signiant content supply chain webcast
DESCRIPTION
This webcast explains the capabilities of Signiant's fast, secure and reliable content management software. Depending on where you are in your transformation to file-based workflows, there is a Signiant product to match your tactical and strategic needs. The new products allow organizations of any size to exchange content quickly, securely and cost-effectively and are a starting point for content management workflows.TRANSCRIPT
Proprietary and Confidential
Kick-Start Your Content Supply Chain Management SolutionNew Products from Signiant to Help You Get Started
More than transport …Content Supply Chain Management
| Proprietary and Confidential Copyright 2010 Signiant Inc
Signiant Snapshot
• Content Supply Chain Management software company Signiant is trusted by organizations to deliver content supply chain management software. Our solutions automate, integrate, and propel, global distribution of their valuable content to enable new businesses.
• Corporate Headquarters: Burlington, Massachusetts, USA• R&D Center: Ottawa, Canada• Sales Offices: Los Angeles, New York, San Francisco, London, Munich, Singapore, Paris
• Founded in 2000, spun out from Nortel• More than 10,000 Signiant Media Agents Deployed• More than 400 customers• Successfully Deployed to Support Some of the Most Complex Content Supply Chain Management Initiatives
2
| Proprietary and Confidential Copyright 2010 Signiant Inc
Recent News
Vancouver Olympics• Signiant Delivers Online VOD for NBC’s Coverage of the
Vancouver Winter Games
Avatar• Deluxe® and Signiant Team to Deliver Avatar for a Same-Day
International Release
FIFA World Cup• Signiant Provides File-Based Workflow Connectivity for ESPN
and Lasernet
3
| Proprietary and Confidential Copyright 2010 Signiant Inc
Industry Trends and Initiatives
4
File-Based Workflows
International Distribution
Digital Syndication
Same DaySame Date
Cost Reduction Green
| Proprietary and Confidential Copyright 2010 Signiant Inc
Reruns
Playout
Master Control
Distribution
30 Rock
Creative
“Old School” Linear Distribution
• Editor
• Content
Store
Transcode
5
| Proprietary and Confidential Copyright 2010 Signiant Inc
Distribution
30 Rock
Creative
“New” Digital Content Distribution
• Editor
Content Store
Transcode
Playout
Digital
Cable
Mobile
International
AirlineFTP FTP FTP
FTP
FTP
Disconnected Supply Chain
6
| Proprietary and Confidential Copyright 2010 Signiant Inc
Distribution
30 Rock
Creative
“New” Digital Content Distribution
Agent
CMM1
Agent Agent
• Editor
• Content
Store
Transcode
Playout
Digital
Cable
Mobile
International
Airline
Agent
Agent
Agent
Agent
Agent
Agent
7
| Proprietary and Confidential Copyright 2010 Signiant Inc
Signiant Sources of Value
8
| Proprietary and Confidential Copyright 2010 Signiant Inc
Physical Media Distribution
Shipping Tapes or Drives
Total Hard Cost to Ship Tape or Drive
Duplication $75
Shipping $50
Tracking / Deliver $25
Ingest $50
Total ~$200
$200Range ~ $100-1000
3600 12000 1200000
1
2
3
4
5
6
7
8
9
10
ROI on Replacement of Physical Media
ROI (Months)
Tapes Per Year
Mon
ths
to R
OI
9
| Proprietary and Confidential Copyright 2010 Signiant Inc
More than Transport …
Content Supply Chain Management “for files what FedEx is for packages”
1. Accelerated Content Transport2. Central Management3. Content Process Automation4. B2B Content Peering
10
Proprietary and Confidential
Right Product for Right Buyer
• Content Distribution Management (CDM) software
• Content Transporter software
• Content Point software
• Media Exchange software
• Content Transfer Engine SDK
• Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM.
• Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
• Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.
• Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.
• Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.
Proprietary and Confidential
Right Product for Right Buyer
• Content Distribution Management (CDM) software
• Content Transporter software
• Content Point software
• Media Exchange software
• Content Transfer Engine SDK
• Automate and manage the flow of content throughout the enterprise content supply chain from production to distribution with CDM.
• Browser-based application that enables users to get content where it needs to be faster and more easily than ever before. Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
• Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations – including partners.
• Accelerated secure movement of content of between two locations or connect to other Signiant enabled partners.
• Development toolkit to enable web applications – commercial and custom with browser based accelerated, secure file movement.
