simplofon servicepath
DESCRIPTION
LeaForum and Simplofon Inc. made a service path prototype. The aim was to find new ways to sell Simplofon product. Currently Simplofon is sold in Google Play and DNA-shops. We thank you Kempeleen Zeppelinin Apteekki and Oulunsalon KangasKipsa for the cooperation.TRANSCRIPT
Service Innovation Corner – Case Simplofon
Juha Heimovirta, Laboratory technician
LET - Learning & Educational Technology Research Unit
The Sale of The Simplofon
• At the moment the product can be
purchased from the Google Play
(downloaded) or from the DNA shops
(memory stick).
• The product has two main customer
groups:
– Concumers who are closing their retirement
age or are already retired and their are not
experienced users of modern mobile devices.
– 40-50 years old adult who buys the product for
his/her parents and is not the final user of the
product
New Potential Places of Sales
• For the Simplophon product, two new
potential places of sales were chosen:
– Kiosk
– Pharmacy store in a mall
• Philosophy behind these choice is that
this kind of product is not usually available
in these context and there are a lot of
potential customers available based on
their age and customer routines.
Defining The Service Path and The
Contact Points
1. Customer walkthrough of potential places of sales were picked up as a basis.
2. The customer contact points and service path was photographed.
3. The desired service paths were tested with the product designer.
BODYSTORMING RESULTS:
KIOSK
”Screensaver” kind of product introduction on the slot machine
”Easy to use product stand” A showcase / collection of services and product for the people who prefer simplicity in the product design and are willing to use services like ”Digital janitor” who helps with the technology at your home and gives tips when purchasing new technologies
Product placement in cardboard boxes: Co-marketing with some product brand which is preferred in the target segments.
Simplofon branded magnifying glass which would be a give away for the kiosk customers. Magnifying glass to be placed at the shelves so that the customers can read small texts easier from the products.
Picture source: http://www.magnifyingaids.com
People are using a while in the kiosk creating lottery numbers etc. Desk near the window would be a good place for the touchscreen advertisement device.
Doormat to be used as a advertisement space. QR-code to be used as a link to the web pages
BODYSTORMING RESULTS:
PHARMACY STORE
Pharmacy shelves are full of different kind of products and it is quite hard to stand out from the crowd.
The best place to present the Simplofon product is the service desk where customer usually sits a couple of minutes.
Service desk would be the place, where the customer interest for the product is raised. The product could be sold in the other shops in the mall as well.
The customer could test and purchase the product here.
Extra Advertisement
In a mall environment shops can co-advertise products. Easy to use phone could be sold at the next store and the ”steps” would lead the customers there.
Flyers - Something to Touch
Kiosks and pharmacy
stores could distribute
real size flyers which
presents aspects of
the product in the old
fashion way.
Thank you:
Simplofon http://www.simplofon.com/
Kempeleen Zeppelinin Apteekki
Oulunsalon Kangas Kipsa
Vuoroverkko-project contacts:
Project manager [email protected]
Laboratory technician [email protected]