simon walker barnes & noble
TRANSCRIPT
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A Thriving New Digital Business The Developer Opportunity
with Barnes & Noble
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The eReading Revolution is
Here
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We Know
Readers
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Barnes & Noble –
World’s Largest Bookstore
1,300+ Retail
Outlets in 50 States
2M+ Unique Titles Sold
Each Year 4
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We Know
Digital
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Newsstand eBooks Kids Picture
Books Apps
Most Advanced Digital Reading Platform
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Market Opportunity is
Exploding
Tablet Market is 2.5x Larger, Year over Year
• Android grew 3.4x vs iOS grew 2.1x
Source: Engadget, 01/26/2012 from data by Strategy Analytics
http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/
Q4 ‘10 Q4 ‘11
Others Microsoft Android Apple iOS
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Rave Reviews!
“Pure, instant tactile joy” Gizmodo, 11/17/11
“Great design and fast performance”
Fortune 2011
“Best e-ink reader.” CNET, 6/1/2011
“Readers’ Choice for eBook Readers”
PC Magazine 2011
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A Winning
Platform …more than 14% of voters said they would buy the NOOK from Barnes & Noble. Only 5.6% of voters said they would buy Amazon's Kindle Fire. - February 24th, 2012 ”
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Social
Prolific
Voracious
Passionate
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Hello I’m
1-2 Books Purchased
per Month
38 Years Old
Reading for me
is about pure
enjoyment, escaping
& feeling inspired
“ “ Technology
should be simple
It just has to
“work”
“ “
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Let’s Talk about
“…apps are the company’s fastest-growing content area…entertainment, movies, games, kids.”
Barnes & Noble CEO, William Lynch, Feb 21, 2012
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Showing You the
Money Top-selling Apps grossing over
$100K within first 30
days and over $1M since launch
Apps Sales 4-10x over other app stores
“Working with the B&N Nook Developer Team has been a wonderful experience and amazing income opportunity.”
Darren Murtha, CEO - Murtha Design Inc.
“Sales have been very good compared to other stores. A lot of other stores we get buried in hundreds of thousands of apps, many of them poorly built.....”
Keith Pichelman, Co-founder and CEO, Concrete Software, Inc.
“The Nook and the BN store have been a huge blessing to our small indie studio. We have our games on all the major app stores, but the sales on the Nook account for around 50% of our total revenue. It would be tremendously difficult to keep making games if we didn't have the revenue from the BN sales.”
Brock Henderson, Partner – Elevate Entertainment
“We found a real business partner in Barnes & Noble….As a publisher, our partners get their apps noticed, sales exceed expectations and our customers are delighted.”
Brett Gough, CEO - Toy Studio
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Curated High Quality App Experience
5-star Reviews Epicurious
“I love all the great recipes… this is the best app I have!!!.
Plants vs. Zombies “Keep up these new game releases. B&N you’re doing an awesome job.”
The Lorax “Very good book! I like the colors
and how interactive it is.”
Word With Friends “Great fun and play at your
own pace!”
Oregon Trail
“One of the best games on my nook.”
It’s a Small World
“This is so cute! Our grandchildren will absolutely love this.”
Pocket Express “All I could ask for at
my fingers tips!”
QuickOffice Pro
“Best app I’ve downloaded so far.”
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Source: http://www.zdnet.com/blog/open-source/the-new-ipads-great-but-whats-wrong-
with-a-good-inexpensive-android-tablet/10544?tag=content%3bselector-blogs
Here’s what I use my tablets for: Reading e-books, watching Netflix and Hulu Plus videos; listening to music; playing some games; and lightweight Web browsing and writing. That’s it. Guess what? For my purposes, I use my Nook Tablet about nine times as often as I do my iPads.
Steven J. Vaughan-Nichols 2/24/12
“ “
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Types of Apps
Communications Productivity
Education Learning & Development Kids
Media Games Food and Wine
Shopping Health and Fitness Fashion Home and Garden Travel
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Types of Apps
Communications Productivity
Education Learning & Development Kids
Media Games Food and Wine
Shopping Health and Fitness Fashion Home and Garden Travel
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Barnes & Noble is No.1 in Kids
38% of picture book market
37% of juvenile category
95% of US moms age 18-45 live within 15 minutes of a B&N
87K in-store events
We Are All about
Family and Kids
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Deploy Your Apps Quickly with Our Tools and Resources
Benefits Market and Sell to
Millions of Customers
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Our Doors are
Open to You Unmatched
Visibility and Exposure
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App Video on In-store Signage
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Cross-promotions can help app developers gain exposure in an extremely crowded app market. They can encourage Barnes & Noble customers to buy NOOK tablets and regularly return to the stores to receive bonuses inside apps or to buy goods related to the software.
”
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Your App Here
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Let’s Change the Future of Reading
Together Get Coding: https://nookdeveloper.com
Get Social: @NOOKDeveloper
@simon_a_walker