simon o'byrne presentation: ignite your city's brand: mess up your neighbourhoods and...
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The Innovation City: Simon O'Byrne Presentation: Ignite Your City's Brand: Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic CurrencyTRANSCRIPT
City Age Waterloo
Mess up Your Neighbourhoods and Achieve Vibrancy, the Ultimate Civic Currency
@Simon_OByrne
Agenda
1 Get Them Young
2 Release the Entrepreneurs
3 Design Excellence
4 Opportunities
5
Get Them Young By the 2030s, ¼
Canadians will be a senior citizen
In 2010 the Gen surpassed the Baby Boomers to become the largest cohort
1
Target Tribe: Gen Y
Gen Y / Millennial
General Characteristics Age 17 to 35 Lower Car Ownership High Debt Most educated cohort ever!
Major Impacts to Real Estate Delaying marriage Interconnectivity Environmental stewardship
Women, the new white collar work force
Female Oriented Development
Release the Entrepreneurs Market Urbanism Form Based Code Messy Vibrancy
2
Problem: NIMBYs
The Solution: Market Urbanism
70%
The Result: Messy Vibrancy
"That creative tension, which is the result of an entrepreneurial spirit combined with restless talent wanting the city to be more remarkable or provide better outlets for ideas and energy is essential to unlocking
LLC
Unlock Local Entrepreneurs
Design Excellence Pedestrian Oriented
Development Reward innovation Create small spaces Never settle for good
enough
3
Functional, Utilitarian, Potholes
Safe
Comfortable
Interesting, Fun, Beauty, Delightful, Lovable
Welcoming, Social Interaction
Dogs: the new children Prioritize dog parks over playgrounds Dog walkers create safe streets Dogs are the vehicle for increasing interconnectivity, which is the corner stone of community building
Pedestrian Oriented Development
Happy kids = happy parents: play infrastructure Inclusionary design = complete streets Add public art that is worthy of a nickname
Parklets Patio streets (e.g. Argyle Street, Halifax) Hanging baskets = safe and cared for spaces Create outdoor living rooms
Pedestrian Oriented Development
Opportunities Multi-Generational
Housing Rental market Winter City Design
4
Goal is 30-50,000 people in the core Remove barriers to growth Subsidize and incentivize new housing Performance parking Georgian Taxation
Urban Vibrancy: It is all about people!!!
70%
population growth comes from immigrants
Most of the world lives in multi-generational
housing
55% of housing in the GTA is rental
Increase the capacity of winter festivals
opportunities Develop a four-seasons patio culture Celebrate the season and embrace daily living in a cold climate Improve winter transportation for pedestrians, cyclists and public transit users
Improve Winter Life
Dependency ratio of 3:1
by 2030 Flatter World = Lower
Wages Shrinking Middle Class
5
Weaker GDP
Youngsters and retirees do not work, which harms growth directly. And because these
income without adding to it, they also depress savings, thereby slowing the accumulation of capital and the growth of productivity