simplybroken.com to create a startup strategy think about 3 time horizons long- term medium- term...
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SimplyBroken.comSimplyBroken.com
To create a startup strategy think about 3 time horizons
Long-term
Medium-term
Short term
Time-frame Questions to answer
5+ years
10-15 months1
3-6 months
What are the metrics, results and “story” will you have for raising the next round of funding?
What are the short term actions and priorities which you are focused on (e.g., feature development, partnerships, hiring)
What is your grand vision for the company?
Horizon
A
B
C
1 Depending when and if you need to start raising your next round
SimplyBroken.comSimplyBroken.com
Long term vision
Improve people’s lives by motivating, measuring and improving all the activities that impact their life-energy (e.g., fitness, sleep)
A
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To raise our A round, we will show traction, positive results and proof of concept for paying users
B
Capture market share
Increase daily usage
Estimate user life-time value and define segmentation
Goals
Description
Actions
Develop end-consumer functionality that will continue to support word-of-mouth growth and increased usage
Invest in marketing to grow user base
Deploy pricing tests to understand willingness-to-pay and segmentation
MAU – monthly avg. users
DAU – daily average users
DAU/MAU – repeat usage
Metrics
Total signups
Total shared quiz
Estimated value per user
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Our company has 5 major priorities to accomplish in the next 3-6 months
C
1. Scalability
2. UX redesign
Description and goals By (date)
XXX Set specific and measurable goals (e.g., Increase systems total capacity by 3X to XXX)
Topic
3. Recruiting
4. Topic X
5. Feature Y
…
…
…
… XXX
XXX
XXX
XXX