Proprietary and Confidential
Signiant Product Portfolio
• Content Distribution Management (CDM) software
• Content Transporter software
• Content Point software
• Media Exchange software
• Content Transfer Engine
• Content Supply Chain Management more than 15 Nodes
• Transport + Central Management + Content Automation + Manager Peering
• User to User Interactive Transfers• User to Portal Collaboration• Interactive Workflow.
• Transport Network 5-15 Nodes• Centrally Managed / Light Automation
• Point-to-Point Transport• Tributary Transport Node• 2-5 Nodes
• Embedded Transport for Rich Media Web Applications
• Software Development ToolkitNEW
NEW
NEW
| Proprietary and Confidential Copyright 2010 Signiant Inc
Content Supply Chain Evolution
Lot of Locations
Multi-OrgCollaborationLots of Files
PainPoint
ManualFile
Processing
B2B PeeringCentralManagement
Large FileMovement
(tape elimination)
Transport(Accelerate &
Secure)
Content Process
Automation
Tape to FTP
Content Point
Content Transporter
Content Distribution Mgt
Manager Peering
14
| Proprietary and Confidential Copyright 2010 Signiant Inc
Content Transporter
Centrally manage the accelerated, secure movement of content throughout a medium B2B network of locations – including partners.
Transport Network 5-15 Nodes Includes:
Accelerated TransportCentral ManagementLight Automation – Media DropBox, MediaAggregator, Media Distributor
Content Store
Administrator
https
Media Agent
Media Agent
Media Agent
Network
Application Server
Media Agent
Central MediaManager
15
| Proprietary and Confidential Copyright 2010 Signiant Inc
MediaExchange User (s)
Internet
Burbank
18 Dubbing
Locations
DubbingReference
Material (10GB)
Dialogue Tracks
Media Agent
Central Media
Manager
MediaExchange
Media Agent
InternetAudio Mixing
London
Media Agent
Digital Cinema Processing
Opticals – Film Prints
Toronto
Media Agent
IMAX Processing
Film Masters
Collaboration Distribution
Use Case: International VersioningContent Transporter Software
ImpactEnabled Same Day and Date Release of Avatar Internationally – despite multiple cuts and versions.Increased Revenue and Reduced Piracy
16
| Proprietary and Confidential Copyright 2010 Signiant Inc
Use Case: Contribution
ImpactAll file-based workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s.Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”.
San Francisco
London
Rome
videographer videographer
videographervideographer
videographer
17
| Proprietary and Confidential Copyright 2010 Signiant Inc
Content Point
Accelerated, reliable, secure transport of content between two locations or connect to other Signiant enabled partners.
Packaged Solution of Agent and Manager on Single Hardware
Point-to-Point Transport Tributary Transport Node with CDM 2-5 Nodes Includes:
Accelerated TransportFile Movement ManagementDrop Box AutomationReporting
• Content Transfers• Jobs Initiated with Drop
Box Triggers• Secure, Accelerated
Transfer with Check Pointing – Unlimited BW
• 5 Concurrent Transfers• Includes Transversal
• Management Functionality• Real Time Job View• Bandwidth Controls• Activity Reporting
18
| Proprietary and Confidential Copyright 2010 Signiant Inc
• Content Point
19
| Proprietary and Confidential Copyright 2010 Signiant Inc
Configurations
20
Location 2Location 1
InternetContent
Point
ContentPoint
Location 3
ContentPoint
Location 2
Location 1
ContentPoint
ContentPoint
Point-to-Point
Point-to-Point with 2 CPs
| Proprietary and Confidential Copyright 2010 Signiant Inc
Configurations
Point-to-Point and Connected to Partner with CDM
CP Location 3
• Content
• Point
Location 2: CDM Network
CP Location 1
• Content
Point
Manager
• Media Agent
• Media Agent
• Media Agent
• Media Agent
21
| Proprietary and Confidential Copyright 2010 Signiant Inc
Use Case: CollaborationContent Point Software
ImpactEnables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content.Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.
Show Creation
Video/Film Library
Optimized OC12 – Faster Than Real Time HD Transfers
22
| Proprietary and Confidential Copyright 2010 Signiant Inc
Video/Film Library
Use Case: B2B Content ExchangeContent Distribution Management Software
ImpactTapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.
Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X
College Scouting – 100s TBAutomated Processes
Signiant CDM Software32 Teams – League Office –
NFL Network/Films
23
| Proprietary and Confidential Copyright 2010 Signiant Inc
Content Transfer Engine
Embedded Transport of Content for Rich Media Web Applications.
