The group is in the league of Fortune 500

India's first truly multinational corp. with market capitalization of US$ 29 billion +

More than 100 state of art manufacturing units and sectoral services span 25 countries

A dominant player in all the sectors it operates-

Sector Positioning

Viscose Stable fibre 1 ( global) 24%

Insulators 4 ( global)

Carbon Black 4 ( global)

Source: Aditya birla.com

Sector Positioning

Aluminum 3 ( Asia )

Cement 2 ( India) { 11th globally }

Viscose filament yarn 2 ( India)

Chlor- alkali 2 ( India)

Retail 3 (Supermarket chains- India)

Focuses on health care, education , sustainable livelihood, infrastructure and espousing social causes.

Works in 3700 villages.

Runs 45 school and 18 hospitals.

Reaches out to 7 million people through various community and rural development initiatives.

Source: Aditya birla.com

Baby care Homecare

Puretta Prim Kara

Skincare

Birla Viscose( Aditya Birla Group)

Wipes Market : Rs 30 croresRetailer Margin:

21%

Source: Company literature

40 wipes per pack at Rs.90/-Cleaning wipes

40 wipes per pack at Rs.130/- only( Skin nourishing wipes)

40 wipes per pack at Rs.110/-(Germ shield wipes)

Primary data- One to one interaction with retailers.

Research method- This survey is conducted through questionnaire.

Coding- Coding was the next step performed to help, understand and analyze the data by summarizing.

Data Analysis- Exploratory research was done with a sample of 5 retailers, also used pie- chart, bar diagram, and column diagram to analysis the data.

 

60% retailers are not aware, which company Kara Brand belongs to.

Sales force is insufficient.

No sample is provided.

Retailers placed orders on a regular interval of time.

Improve delivery cycle in Panchkula, Chandigarh is going good.

Display scheme , Packaging and Relationship with

distributor are the imperative factors for retailers.

Enhance business in booths.

Target women magazines.

Television – advertise locally not nationally.

Advertise in newspaper as per the readership of every region.

Organize road show the way Aircel is doing in Punjab.

Go for brand ambassador.

Tie up with hotels, restaurant & cafe - print on their menu card “spend Rs 500 and get a free Kara facial wipe”.

Print Aditya Birla group logo on Kara skincare wipes.

It was often a tedious effort to elicit relevant responses from the respondents which required a great deal of sifting for culling research-related data.

Often the respondents lost track of their responses.

The research of the tri-city was not evenly spread out with majority of the respondents hailing from Chandigarh.

Frivolous answers given due to lack of adequate knowledge, stock auditing and desire to impress the researcher.

Life Store(Kara + prim) Rs 9880 Adarsh medical hall Rs 1570

Big Bazaar Rs 23705

Jain medicos Rs 1200

Sharma Store Rs 6000 Gift & jewels, Chandigarh Rs 1162

Patiala Vishal mega mart Rs 12775 Dewan medical, Chandigarh Rs 1060

Kumar fashioner Rs 2000 Royal stationary RS 990

Ess Pee medical hall Rs 2220 Om Prakash, Chandigarh Rs 970

Bimla Medicos Rs 2800 Fashioner 20 Rs 710Empire Store Rs 1700 Krishna Medicos Rs 710

Nagpal Medicos Rs 1500 Gupta store, Chandigarh Rs 540

Jai Durga deptt. Rs 700 Krishna medical hall Rs 450

Gupta store Rs 450 Kamal departmental store Rs 324

Ganesh Medical hall Rs 610 Prakash medical hall Rs 280

C.P Shukla Rs 660

Deepak collection Rs 270

Singar Store Rs 225

Anand Chemist Rs 190 A.N Medicos Rs 156

Total Rs 75807.00