simplify the customer experience for online services
DESCRIPTION
Investing in navigation is not just bon ton for your webapp - it is also important for post-sales and customer service. After all, where SaaS in concerned - every aspect of navigation and UX should be at the user's fingertips.TRANSCRIPT
The Data
iridize.com
Every SaaS founder
knows: Customer
Experience is a key
component to engaging
customers and building
a sustainable,
successful business.
The Data
iridize.com
User Experience
User Interface
Navigation
Online/Offline Assistance channels
Response Time
Social Presence
Online customer experience strategy has to
tie together all aspects of customer
interaction:
The Data
iridize.com
Not to mention –
integrating the
entire experience
to be consistent
and comprehensive.
Sounds challenging? Img source: Stuart Miles @ FreeDigitalPhotos.net
iridize.com
The solution: simplify
the online customer
experience you provide
as much as possible.
Provide a resistance-
free, straightforward
customer experience.
iridize.com
User Experience
and
User Interface
iridize.com
1. Make sure the
important tabs
(About, Contact,
Pricing, Help) are
accessible from
anywhere on the
website. 2. If you haven’t
already – consider Flat
UI design.
Img source: KROMKRATHOG @ FreeDigitalPhotos.net
iridize.com
Navigation
iridize.com
Design a simple flow,
limiting the amount of
data per page section.
Massive blocks of text
are more off-putting
than welcoming,
especially in today’s
140-character online
estate of mind.
Img source: renjith krishnan @ FreeDigitalPhotos.net
iridize.com
Online
Help
Channels
iridize.com
Your main challenges:
Balancing expenses
efficiently
Addressing the fact
that different users
have different needs
– in terms of
customer service. Img source: https://www.flickr.com/photos/59937401@N07/5857913848/ per CC attribution license.
iridize.com
The solution: spread
your customer service
resources thin and
wide.
iridize.com
Figure out which
channels are
expandable and
eliminate them but
until then, offer as
many support solutions
as you possibly can.
i
iridize.com
Hi Jessica!
Your Salesforce
tutorial for the
Billing Dpt. is
about to start.
Are you ready?
Some customer service
solutions are
surprisingly affordable
and easy to
implement: iridize’s
automated customer
support tools can be
added to any and every
page for quick, on-page
guided assistance.
Hi Kate!
Would you like
to learn more
about iridize’s
automated
support options?
Click here!
iridize.com
Hi Jessica!
Your Salesforce
tutorial for the
Billing Dpt. is
about to start.
Are you ready?
Invest in support
chats… but make
sure there is
someone to man
the supporting end
of the chat!
iridize.com
Hi Jessica!
Your Salesforce
tutorial for the
Billing Dpt. is
about to start.
Are you ready?
And of course, make
sure someone is
answering emails
promptly and that the
phone support working
hours are plastered in
neon on an accessible,
central place in your
website.
Why Iridize Mobile? We Hope That Was Helpful!
Read more about onboarding solutions at blog.iridize.com Or request a demo at [email protected]
iridize.com
Icons in this presentation made from Flaticon.com: Freepik by
iridize.com