COMPANY

Sinergi Tani is a platform that helps farmers to get

access to the funds through Crowdfunding and give

access to the market through the market place

FUNDS MARKET

PROBLEM

28 Million PeopleIn Indonesia live under proverty

26 Million of them are Farmers

Source: Badan Pusat Statistik (2015)

32%Indonesian

Labor is

The Farmers

Annual GDP of Agriculture sector had

been decreasing along 10 years

According to the data of in depth interview research with 10 farmers

in Bogor and Sukabumi

MARKET VALIDATION

8 of 10 farmers

having problems to get

access to the funds

9 of 10 farmers

having problems to get

access to the market

PROTOTYPE

Lean Canvas Sinergi Tani10-Oct-2016

Iteration 3x

Cost StructureOur cost expenses for legal, tax, market research, marketing

purposes (advertisement, social media booster), operational

needs (hosting, server etc.), CSR programs, workshop and

socialization to the farmers.

Revenue Streams1. 10 -20 percent commission per project submitted in

crowdfunding

2. Youtube and social media subscription

3. 5 percent commission per product deals in the market

place

4. paid partnership and affiliation,

Problem

According to the data

of Ministry of

Agliculture Indonesia,

farmers in Indonesia

still having these three

main problems.

1. Access to the funds

(the banks provided

any offers for loans,

but it was not

efficient)

2. Access to the

market

3. The middlemen

who have been

harm the farmers

and the customers

(buyer of farming

products).

Solution

Make a platform that

would helps farmer to

get access to the funds

and get access to the

market with more

easily and efficiently

Key Metrics1. Updating features

2. Field research

3. Verified farmers

group

4. Promoting project

to the market

(donators)

5. Make a

collaboration with

the partners

(government and

foundation)

Unique Value

Proposition1. Our Platform helps

farmers to gain their

productivity in day

to day activity of

farming by

supporting access

to funding.

2. We support

financial inclusion

through providing

market place for

farmers to make

double their

income.

3. We expect to

national food

security towards

Sustainable

Development Goals

Unfair Advantage1. National customer

segments

2. Double function

(crowdfunding and

market place)

3. Online update

farming project (will

be useful for the

government)

Channels1. Website

2. Social Media

3. Youtube

4. Shared story

(project) in our

crowdfunding

platfom

5. Advertisements in

public space

6. SharedTerstimonial

farmers.

Customer

Segments1. Farmers in

Indonesia (the

project will start

with the farmers in

Java)

2. Donators (Those

are general persons

in the productive

age (23-50 in

range)

3. Government in

responsibilty to

support Indonesian

Agriculture

4. Foundation and

corporation who are

dedicate their CSR

to make a social

impact for farmers

and Indonesian

Agriculture

Development.

PRODUCT MARKET

The

BUSINESS

MODEL

WHY SINERGI TANI?

Increase Farmers

Income

TrustedReal-Time

Support Modern

Agriculture Indonesia

Support Financial

Inclusion

Support Food

Security and SDG’s

BENEFIT

Farmers helped to get

the funds

Farmers could sell

their product in

every time with

more efficiently

Donators invest to the

social life

Get voucher to buy

farmers product in the

Market Place

F & B Industry could

deliver their CSR right on

the target

Buy the farmers

product real-time

and efficiently

REVENUE STREAMS

30%

35%

30%

5% Paid

Partnership

And Affiliation

(Sponsors and

CSR Program)

5% Commission per

product deals in the

market place

Youtube and Social Media Subscription

10-20%

Commission

Per project

submitted in

Crowd Funding

Y1-Q1

Jan - Mar

Y1-Q2

Apr - Jun

Y1-Q3

Jul-Sept

Y1-Q4

Oct-Dec

Y2-Q1

Jan-Mar

Y2-Q2

Apr - Jun

Beginning

Balance

(26000) (15,412) 1,342 31,604 85,211 157,157

Sales (11,788) 18,554 32,062 55,407 73,746 398,156

Expenses (1800) (1800) (1800) (1800) (1800) (1800)

Ending

Balance

(15,412) 1,342 31,604 85,211 157,157 553,513

FINANCIAL PROJECTION

*) In USD

**) Y1-Q1 = Year 1, Quartal 1

after GERAKAN 1000

STARTUP DIGITAL

we look forward into

GERAKAN 1000 PETANI

DIGITAL

GO AHEAD WITH US

Founder & CEO

AHMAD LUTHFI

HIPSTER

CMO

AISHA ZAHIRA

HUSTLER

CTO

MAHISA AJY KUSUMA

HACKER