1. Aristotles lyceum (even if the picture is from another school;) Social media before social media

2. Human trends and attitudes as we go online... Facebook focus, but translate to all other social media as well 3. A typical swedish baby ;) http://bit.ly/ck1wyM 4. Iris11 months old She cant stand straight, but she can handle the iphone. DONT fokus on the hard part rst. 5. 4 years old50% of the swe population is internet users @ age 4 Youll get there, one day. It may take some time, or it might go faster than we all dare to hope. Anyway. I want you all to be ready. 6. FOUR TRE N DS, FO R RE AL Four steps towards 100% You are your identity You are your network You are internet You don't care. Kind of. As we move to a whole person 7. 1. ID E NT I TY We take bits and pieces of are real identity and project it online.Google yourself everyday 8. 1. ID E NT I TY Linkedin 9. 1. ID E NT I TY Google is getting there /prole 10. 1. ID E NT I TY And of course - the almighty Facebook 11. 1. ID E NT I TYBloggs, youtube, flickr, old sites etc...We use all this services, and wear it like a badge.But thats not enough... 12. 2 . N E TWO R K the social graph...discovery, identity, authentication, contacts, network - we are all linked together. The economy of links. 13. 2 . N E TWO R K ... it's peopleBut once we get tired of collecting friends - we realize that people by them selfs are worth nothing. The social graph is not the shit. 14. M AKE ME N TA L N OTEcontent isn't king, conversation is content is just the stuffwe talk about [social knots]Cory Doctorow (boing boing) 15. 2 . N E TWO R Kand it always has been...Who cares about sports, really? We just want something to talk about... 16. 2 . N E TWO R Ksocial knotsKids know this. Toys are social objects. They build bridges, they unite. For as long or as short as it takes. 17. 2 . N E TWO R K Renny Gleeson http://bit.ly/cEUePm http://bit.ly/9GXMsI 18. 2 . N E TWO R KWe arent simply projecting identity, were creating it.Renny Gleeson @ TED This is the facebook-x. We get response, we build are identity online as well as offline. And the interact, seamlessly 19. 3 . YO U A RE I NTE R N E T Sharing is caringAnd we do it together 20. 3 . YO U A RE I NTE R N E TCreating identity...Johari window. Facebook is the perfect feedback loop 21. 3 . YO U A RE IN TE R NE TThe volume... +1 billion objects added every day (facebook) +200 millions Facebook by phone 35 hrs video / every minute (Youtube) and so on... Close to 600 million users, net uptake 700K/ day 22. 3 . YO U A RE I NTE R N E TTransparency vs. integrityPushing the limits http://www.withings.com/ 23. 3 . YO U A RE I NTE R N E TTransparency vs. integrity*really* pushing the limits... 24. 3 . YO U A RE I NTE R N E T It's not information overloadit's filter failureClay Shirky @ Here comes everybody A great book. 25. 3 . YO U A RE I NTE R N E T The sound of a modem is not something youll hear when Internet takes of. You need lower barriers for full penetration. 26. 3 . YO U AR E IN TE R NE T It changes how we consume - but also how we produce... 27. 4 . YO U D ON 'T C ARE The geeks don't ruleSpeaking of friction - Internet is now easy. Hassle free. Thats when the real fun starts. 28. 4 . YOU DO N 'T C AREOne machineLook up Kevin Kelly and One Machine http://bit.ly/dfcuL9 http://bit.ly/9gGy7V 29. R E ALT IDSW E BB E N Turn us into super heroes 30. O N E M AC HI NE And we do it all the time, everywhere. Our identity is one! 31. M AN Y W I ND OWS all the windows into one machine. All our personalities converge. 32. 4 . YO U D ON 'T C ARE UbiqutuousIts not not present, its always present - but in the context you prefer. 33. 4 . YO U D ON 'T C ARE A new look at knowledgeAll the worlds knowledge in your pocket. New skills are marking the difference. 34. 4 . YO U D ON 'T C AREIt all comes togetherAlmost no difference between a television-site, a newspaper-site and yours or mine blog. 35. 4 . YOU DO N 'T C AREIt's a new wayout with the old 36. 4 . YOU DO N 'T C ARE and we really don't careWithout regrets 37. 4 . YOU DO N 'T C ARE We just do. If it works, we keep doing it. Easy as that! 38. 4 . YOU DO N 'T C ARElike electricity in the wall or water in the tapwhen will we proclaim access to fast, everywhere available, hassle free internet a human right? 39. FOUR TRE N DS, FO R RE AL Four steps towards 100% You are your identity You are your network You are internet You don't care. Kind of. You *will* pass these steps. Make sure you are in the forefront. 40. This world grows together with the offline world (http://xkcd.com/802_large/ Randall Munroe) 41. Avoid the big #FAILGo for the easy #WIN Dont get stuck on the hardest part go for the lowest hanging fruit rst. once you get to the hard part, it may already be xed and do it together... 42. When I get sad I stop being sadand beAWESOME instead Key take away Barney Stinson (How I met your mother)"The Bro Code" ... 43. T HA NKS! http://jardenberg.se joakim@jardenberg.com@jocke +46 735 187700 44. THE END