLUDED
NG-633
PRICE PER GALLON $
AL L T AXES INCLUDED
NG-633
PRICE PER GALLON $
AL L TAXES INCLUDED
NG-633
PRICE PER GALLON $
AL L TAXES INCLUDED
NG-633
PRICE PER GALLON $
AL L T AXES INCLUDED
NG-633
PRICE PER GALLON $
AL L TAXES INCLUDED
NG-633
PRICE PER GALLON $
2.4.1 CA
AR WAS
2
SH BUIL
2.4 CAR
LDING S
63
R WASH
SIGNS
SIGNS
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64
Connfidential
Car wash
16”: 1’-4”H23”: 1’-11”H30”: 2’-6”H
channel le
X 8’-4 ¾” H X 12’-0 5X 15’-8 1/4
etters & FC
5/16” 4”
CO letters a
65
available inn the followwing stand
Con
dard sizes:
nfidential
2.4.2 CA
2.4.3 CA
AR WAS
AR WAS
SH POLE
SH MON
E SIGNS
NUMENT
66
S
T SIGNS
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67
Con
nfidential
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68
2.4.4 CAR WASH SIGN GUIDELINES
Charnann Cox, US Car Wash Manager (Phone: 972-828-7854, E-mail: [email protected])will be an alternate contact if further information is needed for car wash signage.
New Stores
1. Currently the price kit is sent to the store managers and it is generally lost. In the future,
it should be sent to the Store Readiness team for the store.
CMR
1. The existing car wash building sign is not replaced for CMR stores. However, if the
vinyl stripes have faded, remove and install new vinyl stripes.
Group Acquisition & Single Store Acquisition
1. Keep as much non-branded signage as possible. When a sign is to be replaced,
consider a like-sized sign to keep the cost down.
2. New car wash menu board needs to be installed.
3. Currently the price kit is sent to the store managers and it is generally lost. In the future,
it should be sent to the Store Readiness team for the store.
4. New 7-Eleven pole and monument signs are to be installed as permitted. All new
signage should have LED lighting in them. The LED sign is a utility rebate eligible item.
Please work with the following vendors to obtain rebates:
a. CA, OR, AZ: Kate Dudziksmith, Coleman Hines, 480-346-5820,
b. All other states and Canada: Angela Zimmerman, 215.732.4480 x 243,
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2.5 WINDOW SIGNS
2.5.1 CURRENT WINDOW SIGS (US/CANADA) SPECIFICATION WINDOW STRIPE: LSI 7.25” W x 60” L STRIPE WITH LOGO; LSI 7.25” W x 84” L STRIPE WITHOUT LOGO WINDOW FROSTING: LSI 40.75” W x 72” L; LSI 59.5” W x 72” L
GUIDELINES All Stores
1. There will be no stripes or silver frosting on the doors.
2. The window stripes comes in two sizes: one with 7-Eleven logo (7.25”Wx60”L) and the
other without the logo (7.25”Wx84”L). The very first windows on either side of the door
will get the stripe with the logo. All of the remaining windows will get stripes without the
logo. This means that each store will get 2 stripes with logo and all the rest without the
logo.
3. If a storefront does not have a mullion (glass floor to ceiling with no break) the bottom of
the window stripe will be at 38" from the finished floor. If there is a mullion, generally
the top of the mullion is at 38” as well. So the window stripes will be applied right above
the mullion.
4. The window stripe will be on all windows whether they are on the front or side of the
store. It is especially important for side windows where there is no 7-Eleven building
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70
sign. The window stripes will not be applied on opaque glass. There will be no silver
frosting under the stripes except to hide equipment at the sales counter area
when desired.
5. If the sales counter area is raised compared to the sales floor, then the window stripe
will be at the same horizontal level as the window stripe for the sales area unless you
are trying to cover up an equipment against the window.
