A  Presenta*on  from  the  NewMR  Trends  in  Infographics,  Visualisa*on  and  Presen*ng  Event  

28  June  2013  

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Infotactics  

Simon  Dunn  Keen  as  Mustard  Marke@ng  

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Guardian Data Blog

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

David McCandless

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Peter Orntoft

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Valentina D'Efilippo and James Ball (Harper Collins)

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Mikell Fine Iles

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Try to answer the following: •  Project description and background •  Marketing objectives •  Target Audience •  Desired action •  Tone of voice •  Single overriding message •  Are there any mandatories? •  Should not include/look like? •  What will the designer need to get

the job done?

Add whatever you think the designer needs to know. For example: •  What are your communications

objectives for the study? •  What outcome do you want? •  How will the infographic be used

once created? •  What size shape should it be? Are

there any limitations? (for example if it needs to be printed at A4 this could cause big problems)

•  How will it be branded? •  Do you already have a visual theme

or is the designer free to create one?

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013

Q & A

Ray  Poynter  Vision  Cri@cal  University  

Simon  Dunn  Keen  as  Mustard  Marke@ng  

Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013