replace/reduce satellite and terrestrial costs - signiant webinar

Copyright 2009 Signiant Inc. Company Confidential1

Replace/Reduce Satellite and Terrestrial Costs Get Immediate ROI Utilizing Your Network’s Existing Bandwidth Investment and Reduce Your Reliance on External Services

Tony Lapolito, VP, Marketing & Product Management, Signiant

Copyright 2009 Signiant Inc. Company Confidential

Today’s Speaker

Tony Lapolito, Signiant’s VP, Marketing & Product Management

Tony is responsible for Signiant’s global marketing operations and guides the company’s overall market strategy. Tony has over fifteen years of experience in the networking and video industries, having held executive management positions at VidSys, Cisco, SightPath, Artel Video Systems and 3Com. Prior to Signiant, Tony managed the marketing efforts of Cisco Systems' Application and Content Networking division. During his tenure at Cisco, he oversaw the successful integration of the SightPath, Arrowpoint, Tasmania Networks and Precept Software acquisitions, while realizing substantial revenue growth.

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Agenda

Quick recap of Signiant TechnologySigniant’s Extensible Platform for Content Process Automation

Leveraging Your Network's Existing Bandwidth Reduce or eliminate satellite & terrestrial transport service costs

Become 80 times more efficient with a software solution

Collaborate globally with all of your business partners

Increase labor productivity

Case Studies

Question and Answer Session

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Signiant Snapshot• Content Distribution Management Software Company That:

•Automates and Manages the Movement and Processing of Digital Content within and between Organizations.

•Provides Rapid ROI: Increase Revenue, Lower Cost and Optimize Existing Assets

•Enables Global Collaboration during the Creation, Processing and Distribution of Digital Media.

• Corporate Headquarters: Burlington, Massachusetts, USA•Development Center: Ottawa, Canada•Sales Offices: Los Angeles, San Francisco, London, New York, Munich, Singapore

•Distribution Partners: Canada, Japan, Italy, Germany, France, Brazil, Mexico

• Founded in 2000, spun out from Nortel•More than 10,000 Signiant Media Agents Deployed•More than 400 customers Worldwide•Successfully Deployed to Support Some of the Most Complex Mission Critical Applications

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Sample Customers

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Content Distribution Management Software Solution

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Central Media ManagerCentral Management Control from anywhere

Multi-Tenant / Multi-Business

Centrally Stored Adaptive policy engine

Media AgentsDesktop or Server Configurations

Multi-purpose capabilities

Heterogeneous OS support

Media Exchange ApplicationAgent-less Java-based Secure, WAN Accleration

For Users, anywhere, anytime to initiate uploads, downloads, workflows or jobs


Signiant in the words of our customers...

“Provides workflow automation for accelerated file transfers”

“Intelligent and efficient workflows for moving media”

“Digital content delivery efficiency and workflow automation”

“Automated file movement and process control”

“Large-scale file transfer with optimization and workflow”

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Why do companies turn to file transfer services?

TimeEnsure deadlines are met

ReachEnsure you can reach any location

Network SpeedAddress inadequate network infrastructure

TrackingKnow where assets are at all times

CapacityEnsure that peak traffic can be handled

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Why?

Services are much more expensive than optimizing your own network for digital content delivery

A Content Distribution Management solution using your existing network can address your business needs

ROI is almost immediate

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The Cost of Satellite

InfrastructureTeleport Cost = $650K

Remote Sites = $3,300 each

RecurringCost is $7,000 / Month / Mb/s

34 Mb/s Transponder = $2.8M annually

Marginal Cost

$21 / GBExample Marginal Cost:

Two hour HD Movie = 23GB

Cost = $480 per movie

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Perspective on a 34 Mb/s SAT Transponder:•360 GB / Day•134 TB / Year•Multicast Capable


The Cost of Terrestrial Service

InfrastructureMinimal

Recurring CostModeled after tape shipment

$20-25/GB based on annual volume

Marginal Cost

$20 / GB per locationExample Marginal Cost:


Cost = $460 per movie

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The Cost of Private Content Distribution Management

Infrastructure$10,000 / per site

Recurring CostDS3 (45Mb/s) Cost is $3000 / Month

Marginal Cost

$0.20 / GB per locationExample Marginal Cost


Cost = $9.00 per movie

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Replacing Satellite with CDM for Promo File Distribution

Satellite

Terrestrial Signiant

Payback Period

• Distribute 6GB file to 17 locations using MC SAT

• Current marginal cost = $23/GB or $138 each file.

• Using Signiant and terrestrial = marginal cost = 0.20 / GB or $1.20 per file

• For 17 Locations = $20.40• Cost Savings per File = $117.60

• Investment = $168,500• Per File Savings = $117.60• Company distributes 25

promos per day• Payback Period is 57 days Main Site

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Replacing Terrestrial Service with CDM for Collaboration

DistributionPartners

Business Units

Signiant Central Media ManagerSigniant Media Agent

Business Units

Terrestrial Service

Terrestrial Signiant

Payback Period

• Utilize Terrestrial Service to collaborate for content creation

• Each 44 min episode is 100GB of content or $2,000

• Using Signiant and terrestrial = marginal cost = 0.20 / GB or $20 per Episode

• Cost Savings per Episode = $1,980

• Investment = $50,000• Per File Savings = $1,980• 1 Prime Time Show is between

20-24 episodes.• Payback Period is essentially 1

season of 1 show.

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So what can Signiant do for you?

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Optimize your Bandwidth

Delivery files fast

Meet deadlines

Get the most out of your existing bandwidth investment

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Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload


Manage Your File Transfers

Manage entire network with minimal overhead

Manage and track all transfers

Apply bandwidth where needed

TCP

Doesn’t “Fill the Pipe;”Low Efficiency

Signiant

“Fills the Pipe” and Multiple Virtual Pipes with Job or File based bandwidth and priority control.

UDP/WAN Acceleration

“Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+


Increase Labor Productivity

Automate tasks to reduce labor

Ensure lights out operation

Integrate with your existing products and systems

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Edit > Transcode > Watermark > Transfer > Cloud Archive > Email


Conclusions

Services are much more expensive than optimizing your own network for digital content delivery

A Content Distribution Management solution using your existing network can address your business needs

ROI is almost immediate


Thank You for Joining Us You will receive an email with a link to a recording of this webinar

• Learn more at: www.signiant.com

replace/reduce satellite and terrestrial costs - signiant webinar

Technology

signiant media agents

distribution of digital

content process automation

processing of digital

content networking division

file transfer services

executive management

signiants vp