6. Generally, the stripe and frosting are applied at the interior of the glass. In areas where
the stripe cannot be applied to the interior, a special stripe has to be ordered that can be
applied to the exterior. This placement of the stripe will result in a shorter operational
life of the material as it will be subject to the elements.
7. The window stripe shown above will no longer be manufactured. Its use will end
when the current inventory runs out.
WINDOW S In some aca variety ofkit is given
Note: The
when the c
STRIPE AP
cquisition stf reasons. below:
e window s
current inv
PPLICATIO
tores windoIn those ins
stripe show
ventory run
ON FROM O
ow stripes astances buy
wn above w
ns out.
71
OUTSIDE T
and frostingy the kit fro
will no long
THE STOR
g may have om Harbing
ger be man
RE WINDOW
to be applier. The de
nufactured
Con
W
ied from ouetails of Har
d. Its use w
nfidential
utside for rbinger’s
will end
2.5.2 NE
Note
1. Whe
the s
EW WIN
en the curre
shown abo
DOW SI
ent inventor
ve will beco
GNS (US
ry of the wi
ome the sta
72
S/CANA
ndow stripe
andard.
ADA) – C
es shown in
COMING
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G SOON!
ous pages r
nfidential
!
run out,
2.5.3 WIINDOW SIGNS –– INTER
73
RNATIONNAL #1
Connfidential
2.5.4 WI
INDOW SIGNS –
– INTER
74
RNATIONNAL #2
Connfidential
2.6.1 CL SPECIFICASILVER CHCLOCK: TU
INSTALLA
1. The
betw
strip
2. If the
but w
3. If the
4. For
fron
Acce
5. Acce
LOCK &
ATION HANNELS URNKEY (2
ATION GUID
accent ban
ween the ba
pes are to b
ere is more
without the
e vault sect
narrow urb
t, the clock
ent band w
ent band is
ACCEN
72”l (2), A20” DIA, 5 ¼
DELINES
nd should b
ands as sho
be used, use
e than one v
clock. Con
tion is less
ban stores w
should be
without clock
s not intende
2.6 INT
NT BAND
CCENT ST¼” D, 15 LB
be centered
own above
e connectin
vault, the a
nnecting ba
than 9’ wid
with vault in
placed cen
k should be
ed as a per
75
TERIOR S
D
TRIPES 72”BS, 110V)
d over the v
. The acce
ng bands to
ccent band
ands may b
de, there wi
n the back o
ntered over
e placed on
rimeter strip
SIGNS
”L (2): LSI
vault and th
ent bands a
o connect tw
d should be
be used to c
ll be no acc
on the side
the entry d
the vault.
pe.
e clock sho
re 6’ long a
wo 6’ sectio
installed o
connect two
cent band.
with no vis
doors or be
Con
ould be cen
and if additi
ons.
ver those a
o 6’ section
sibility from
hind fast fo
nfidential
ntered
onal
as well
ns.
the
ood area.
6. Whe
7. Whe
mou
need
to o
app
is do
en installing
Two each insert Two each Four each
en installing
unting chan
ded) and tw
rder splice
lied to the f
ouble faced
g the accen
72” long sil
72” long prsilver end c
g the accen
nels and in
wo end cap
strips to be
faces on the
d tape on en
nt band with
ver channe
rinted tri stricaps
nt band with
nserts to fill
s to close o
e applied at
e ground, o
nds of the s
76
h a clock, yo
el which is m
ipe inserts
hout the clo
the total le
out the end
t each seam
or slide beh
splice strip
ou will need
mounted to
ock, you will
ngth neede
s. Also for
m of the ins
ind in place
to form a s
d to order:
o the wall to
l need to or
ed (field trim
r this applica
sert. The sp
e as they a
solid bond.
Con
o hold the p
rder enough
m will most
ation, you w
plice stripes
re installed
nfidential
rinted
h
likely be
will need
s can be
. There
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77
2.6.2 NEW ACCENT BAND TO REPLACE OLD RED STRIPE
Many old stores have red accent band as shown below. It is no longer our standard but we will
leave those in until the stores are re-modeled.
