SINKING CREEK GRASS-FED, llc.

Making a great steak

(according to Mom)

Why Deviate?

• Non-humane treatment• Feedlots• Hormones and antibiotics• GMO grains• Agri-businesses• Stressed personal quality of life

Alternatives

• Non-humane treatment• Feedlots• Hormones and

antibiotics• GMO grains• Agri-businesses• Stressed personal

quality of life

• Humane hands-on care• Natural settings,

pastured animals• All natural, no

antibiotics• All grass, NEVER grained • Family farmed• Improved quality of life

How to get there?

How to get there?

THE PRODUCT• Large boned heritage angus (heterosis)• Registered bulls• Quiet, sensible animals

The Cattle

How to get there?

THE FARM

• 120 acres- improvement needed• One head of animal per 6-10 acres• Water sources to promote movement• Shade• Highly varied food sources …a “pick and choose”

feed program that promotes movement

Movement

How to Get there

EQUIPMENT• Round bales• Buy varied squares 1st, 2nd cutting, alfalfa and

orchard• Hay, soil testing (TDN 55%)• Stockpiled grasses• Feed according to weather

Hay tests

My Advantages

Genetics

Limestone

High valley mixed grasses

THE PRODUCT

Finally

-18 month old processed -Goal 1000# + to processor-400 pound gain over summer-40% Boxed-Marbled meat in good packaging -Tender, flavor

Marketing Strategy

Facebook and website

Marketing Strategy

Facebook and websiteHandouts

Marketing Strategy

Facebook and websiteHandoutsHats

Marketing Strategy

Facebook and websiteHandoutsHatsMultiple locations

Marketing Strategy

Facebook and websiteHandoutsHatsMultiple locationsBranding

Bringing people to the farm

Obstacles

• Supply, year round -optimal processing is only once a year.

• Demand versus availability-4000 pounds in 60 days!

• Insular growers-hard to co-op

My Philosophyaccessibility and honesty