singapore transmedia meetup notes #3 - march 4, 2014
DESCRIPTION
topic: Agile Storytelling and lean business models for brand buildingTRANSCRIPT
#304. March 2014
AGILE STORYTELLING and lean models for brand building.
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
http://www.meetup.com/Singapore-Transmedia-Meetup/
http://ourbetterworld.org/goodstoryasia/
Wednesday, 5 March, 14
What is transmedia?
• Henry Jenkins:
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”
• Christine Weitbrecht:
True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible.
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
Storytelling: “delicate but potent”
http://www.youtube.com/watch?v=suRDUFpsHus
Wednesday, 5 March, 14
Cultural context and fragmented storytelling
http://vimeo.com/52259602
Wednesday, 5 March, 14
Fiction becomes reality, becomes image
http://www.youtube.com/watch?v=1AS-dCdYZbo
Wednesday, 5 March, 14
Brand symbiosis crafted to perfection
http://www.youtube.com/watch?v=M7FIvfx5J10
Wednesday, 5 March, 14
“Going all the way”
http://www.youtube.com/watch?v=F_wxDuN3WNA
Wednesday, 5 March, 14
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
Interactive film
http://www.youtube.com/watch?v=cIZUUpKzFF8
Wednesday, 5 March, 14
Participatory storytelling
http://www.youtube.com/watch?v=ZIaF5rVaZ0A
Wednesday, 5 March, 14
Branded 微电影 web series
http://www.youtube.com/watch?v=LWX00Ijmjrk
Wednesday, 5 March, 14
Branded 微电影 web series
http://www.youtube.com/watch?v=ZKNc68PicKk
Wednesday, 5 March, 14
Standalone IP building
http://www.youtube.com/watch?v=yltlJEdSAHw
Wednesday, 5 March, 14
Standalone IP building
http://www.youtube.com/watch?v=IJNR2EpS0jw
Wednesday, 5 March, 14
Standalone IP building (tie-ins)
http://youtu.be/bZmRqoCTg1Q
Wednesday, 5 March, 14
Creating an IP universe
http://www.youtube.com/watch?v=lUtnas5ScSE
Wednesday, 5 March, 14
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
Lumiere
• http://lumiere.is/
• cloud software pairs interactive video with sophisticated visual analytics, letting viewers weigh in to help you deliver great content, every time
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
Resources
• Simon Kemp “Social brands, the future of marketing” (ebook)http://www.slideshare.net/eskimon/social-brands-the-future-of-marketing-ebook-by-simon-kemp
• Writing for Multiple Platforms & Immersive Experiences - Chuck Wendig, Andrea Phillips, J.C. Hutchins, Atley Loughridge, Lance Weiler (roundtable audio, incl. project links)http://buildingstoryworlds.tumblr.com/post/77361058669
• Transmedia Manifesthttp://www.transmedia-manifest.com/
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14
Asia Transmedia Newsletter:
http://www.meetup.com/Singapore-Transmedia-Meetup/
sign-up: http://eepurl.com/NTNyj
Wednesday, 5 March, 14
Stay in touch with the community:
• SG Meetup:http://www.meetup.com/Singapore-Transmedia-Meetup/
• G+ community:http://j.mp/1cwcfr5
• Facebook community:http://facebook.com/transmediaasia
• Host: Marco Sparmberg: @MarcoSparmberg / [email protected]
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 5 March, 14