Embedded in Web Applications for Accelerated, Reliable, Secure Client Upload and Download.
Dynamically Downloads into Client Browser – Applet Based Integrate with Commercial or Customer Web Applications Compatible with Signiant Manager Java SDK
24
| Proprietary and Confidential Copyright 2010 Signiant Inc
Content Transfer Engine Basic Configuration
Web App User
Internet
DMZ
Rich Internet ApplicationContent
Transfer Engine
Web App User
Web App User
25
| Proprietary and Confidential Copyright 2010 Signiant Inc
3,200+ VendorsSupplying
Content to iTunes
56,000 iPhone Application Suppliers
ITSTransporter
SigniantCTE
CDN
StagingServers
LiveServers
TransformAutomated Processes
Use Case: AggregationContent Transfer Engine Embedded in ITS Transporter
ImpactEmbedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets.Over 200 Primary Suppliers using Signiant to Submit Content .Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store.
26
| Proprietary and Confidential Copyright 2010 Signiant Inc
Manager Peering Module
Enables B2B Exchange of Content Across Organizations
Software Modules that Enable Signiant CDM Managers to View and Control Agents on “Foreign” Managers.
Establishes Trust Across Managers and Agents to Extend Enterprise Security Model Across Business Boundaries.
27
| Proprietary and Confidential Copyright 2010 Signiant Inc 28
| Proprietary and Confidential Copyright 2010 Signiant Inc 29
| Proprietary and Confidential Copyright 2010 Signiant Inc 30
| Proprietary and Confidential Copyright 2010 Signiant Inc
Location 3
30 Rock
Why B2B Matters?
Agent
CMM1
Location 2
Agent Agent
• Editor
• Content
Store
Transcode
?
Playout
Digital
Cable
Mobile
International
Airline
Agent
Agent
Agent
Agent
Agent
Agent
31
| Proprietary and Confidential Copyright 2010 Signiant Inc
Location 3
30 Rock
Folder Drop Exchange
Agent
CMM1
Location 2
Agent Agent
• Editor
• Content
Store
Transcode
Playout
Agent
32
| Proprietary and Confidential Copyright 2010 Signiant Inc
Location 3
30 Rock
Connected File-Based Workflow
Agent
CMM1
Location 2
Agent Agent
• Editor
Content Store
Transcode
Playout
Agent
VirusScan
Content Store
CMM2
Agent Agent Agent
Transcode
Automation
System
Playout
Server
Agent
33
| Proprietary and Confidential Copyright 2010 Signiant Inc
Location 3
30 Rock
Peering of CDMs to Connect Supply Chain
Agent
CMM1
Location 2
Agent Agent
• Editor
Content Store
Transcode
Playout
Agent
VirusScan
CMM2
Agent
Content Store
Agent Agent
Transcode
Automation
System
Playout
Server
MPM MPM
34
| Proprietary and Confidential Copyright 2010 Signiant Inc
Use Case: B2B Delivery to CDN Microsoft Xbox & Zune to Akamai
SigniantCDM
CDN
OriginStorage
Three Use CasesLibrary Sync
• 100’s of TB, 24/7 automation, exception handling, high reliability, multi-job streams.
Daily Updates• Integrate with DAM,
transcode & publishing.• Deliver updates every 5
minutes to daily.• Guarantee delivery
(multiple files); send cont to publish system.
• Automated exception.
Hot Origin• Top 50 titles delivered to
two origin servers.• Workflow #2 with dual
stream & content deletion.
35
| Proprietary and Confidential Copyright 2010 Signiant Inc
Use Case: B2B Aggregation To PlayoutContent Distribution Management Software
DMZ
Aggregation
ServerContent
Store
Playout Center,
Amsterdam
Broadcasters
Signiant Agents
VirusScan
Playout
Logic: Proper Directory Mapping; API level notify
Quarantine
Fail
Conform
Logic: if media and xml are in right form - skip
Pull Trigger, presence of all:.mov.ocl / .xml.m2v.wav (3)
XML
Transform
Media
Transcode
Automation
System
Playout
Server
Transmission Infrastructure
Archive
ImpactFile-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day).Labor Savings from automating processes = $1.1M Annually (manual processing of assets).Enables Digital Media Center to Scale the business without adding – 4 using Signiant (growing to 53 channels) and more.
CDMSW
36
Proprietary and Confidential
Content Supply Chain Management www.signiant.com/product-tour/