When stores are remodeled under a CMR program, new wall panels will be installed and the red stripe above will go away. However, when we are remodeling an acquired licensee store such as a Prima or Handee Mart, there is no money to install new wall panels. It is not practical to remove the red stripe and paint because of the residual glue. So in such limited circumstances, we would remove the red stripe and replace it with a 10” tall Tateyama stripe designed for this purpose (see the picture below).
2.6.3 HA
Hanging in
signage. T
prior to pur
A. ACC
B. UNA
This is una
is when it is
ANGING
terior logo
These are e
rchasing an
CEPTABLE
ACCEPTA
acceptable b
s between
G INTER
signs are u
exceptions a
nd installing
E SIGNS
BLE SIGNS
because th
tri-stripes.
RIOR LOG
used where
and an Exc
g these sign
S
e only time
78
GO SIGN
the jurisdic
ception Req
ns.
e when 7-El
NS
ctions would
quest Form
even logo a
d not allow
should be
appears wi
Con
sufficient e
sent in for
thout the ke
nfidential
exterior
approval
eystone
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79
SECTION 3: PRODUCT MARKETING SIGNS
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81
3.1 PRODUCT MARKETING WALL SIGNS
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82
RULES FOR EXTERIOR PRODUCT MARKETING WALL SIGNS
• Rule #1: Place it right below the ATM sign. The size of the sign should be same as that
of the ATM sign if possible.
• Rule #2: Use hot foods sign when possible (if store has hot foods)
• Rule #3: Use correct sized Slurpee sign for new markets and acquisitions
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83
3.2 BANNER SIGN
This is a sign used above the door to advertise the promotions. The sign company should be permitting for this as well. The banner frame and insert dimensions are as follows: US & Canada Banner frame: 23”H x 28’2”L. Banner insert: 18”H x 28’L
GUIDELINES All Stores
1. Check to see if it is physically possible to install the banner frame with the dimensions in
the specification section above.
2. If there is space to install the banner frame, the signage vendor to apply for permitting.
3. If permits are obtained, install the banner frame and current banner.
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84
M50 SHOWN
When prod
shown abo
The prferr
3.3 P
N BELOW: 7’
duct market
ove. The tie
red produc
PRODUC
-0”H X 7’-1 3/
ting signs a
ers are cou
ct marketin
CT MAR
/8”W
are used, th
nted from t
ng sign is t
85
RKETING
ey are alwa
he top.
he one on
G ON PO
ays used in
the left (co
OLE SIGN
n the 2nd tie
offee, muff
Con
NS
r of signage
fin, and fru
nfidential
e as
uit).
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87
3.4 WINDMASTER & HURRICANE SIGNS SPECIFICATIONS WINDMASTER SIGN DIMENSIONS – 24”W x 31”H; 26”W x 39”H; 28”W x 44”H; 41”W x 55”H HURRICANE SIGN (USED ONLY IN CANADA): POS POSTER SIGNS MODEL 503, 44 ½ ”W x 81”H x 84” D, 196 LBS. 3.4.1 Windmaster Sign Fixture
Standup sign used for product marketing on the side-walk. It is a standard item for all stores.
The available dimensions are: 24”W x 31”H; 26”W x 39”H; 28”W x 44”H; 41”W x 55”H
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88
3.4.2 Hurricane Sign Fixture
It is a variation of the Windmaster sign shown above that has longer spread out legs to
provide stability during hurricane conditions in many places in Canada. These are also taller
and as a result has a higher visibility from the street (28”L. It is acceptable to use when
needed.
It is also used for displaying diesel prices and is placed in the parking lot. The reason for
displaying diesel prices on these is because the Canadian gas price changers do not have
space for showing diesel prices.
