My Audience Research

By Sim Cookson

Magazine I chose to name my magazine Tune Tripper. I did this because i think it relates

to the genre of my magazine. (Hip-Hop & R&B) When someone refers to something as a `Tune' it normally means they really like it. This is also related to the `tripper' part as it shows my magazine is just throwing out new hits.

My magazine will mostly contain music. However i will include some other things that relate to my audience such as sport and clothing. This also will slightly increase the size of my target audience.

The demographic for my magazine is female and male, with ages ranging from 16-24

From the research I carried out I've managed to figure out the average price people would be willing to pay on a magazine which is roughly £1-£2. Therefore I decided to make my magazine £1.50.

Questionnaire 1

Questionnaire 2

Questionnaire 3

Information on my questionnaire

My questionnaire was completed by 54 people, with a mix of male and females and ages. This adds to validity of the results.

To get a wider audience I published my questionnaire on facebook as I know I have a wide range of ages on there.

For some of my results I made a bar graph and pie chart.

Results

Male

Female

0 10 20 30 40 50 60

Number of females/males that answered my questionnaire

15-16 17-18 19-20 20-22 22+0

10

20

30

40

50

Percentage

Percentage

Money & Genre

From my questionnaire I found that most people were willing to spend roughly £1 to £2 on a magazine. From these results I decided to make my magazine £1.50

From my results I uncovered that most peoples favorite genre of music is rock, however I chose to do an R&B magazine as my knowledge on Rock is fairly low.

Consumerism From my results I found that barely anyone

bought music magazines. This compelled me to add extras to my magazine that they said they would be interested in, Hopefully compelling them to invest in my magazines.

Image85.2% of people said they would be more likely

to pick up and buy a magazine if its image appealed to them. Using this information I took a great deal of time constructing the cover of my magazine to hopefully appeal to my audience.

Thanks for reading :D