BRAND / F
HOT FOOD
3.5
FRESH FO
DS
SAMPL
OD
E PROD
89
DUCT MA
ARKETIING SIGN
Con
NS
nfidential
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90
SLURPEE
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91
BIG GULP
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92
ICED COFFEE
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93
BIG BITE
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94
FRESH TO GO / BEST VALUE
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95
7-SELECT
WORDS U
ANCILLAR
25 SERIES
50 SERIES67 SERIES Ancillary sipole sign.
USED AS A
RY SIGN S
S: 1’-11 7/8
S: 2’-4 3/8”HS: 2’-4 3/8”H
gns are pla
ANCILLARY
IZES:
8”H X 4’-11
H X 6’-11 3H X 8’- 7/8”
aced on the
Y SIGNS
¾”W
3/4”W ”W
e third tier o
96
on a non-gaas pole signn and on the
Con
e 4th tier on
nfidential
n a gas
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97
SECTION 4 –GRAPHICS
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98
4.1.1 P SPECIFICASEE SAMP
GUIDELIN New Stores 1. New sto
determisigns fowith the
CMR 1. CMR st
determito be reprovide
PERMAN
ATIONS PLE POP S
ES
s
ores will geined by whor each areae latest equ
tores usualined by whefreshed thred with the l
NENT PO
SIGN LIST F
et the most chat equipmea of the couipment she
ly get the shat equipmeroughout thatest equip
4.1 G
OP PACK
FOR ACQU
comprehenent goes in untry. The eet by Turnk
mallest POent is replache store.. Tpment shee
99
GRAPHI
KAGE
UISITION S
nsive POP pto the buildagency thakey, our co
OP packageced or adde
The agency et by Turnke
ICS
STORES IN
package. Tding, as weat packagesonsolidator o
e. The conted during C
y that packaey, our con
N THE APP
The contenell as legal as the POP sof equipme
tents of theCMR and anages the POsolidator of
Con
ENDIX
ts of the paand operatisigns is pro
ent.
package isny POP tha
OP signs is f equipmen
nfidential
ackage is onal
ovided
s at needs
t.
Group Acq 1. Genera
is that wmight n
2. The pro
an equicreate/a
4.1.2 CO
The oval cocoffee bar. The 46” x 2graphics isinstalled ce
The oval coshape of th
quisition & S
ally Acquisitwe might keecessitate
oject managpment sheeassemble th
OFFEE B
offee sign is For wall c
22” hangings provided aentered ove
offee sign she coffee ba
Single Store
tion stores geep a functicreating ne
gement comet modeledhe correct P
BAR SIG
s to be usecoffee bars,
g coffee ovaas part of ther coffee ur
shown abovar.
e Acquisitio
get the samional equipew POP sig
mpany respd like the onPOP packa
GNAGE
ed for all isla use the fla
al set comehe POP pacns. It shou
ve is to be u
100
on
me POP pacment that is
gns for thos
ponsible for ne providedage.
and coffee at sign.
es completeckage discuuld be 7’0” f
used for all
ckage as ths not the cu
se equipme
r the Acquisd by Turnke
bars regard
e with neceussed abovfrom finishe
island coff
he new storurrent SEI snt.
sition remodey and prov
dless of the
essary hangve. Coffee ed floor to b
fee bars reg
Con
re. The chastandard. T
dels shouldide to mark
e shape of t
ging hardwaovals shou
bottom of si
gardless of
nfidential
allenge This
d create keting to
the
are. The uld be gn.
the
For wall co
offee bars, uuse the flat
sign shown
101
n below.
Con
nfidential
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102
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103
APPENDICES
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104
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105
APPENDIX-1: VENDOR CONTACT INFORMATION
Store Building Signs Company New standard Fascia Signs (US only) Turnkey Old standard Fascia Signs (Canada only) LSI Old Standard Fascia Sign Face Replacement with Tateyama Face (signs wider than 12’)
LSI
Old Standard Fascia Sign Face Replacement with Tateyama Face (Signs with single cabinet 12’ or under)
Harbinger
7-Eleven Pole Signs & Monument Signs 7-Eleven Gas & Non-gas Pole Signs Harbinger 7-Eleven Monument Signs Harbinger
7-Eleven Gas Signs
Gas canopy signage – Tateyama stripes (US) Logo: Harbinger Stripes/ACM: Jimco
Gas canopy signage – Old Standard (Canada) LSI Gas price changer - electronic Future Media Car Wash Signs
Car Wash Signs & Graphics
Harbinger: Directional signs on the ground; entrance & exit signs overhead; price signs; ACM & signage Ryko: Display frames; posters
Window Stripes Window Stripes & Frosting LSI
Interior Signs
Clock & Accent Band Clock: Turnkey Accent Band: LSI
Interior Signs Coffee oval sign LSI Product Marketing Signs Imagine
Graphics Interior Graphics Imagine Gas & Diesel Dispenser Graphics LSI; Ryko
Banner Frame Display Partners
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106
Windmaster Signs Turnkey Paint All interior & exterior paint Jones-Blair
Branded Gas Signs BP LSI
Chevron-Texaco LSI
Citgo
ExxonMobil Signs: Federal Heath; gas price changer: Daktronics, Future Media
Gulf
Phillips 66 – Conoco - 76 LSI
Marathon
Ram
Shell
Sunoco
Valero-Shamrock SDI Signs
Vendor Account Manager Contact Information
Company Account Manager Phone # E-Mail
Display Partners Rick Jones 817-283-0930 [email protected] Harbinger Rick Guarino 904-268-4681 [email protected] Imagine Kim Radcliff [email protected] Jimco Jim Hendricks [email protected] Jones-Blair Kristal Bleumer
214-353-1645 [email protected]
LSI Andy Harey (713) 744-4199 andy.harey@lsi-
industries.com Ryko Phil Braziel 515-986-7457 [email protected] SDI Signs Dan O’Hara [email protected] Turnkey Hal Ratner 817-423-7283 [email protected]
AAPPENDIXX-2: EXC
107
CEPTION REQUESST FORM
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108
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PBS PRICE
UP - 7UP
110
Dark 1
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FOUN
FOUN
FOUN
FOUN
FOUN
FOUN
FOUN
FOUN
NT FV-BAdecal
NT FV-CCZero
NT FV-CFCoke
NT FV-CHCoke
NT FV-CLClass
NT FV-COCOOP
NT FV-COCOOP
NT FV-CTTime
NT FV-CTTime
NT FV-DPDiet C
NT FV-DR
ARQ Barq's
CZERO - C
FDC Caf Fr
HRCOKE C
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PDTCHRVACherry
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Con
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FOUN
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FOUN
FOUN
FOUN
FOUN
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FOUN
FOUN
FOUN
NT FV-DTCoke
NT FV-DTPepp
NT FV-DTMtn D
NT FV-DTPepsi
NT FV-FAFanta
NT FV-FAOrang
NT FV-G2
NT FV-GAGator
NT FV-GAFrt Pu
NT FV-GALemL
NT FV-GAGator
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TMTDEW DDew
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112
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NT FV-GTGator
NT FV-HAPunch
NT FV-HIPunch
NT FV-HILemo
NT FV-IBRootb
NT FV-LIRaspb
NT FV-MDew C
NT FV-MMaid-
NT FV-MMaid-
NT FV-MTDew-
NT FV-NELemo
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113
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NT FV-NTSweet
NT FV-NTUnsw
NT FV-PBBlast
NT FV-PE
NT FV-PEWild C
NT FV-SIMist F
NT FV-SOSOBE
NT FV-SPSi
NT FV-SUOrang
NT FV-WWelch
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FOUN
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NT PBS-1Price
NT PBS-1Poin
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